solution

In evaluating TITAN we used several alternative models to show the pattern of the IV s along an environmental gradient. Another natural pattern discussed by Cuffney and Qian [2013] is the Gaussian response model, where the response curve is similar to a bell-shaped curve. This response pattern is often used to represent the “subsidy-stress” response of a taxon. The initial increase in a pollutant (e.g., nutrient) provides subsidy to the growth of the organism, but the organism is stressed after the pollutant exceeds a threshold. The response pattern can be expressed as a parabola function of the gradient in log-abundance scale:

In evaluating TITAN we used several alternative models to show the pattern of the IV s along an...-1

where y is the taxon abundance and x is the environmental gradient. A logical threshold is the peak of the quadratic curve. Draw the response curve of IV similar to the curves in Figure 11.3 and discuss whether TITAN is appropriate for this type of threshold response.

Figure 11.3

In evaluating TITAN we used several alternative models to show the pattern of the IV s along an...-2

 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

solution

  • Bookmark question for later

    What is the difference between a marketing tactic and a marketing strategy?

    • Successful marketing tactics change based on available technology and trends, while successful marketing strategies have stayed constant over time.
    • Marketing tactics are often seen as untrustworthy or exaggerated, while marketing strategies are usually seen as clever and intelligent.
    • Marketing tactics are typically short-lived and unsuccessful, while marketing strategies are typically long-term efforts that yield results.
    • Successful marketing tactics depend on consumer input and buy-in, while successful marketing strategies depend on the marketer’s skills and creativity.
  • Bookmark question for later

    Which of the following is an example of digital disruption?

    • A consumer’s preference for using Apple products instead of Samsung
    • Streaming services like Netflix replacing video rental stores like Blockbuster
    • Privacy controls on Facebook that prevent strangers from seeing one’s profile
    • A Wi-Fi network that stops working due to a faulty router
  • Bookmark question for later

    Which of the following is true of product and brand management?

    • Brand management typically takes on a supporting role, albeit an important one, to more central marketing activities.
    • It takes years to build a successful brand, and it requires careful planning and consistent execution.
    • It requires little conscious thought to build a brand because consumers tell the brand story on their own.
    • Brand management is the role of marketers, while product management is the duty of advertisers.
  • Bookmark question for later

    Given current trends in the consumption of video content, which modes of advertising have faced barriers to reaching a wide audience in recent years? (Select all that apply.)

    • Targeted television advertisements
    • Video ads on UTube
    • Advertisements on television streaming services
    • Social media advertisements
  • Bookmark question for later

    Which of the following describes the essential role of marketing?

    • To convey to the customer how a product will make their life better
    • To give a company’s customer touchpoints a consistent, visually appealing look and feel
    • To make the biggest splash in a pool of competing products
    • To develop the most creative content that will make potential customers remember the brand

 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

solution

You are a leadership consultant and have been hired by an organization to help increase trust in the workplace. In order to do this, you need to coach the leadership on how to elicit trust from their followers. In 500-750 words, address the following question:

  1. The antecedents of trust (ability, benevolence, and integrity) proposed in the assigned article, “An Integrative Model of Organizational Trust: Past, Present, and Future,” are defined rather simply. Using additional research on trust and leader behavior, identify how you could coach a person to engage in behaviors that might elicit higher levels of those antecedents in followers. Make sure to include what needs to be coached and how you would go about it, as the focal point of this section.
  2. Describe how the strategies might change depending on what setting the leader might be in (a for profit business staffed by employees versus a non-profit staffed primarily by volunteers for instance). Reminder this is about the leader and how you, as the consultant, would coach a leader differently in a different setting.
 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

solution

  • Bookmark question for later

    How can marketers successfully use new possibilities presented by digital technology?

    • Marketers should be quick to adopt new technologies—if a marketer can do something new, they should do it, or else they risk being left behind.
    • Marketers should stick to the fundamentals rather than being swayed by new possibilities, because the fundamentals are tried-and-true methods for success.
    • Marketers should monitor the possibilities presented by new digital technology and integrate them if it makes sense in line with their broader marketing fundamentals.
    • Marketers should be cautious about adopting any new strategies or tactics, because consumers are suspicious of changes.
  • Bookmark question for later

    What is the purpose of the AIDA model?

    • To understand how consumers make purchase decisions
    • To provide a set of guidelines for creating marketing materials
    • To model how to create a strong brand in a digital marketplace
    • To influence consumers’ emotions and thoughts to encourage them to purchase something
  • Bookmark question for later

    Which of the following is true of today’s consumers?

    • Consumers have more access to information, content, and purchasing options than ever before due to access to digital devices.
    • Consumers today feel most satisfied about a purchase when they have spent a great deal of time and effort to make the right purchase decision.
    • Advertising to older adults is tricky because they expect a seamless experience with a brand across different touchpoints more than other segments do.
    • Advertising to teenagers and young adults is easy because they listen to a lot of radio, read extensively, and watch a lot of TV.
  • Bookmark question for later

    Which of the following should be included in a working mission statement for a hotel chain?

    • The responsibilities of each employee in the company
    • The names of the manager and the head of each department
    • The daily cleaning schedule and room service menu
    • The company’s commitment to provide clean rooms and exceptional customer service
  • Bookmark question for later

    How can a working mission statement help a company succeed?

    • It gives employees a set of rules for how to interact with one another and with customers.
    • It gives employees an understanding of budget constraints.
    • It gives employees creative direction when developing marketing campaigns.
    • It gives employees an understanding of strategic goals.
  • Bookmark question for later

    Which of the following is a good example of a working mission statement for a health and wellness company?

    • To grow our profits 10% year-over-year while investing in environmental sustainability initiatives
    • We treat our employees with respect and acknowledge their individual contributions to our health and wellness initiatives.
    • To create healthier and happier clients through sustainable wellness initiatives
    • We help our clients balance their lives and achieve wholeness through mental, physical, and emotional wellness. We guide you on your journey to true wellness and physical fitness and sustain our efforts by caring for the earth and caring for all human beings.
  • Bookmark question for later

    Which of the following types of information would be important to include in an operating charter for a marketing department?

    • The primary objectives and job responsibilities of your team in creating marketing campaigns
    • The due dates for each of your projects
    • The salaries of each team member
    • The company’s values of efficiency and innovation
  • Bookmark question for later

    How can a combined mission statement and operating charter help a company improve its systems?

    • It grants authority to individuals within an organization and sets parameters for their roles.
    • It helps focus employees’ time, energy, and resources on improving the business and reaching goals.
    • It provides a view of the company’s goals and objectives in broad strokes.
    • All of the above.
  • Bookmark question for later

    Which of the following is true?

    • Most of the problems in a corporation come from restrictive mission statements that provide little room for creativity.
    • There is little reason to create a departmental working mission statement and operating charter if the company as a whole already has one.
    • The most successful companies keep their business objectives a secret so that employees don’t take advantage of them.
    • Working mission and operating charters help define internal systems so that employees can focus on meeting business objectives
 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"