In this assignment, and building on the work you did in the first two assignments – I want students to briefly describe the Marketing Strategy for their business. Using Chapter 6 to guide you through this assignment will assist you. Some of the questions you need to answer are as follows: – What is your broad marketing strategy? Describe your understanding of the external market your business is operating within and trends. Will these trends help you or harm you in the short run, and over the longer term – describe how and why? – Who makes up your target market, remember that that the better you define this the better you have a chance to develop methods to reach them. – Describe your product/service uniqueness (as you believe they exist) and any competitive advantage you believe you may have. – Describe your pricing approach, consistent with the text (pages 146 to 148). Ask yourself if this is realistic – can your business (and you) survive and thrive on your pricing model. Remember a part of this is to ensure that you can cover your own living costs and business costs.

Think of problems, annoyances, or something you wish you could make more efficient in your everyday life. Submit 5 problems in plain text to this assignment (each problem can be described in 1-2 sentences).

Note that you will be interviewing your classmates throughout the user research process. Hence, your problems should be broadly relatable to your peers and addressable over the next ~8 days.

• For example (though obviously meaningful problems to solve) topics related to elderly/child care, a particular sport, or something related to a specific city/geographical area will be more difficult to research since fewer of your classmates will have first-hand experience with the topics.
• Relatedly, you probably won’t be able to solve world hunger or develop a new mode of transportation in this course…but perhaps you could encourage healthy eating habits or make travel more enjoyable.