Case Study Abercrombie & Fitch: Is it Unethical to be Exclusive? For more detailed instructions on purchasing cases from Ivey Publishing, please click here. The case will focus on issues related to market segmentation targeting and/or positioning. You will be asked to answer questions following the case. Your analysis and recommendations must be strongly communicated to demonstrate your knowledge and understanding of the concepts learned in the course. Be creative in your work and ensure that all your recommendations are fully substantiated. Instructions 1. Students will purchase the case directly from the publisher. 2. Students will be required to address the questions that follow the case using course materials to inform and support their answers. Additional research is likely to be needed to satisfactorily address the questions. 3. Remember, this is a Marketing class. The Product (the content, the presentation, etc.), Place (the manner in which it is presented to the instructor), Price (the amount of effort required to read and consider the points – this is a place where clarity, conciseness and attention to grammar, and spelling and punctuation counts), and Promotion (how well are your ideas supported and whether you “sell” your position) work together as the professor evaluates your work. 4. The written submission should be substantive, both in length 1500 words and content, directly and thoughtfully addressing the question or issue. 5. Responses should draw on materials from the assigned readings and discussion materials to develop a thoughtful and reasoned answer. Students should not hesitate to draw on past experience, knowledge and external sources to support their position. 6. The report should address each case question individually and the answers should be formatted in a manner where there is an introductory and a concluding paragraph. The report should also be free of spelling errors, be grammatically correct, written in full-sentences and contain full words (no shorthand, emoticons, etc.). 7. Responses must be well written, properly cited and referenced (APA), and be free of spelling and grammatical errors. Students will be expected to read the case, identifying the main issues and, following the case method, provide a thorough analysis of case facts, identify and assess alternatives and provide recommendations to address the problems identified. Objectives Students will use a solutions-based problem-solving approach Students will analyze and synthesize information provided in the case Students will provide recommendations in response to case questions that are based on a comprehensive analysis of the case materials and other supporting documents Short Description The case assignment is an opportunity for students to assess a business challenge and apply their learning to assessing the issues and developing recommendations for their solution. Requirements and Submission Instructions Maximum 1500 words APA Format

1. Using Figure 14.3, analyze the Project Leader’s leadership style and approach to change, and the degree to which these were appropriate to the situation he faced. (250 words)

Key points:

• In using Figure 14.3 to understand the challenges facing the Project Leader, students should firstly focus on quadrant Q2, which addresses issues to do with large-scale structural change. This would suggest that the approach necessary for Midshires’ situation would be the sort of ‘Bold Stroke’ transformational change advocated by Kanter et al – see Chapter 10. Kanter et al also advocate that such an approach would need to be followed by a ‘Long March’ in order to be successful in the longer term.
• Students should, therefore, compare the Project Leader’s leadership style and approach to change with Kanter et al’s recommendations. They should then use the outcome of this comparison as the basis for determining the appropriateness of the Project Leader’s approach to change.