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Which of the businesses discussed in lecture regarding’excellent service quality identifies loyalty members checking into the hotels that month, and then checking (public)social media profiles to identify the guests’ interests and send guests personalized gifts that meet their individualized interests? Accor Hilton Worldwide Ritz-Carlton Marriott The US cruise companies sell about 25% of their products through travel agents. True False The profit margin of US restaurant business is closest to 15% O 5% O 20% O 10% Hampton Inn demonstrated a failed case of service guarantee because of the customers’ massive abusing of their guarantee policy, that of “If you’re not 100% satisfied, we don’t expect you to pay” True False Destination Marketing Organizations (DMOs) are primarily funded with hotel bed taxes and they are allowed to provide free “fam” trips to travel agency representatives. True False
 
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  • The receptionist asks the patient for their last name and date of birth and sees if they are a patient and if they have any account balance before making the appointment
  • If a new patient, the receptionist asks the patient for additional information such as their full name and address and advises them to come in 30 minutes before the appointment to fill out the necessary forms
  • The receptionist asks the patient if they have any time constraints (days and times) before looking up the schedule to find an appointment
  • The receptionist confirms that the appointment time is acceptable to the customer before making the appointment
  • If the patient agrees the receptionist records the patient’s name and date of borth in the scheduling system
  • Develop user stories for this scenario
    • 1 epic story
    • 5 stories
    • 2 non-functional stories
    • 1 function story
 
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__system recommends the travel products that will be most likely of interest to a particular individual. Such recommendation is mostly drawn from this individual’s travel information searching history, or the travel behaviors of other travelers with similar interest/personality to this individual Question 43 [MULTIPLE-ANSWER) Which of the following options are popular strategies adopted by hospitality businesses to attract business travelers? Loyalty membership programs Providing incentive tours to individual business travelers Contracting with corporate travel offices Developing sub-brands that target and satisfy different business traveler segments Cruise companies use a combination of distribution channels to sell their packages, including retail travel agencies, tour wholesalers, corporate travel offices, official websites, and/or associations such as an automobile club. True False The No.1 online platform for leisure travelers to make the fight/lodging bookings is the airline/hotel official website. True False Question 46 0.5 pts Which of the following hospitality sectors does NOT belong to the tourism industry? Restaurants Country Clubs Events Lodging Question 47 0.5 pts Psychographic segmentation of tourists for a destination can collect data by surveying tourists at hotels or popular tourist attractions, True O False
 
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Perceived value is calculated as benefits divided by:

Group of answer choices

Overhead

Marketing costs

Customer costs

Breakeven in units

Looking for options to solve a problem falls under which stage in the consumer buying process?

Group of answer choices

Feature specification

Need recognition

Information search

Alternative evaluation

Pale Horse Inc. has total fixed costs of $100,000, a unit price of $12, and a unit variable cost of $4. What is their breakeven point in units?

Group of answer choices

6,250

12,500

8,333.33

25,000

A new Jell-O flavor is an example of what?

Group of answer choices

New product line

New to the world product

Repositioning

Product line extension

Which pricing strategy is used to quickly increase market share?

Group of answer choices

Competitive matching

Prestige pricing

Price skimming

Price penetration

 
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