solution

Creating an App that drives loan demand and relationship banking

Marketing Plan

Instructions: Specific and organize a Marketing Mix (the 4 p) and Objectives with Product, Price, Promotion (Plan), and Place. Consider the product will be launched in Lincoln, NE.

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Objectives and goals

Mission statement

[Outline your mission statement]

Marketing objectives

[Outline the marketing objectives that will help you achieve your mission]

Goals

[What are your short and long-term goals? Include details of how you will measure and achieve these goals and the expected timeframe]

Marketing strategies

Pricing strategy

[Double-click the table below to enter your details or attach your own pricing strategy to this plan]

Product	Forecast sales ($)	Forecast cost price ($)	Markup (%)	Gross profit ($)	Gross profit margin (%)	Gross profit contribution of product (%)
Total	$ –	$ –	0%	$ –	0%	0%

[If you provide services rather than products you should provide your pricing structure, such as your hourly rate or rates for one-off services. Include an explanation of how you determined your fees and charges. Double click on the table below to input your data]

Item
Annual profit required	$0.00
Annual running costs	$0.00
Total revenue required	$0.00
Weeks worked per year
Hours worked per week
Total hours worked	0
Chargeable hours available
Hourly charge out rate	$0.00
Hourly charge out rate inc GST	$0.00

Product strategy

[Where do your products/services fit in the market? How do they compare to those of your competitors? How do customers benefit from your products/services?]

Place strategy

Channel	Product/ services	Sales (%)	Advantages	Disadvantages
[Retail outlet, online, export, wholesale, etc]	[List products/services to be distributed via this channel]	[% of overall sales via this channel]	[List advantages of this channel]	[List disadvantages of this channel]

Promotional strategy

[Outline your promotional strategies such as online, networking, printed material, direct marketing, print advertising, content marketing, public relations, etc. Include the allocated cost or budget for each strategy]

Promotional strategy	Expected business improvement	Cost ($)	Target launch date

People strategy

Required staff

[Specify the job roles you may require]

Job role	Quantity	Skills required	Date required

Recruitment:

[How do you plan to recruit the required staff? Are there any potential skill shortages that may impact on your ability to recruit the appropriate people?]

Training:

[Is there any training required for staff?]

Process strategy

[Outline your customer service and business processes that you will implement to ensure that your sales process is smooth]