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How would you respond to this and what question would you ask?
Top 3 competitors:
1. Minneapolis Tattoo Shop
2. Jackalope Tattoo
3. Steady Tattoo and Body Piercing
One interesting finding I noticed was that “Minneapolis tattoo twin cities custom tattoo shop” had the most linking domains of 6. This tells me that in the SEO, these keywords brought a lot of users to Minneapolis Tattoo Shop’s website. A strategy that this company used was applying popular keywords to their website that would gain the most organic traffic. Something else I learned was the competitors marketing implications of keeping keywords short and simple, because potential visitors are typing keywords that are simple and get them to where they want to go faster. Lastly, I noticed that their backlinks are connected to websites that are advertising “Best Shops in The Twin Cities” on popular websites. Steady Tattoo and Body Piercing has a backlink on WCCO 4 News, which is a great marketing strategy to gain recognition from local potential customers.
Review Chapter 19 in the textbook, paying special attention to Figure 19.6 “Multi-National Pharmaceutical Company.†Using Figure 19.6 as a model, evaluate the organization you have selected. Create an organizational chart by market segment. This can be used to evaluate business processes in relation to the internal value chain and to communicate to organizational stakeholders the way that culture affects strategic planning.
Part 2: Business Memo
Imagine you have been asked to communicate your findings about the organization to stakeholders. In a 500-750 word business memo to stakeholders, address the following.
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