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Rick, a neighbourhood tailor, makes clothes according to the requirements of each of his individual customers. This is an example of:
Question 37 options:
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micromarketing |
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undifferentiated positioning |
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brand repositioning |
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mass marketing |
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perceptual mapping |
Question 38 (1 point)
Which of the following is true of positioning?
Question 38 options:
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It refers to the practice of interacting on a one-to-one basis with many people to create custom-made products or services. |
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It refers to the display, in two or more dimensions, of the position of products or brands in the consumer’s mind. |
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It refers to a strategy in which marketers change a brand’s focus to target new markets or realign the brand’s core emphasis with changing market preferences. |
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It refers to the mental picture that people have about a company and its products or services relative to competitors. |
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It refers to the segmentation that tailors a product or service to suit an individual customer’s wants or needs. |
Question 39 (1 point)
A company marketing cartoon strips primarily to children switched focus to adults by creating a feeling of nostalgia to appeal to them. This is an example of:
Question 39 options:
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brand repositioning |
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micro customization |
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undifferentiated positioning |
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perceptual mapping |
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mass marketing |
Question 40 (1 point)
Which of the following is the first factor that managers consider before embarking on a marketing research project?
Question 40 options:
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The questions to be used in a questionnaire |
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The time limit of the project |
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The sample size to be used in the research |
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The cost of undertaking the project |
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The usefulness of the project to a firm |
Managerial Controls and Managing in a Global EnvironmentManagerial Controls and Managing in a Global Environment
In our last unit, we explore the control function of management (the “C” in our model of planning, organizing, leading, controlling). In short, every successful organization implements controls. In addition, we will wrap up our course with the complex topic of managing in a global environment. Think of all the concepts we have touched upon – from organizational design and structure, culture and strategy to human resources, leadership, teamwork, and diversity. These items are becoming more relevant and difficult to manage due to the global nature of today’s business landscape.
Every organization is affected in some way by the global environment. In this unit, we will examine what managers need to know about managing globally. For example, leadership models found in the U. S. will have some relevance in other countries. Managers can display and exercise different managerial styles, and employees can also differ in their preferences for different leadership approaches across the globe. Welcome to our last week together and the world of global business!!
Objectives:
Explain what control means in a business setting.
Describe key characteristics of business globalization.
Explain global competition.
Activities:
Read, view, and engage with Readings and Resources.
Actively participate in the Unit Discussion.
Complete and submit the Unit 8 Knowledge Check.
Readings and ResourcesReadings and Resources
Find your weekly readings and resources in this folder.
Unit 8 DB: Managerial ControlsUnit 8 DB: Managerial Controls
First, think of an incident of business fraud or scandal in the news, or choose one that has been mentioned in your reading. Research the scandal, paying close attention to how it was possible for whatever went wrong to happen.
In your post, specify the scandal
Texas A&M University and the Bonfire Tragedy
Do not copy and paste from sources, and please explain the answers in your own words.
How was this handled in the media?
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