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Qa) “People’s Republic of China is a single-party state, governed by the Communist Party;

China’s economy remains “mostly unfree” and the legal and regulatory system is
vulnerable to political influence and Communist Party directives. Anyone doing business
in China is likely to encounter or hear of corruption in one form or another. Historically,
practices such as facilitation payments, bribes and giving and receiving expensive gifts in
order to develop relationships were often regarded as a part of doing business in China.

Briefly discuss what are the possible political, legal, and regulatory influences that
international marketers may face when doing business in a country like China.

* Subject – International Marketing

 
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The coconut oil demand function (Buschena and Perloff, 1991) is

Q = 1,200 – 9.5p + 16.2pp + 0.2Y,

where Q is the quantity of coconut oil demanded in thousands of metric tons per year, p is the price of coconut oil in cents per pound, is the price of palm oil in cents per pound, and Y is the income of consumers. Assume that p is initially 45¢ per pound, pp is 31¢ per pound, and Q is 1,275 thousand metric tons per year. Calculate the income elasticity of demand for coconut oil. (If you do not have all the numbers necessary to calculate numerical answers, write your answers in terms of variables.)

 
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Prompt: Locate Exercise 3.1 at the end of Chapter 3 in our text MSL oRGANIZATION bEHAVIOR Take the evaluation and summarize your results. After summarizing your results, discuss the following questions, taking care to utilize text concepts in your discussion. What are the implications of the results as you will be managing others, either now, or in the future? How will these results influence how you may manage others? Were the results in areas of concern to you? How can you intentionally develop or improve the areas that may be of concern? How does this exercise influence your understanding of emotional intelligence? How may it help you become a better manager of yourself or others?
 
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Rick, a neighbourhood tailor, makes clothes according to the requirements of each of his individual customers. This is an example of:

Question 37 options:

micromarketing

undifferentiated positioning

brand repositioning

mass marketing

perceptual mapping

Question 38 (1 point)

Which of the following is true of positioning?

Question 38 options:

It refers to the practice of interacting on a one-to-one basis with many people to create custom-made products or services.

It refers to the display, in two or more dimensions, of the position of products or brands in the consumer’s mind.

It refers to a strategy in which marketers change a brand’s focus to target new markets or realign the brand’s core emphasis with changing market preferences.

It refers to the mental picture that people have about a company and its products or services relative to competitors.

It refers to the segmentation that tailors a product or service to suit an individual customer’s wants or needs.

Question 39 (1 point)

A company marketing cartoon strips primarily to children switched focus to adults by creating a feeling of nostalgia to appeal to them. This is an example of:

Question 39 options:

brand repositioning

micro customization

undifferentiated positioning

perceptual mapping

mass marketing

Question 40 (1 point)

Which of the following is the first factor that managers consider before embarking on a marketing research project?

Question 40 options:

The questions to be used in a questionnaire

The time limit of the project

The sample size to be used in the research

The cost of undertaking the project

The usefulness of the project to a firm
 
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