International Business Plan
Project 5鈥擣inal Report Template
Memo: Please use this template
1. Title page
路 states the client organization, selected country, the client’s product, type of legal structure, and the alliance partner
路 date submitted
路 your name
路 course title, course and section number
路 professor鈥檚 name
2. Table of contents
路 page numbers for each major section
路 summarizes the results of your analysis and how you arrived at the recommendation
路 belongs on a separate page from the introduction to the report
路 Start your executive summary as follows: 鈥淏usiness Plan for [selected client organization] to enter [selected country] $(size of market in US Dollars) market for [product/service] through a [type of legal structure] with [selected alliance partner].鈥
4. Introduction (first page of report body)
路 states the purpose of the report
路 explains what the report will do
路 introduces the industry, country, and client’s name
5. Marketing strategy
路 market analysis
路 characteristics of potential customers in the country
路 use of web networks and social media for e-marketing
6. Governance and CSR
7. Financial projections
8. Strategy implementation
9. Conclusion
路 Summary of the recommendations and rationale
10. Reference
路 APA-style reference page
11. Appendices
路 if needed
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