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Yoplait Appeals to Health, Convenience, and Great Taste: Read the following scenario and then choose one of the activities below.

As the top-selling yogurt maker in the United States, Yoplait is committed to making products that consumers love. Designed to maximize health and nutritional benefits, Yoplait’s product innovations are aimed at increasing the percentage of households eating yogurt, attracting a wider mix of yogurt lovers (kids and males), and increasing the shelf space allotted to yogurt. Yoplait Healthy Heart, a yogurt containing plant sterols that are clinically proven to reduce cholesterol, is leading a proactive health market segment: consumers are enticed to eat two servings of yogurt each day to reduce LDL or “bad” cholesterol by an average of 6 percent. New products include a variety of convenient tasty treats for kids, fat-free yogurt as a vital part of a weight-loss plan, and Chocolate Mousse Style, a new proprietary recipe for a great-tasting chocolate-flavored yogurt with live and active yogurt cultures that consumers have demanded for years. The success of Yoplait’s R&D team could prove healthy for Yoplait. For more information about Yoplait’s new products, visit the company’s website at http://generalmills.com.
a. As mombers of a marketing team for Yoplait, brainstorm various strategies for addressing the disparity of yogurt consumption between male and female consumers and have the same group member submit it to the Assignment 14 Dropbox
1. Develop a print advertisement or
2. Develop a 30-second commercial to attract male consumers. Use a storyboard format in PowerPoint for producing the commercial, write the script and describe the video shots needed to complete the commercial

 
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Guidelines:

Successful businesses know how to identify and capture market share in their respective environments. But not all businesses are capable of capitalizing on potential opportunities. For this assignment, you are asked to start conducting research on your company, its customers, and competitors; which will help set the stage for your final project and give you the opportunity for a head start!

A situational analysis can reveal many important details about your chosen business such as:

  • The opinions and experiences of customers and stakeholders
  • A business’s strength and weakness(es)
  • How a company is capitalizing on market trends
  • How it measures up to competitors
  • What’s holding a business back from its desired goal(s)
  • The current strategies in place to overcome the weakness(es)

Details:

Complete the attached file using the outline as a guide to organize your research and analysis. Include a reference page with at least 3-5 references.

Outline:

Company:

An analysis of their vision, strategy, and goals—and if it’s meeting them—is a good start. Examining how the company is performing by reviewing sales, market share, and customer retention provides a useful snapshot that reveals if the business is fulfilling its goals.

Customers:

Thorough research is critical to understanding your customers. Gather information on your customer’s demographics, locations, interests, and challenges. Knowing your customers will help you identify your target market’s needs, preferences, and behaviors to devise the best strategies to reach them.

Competitors:

An analysis of your main competitors will help you determine how your business measures up. Identifying and comparing the competitive advantages of one company to another can help your business adapt to compete more effectively. Who are the main competitors? What are their competencies? A competitor’s market share, as well as its strengths and weaknesses, should be part of your competitor analysis.

 
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This assignment we will explore the issue of trade-offs with mode of transport, transportation costs andshipment availability. We are working for the supply chain for wheat flour producing company. Happy Wheat Cereal is currently operating two packaging plants, located on in Calgary and second in Toronto. Students will only need to look at one movement, and only one segment of the supply chain: between the mill and the two packaging plants.The flourmill produces 500,000 metric tons offlour per year and produces flour at a steady pace.70% of the flour is shipped to commercial bakeries and food processors. This part of the supply chain is not examined in this exercise.The remaining 30% of the flour is destined for the retail market, and is shipped by the mill to the Happy Wheat Cereal packaging plants. Two-thirds of the shipments go to the Calgary plant, and one-third goes to Toronto.The shipment from the mill to the packaging centres is done in bulk, by rail. Each rail car holds 80 tonnes of flour.With the current ordering process ordering single car loads and the possible cost savings, Happy Wheat Cereal’s supply and purchasing manager are interested in understanding the total cost transportation if they decided to order in lot sizes of:a) once a year b) twice a year or c) three times a year.If the mill decides to ship flour in multiple car shipments, and if the shipments have to be unloaded within 12 hours after arrival, it will have to build bulk storage facilities, and will have to absorb the carrying costs of that inventory. With these costs factored in, the annual carrying cost of the flour will be 25% of the value of product. •The wholesale value of the flour is $350 per tonne•Lead time is 20 daysbetween orders and delivery•Happy Wheat Cereal is forecasting the demand 200,000 (Note: you need to figure out the distribution for Toronto and Calgary Plants) •Happy Wheat Cereal’s annual carrying costs is at 25%the value of the product•Happy Wheat Cereal has also calculated there variable order cost to be $500per orderGeneral RefUnitKilogramsPick up NotificationShip TimeLTL1 Case802hrs5 daysLTL2Pallets2,0001 day10 daysLTL4 Pallets4,0001 day10 daysTL10 Pallets10,0001 day10 daysRailSingle Car80 5 day5 daysRail25 Cars2,00010 day10 daysRail50 Cars4,00017 days10 daysRail100 Cars8,0003 weeks10 daysInstructions:1.Calculate the dimensional weight of the items below.(2 marks)2.Calculate the chargeable weight of the items below and apply the appropriate rate.(2 marks)3.List the total charge for each method of shipment.(2 marks)4.Calculate the savings per metric tonne with multi-car shipments(4 marks)5.How many times per year will Happy Wheat Cereal place an order of size Q”? Calgary? Toronto?(4)6.Using the data from the EOQ formula, what quantity provides the most efficient delivery? Calgary? Toronto?(4)7.Taking a look at Holding vs Ordering inventory, what are a few learning points from this activity? (2)
 
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You are the Head of the Integrity Unit in the Human Resources Division, As the head, you have been asked to provide a hierarchical expansion process to make the Unit Integrity becomes the Center of Integrity in the organization where you serve. List and describe in detail the steps you need to take based on the Job Analysis that has been studied. (20M)

Your unit has received a written complaint regarding the misconduct of a Senior Officer in your organization. As the Head of the Disciplinary Integrity Unit in the Resources Division Man in one of the government organizations, you duly advise officials on under your supervision to act on the principle of “audi alteram partum” against the accused, Explain also related to the process involved starting with the receipt of a complaint until the case of the complaint is closed, State and explain your advice carefully.

 
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