solution

read the WSJ article posted for this week (Click on the title below to view the article on WSJ.com; you can either purchase a discounted subscription to WSJ or use Oviatt Library Website to view a copy of the article).

Tech’s Customer Loyalty Is Priceless Until It Isn’t (Links to an external site.)

QUESTIONS:

Question 1:In your own words, explain what customer loyalty is.

Question 2:According to this article, what financial or other data can be used to quantify the degree to which a company has loyal customers?

Question 3:If a company recognizes that its customer loyalty isn’t as high as it wants, what are some specific measures the company could implement in an effort to increase that loyalty?

Question 4:What impact did the pandemic have on customer loyalty? How might customer loyalty change after the pandemic subsides?

You have the option to click here

Actions

to download the template and use it for this assignment.

Rewrite the questions above in bullet-point format in the file you will create and respond to them separately.

Your submission must meet the formatting requirements outlined in the syllabus and should have bullet points separately showing each question and your response.

Be sure to explain your responses thoroughly and pay attention to the grading rubric for this assignment.

Submissions that do not meet the formatting requirements or do not explain the responses thoroughly will not be considered.