solution

Intermediate storage facilities that compile locally required information are called _____.

data mines

data marts

decision support systems

decision assessment systems

data warehouses

2. Data originating from studies that are conducted by others and for a different purpose than the one for which the data are being reviewed are called _____ data.

primary

secondary

quantitative

statistical

descriptive

3. Which statement below best reflects the general rule regarding how many group interviews should be conducted for a given research project?

Conduct interviews until no new insight is gained

Use at least 3 groups for every geographic region involved

Include groups of men only, women only, and men and women combined

The more homogeneous the groups, the more groups are needed

All of the above are true

4. The process for measuring semantic content of a communication to develop a qualitative picture of the respondents’ concerns, ideas, attitudes, and feelings is called _____.

brand mapping

component sorts

ethnographic interpretation

word association

content analysis

5. Which term below refers to a trained interviewer used for group interviews such as focus groups?

Therapist

Inquisitor

Moderator

Discussion guide

Probe