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James is a Certified Financial Planner. Last Saturday night, James attended his family dinner at Restaurant Mari Makan where he met his uncle, Darren, a 50 years old successful businessman. James tried to persuade Darren to appoint him as his financial planner. Before they waved each other goodbye, James asked Darren, “So do you agree to appoint me as your financial planner? Can I send my proposal to you?” Darren replied “Ok, ok.” while nodding his head. The next day, James went to Darren’s house and handed him a template letter of appointment. The template letter of appointment had Darren’s personal information. However, a few columns such as the amount of the service fees and the tenure of services were left empty. Prior to this, there was no discussion with regard to the fees and tenure. Darren told James that he was not sure of appointing him yet and he would need another week to think it over. James told Darren that the contract has formed yesterday, and the signing of the letter of appointment was just a formality. James also promised Darren he will receive a 20% annual return. Unknown to Darren, there was a disclaimer clause in the letter of appointment stating that the appointment of financial planner does not guarantee any rate of return. Yesterday, Darren received a bill from James for an amount equivalent to 10% of his asset value for a one-time consultation fee. Darren was shocked.

(a) Advise Darren whether a valid contract exists between him and James by referring to any SIX (6) elements to form a valid contract.

(b) Assume there is a contract between James and Darren, consider whether any vitiating factors exists.

 
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1. Using your knowledge of the fundamental variables in global product marketing, name five (5) reasons why McDonald’s wanted to enter a new market such as India. Explain each and provide specific instances.

2. Discuss the tactics that a global company (such as McDonald’s) adopts to enter highly controlled economies with enormous market potential, such as India.

3. Discuss the significance of the Marketing Mix (4Ps) in developing a marketing strategy for strategic fit in a foreign market. What is McDonald’s marketing strategy for India?

4. What is the McDonald’s consumer profile in India? Define your target market using demographic, psychographic, and behavioral data. Is it linked with and similar to the target market in its own country, the United States?

5. Compare and contrast the Standardization and Adaptation approaches to offshore market penetration. What is McDonald’s strategy for entering the Indian market?

6. What is the purpose and significance of PESTEL as a tool for determining the viability of entering a new international market? What are the most pressing concerns and critical elements that McDonald’s must address and evaluate in order to successfully establish a business venture in India?

7. How important is the study of religion. Mores, norms, and culture affect the practice of business venturing?

8. As Mcdonald’s says: Nowadays, young generation enjoyed the “American” experience, so this is an advantage of McDonald’s doing American style of business, but McDonald’s must be on continual guard against the particular culture. Is McDonald’s trying to change the cultural eating habits in India?

 
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E-Tronics is now in place in the India plant. During the job analysis discussion, the Plant Manager recommended to the interim HR Manager that each person be evaluated in their roles because each of their tasks and skills is very different. The Plant Manager feels this will have a personal touch for each employee, which is important. What is important to consider as the interim HR Manager determines how best to support this process?

a. Appropriate categorization requires a thorough review of all jobs throughout the company worldwide. The interim HR Manager needs to work with the Global HR leadership team to review all profiles.

b. Cultural trends at the plant have indicated Indian culture thrives on individuality. It is important for company processes to honor this and therefore have specific job levels and roles for each individual.

c. Appropriate categorization requires looking at broader job levels, rather than individual people and consequently assigning a role to several people within a job level.

d. In order to save time on the process, the HR Manager can have other team leads and managers help out by asking each of their team members for these job details. They can then summarize and send this data to the HR Manager for record keeping.

 
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Organizational restructuring often involves a modification to the organization’s design and/or structure. In fact, many organizations conduct a regular restructuring, giving employees new titles or job descriptions, or perhaps creating, combining or dividing department. Assume the organization you are studying currently operates under the functional structure, but has agreed to modify its structure at the request of a consultant. Select any of the other four common organizational structures and discuss strengths, and weaknesses, or moving your organization from its functional structure to the structure you have chosen. Importantly, discuss the barriers the organization would encounter as it transitions to its new structure and how that structure may reenergize and reinvigorate the organization.
 
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