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Signature Assignment: Business Plan: SWOT Analysis

My chosen company for all assignments is The Starbuck’s company

Assignment Content

In order to lead innovation, every business requires an evaluation of its current status. Perform a SWOT Analysis and determine the need for change for your selected organization. Determine the problem and propose a solution (such as the introduction of new or updated process, product, or service).

In a 525- to 700-word document, complete the following in your analysis:

  • Include the SWOT analysis you constructed and your complete SWOT graphic.
  • Determine the current challenge(s) or dilemma you will address as part of your Business Plan
  • Justify how you determined the current challenge(s) or dilemma you will address as part of your Business Plan.
  • Propose a solution (such as the introduction of new or updated process, product, or service) for your business’s challenge or dilemma.
  • Justify the implications of your recommended solutions to enhance organizational outcomes.
 
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Discussion: Life-cycle strategy
Every product has a life cycle, an important issue for operations managers. And so it appears that The Queen of the Skies-the iconic Boeing 747– is approaching her abdication. British Airway (the 747’s biggest operator) announced that its 31 747s will never fly again. Its immediate retirement of its 747s marks the demise of the jumbo plane’s 50-year reign, with similar decisions by Delta, United and Air France, reports Financial Times (July 27, 2020). The last 747 in the Qantas fleet recently flew to its final resting place in the Mojave Desert. The A380 superjumbo jet’s life cycle was much briefer. Just 13 years after the first A380 flight by Singapore Airlines, Airbus is ceasing production. Flying, as it slowly recovers after Covid-19, looks like being smaller, nimbler and point-to-point, rather than in huge aircraft collecting passengers at hub airports.
To make matters worse for Boeing and Airbus, airlines don’t want the aircraft for now, because they are unable to fill them profitably during a historic plunge in demand for flying. The result: finished airplanes with nowhere to fly, and less cash for Boeing, Airbus and their suppliers as they slash production and payrolls. “Clearly, we’re in a situation where we don’t need any aircraft,” said Delta’s CEO.
Suppose that Boeing is going to introduce a new product (new airplane) to meet the requirements from the market and to retain a competitive position in the marketplace. Briefly describe the steps involved in a new product introduction with issues that need to addressed from design to disposal.
 
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The reputations of some of the world’s most prestigious museums have been damaged by accusations that they obtained antiquities that were looted or stolen in violation of international laws and treaties aimed at halting illicit trade in art and antiquities (Ron Stodghill, “Do You Know Where That Art Has Been?” New York Times, March 18, 2007). A new wariness among private and public collectors to buy works whose provenance has not been rigorously established jeopardizes the business of even the most established dealers. Conversely, this fear has increased the value of antiquities that have a solid ownership history. The Aboutaam brothers, who are among the world’s most powerful dealers of antiquities, back an international ban on trade in excavated antiquities. As Hicham Aboutaam said, “The more questionable works entering the antiquities market, the less their value and the larger the dark cloud that hangs over the field. That affects prices negatively. I think we could put an end to the new supply and work comfortably with what we have.”

a. What would be the effect of the ban on the current stock of antiquities for sale in the United States and Europe?

b. Would such a ban differentially affect established dealers and new dealers?

c. Why would establish dealers back such a ban?

d. Discuss the implications of a ban using the concept of an economic rent.

 
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The U.S. Department of Agriculture’s (USDA’s) minimum general recommendation is five servings of fruits and vegetables a day. Jetter et al. (2004) estimated that, if consumers followed that advice, the equilibrium price and quantity of most fruits and vegetables would increase substantially. For example, the price of salad would rise 7.2%, output would increase 3.5%, and growers’ revenues would jump 7.3% (presumably, health benefits would occur too). Use a diagram to illustrate as many of these effects as possible and to show how consumer surplus and producer surplus change. Discuss how to calculate the consumer surplus (given that the USDA’s recommendation shifts consumers’ tastes or behavior).

 
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