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2) The customer’s needs are what can be satisfied with the characteristics of a product or service.
• True
• False
3) Distinctive competencies are the means by which a company tries to achieve a new business mission.
• True
• False
4) Market segmentation seeks to group customers based on their preferences.
• True
• False
5) Strategic differentiation is when a customer perceives that the product created by a company is unique.
• True
• False
6) In the cost leader strategy it is established that you can charge at a higher price and obtain a greater profit than the immediate competition.
• True
• False
7) Loyalty to a product becomes a barrier to entry for competitors.
• True
• False
8) Which of the following is focused on serving the needs of a limited market segment or group?
• Leading cost strategy
• Focused or focused strategy (Focus Strategy)
• Differentiation strategy
9) Which of the following involves the deployment of human and financial resources to obtain a competitive advantage?
• Differentiation strategy
• Investment strategy
• Competitive position
10) The _____________ is carried out in the location established by the competition.
• Maturity stage
• Defensive tactic
• Offensive tactic
• Growth stage
11) The _________ is carried out in the company’s own current market against a possible attack from the competition.
• Offensive tactic
• Start stage
• Decline stage
• Defensive tactic
What do you see as the obstacle in reestablishing the kind of stable exchange rates that used to prevail under the pre–World War I Gold Standard, when all major countries declared the value of their currencies in terms of gold? Can you explain why England, which was then the hegemon of world trade, lost that position after World War I? 7. The maquiladoras are the (mainly foreign-owned) factories located in Mexico on the border with the United States. Why do you think the maquiladora sector has expanded in the last 10 years? Do you think the maquiladoras are a positive factor in Mexican economic development?
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