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Suppose that you are a marketing manager of a local bakery “Freshhh” from North Vancouver. The company is planning to analyze its profitability and to improve its overall marketing. Answer the following questions (answer all questions, make sure to number your responses – 1,2, and 3). Each question is worth up to 8 marks.
1) The company’s recent investment in a marketing campaign on the radio was $45,000. This resulted in a gain (sales growth) of $62,000. Calculate the company’s Marketing ROI for this marketing initiative. Which formula did you use for the calculation?
2) The company’s total fixed costs are $40,000. The price of each bread that they make is $3.00 and the cost to make each product is $0.80. Calculate the company’s break-even point. Which formula did you use for the calculation?
3) Assume that you want to improve the company’s market share by using direct marketing channels (a) and vertical marketing systems (b). Describe briefly how the company can use these two distribution strategies? Provide examples for each.
Lack of research about the economy, politics, legal and culture of a new market can hurt, even destroy, international business plans. For example, after ten years of struggling in Germany, Walmart exited in 2007. One of Walmart’s errors was to ignore the cultural differences between the United States and Germany. The organization failed to change the types of products it offered or how they were displayed to match the preferences of German consumers. (Hill and McKaig, Edition 4th)
You have been hired as the new CEO of Walmart Germany to explore the business opportunities in that country once more and this time, based on conducting an international market research and collecting market intelligence.
Ethical Systems
Business ethics are not laws; they arise from an organization’s rules, norms and laws. Internally, when agreed upon or used as a screening tool for potential employees, ethics provide a foundation of the shared values and acceptable behavior that establish the organization as a group of individuals working toward shared goals. Externally, business ethics can guide corporations or firms through when dealing with investors, media, communities, customers, and the government, either locally or internationally.
As the new CEO of Walmart Germany, recommend three new important subjects that should be included in a code of ethics for your business operation in the country.
Jordan has developed a more efficient way of creating and identifying deep fakes. Jordan has made a limited version of the application for creating deep fakes available. It is a limited version because it is designed to also distort the background of the image by randomly inserting a small animated character every few seconds. (The longer the video, the more characters will end up in the background.) The animated characters were drawn and animated by Jordan. The second limitation is a small bit of code hidden in the video that will be easy for most detection systems to identify. The full version of the application does not have these limitations.
Already, people are editing out the animated characters from videos created using the limited version of the application – it is very time-consuming, but it is not impossible. No appears to have identified the hidden code – yet.
Jordan has been offered a substantial sum of money for licenses to use the unlimited version, but only if the identification software is not released. Local law enforcement has requested a license to use the identification software, but it can only afford to pay a fraction of what Jordan has been offered for the unlimited version.
(a) What would Aristotle advise Jordan to do? Why?
(b) What would Mill advise Jordan to do? Why?
(c) What would Kant advise Jordan to do? Why?
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