Discuss how information systems can be used for automation, organizational learning, and strategic advantage. Information systems are used at different levels of an organization to support automating and organizational learning, and to support strategy. To apply information systems strategically, you must understand the organization’s competitive landscape as well as the value chain and be able to identify opportunities in which you can use information systems to make changes or improvements in the value chain to gain or sustain a competitive advantage.

 

Describe how information systems support business models used by companies operating in the digital world. Organizations utilize information systems investments as a central component for executing their business models and delivering the value proposition. Common revenue models include affiliate marketing, subscriptions, licensing, transactions fees, sales, and Web advertising revenue. Freeconomics refers to the leveraging of digital technologies to provide free goods and services to customers as a business strategy for gaining a competitive advantage. Companies operating in the digital world can use different international business strategies, such as a home-replication strategy, global business strategy, multidomestic business strategy, or transnational business strategy.