Approaches Associated with the Lenses

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Wher type of operation process is needed to meet the properly of business studio de las been these proces 11 Mart 1 Mar thetram of business students, but she does not know how and why. Taplein how she business would be differene Marie What would you dieet to do?? Mis Case study: Biddy’s Bakery (BB) [s Questions are given at the end of the case. Two marks for each question. Total 10 Marks] Chapter 3 mainly + other chapters, Biddy’s Bakery was founded by Elizabeth McDoogle fifteen years ago. Nicknamed “Biddy.* Elizabeth started the home-style bakery in Cincinnati, Ohio, as an alternative to commercially available baked goods. The mission of Biddy’s Bakery was to produce a variety of baked goods with old-fashioned style and taste. The goods produced included various pies and cakes and were sold to the general public and local restaurants. The operation was initially started as a hobby by Elizabeth and a group of her friends. Many of the recipes they used had been passed down for generations in their families. The small production and sales facility was housed in a mixed commercial and residential area on the first floor of “Biddy’s” home. Elizabeth (“Biddy”) and three of her friends worked in the facility from 6 am to 2 p.m., making and selling the pies. The operation was arranged as a job shop (batch process) with workstations set up to perform various tasks as needed. Most of the customers placed advanced orders, and Biddy’s Bakery took pride in accepting special requests. The bakery’s specialty was the McDoogle pie, a rich chocolate confection in a cookie crust. Initially, sales were slow, and there were periods when the business operated at a loss. However, after a few years, Biddy’s Bakery began to attract a loyal customer following Sales continued to grow slowly but steadily. Ten years after a first- floor storage area was expanded to accommodate the growing business. However, Biddy’s Bakery quickly outgrew its current capacity. After 4 years, Elizabeth decided to purchase the adjacent building and move the entire operation into the much larger facility. The new facility had considerably more 1 capacity than needed, but the expectation was that business would continue to grow. Unfortunately, 6 months later, Elizabeth found that her sales expectations had not been met, and she was paying for a facility with unused space. Elizabeth knew that her operations methods, though traditional, were sound. A few years ago, she called upon a team of business students from a local university for advice as part of their course project. They had offered some suggestions but were most impressed with the efficient manner with which she ran her operation. Recalling this experience, she decided to contact the same university for another team of business students to help her with her predicament. After considerable analysis, the team of business students came up with their plan: Biddy’s Bakery should primarily focus on production of the McDoogle pie in large volumes, with major sales to go to a local grocery store. The team of business students discussed this option with a local grocery store chain that was pleased with the prospect. Under the agreement Biddy’s Bakery would focus its production on the McDoogle pie, which would be delivered in set quantities to one store location twice a week. The volume of pies required would use up all of the current excess capacity and take away most of the capacity from the production of other pies. Elizabeth was confused. The alternative being offered would solve her capacity problems, but it seemed that the business would be completely different, though she did not understand how or why. For the first time in managing her business, she did not know what to do capacity than needed, but the expectation was that business would continue to grow. Unfortunately, 6 months later, Elizabeth found that her sales expectations had not been met, and she was paying for a facility with unused space. Elizabeth knew that her operations methods, though traditional, were sound. A few years ago, she called upon a team of business students from a local university for advice as part of their course project. They had offered some suggestions but were most impressed with the efficient manner with which she ran her operation. Recalling this experience, she decided to contact the same university for another team of business students to help her with her predicament. After considerable analysis, the team of business students came up with their plan: Biddy’s Bakery should primarily focus on production of the McDoogle pie in large volumes, with major sales to go to a local grocery store. The team of business students discussed this option with a local grocery store chain that was pleased with the prospect. Under the agreement Biddy’s Bakery would focus its production on the McDoogle pie, which would be delivered in set quantities to one store location twice a week. The volume of pies required would use up all of the current excess capacity and take away most of the capacity from the production of other pies. Elizabeth was confused. The alternative being offered would solve her capacity problems, but it seemed that the business would be completely different though she did not understand how or why. For the first time in managing her business, she did not know what to do. THE QUESTIONS OF THE CASE .