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Sam’s Cupcake Shop Case Study

Incident: Sam’s Cupcake Shop sells baked goods (croissants, cupcakes, rolls, cakes, etc.) and serves light meals such as breakfast and salads through its chain of ten small retail stores in the borough of Manhattan, in New York City. Each store is staffed with about 9 employees(plus one manager), some of whom do the cooking and some of whom staff the counter and sell the food items.As with Sam’s other stores, the Sam’s Cupcake Shop on First Avenue is staffed mostly with recent (legal) immigrants to America, all of whom are paid at or just above the minimum wage. Everything at the First Avenue store seemed to be going smoothly, but that apparent tranquility ended abruptly on July 27, 2018. That was the day that Anesha, the First Avenue store’s manager, called Taylor Brooke, Sam’s Cupcake’s human resource manager, to tell her that they had “an employee problem.”The problem, Anesha said, was that she’d heard from a few employees that the Service Employees International Union was trying to organize Sam’s Cupcake Shop employees. Taylor’s first reaction was one of caution, particularly because food service employees are historically difficult to organize—“they don’t stay in their jobs long enough to unionize them,” to paraphrase one union leader. Unfortunately, Anesha said she had already taken what she called “sensible steps” to blunt the unionization effort. She had, first, explained to her employees that if costs went up because they union-ized, then “we’d probably have to close this shop.” She said she also promised better work schedules if they “ignored” the union, and told them they were prohibited from discussing union matters during work time. “And don’t worry” she said to Taylor, “I’ve got a list of the employees who are pushing for the union.”The more Anesha talked, the more concerned Taylor became, not just with the union but with the possible consequences of Anesha’s efforts. She wondered particularly if Anesha’s actions could cause problems down the road for Sam’s Cupcakes with the NLRB.She didn’t have long to wait for an answer. The following week pickets from the union and its supporters appeared in front of the First Avenue store carrying signs decrying the company’s “unfair labor practices.” At that point Sam came into Taylor’s office and said“If they think they can railroad me into giving them big raises they are wrong; I am closing that store down.” Taylor was in a quandary as to how to reply to Sam, and in general, what she should do.

***Please answer the following questions below***

In a short paper (500-750-word), address the following topics:

1. Research possible business strategies leadership could have implemented to avoid the key factors that led to the unionization of Sam’s Cupcake’s staff.

2. Provide a summary of the organization’s rights and obligations during the process of unionizing and discuss the steps that leadership must take to ensure compliance.

3. What human resources practices would you recommend to improve labor relations?

 
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INTERVIEW QUESTIONS BEHAVIORAL AND CHARACTER QUESTIONS for hospitality management

*How would you describe yourself? * How are you able to adapt to change? Give an example * How do you deal with an angry coworker? Describe an experience you’ve had. 4. What do you think is the most important characteristics and abilities a person must possess to be successful? How do you rate yourself in those areas?

GENERAL INFORMATION QUESTIONS *. What type of work do you enjoy doing the most? *. What are your strongest skills *. Do you think of yourself as a team player? If so, give examples

STRESS QUESTIONS *. What kinds of decisions are most difficult for you? * Why do you think you are the best candidate for this job? Why should I hire you?

 
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As an active user on Pinterest, Bridget proudly shared a picture of the innovative home garden irrigation system she developed. If she later wanted to commercialize this system, what is the best explanation why she might not be able to protect her intellectual property for that purpose?

Group of answer choices

Being unable to determine the originality of her invention.

Failing to protect her invention’s processes.

Publicly dislosing her invention.

Failing to assign ownership of her invention

2. Kevin is a non-technical founder of a software-as-a-service company that has achieved significant commercial success. During the early days of the company, one of Kevin’s data scientist friends served as an informal technical sounding board and emailed Kevin a snippet of code that became an integral part of Kevin’s platform. Now, that friend is asking for a portion of the company’s profits. Which of the following intellectual property traps might be a reason why Kevin may be required to grant his friend’s request?

Group of answer choices

Publicly disclosing his software.

Failing to protect his software’s processes.

Failing to assign ownership of his software.

Being unable to determine the originality of his software.

3. During customer discovery, Theresa learned that her beachhead market prioritizes responsiveness from their brands above almost all other attributes. Which of the following recommendations would an experienced entrepreneur be most likely to make so that Theresa’s supply chain aligns with her business strategy?

Group of answer choices

She should prioritize cheap shipping opportunities.

She should focus on only a few central locations that serve wide areas.

She should plan on maintaining high inventory levels.

She should offer as few items as possible.

4. Which of the following is not considered a primary driver to consider when assessing and managing your supply chain?

Group of answer choices

Inventory

Information

Demand

Production

5.If the National Cattlemen’s Beef Association (Links to an external site.) were to conduct a SWOT analysis, what is the most likely way that they would classify Impossible Foods (Links to an external site.)?

Group of answer choices

Weakness

Strength

Threat

Opportunity

6. During the first year of its production, the Tesla Model Y frequently experienced paint defects, causing some consumer guidance blogs to withdraw their recommendation of the product. If Tesla had conducted a SWOT analysis at that time about their Model Y vehicle, these defects would be most likely classified as which of the following?

Group of answer choices

Weakness

Opportunity

Threat

Strength

 
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Whirlpool Corporation–
Giving ERP a Spin1

Centralized PricingWhen Frigidaire Co. drops freezer prices, a flurry of faxes and FedExes fly from
Whirlpool Corp.’s offices in a fight to match those prices. But soon Whirlpool will be
able to match competitors’pricing with a few keystrokes, allowing the company to
react quickly to market changes or launch a special promotion for a single product.
Whirlpool is implementing a centralized pricing configuration system from Trilogy
Development Group, Inc. in Austin, Texas. The pricing software will allow Whirlpool
to cut by more than half the 110 days it now takes to reprice its entire product line of
more than 2,000 models each quarter.
Most important, the application will give Whirlpool a centralized pricing structure.
Previously, the company used separate pricing models and order entry systems for each
Whirlpool division, from small appliances to large goods to spare parts. “The big driver
for all of this is to make Whirlpool easier to do business with,”said Bill Hester, a senior
information systems project manager at Whirlpool.
Whirlpool’s technology overhaul, which also includes implementing SAP AG’s R/3
and a massive operational reorganization, is necessary to prime Whirlpool for the dish-
washer wars in years to come. The entire IT overhaul is estimated to cut U.S. $160 million
from Whirlpool’s operational budget over five years.
Hester said the company expects the new pricing system will pay for itself within a
few years. Historically, Whirlpool’s customer claims usually resulted from pricing discre-
pancies. “We would tell trading partners we were going to sell them something at ‘x’
price, but the system was charging them ‘y’,”said Kathleen Descamps, business project
manager for Whirlpool’s new pricing system. “So we would have to issue them a credit.
It creates dissatisfied customers. It’s much easier to say we are charging them ‘x’and that
is what is on the invoice.”
With one centralized pricing system, sales agents will be able to meet that goal. The
same information will be replicated in sales agents’laptops for quick reference when
making field calls to trading partners. “They will have the same sales history information
that is used to make [production] forecasts,”Descamps said, so they will have the same
information to help meet the forecasts. Whirlpool’s current pricing system is highly
dependent on spreadsheets, a laborious and time-consuming system.
Bill Hester, project manager at the appliance giant, said the quarterly job of revamp-
ing the pricing of every product takes 110 days and is prone to errors. Pricing has to be
entered for every product under eleven different brand names. “It took roughly 180,000
cells in the spreadsheet,”Hester said. “Since pricing is formula-driven, if someone
Case 16 Whirlpool Corporation–Giving ERP a Spin 109

changed a formula, you wouldn’t know the effects somewhere else in the spreadsheet.
It took a lot of work to get the pricing masters printed.”
If a marketing manager needs to change the price of dishwashers to match General
Electric’s pricing, that person can now enter the information, do a profitability analysis
on the change and then, if acceptable, enter the new price. “Then a message is automati-
cally sent to the pricing administrator, who sets up any rules for the pricing, and as soon
as they hit ‘enter,’if the pricing is effective today, the next person that places an order
gets that new price,”Hester said.
Vendor Interfaces
A warehouse automation system has propelled Whirlpool Corporation’s Parts
Distribution Center in LaPorte, Indiana, into a new era of customer satisfaction. The sys-
tem, comprised of an elaborate configuration of computers and automatic conveyors,
reduces the order-processing cycle time for customers around the world. “It helps us bet-
ter manage our inventories with the ultimate improvement being customer satisfaction,”
says Tom Harrow, customer service supervisor.
Whirlpool Corp. hopes a new e-commerce initiative, Easy EDI, will cut down supply
chain expenses and enhance efficiencies. Easy EDI’s goal is twofold: to eliminate the
paper process used by Whirlpool’s 300 smaller suppliers, and to save Whirlpool up to
U.S. $600,000 a year in operational costs for the electronic data interchange network
used by Whirlpool’s 300 largest suppliers, says David Tibbitts, manager of strategy and
planning in global procurement at Whirlpool.
Initially, Easy EDI will involve four small and midsize suppliers that rely on paper
transactions to conduct business with Whirlpool’s fourteen North American manufactur-
ing facilities. Four to six weeks later, the service will expand to about 30 suppliers; all
small and midsize suppliers should be online by year’s end. Whirlpool then expects to
gradually roll out Easy EDI to its largest suppliers, which use a public value-added net-
work (VAN) for EDI transactions. The company hopes to phase out VAN-based EDI,
Tibbitts says—along with the U.S. $40,000 to U.S. $50,000 a month it pays for the service.
Easy EDI is an example of how the consumer-goods manufacturing industry is mov-
ing in the same direction as the automotive industry, says Susan Cournoyer, an analyst
at Dataquest. “Agile, just-in-time manufacturing and its use of the Internet will cut costs
and improve communications and responsiveness to customers,”she says. Whirlpool is
working with integrator Litton Enterprise Solutions, a division of government contractor
Litton Industries, to develop Easy EDI

please answer the questions

1.How were the customers and vendors communicated with about the changed proce-
dures for interfacing in various transactions with Whirlpool?

2.How were IT employees prepared for interfacing with external consultants?

 
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