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Posh Inc. is an upscale spa located in a rural area outside of St. John’s. They pride themselves on the highest level of comfort and serenity. There fees are higher than other similar spas in the area because of their superior service. They are highly dependent on a steady supply of pristine water in order to operate. In fact, they get their water from a well that is fed by a beautiful river flowing behind the property.

Quarry Corp. started developing some land upstream from Posh Inc. 3 months ago. They have been blasting rock and digging deep holes in preparation for building a major meat processing operation. Customers at Posh Inc. have started to notice to strange smell from its pools and Jacuzzis. It is so bad that some customers say they will not return until it is fixed. Posh Inc. learns that the reason for the change in the water is the ongoing blasting and digging being done by Quarry Inc. Quarry Inc. advises that this work will be ongoing for up to a year. Experts say that there is no way to fix the water problem until the digging stops. After the digging is done, it will cost $10,000 for Quarry Corp. to fix it. Quarry Corp. does not want to spend this money. Posh Inc. is ready to sue! It’s already lost 20% of its revenue.

Posh’s other neighbor is a farmer named Hamilton who raises chickens on a large scale. The baby chicks require a continuous supply of oxygen to survive and the necessary equipment for that purpose is connected to the electric power supplied to the farm. Hamilton had installed an auxiliary battery-operated power generator in the barn to be available as an emergency back-up. He also had a battery-operated power failure detector installed in his bedroom so that if the power in the farmhouse failed, a warning signal would alert him to the potential danger of loss of power to his operation.

Jack is a driver employed by Quarry Corp. While driving the company’s tractor-trailer on a night run, Jack allowed the vehicle to wander onto the shoulder of the road where the upper part struck overhead wires. As a result, electric power service in the area was interrupted for a period of five hours. The interruption extinguished the supply of oxygen to Hamilton’s barn and several thousand chickens died. Unfortunately, Hamilton had temporarily disconnected the alarm detector in his bedroom, so, on the one occasion he needed it, it was not in operation. Hamilton later found out that 40 to 50 percent of chicken breeders used power failure detectors.

Finally, Hamilton is so sad about his chickens that he decides he could use some spa time. He waits until night and breaks in to Posh Inc. Posh Inc. has been sanitizing its tubs in hopes of improving the water quality using some very harsh chemicals. Hamilton spends a lovely hour in the tub, but when he gets out he is very itchy and has a terrible rash all over his body. It’s so bad that he has to take time off work to recover. The staff at Posh Inc. find him in the morning. He broke the window and damaged a tub!

Using your superior knowledge of the law, advise Posh Inc., Quarry Corp., Hamilton and Jack of what if any claims they may have. What kinds of damages will they seek?

Consider who has the claim and who they can bring the claim against? Are there any defences?

Who will be successful if these actions go to court?

 
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Prior to beginning work on this discussion forum, read Unit 2: Integrated Marketing and Unit 4: Operating a Small Business Effectively from your course textbook Entrepreneurship: Starting and Operating a Small Business. Additionally, review the webpage from Nielson Norman, Articles & Videos.

When we engage in marketing, we should ensure that we build relationships with our customers and ensure that our customers know they are important today and tomorrow. Using the web as a marketing channel is a widely used practice. However, not all web marketing efforts suggest that the customer is important, and there is a plethora of practices that frustrate and annoy web users.

When websites are unusable, potential customers often become frustrated and angry. We can be relatively certain that angry and frustrated customers are not likely to return to our site. When customers abandon us, growth prospects are nil. An effective and usable site is a strong aid to business growth.

For useful articles and videos about website usability, review this webpage from Nielsen Norman, Articles & Videos.

When you land on the webpage, review and analyze the site contents and then address the following:

  • Define site usability.
  • Retrieve two articles or videos, one that offers some sound usability practices and one that offers information about practices that frustrate usability.
  • Compare the information in the articles and critique two practices from each article.
  • Determine if specific changes would make the Nielsen Norman site more usable.
 
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You are an IT business process analyst for a Fortune 50 organization. Your organization recently acquired a struggling and insolvent technology company. However, before incorporating this company into yours, you must determine how they accomplish their day-to-day work (e.g., determine their current business processes). The eventual goal is to determine more efficient and effective future state business processes that all sites will follow.

Your manager stated the technology company’s processes are either not documented or inadequately documented. In fact, many processes appear to be “ad-hoc”. In addition, management is decentralized to accommodate employees located in 50 offices across several states. Lastly, management is in “flux” as the company struggles with insolvency and the unknowns associated with its acquisition making it very difficult, if not impossible, to get all the subject matter experts together at one time.

The textbook identifies various ways to approach process discovery. They are:

  • Centralized vs. distributed
  • Top-down vs. bottom-up
  • Structured vs. free-form

Assignment Instructions:

You will perform a process discovery to develop “as-is” process models. Your manager wants a report describing your plan to approach this discovery. This plan must identify your proposed approach(s) and describe the reasoning behind your selection(s). Be sure to support your reasoning with factual material.

 
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answer questions in 2-3 pages based on video: https://video.aptv.org/video/start-reel-dustbunnies/

Danielle used an incubator to launch her business. What small business incubatorresources are available in the Orlando area? If Valencia College offered an incubator for student entrepreneurs, would you use it? If yes, what services / issues specifically would you seek help with?

Danielle states her biggest challenge is finding and keeping new employees. How would you advise her to recruit, hire and retain employees? Consider not only what we’ve learned about leadership and management, but also alternative ways of gaining access to talent.

Earlier in the course we had a discussion, where an entrepreneur stated creating a business plan was as waste or time. Tom, founder of Maine Coast, attributes having a business plan as key to his success in building a $40 Million business. Please research and find a local organization (for profit or non-profit) that will assist Orlando area entrepreneurs draft a business plan. Would you use this service? Why or why not? (note: your assessment is not based on your “yes” or “no” answer, rather your ability to identify potential resources).

Tom attributed some of the bank’s willingness to give him a loan to his prior industry experience. What other factors do you think the bankers looked at when making their lending decision? (Hint: by researching the issue of what lenders / investors look for when lending / investing…you should be able to see a few that applies to Tom’s situation).

 
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