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At PlastiPharm, the extruded film, from which all the medical device bags are created, was purchased from one supplier for many years. The quality of the film was not consistent, with burnt areas or bubbles being the most common defects. Because of a patent, it was not possible to change suppliers. However, the patent recently expired, and PlastiPharm has contracted with a second supplier that has set up cameras to visually inspect the process and identify any defects prior to shipment. Which of the following statements best explains how PlastiPharm solved its variability problem with poor quality raw materials?

  • Building a relationship with the new supplier allowed the company to streamline its supplier agreement.
  • Contracting with a different supplier who can provide higher quality raw materials allowed PlastiPharm to maximize their costs.
  • Changing to a different supplier provided the company with leverage to force their current supplier to improve their performance.
  • Outsourcing to a different supplier that was willing to provide better quality raw materials allowed PlastiPharm to consistently make quality products.
 
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1. Consider the von Thunen’s model of land use. When the average lot size (S) increases and per unit per mile transportation costs (t) fall for a given sector like manufacturing, then:

Group of answer choices:

-the bid-rent curve flattens and the intercept term decreases so firms in that sector tend to move further from the Central Business District.

-the slope of the bid rent curve steepens and the intercept term increases so firms move closer to the Central Business District.

-the slope of the bid rent curve steepens but the intercept term decreases so firms move closer to the Central Business District.

-the slope of the bid rent curve flattens but the intercept term increases so firms move further from the Central Business District.

2. What would happen if the federal government were to subsidize housing insurance for property losses due to lead contamination in the soil?

Group of answer choices

-More lots closer to the lead smelting plant would be condemned and the owner paid a “fair market price” for this taking.

-The government would have more money to spend on soil cleanup because more taxes can be collected on sold lots.

-There will be no effect on the land market.

-More lots closer to the lead smelting plant would be sold.

 
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The new equipment PlastiPharm purchased for its new expansion is programmed to measure deviation in material temperature, and a control chart was created to monitor variations. Why would the company want to have a control chart to monitor the process?

  • Constructing a control chart helps build flexibility into the process and leads to reduced defective products.
  • Comparing the data in a control chart lets managers immediately see what is being measured and if the data being gathered is accurate.
  • Monitoring a control chart allows the company to follow what is produced on a regular basis and compare actual numbers to goals that have been set.
  • A control chart helps identify special-cause variability so improvements can be made before poor quality products are made.
 
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George Tan runs a small business manufacturing shoe since 1980. He dropped out
of school after primary 5 and do not know much about marketing. His business has
been mediocre every year as not many people heard about his products. Today he
was approached by a businessman, Ahmad, who placed a very large order for his
shoes. George accepted the order and a contract was signed for the delivery of
10,000 pairs of men’s shoes in 3 months’ time. A 5% deposit was paid and the
balance of 95% to be paid upon full delivery of the 10,000 pairs of shoes. George
has never been involved in an order of this size and now realized that he is short of
capital to purchase raw materials and also his warehouse has insufficient capacity to
store his finished products. In addition, he has agreed to distribute the 10,000 pairs
of shoes to Ahmad’s many shoes outlets throughout Malaysia and George’s only
means of transportation is his less than reliable van.

Required:
Propose the best possible solution to his concerns.
In addition, which of the marketing mix should George improve on to
generate interest for his business.

 
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