1. What do you think would be a good marketing objective for Abercrombie & Fitch to use in planning for successful retail sales? Explain why you think your idea is a good marketing objective and how the company could follow through on a plan to achieve that objective.
2. Can you identify other retailers who are using emotional branding or appealing to the “experiential” buyer?
   1. Name the retailer. Give an example of an advertisement or an aspect of their retail store that illustrates their appeal to buyers. Explain why that example works.
3. What kind of research should A&F conduct in order to obtain useful information to help plan their marketing strategy? What kind of research can they do as an ongoing process, to help the company’s leadership know whether their marketing strategy is succeeding?
4. What do you think is Abercrombie & Fitch’s competitive advantage and/or strategic focus?

The president of Hill? Enterprises, Terri? Hill, projects the? firm’s aggregate demand requirements over the next 8 months as? follows:

Her operations manager is considering a new? plan, which begins in January with 200 units on hand and ends with zero inventory. The Stockout cost of lost sales is ?$100 per unit. Inventory holding cost is ?$25 per unit per month. Ignore any? idle-time costs. The plan is called plan B.

Plan? B: Produce at a constant rate of

1,500

units per? month, which will meet minimum demands. Then use? subcontracting, with additional units at a premium price of ?$80 per unit. Subcontracting capacity is limited to 800 units per month. Evaluate this plan by computing the costs for January through August.

In order to arrive at the? costs, first, compute the ending inventory and subcontracting units for each month by filling in the table below ?(enter your responses as whole? numbers).

The total stockout = $

The total inventory carrying cost = $

The total cost, excluding normal time labor costs = $