solution

Persuasive Email – Bad Version

DATE: March 3, 200x TO: All Employees
FROM: Matt Sawicki
SUBJECT: FedEx Bills!
Why does everything have to be sent by FedEx or UPS overnight? It seems as if no one uses regular mail anymore. Our shipping costs are sky high, and I’m wondering why you think that everything needs to be sent by overnight mail. Are recipients really going to use this information immediately?

If you would just plan a little more carefully, instead of waiting to the last minute, I’m sure we could reduce our costs considerably! After all, UPS ground service costs a lot less, but it does take three or four days—and that would mean planning ahead. Even cheaper is fax; it costs only about 35 cents for a long-distance call. E-mail is even cheaper.

Has anyone thought of using the receiver’s FedEx number? If someone really wants to receive a letter or package fast, let him pay for it. That could save us a bundle!

The bottom line is this. If we don’t cut our shipping costs in half in two months, the CEO will restrict all overnight shipments. That means no more FedEx! Enough said!

Matt Sawicki
Operations Manager

1 point each What are 4 weakness of this “Bad” Persuasive Email…