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This case discusses the challenges faced by Elaine Chang (Elaine), VP of Amazon.com, Inc., and President, Amazon China, as she endeavoured to expand the company’s footprint in China. Amazon entered China in 2004 but was still struggling with less than a 3% share of the country’s e-commerce market in 2017. Amazon entered China by acquiring Joyo.com, which was an online bookstore, and expanded to an online website to sell different consumer goods. Amazon adopted certain localization strategies to win market share and introduced Amazon Prime to offer better delivery services to Chinese customers. It also opened a store in rival Alibaba’s Tmall.com. However, despite these efforts, it failed to make a mark in China. Amazon was facing a lot of competition from rivals such as JD.com, Tencent, and Tmall.com. In addition to this, the regulation of the internet by the Chinese government, fraudulent and counterfeit sellers, and government restrictions on foreign investment also posed big challenges for Amazon. Elaine had the big responsibility of building a revival strategy for Amazon in China.

Questions:
1) Why Amazon has failed to make a mark in China. What challenges Amazon will encounter in China.
2) If you are being hired as a consultant by Elaine Chang to help her in building a revival strategy for Amazon in China, what measure would you suggest, discuss.

 
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Business Communication:

Revise the following sentences

Bias Free Language: Revise these sentences to eliminate bias.

1. A pilot must have the ability to stay calm under pressure, and then he must be trained to cope with any problem that arises.

2. For as old as he is, Sam is still one of our most active sales reps.

Message Composition: Selecting words:Rewrite these sentences to replace the cliches with fresh, personal expressions.

1. Being a jack-of-all-trades, Dave worked well in his new sales job.

2. Moving Leslie into the accounting department, where she was literally a fish out of water, was like putting a square peg into a round hole.

 
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Select the correct word to fill in the blank and complete the sentence(s) below. YOU CAN ONLY CHOOSE EACH WORD ONCE — in other words, you can’t use a word more than once. (1 mark each) *

6 points

highest

love

status

physiological

fear

safety

Self-Actualization is the _________ level of need.

Audiences can be motivated by their need for ______ and a sense of belonging.

People are often motivated by the ____ of not having a comfortable quality of life.

________ needs represents the most basic of human needs

Insurance advertisments can motivate people to buy their product out of a sense of _______ and security.

Esteem is a growth need and includes the need for _______.

Self-Actualization is the _________ level of need.

Audiences can be motivated by their need for ______ and a sense of belonging.

People are often motivated by the ____ of not having a comfortable quality of life.

________ needs represents the most basic of human needs

Insurance advertisments can motivate people to buy their product out of a sense of _______ and security.

Esteem is a growth need and includes the need for _______.

Put the following

 
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A group of leading companies across the global food supply chain today announced a major blockchain collaboration with IBM intended to further strengthen consumer confidence in the global food system. The consortium includes Dole, Driscoll’s, Golden State Foods, Kroger, McCormick and Company, McLane Company, Nestlé, Tyson Foods, Unilever, and Walmart, who will work with IBM to identify new areas where the global supply chain can benefit from blockchain. Every year, one-in-ten people fall ill – and 400,000 die – due to contaminated food according to the World Health Organization. Many of the critical issues impacting food safety such as cross-contamination, the spread of food-borne illness, unnecessary waste and the economic burden of recalls are magnified by lack of access to information and traceability. It can take weeks to identify the precise point of contamination, causing further illness, lost revenue and wasted product. For example, it took more than two months to identify the farm source of contamination in a recent incidence of salmonella in papayas according to the Centers for Disease Control and Prevention. Marie Wieck, general manager, IBM Blockchain “Unlike any technology before it, blockchain is transforming the way like-minded organizations come together and enabling a new level of trust based on a single view of the truth “Marie Wieck, general manager, IBM Blockchain Blockchain is ideally suited to help address these challenges because it establishes a trusted environment for all transactions. In 400-500 words, make an argument FOR or AGAINST this technological innovation.
 
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