solution

Persuasive Email – Good Version

DATE: March 3, 200x

TO: All Employees

FROM: Matt Sawicki

SUBJECT: REDUCING OVERNIGHT DELIVERY COSTS

Overnight delivery services are wonderful, but they are costing us too much money. To avoid rigid future restrictions imposed by the CEO, I’m asking you to voluntarily reduce your use of these delivery services by 50 percent in the next two months.

Rather than face a ban on ALL overnight services, let’s work together to reduce our costs. Here are some suggestions:

1. Ask yourself whether the recipient will really use the information immediately. If not, use a cheaper method.
2. Send messages by fax or e-mail. A long-distance fax costs only about 35 cents, and e-mail is even less.
3. Use the FedEx or UPS account number of the recipient.
4. Plan ahead so that you can use UPS ground service. It takes about three or four days.

Some overnight shipments, of course, are critical. So that you can continue to make those shipments, we must cut our overall use by one half—before May 1. If you can think of other ways to reduce overnight shipments, please send me a note. I appreciate your cooperation in retaining our mail budget.

Matt Sawicki

Operations Manager

1 point each

What are 4 strengths of this “Good” Persuasive Email…