solution

According to the Gartner Analytic Ascendancy Model, what category of questions does the following earned media analytics question belong to? “Why did mentions of our business spike yesterday?”

predictive

prescriptive

descriptive

diagnostic

Which list of marketing technology tools are ALL earned media analytics tools?

BuzzSumo, Prowly, and Social Searcher

Bing Ads, Apple Analytics, and Facebook Analytics

Klout, Google Analytics for Firebase, and Kochava

Google Trends, Apple Analytics, and Mention

True or False: Earned media analytics tools scrape content and use APIs to collect publicly available website, profile, and post mention data.

False

True

Jenny would like to segment mentions by those that include references to her business’ name. What dimension should she use?

location

content type

topic

website

Annie would like to calculate the ratio of positive to negative mentions. What dimension should she use?

pro vs. con

sentiment

emotion

website

Ryan would like to count the total number of individuals on a social media platform that have mentioned his business at least once. What metric should he use?

impressions

mentions

individuals

users

Kimberly would like to view reviews and ratings from a specific website. What dimension should she use?

location

topic

demographics

website

True or False: ROI is a common KPI for earned media.

True

False

True or False: Social Searcher provides free access to their website that provides social media mention data.

False

True