solution

The task is based on a simulation game. The main objective of
the simulation is to allow students to experience the challenges of
building and managing a Small Business in a given market under
certain circumstances.

In this simulation, students play the role of a Small Business
Manager which is considering how to grow a Small Business in a very
competitive sector: the food & restaurants sector. In concrete,
the student will play the role of the manager of a restaurant which
is offering fast food to its customers.

The restaurant is not a franchise of a company and it is fully
owned by the Small Business Manager. Thus, the student is expected
to work in the following points:

1) Can you explain the main elements that you should contemplate
to grow and sustain a new small business into that sector? You must
set up and explain:

• ? The purpose of the company and the main threats that
  will be faced by the company in the mid and long term.

• ? A description of your potential customers and their main
  needs.

• ? Main trends impacting into your market and thus, into
  your business.

• ? Based on the previous, a first approach and design of
  the strategic line that will lead your business to stay alive and
  grow in the upcoming 5 years.

2) Can you define the plans that you will consider developing
when it comes to capturing the previous points and derived
conclusions?