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When any major change occurs in a business, it is essential to communicate the change to all stakeholders, including the executives, employees, customers, and vendors. Build a communication plan to inform your company’s stakeholders of the merger or acquisition, any changes in the company’s management expected effects on stakeholders, and expected positive outcomes from the merger or acquisition.

Before you begin,

1. Build a communication plan for the company about the merger or acquisition.

2. Communicate the Vision of the “8-Step Change Model.”

3. Describe how you will:

a. Communicate your change vision to others.

b. Address peoples’ concerns and anxieties openly and honestly.

c. Apply your vision to all aspects of operations – from training to performance reviews.

d. Lead by example.

 
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