Edit the already written paper as the final paper

ASSIGNMENT REQUIREMENTS:

Edit the paper2draft2 with the requirement below:

1.Throughout your paper, you:

a.MUST use the following sources:

i.Drive: The Surprising Truth About What Motivates Us by Dan Pink—Chapter 1: The Rise and Fall of Motivation 2.0 and Chapter 6: Purpose

ii. Invisibles: The Power of Anonymous Work in an Age of Relentless Self Promotion by David Zweig—Chapter 5: “Fame, Success, and the Myth of Self-Promotion: Why Attention Doesn’t Satisfy Us and Won’t Help Your Business Prospects”

b.CANNOT perform any additional outside research (meaning no additional sources beyond the two listed above should be cited in your paper).

2.Your final paper must be a minimum of four (4) full pages, but no more than six (6)

3.You must follow ALL the paper formatting requirements listed on the syllabus and here on the assignment sheet

6.You must use Chicago citations throughout the paper and include a properly formatted Bibliography Page (which is NOT part of your final page count)

 

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​Unit V Research Project

Marketing Plan This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit V you will provide a comprehensive discussion of place or distribution strategies of your company.

Place This section will provide a comprehensive look at the distribution strategy of your organization. Begin with an identification of the distribution channels that should include the entire path that the products travel from the “manufacturer” to the final consumer. This might involve manufacturing plants, wholesalers, distributors, retailers and various other intermediaries. Why and how does your company use these intermediaries? Many companies use multiple channels, particularly with the advent of the internet (which is considered a direct channel). Another element to include is a description of a physical facility. This might include a manufacturing plant, bottling plant, retail location, or even a unique merchandising effort.

Competitive Advantage Because competitive advantage is an important goal of every company, address whether your company has a competitive advantage WITH RESPECT TO PLACE. The idea is to discuss whether your company has a competitive advantage with respect to how they distribute their products. This should discuss their distribution channel and maybe a unique retail location (if pertinent). Again, this section should only discuss whether your company has a competitive advantage with respect to place (product, price and promotion are discussed in other sections). Once you have stated your position, remember to include your rationale. (You’ve use P&G)

Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Place and Competitive Advantage in Place).

 

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