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Write a Feasibility / Recommendation Report
A suburb of Dallas, Texas, has been widening Stafford Street from two lanes to six lanes, and the First
Presbyterian Church on Stafford Street is greatly affected by the project. The church is losing quite a bit of
property, including part of the parking lot, for the street widening. Obviously, the church must replace the
parking lot and thus figured that this might be a good time to make some other changes they’ve been wanting to
make:
1. Reconfigure the parking lot to create more parking spaces and to ease the traffic flow.
2. Landscape the front of the church to make it more attractive.
3. Replace and move the church sign, which is plastic coated and will be too close to the street once it is
widened.
4. Add a porte cochere, which is a covered drive-thru for protection from rain and snow.
The Special Projects Committee, headed by Holly Sims, has been doing a feasibility study to see whether the
church should do more than just replace the parking lot. The committee is now ready to make a
recommendation to the pastor, David Kim, based on this preliminary data.
Directions
Read through the information on the next page and write a feasibility/ recommendation report that recommends
the first three projects. You will have to read through it and make sure the report follows a logical flow. Use the
reports in your book as guidelines.
? Use memo format. Keep your paragraphs short.
? Introduction: Write an introduction that identifies the project and previews the report. An introduction
includes the following three parts.
o Tells the purpose of the report.
o Describes the significance of the topic.
o Previews the main points in the order they will be developed.
? Facts and Finding Information
o Use headings to divide this main section into each of the four projects.
o Include the expenses and pledges in table format and refer to them in the report. It is easier for
the reader if a summary of the selected figures is in one location. Therefore, the expenses and
pledges should be a separate heading.
o Make sure you introduce the table and explain how it relates to the content in the document.
Do not assume the reader knows why it is there or what it means.
o The Summary of Expenses should be after you have explained your findings.
? Conclusions: Write a separate conclusions section. (See template.)
? Recommendations: Write a separate recommendations section. (See template.)
? Format guidelines:
o Headings are a sans serif font (Arial); text is a serif font (Times New Roman)
o Use single spaced, block style paragraphs.
 
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ONLY CALCULATE THE NET MARKETING CONTRIBUTION AND EVERYTHING AFTER IT!!!

PrinTechInc. has served the American market for 3D Printers for almost a decade. The company recently launched its Delta line of 3D Printers positioned for designing and fabricating small components and assemblies that fit within a variety of b2b type commercial and light-manufacturing operations within respective industries as needed.

The marketing team was allotted $7,500 for specific applied marketing research activities to gather intelligence on the viability of this Delta line. The stipulation was clear that this amount would be fully expensed during the first year itself if the Delta line made commercialization.

This did indeed happen, as the Delta line’s first year sales revenue closely matched their forecast.

The company manufactures these printers in their regular factory as a make-to-order batch production schedule timed to demand as per the orders brought in by their salesforce. The ready printers are packaged/labeled and moved as finished goods inventory to their distribution center where they track and dispatch respective orders of customers. A freight carrier thereupon picks up these printers from the distribution center and delivers to the respective customers.

A Delta 3D Printer is competitively priced at $5,000. They sold 200 units during the year. For each printer, the direct costs for procurement of the technical machineries & technological mechanisms, raw material, packaging/labeling, & labor that go into getting a printer ready for dispatch are estimated at 45% of the selling price.

The distribution center charges the company an inventory holding fee of $80 per month for the space that these packaged printers occupy in their holding facility prior to transit. The freight carrier company has negotiated a shipping cost of $50 for each of these Delta printers which it delivers from the distribution center to the ordering customers.

The salesforce allocation for this Delta line has been estimated at 15% of sales revenue.The company purchased a sales-territories-tracking module costing $3,000 dedicated to the Delta line for this sales team’s real-time usage on their enterprise information system as viewable on their tablets when in the field as well as in the office.

The sales team has been granted a limited cafeteria allowance of $2,500 total when in travel. The marketing communications group has developed a multi-touchpoints advertising & promotions plan for pushing the demand of this Delta line in their target markets. They bought a clipping service list worth $1,500 from a syndicated data source for determining the optimal message content to outlay in their ad campaign to effectively showcase this line. They run a print ad year-long in a major trade magazine for which the weekly rate is $165 per ad.

The Delta ad appears once every week & provides the needed visibility of the brand & this line.

The sales promotions allowance allocated for the Delta line is 3% of sales revenue, and the sales

The team is encouraged to push these promotions to stimulate clients’ spot interest & book the sale. The advertising group also engages in direct communications with several potential customers using client mailers specifying product information with pictorials & technical specifications to focus buyers’ attention. The budget for printing & posting these mailers is set at $4,000

For the first 6 months of the year, the company showcased this Delta line at the popularly visited Corporate Supplies Expo event held every month. They incurred a cost of $400 each month to conduct a booth at this Expo whereby they can develop utilizable leads, network with potential customers, & pitch to clients for further prospecting toward closing orders. Beyond all the above operating expenditures, the company has budgeted $120,000 for general & administrative functions to support this Delta product line, along with a $45,000 appropriation for indirect costs toward tooling, supplies, utilities, & maintenance purposes for the Delta line.

* Compute the ‘net marketing contribution’ for this Delta line.

* Compute the ‘marketing return-on- sales’ for this Delta line.
* Compute the ‘marketing return-on-investment’ for this Delta line

 
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The supply chain of a company refers to all individual firms engaged in the flows of products, services, finances, and information from initial suppliers or the point of origin to final consumers or the point of consumption. The business processes including interconnected activities performed by the supply chain members to facilitate this movement must be managed into a seamless process (supply chain management) and add values for the consumers.

1. Identify members of a company’s supply chain.

2. Discuss how these members work together to effectively (just-in-time) and efficiently (costs minimized) deliver products and services to the consumers who drive the business processes.

 
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2) The tracking signal is defined as TS = SUM (Actual – Forecast) /MAD. You want to monitor the quality of a forecasting model by calculating the tracking signal. The tracking signals as calculated as below. What does this mean? Week 1 2 3 4 5 Tracking signal -1.5 -2.4 -5.5 -4.0 -6.2 -7.4 -7.9 6 7 3) Actual demand values for the last four months are as follows. month Demand January 7,000 February 8,000 March 6,000 April 9,000 What is the forecast value (model generated value) for May using exponential smoothing method with Alpha=0.5? Start your forecast by assuming Fianuar=Aianuari Show all work sten.by.step.
 
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