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Case on Corporate Strategy
Ventures function in dynamic environments and their boundaries may need to be
expanded into adjacent businesses when their primary business is maturing. In this sense,
corporate strategy comes into play because it explains the choice of the direction for a
firm. When determining the choice of the direction, ventures need to deal with three key
issues; namely, the firm’s overall orientation toward growth, stability, or retrenchment
(directional strategy), the industries or markets in which the firm competes through its
products and business units (portfolio analysis) and, the way management coordinates
activities and transfers resources (parenting strategy).
The assessment – The Case
Upon completion of the lesson – strategy formulation: corporate strategy – you are
required to work on a case that can be fitted on the above context.
You are not required to cover the three key issues detailed above. On the case basis, you
can determine which issue(s) need to be addressed on the document. In groups (ideally
8-9 members) you may progressively develop a case based on a company that expanded
its boundaries when their primary business matured. For instance, Nike invested on golf
apparel despite success in athletic shoes.
The report
• The case should be maximum 8 pages long – including references.
• Structure is not predetermined. You required to develop the case, creatively,
embracing introduction, body and conclusion.
Submission

 
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Why are venture capitalists likely to fund businesses in technology, media/entertainment, and pharmaceutical industries?

because they expect to have a high payout in three to five years

because they have worked in those industries previously

because those industries are the least likely to fail

because those industries have the highest stocks prices on average

2. How can entrepreneurs avoid the misguided perceptions of expectations for the business with other team members?

making sure you have patent protections

having a fully developed business plan

having an agreed upon founders’ agreement

organizing only as an LLP

3. Your goal for the first year of business is to capture 65 percent of the existing target market for your product. This is an example of ———————-.

planning fallacy

fail-safe planning

illusion of control

hindsight bias

4. Which of the following are items that trigger the consideration of the contingency plan in the venture?

hindsight bias triggers

status quo points

fail-safe points

cognitive dissonance triggers
 
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Grandma Pearl was sitting around the dinner table with her entire family on Sunday evening when she announced, “I’m going to leave all of you $10,000 respectively.” The entire family screamed with jubilation, “We accept!” Everyone was elated and jumped and screamed for joy! Her grandson Jake was especially happy and announced to all of his friends at school. Her granddaughter Tiffany was also happy because now she could buy her books for college. Grandma Pearl immediately gave her granddaughter Tiffany the $10,000. Upon checking her retirement and assets statements, Grandma Pearl realized that she’d lost too much money in the stock market and could no longer afford to give any more money. Although she intended to still pay Jake, she reluctantly called a family meeting and recanted her promise to pay the other grandchildren the $10,000. Grandma Pearl took a nap and passed away peacefully in her sleep before she paid Jake his $10,000. Jake asked his attorney whether he could claim against Grandma Pearl’s estate for breach of contract and recover the $10,000.

  • discuss whether Grandma Pearl’s promise was a binding contract. Why or why not?
 
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Why do some individuals feel that they can’t be creative at work What might a manager be able to do about this issue.

– Why are learning and validation so important as you develop innovations and launch new products. What kind of process can you use to ensure.

– Management at Peloton had to make a number of critical strategic decisions as they launched their company such as how to design and build the bike, whether to partner with Soul Cycle and how to deal with delivery and set-up logistics. It appears they made good decisions. What can we learn from their decisions that will help us make good strategic decisions for our start-ups as well.

– What are the key elements of ‘disruptive innovation’ theory.

– Explain how a single product might satisfy several different ‘jobs-to-be-done.’ Why might this be useful when thinking about innovation.

– Why is the concept of digital transformation important when considering new products or business concepts.

– How can processes like Design Thinking (Human-Centered Design) improve an organization’s ability to be creative and innovative

– What are business plans used for in the entrepreneurial and product development process.

– Why has the ‘business pitch’ or ‘elevator pitch’ become such an important element in the product innovation process.

 
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