solution

Write an appropriate
marketing research problem for each of the following scenarios.

a. With an increasing
cost of seafood, Red Lobster is considering how they can position their
restaurant as a luxury brand to facilitate higher prices. The Marketing team is
considering a number of options – rebranding, new logo, renovating locations,
new menu – to determine how to achieve the desired customer perception of the
brand that will allow a premium price.

b. Rolex has identified
that they currently don’t have an authorized dealer location in Saskatchewan.
With a small but growing segment of wealthy customers in the province, Rolex
needs to find a local partner for sales and maintenance that meets the brand’s
rigorous standards for image and luxury, that will also be suitable for serving
customers dispersed over a large geographic area.

c. Bath & Body Works
is developing a new line of scented candles for the winter season and wants to
run a contest where customers can submit their own ideas. The plan is to
feature the promotion on one of the brand’s social media channels, and they
want to ensure that they choose the one most appropriate for reaching their
existing, loyal customers, as this will hopefully ensure success of the new
scents. …docx < Project Manage….docx MKTG2 16 – Final dary