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Suppose that there are two different customer segments for a multiplayer online video game, and the publisher has developed two versions of the software. The “Elite Edition” does not grant any in-game advantage over players of the less-expensive version (so they can play each other fairly), but the “Elite Edition” includes additional software features like a single-player mode, support for virtual reality headsets, and a game map editor.
Each customer will buy the version that gives the highest surplus. For simplicity, use whole dollars for all prices.
Willingness to Pay
General Public Hardcore Fans
Elite Edition $150 $200
Gamer Edition $75 $100
If there are 100,000 each of general-public and hardcore-fans as potential customers, what are the optimal prices and revenue if the seller must post a single price for each edition?
Price for Elite Edition: Total revenue:
Price for Gamer Edition:

If there are 100,000 potential general-public customers but only 1,000 hardcore fans, what are the optimal prices and revenue if the seller must post a single price for each edition?
Price for Elite Edition: Total revenue:
Price for Gamer Edition:

 
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In your effort to develop an aggregate plan for the next three months you consider the following data (each employee makes 10 parts per shift): Period 1 Period 2 200 parts 300 parts Demand: # of first shift employees # of second shift employees Period 3 100 parts 25 17 20 5 You have to consider the following costs: c=carrying cost per unit per period = $3.0 r=production cost in the first shift per unit = $2.0 v=production cost in the second shift per unit = $5.0 b = backorder cost per unit = $7.0 Initial inventory = 0 units Final inventory needed (in addition to demand) = 50 units (a) Find the production schedule that minimizes the overall cost. (Note that there is no capacity available in the second period, and shortage is allowed). (b) Find the total cost of that schedule.
 
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A news clipping service is considering moving their process from a manual process to computerized process. Currently, staff manually clip and photocopy articles of interest and mail them to its clients. If the service moves to a computerized process, staff will electronically input stories from most widely circulated publications into a database. Each new issue would be searched for key words, such as a client’s company name, competitors’ names, type of business, and the company’s products, services, and officers. When matches occur, affected clients would be instantly notified via an online network. If the story is of interest, it is electonically transmitted, so the client often would have the story and could prepare comments for follow-up interviews before the publication hits the street. The manual process has fixed costs of $400,000 per year and variable costs of $6.20 per clipping mailed. The prices charged the client is $8.00 per clipping whether the process is manual or computerized. The computerized process has fixed costs of $1,300,000 per year and variable costs of $2.25 per story electronically transmitted to the client. a) What is the break even point for the manual process? What is the break even point for the computerized process? b) Create a graph of profit that displays the break even points of each process. Create the graph for number of clippings between 200,000 and 250,000. BEP Crossover point + A news clipping service is considering moving their process from a manual process to computerized process. Currently, staff manually clip and photocopy articles of interest and mail them to its clients. If the service moves to a computerized process, staff will electronically input stories from most widely circulated publications into a database. Each new issue would be searched for key words, such as a client’s company name, competitors’ names, type of business, and the company’s products, services, and officers. When matches occur, affected clients would be instantly notified via an online network. If the story is of interest, it is electonically transmitted, so the client often would have the story and could prepare comments for follow-up interviews before the publication hits the street. The manual process has fixed costs of $400,000 per year and variable costs of $6.20 per clipping mailed. The prices charged the client is $8.00 per clipping whether the process is manual or computerized The computerized process has fixed costs of $1,300,000 per year and variable costs of $2.25 per story electronically transmitted to the client. c) If the service sends 150,000 clippings to clients, which process should the service use? d) If the service sends 250,000 clippings to clients, which proces should the service use? e) At what volume of stories, should they switch from a manual process to a computerized process? f) Create a graph to display the total cost of each process that includes the crossover point between the two processes. Create the graph to display the number of clippings between 150,000 and 300,000 BEP Crossover point QUESTION 1 What is the break even point, number of clippings, for the manual process? Provide o decimal places and no units. QUESTION 2 What is the break even point, number of clippings, for the computerized process? Provide o decimal places and no units. QUESTION 3 What is the cost of the computerized process for 150,000 clippings? Provide decimal places and no units. QUESTION 4 What is the cost of the manual process for 150,000 clippings? Provide 0 decimal places and no units. QUESTION 5 What is the cross over point, number of clippings, between the manual and computerized processes?
 
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General Motors (GM) and Daewoo motors entered a Joint Venture (JV) in 1986 to manufacture a car in Korea for sales in the US, based on GM’s design, which was considered the best product that could be offered by Germany, Korea, and the US. From this venture, GM and Daewoo had different expectations and goals. GM wanted Korea’s low-wage workforce to build a low-cost car to compete for the with the Japanese car industry, whereas, Daewoo’s goals were to become a major car manufacturing company that wanted to go globally. The mutual car created by Daewoo and GM did not bring success for either company so they decided to renegotiate their strategies and goals. The issue for both companies was that sales had dropped from 39% to 15%, and GM and Daewoo were not pleased with their performance in Korea and America. GM and Daewoo did meet their pectations, because to build a stateless or multinational car was harder than they thought. Neither party fully assessed and understood thic other’s strengths and weaknesses, neither did tlicy understand the other’s corporate culture. GM’s methodical extended decision making did not suit well Daewoo, where decisions were made quickly to respond to the market conditions. The unexpected changes in the market conditions could have been managed if GM and Daewoo would have worked toward preventing the potential shortfalls, cooperating, and sharing their market assumptions in the car industry, as well their strategies on how to keep up with their competitors. The GM and Daewoo’s JV shortfalls were attributed to endogenous and cxogenous factors that had a negative influence on the IV. At the endogenous level, both companies had poor cooperation, for instance, GM refused Daewoo’s request to manufacture newer car models to keep up with the rivals that were introducing the cars with new technology in the market. From the exogenous point of view, the market conditions in Korea changed, the Korean Won rose higher than the US dollar which leads to a prospered country. higher

1. In your own words explain why GM and Daewoo Joint Venture was a failure?

2. What GM and Daewoo should have done for this alliance to have success?
 
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