solution
Horan and Bird is a small company that sells solar panels (solar photovoltaic) to residential customers to power their homes. This allows consumers to generate their own electricity from the sun and reduce their electricity bills. However, the investment is significant and payback periods are long.
Now you have been appointed to help market the solar panels Horan and Bird and will apply the marketing theories you have learnt to answer the following questions.
1). Do you think your consumers are more likely to follow central route or peripheral route when making purchase of solar panels? Justify your answer. How does the route inform your marketing strategies?
2). You find many consumers are not very confident about your companies’ products/services. How would you increase the credibility of your company in digital marketing? Apply the theory related to credibility to elaborate your answer.
Now you have been appointed to help market the solar panels Horan and Bird and will apply the marketing theories you have learnt to answer the following questions.
1). Do you think your consumers are more likely to follow central route or peripheral route when making purchase of solar panels? Justify your answer. How does the route inform your marketing strategies?
2). You find many consumers are not very confident about your companies’ products/services. How would you increase the credibility of your company in digital marketing? Apply the theory related to credibility to elaborate your answer.
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