4 Page Paper On Marketing

Prior to this assignment, review Chapter 12: Global Marketing Channels and Physical Distribution and analyze Case 12-2: Can Walmart Crack the Retail Code in India? carefully. Review the Intro and Company Profile sections in the Walmart Case Study (Links to an external site.) interactive.

Your assignment has two parts. Part A will be based on a case in Chapter 12, and Part B will be built upon your Final Paper about Walmart from your BUS621: Leadership and Teamwork course.

Introduction
Walmart today is a global retail giant. According to Carbonara (2018) in the recommended resource Walmart, Amazon Top World’s Largest Retail Companies (Links to an external site.) article, Walmart is the world’s largest retail company with continued plans for global growth. There are many competitors, one of which is Amazon. How will Walmart continue to be a global giant in the years to come? To maintain the market leader position Walmart will be required to continually look for ways to outgrow its global competitors (Carbonara, 2018).

To understand Walmart and where it is today and what tomorrow holds, it is important to understand the company’s foundation. “Sam Walton opened his first five-and-dime in 1950. His vision was to keep prices as low as possible” (Wilbert, 2018, para. 1). Walton opened the first Walmart in the early 1960s in Rogers, AK (Wilbert, 2018, para. 2). One thing that has and will always remain a key component for all Walmart stores is to keep expenses low. There has always been a mentality behind the vision of Walton to demand that employees always keep costs to a bare minimum (Wilbert, 2018, para. 3). On average, “Walmart saves a typical American family of four about $2500 a year. That’s about what a family of four gets from the government in food stamps. That makes Walmart a major antipoverty force in the United States” (Kestenbaum, 2017, para. 3). Another factor to consider when thinking about Walmart is that “since 1990, the global rate of poverty has been cut by two-thirds. That’s the sharpest decline in human poverty in all of history, more than one billion people have been lifted out of poverty during that period and Walmart is a major force in that effect” (Kestenbaum, 2017, para. 3).

Today, Walmart has grown considerably and continues to expand. Just to get an idea of how large this retail giant is, consider the following:

  • Walmart employs 1.6 million people.
  • Walmart has 6,200 retail outlets. In contrast, Home Depot has 2,040. (Wilbert, 2018, para. 4)

One might question, “What does Walmart do to continue to be successful and keep costs to a minimum?” There are several things that this retail giant has incorporated into the operations. First, “Walmart became the first major retailer to demand manufacturers use radio frequency identification technology (RFID). The technology uses radio frequencies to transmit data stored on small tags attached to pallets or individual products. As explained in the recommended resource How Wal-Mart Works (Links to an external site.), RFID tags hold significantly more data than bar codes” (Wilbert, 2018, para. 6). For information on how RFIDs and radio waves work, you may like to review the articles How RFID Works (Links to an external site.) and How Radio Works (Links to an external site.). You may also be interested in reviewing the  Is Walmart Good or Bad for America? The Question May Be Outdated (Links to an external site.) article which explains another interesting fact, which is that “Walmart is the single most important pipeline distributing wealth from rich countries to poor countries” (Kestenbaum, 2017, para. 3).

One concern pertaining to Walmart is how employees are treated. It is well known that Walmart not only pays low wages, but their practices have impacted how their suppliers manage production costs while sacrificing the safety of their labor force (Kestenbaum, 2017). Walmart tends to hire mostly part-time workers (Kestenbaum, 2017). Some may even say that Walmart “pays their workers poverty wages” (Kestenbaum, 2017, para. 4). There have long been ethical concerns about how Walmart operates and manages its employees.

Case Study Assignment
Throughout your MBA program you will cover various subjects as they relate to business. You will initially have an opportunity in BUS621 Leadership and Teamwork to create and build your own Walmart in a new global location. Your choices for location include Peru, New Zealand, Philippines, Egypt, Czech Republic, and United Arab Emirates. As you progress through each course in the program you will build upon your case study of Walmart.

The purpose of this Walmart Case Study is to give you an opportunity to apply the subject matter from each course in the MBA program to an ongoing strategic development. The knowledge gained from the case study in each course will be cumulative. The knowledge will assist you in demonstrating your ability to conduct critical analysis and decision making across a wide range of subjects throughout the MBA program.

Methodology
The case study is based upon past and current information about Walmart and the country of destination. You will select a country to develop your case and will use the same country in each course of the MBA program.

You will be responsible for gathering as much information as needed that will help you with determining the course of action that Walmart should pursue in the company’s quest to growth and to meeting the needs of international markets.

Part A: Read Case 12.1: Can Walmart Crack the Retail Code in India? and answer the following questions:

  • Summarize some of the elements in India’s political, economic, and cultural environments that can impact the market opportunity.
  • Explain some of the obstacles facing Walmart and other foreign retailers in India.
  • Review Figure 12-4. Explain which quadrant of the matrix applies most directly to India. Provide your rationale.

Part B: In your BUS621: Leadership and Teamwork course, you selected a country for Walmart to expand to, and you also analyzed the nine dimensions of the culture and the leadership models and skills that would apply to your selected country. In this assignment, you will work and build on your previous Walmart work, and develop some place strategies as Walmart expands on its global marketing activities to the country of your choice. Address the following points for the selected country:

  • Summarize some of the elements in your selected country’s political, economic, and cultural environments that can impact the market opportunity for Walmart expansion.
  • Based on your environmental review and referring to Figure 12-4, discuss what market expansion strategy you would suggest for Walmart in your selected country.
  • You learned that channels create utility for customers (place utility, form utility, time utility, and information utility) that can be leverages as a source of competitive advantage. Analyze each of these utilities that Walmart may be creating in the country of your choice, and explain which one can potentially work as a competitive advantage for Walmart considering its target market and their needs, wants, and preferences in your selected country.
  • Considering the growth of global online retailers like Amazon.com, Aliexpress.com, Target.com, and eBay.com as competitors of Walmart.com, and based on the factors you evaluated in Part A, formulate a SWOT analysis for Walmart.com in your selected country.

The Walmart Case Study paper

Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. See the Formatting Your References List (Links to an external site.) resource in the Ashford Writing Center for specifications.

Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.

 
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Research Paper On Apple

Term Project One

 

Throughout the chapters 1-4 of this text you will be exposed to many examples of real-world companies to help illustrate how the concepts that you are learning in each chapter can be applied to real business situations. The paper at the end of every chapter consist of:

Explore Your Own Case in Point:  enhancing your understanding of your company of choice;

 

The objective of this research paper is to enable you to conduct an independent analysis of a large company (e.g., a Fortune 500 company). Select a company that you admire, a company that intrigues you, a company that you would like to work for after graduation, or a company that you’ve always wanted to know more about. Select a company listed in a major stock exchange like London, New York, Tokyo, Shanghai, Hong Kong, Singapore, Bombay, Frankfurt, or Paris so that various types of information (financial or otherwise) are readily available. Each chapter focuses on a specific topic, and the end-of-chapter questions will encourage you to analyze how that particular topic relates to your company. By the time you have completed the term project you will have learned a great deal about your chosen company.

 

Explore Your Own Case in Point

 

Answer the following questions about your favorite company.

 

Chapter 1

 

1) Identify three major countries with which your chosen company operates. Preferably, these three countries are in different continents.

2) Are these three countries members of the IMF, the World Bank, and WTO? Do you believe that these three countries actively follow guidelines of these three major international institutions?

3) Compare the institutional structure of these three countries to determine if they promote globalization, that is,

(a) are their political institutions transparent? and

(b) do they have a functioning judiciary system?

4) Do you believe that the three countries under consideration practice policies that promote globalization? For example, what are those countries’ policies toward

(a) governance,

(b) competitive markets,

(c) property rights, and

(d) corruption?

Chapter 2

1) Determine whether your company is a producer of goods or services. What are the major products and/or services provided by your company? Are those outputs sold only domestically or are they also exported?

2) If some or all of the output is exported, how much of it is exported? To where are they exported, and why?

3) Do these products and services face tariff or nontariff barriers in the target export markets? What are the tariff rates or nontariff barriers imposed on these items?

4) Does your chosen company fall within the framework of “managed trade” in the export market? If so, on what basis? How is the company trying to overcome this challenge?

Chapter 3

1) Identify regional trading blocs with which your chosen company operates. Identify the benefits that your company gains because it is part of those trading blocs. Is your company taking advantage of the situation?

2) Which trading bloc is most attractive for your company, and why? Explain the importance of that bloc in terms of economic geography (i.e., business density, distance and infrastructure, and intra-regional trade barriers).

3) If you could advise your company about the benefits of regional trading blocs, which trading bloc would you recommend that the company consider next? Why?

4) Would your company be better off under a system of multilateral trade liberalization like the WTO or with bilateral or regional trading blocs?

 

Chapter 4

1) Volatile currency movements can have important affects on your company. Historically speaking, were there any currency crises in different countries that would have affected your company’s costs or revenues? What about the recent 2008 and 2009 global economic crisis period?

2) How can your firm lower its debt costs by tapping global credit markets in the future? Will it cost less to borrow from low interest rate countries?

4) How does purchasing power parity affect your firm’s purchases of goods and services from other countries? Will it cost less to buy identical supplies from other countries that have lower prices?

 

Requirements

 

· Term Project: Part One (10%): You are required to select a company that you admire, a company that you would like to work for after graduation, or a company that you are interested in. Each chapter focuses on a specific topic and you will analyze how that particular topic relates to your company. By the chapter 5 you will have learnt a great deal about your chosen company. Your Research Paper is an individual research project. Details as follow:

 

· Research paper should be 4-5 pages, double-spaced, APA citation format

· Paper should have a Title Page, Abstract, and Reference (not included in the body paper)

· The research paper instructions require submission through safe-assign, then you must comply with the submission guidelines AND bring in a hard copy of the assignment to class and the SafeAssign report.

· There will also be a presentation of your paper.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Helpful Resources (but not limited to)

 

The International Monetary Fund: www.imf.org

The World Bank: www.worldbank.org

World Trade Organization: www.wto.org

Transparency International: www.transparency.org

United States Department of State: www.state.gov/r/pa/ei/bgn/

United States Central Intelligence Agency: https://www.cia.gov/library/publications/the-world-factbook/

Global Edge: www.globaledge.msu.edu/resourceDesk/

 
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Growth In International Markets

Assignment 1: Individual Research and Short Paper—Growth in International Markets

Once a company has identified a market favorable in terms of profit and market share potential, growth prospects and planning begin to evolve.

For this assignment, you will use the University online library resources and Internet resources to compare the risks of further expansion in an existing market with the risks of expanding into a new market.

  1. Select an MNC that has decided to further expand into the U.S. and address the following questions:
    1. Did the company have to consider the same risks as companies entering into a new market? Present a comparative analysis of the risks. Identify some of the risks a company expanding further would need to consider.
    2. Are the growth considerations and strategies of expansion similar to those related to entering a new market?
    3. What economic incentives do municipalities offer for companies planning on investing? Are there any constraints the company needs to consider?
  2. Select a U.S. company that has decided to further grow in an existing international market, then address the following questions:
    1. What type of regulatory considerations does the company need to investigate prior to expansion? Are the regulatory considerations similar to those of entering into a new market?
    2. What type of benefits would a company avail when deciding on further expansion into the market?

Write a 4-page paper in Word format. Apply current APA standards for writing to your work.

By Wednesday, May 29, 2013, submit your assignment

 

 

Assignment 2: Course Project Task 4—Legal and Economic Risks of Expansion( Ikea- USA)

In this assignment, you will investigate your chosen MNC’s expansion activities in existing markets. Concentrate your study on the regulatory concerns that need to be addressed while expanding.

Carry out individual research using the University online library resources and Internet resources. Then, discuss the following in your group. Support your conclusions with examples.

Discuss the impact of the following factors on your chosen MNC:

  1. Taxation issues
  2. Distinguish U.S. GAAP versus IFRS
  3. Political
  4. Foreign exchange
  5. Legal
  6. Economic
    • Pricing
    • Product regulations
  7. Corporate governance
    • Policies
    • Issues
    • Organizational structure

By Thursday, May 30, 2013. submit your assignment.

· Read the overview for Module 4

· From the textbook, International business law and its environment, read the following chapters:

· National Lawmaking Powers and the Regulation of U.S. Trade

· GATT Law and the World Trade Organization: Basic Principles

· Law Governing Access to Foreign Markets

· From the Argosy University online library resources, read:

· Desai, M., Foley, C., & Hines Jr., J. (2004, December). Foreign direct investment in a world of multiple taxes.Journal of Public Economics, 88(12), 2727–2744. (LIRN Article A152498641)

· Gunter, H. (2006). Global expansion plans broaden horizons. Hotel & Motel Management, 221(18), 1–49. Retrieved from EBSCO database http://search.ebscohost.com/ login.aspx?direct=true&db=buh&AN=22746846&site=ehost-live

· International growth. (2009). Franchising World, 41(2), 93. Retrieved from EBSCO databasehttp://libproxy.edmc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bsh&AN=36530783&site=ehost-live

 

Growth in International Markets

Can managers afford to be conservative when taking decisions related to potential growth prospects?

 

After a company has successfully entered a foreign market, it may decide to continue to grow. Decisions to invest further can become easier to make based on the company’s experience in that market.

 

In early 2009, the Hongkong and Shanghai Banking Corporation (HSBC), Europe’s largest bank, announced that it was retreating from its expansion plans in the U.S. HSBC had recorded a $16 billion bad-debt loss in 2008. The loss was from an acquisition that initially cost the bank $14.8 billion. HSBC also had an additional $10 billion write-down on goodwill from its acquisition. The decision was primarily influenced by the eroding U.S. real estate market and a decline in the lending portfolio value of Household Financial, a six-year-old acquisition. Federal policies and regulations such as reduced interest rates, increased money supply, and Troubled Assets Relief Program (TARP) funds were contributing factors.

 

Raising capital, finding labor, and leveraging existing distribution channels all play a part in the decision to grow further. However, growth in international markets continues to be a challenge despite any circumstances.

http://myeclassonline.com/ec/courses/AUO_files/AU_img.gifModule 4 Overview (2 of 2)

 

http://myeclassonline.com/ec/courses/AUO_files/AU_spacer.gif

 

 

Growth in International Markets

This module will cover the risks associated with growth in international markets.

You will compare the risks of further expansion in an existing market with the risks of expanding into a new market. In your assignment, you will also investigate economic incentives offered to companies that plan on investing. You will also look at the various regulatory issues companies need to take into account prior to further expansion.

· Read the overview for Module 4

· From the textbook, International business law and its environment, read the following chapters:

· National Lawmaking Powers and the Regulation of U.S. Trade

· GATT Law and the World Trade Organization: Basic Principles

· Law Governing Access to Foreign Markets

· From the Argosy University online library resources, read:

· Desai, M., Foley, C., & Hines Jr., J. (2004, December). Foreign direct investment in a world of multiple taxes.Journal of Public Economics, 88(12), 2727–2744. (LIRN Article A152498641)

· Gunter, H. (2006). Global expansion plans broaden horizons. Hotel & Motel Management, 221(18), 1–49. Retrieved from EBSCO database http://search.ebscohost.com/ login.aspx?direct=true&db=buh&AN=22746846&site=ehost-live

· International growth. (2009). Franchising World, 41(2), 93. Retrieved from EBSCO databasehttp://libproxy.edmc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bsh&AN=36530783&site=ehost-live

 

Growth in International Markets

Can managers afford to be conservative when taking decisions related to potential growth prospects?

 

After a company has successfully entered a foreign market, it may decide to continue to grow. Decisions to invest further can become easier to make based on the company’s experience in that market.

 

In early 2009, the Hongkong and Shanghai Banking Corporation (HSBC), Europe’s largest bank, announced that it was retreating from its expansion plans in the U.S. HSBC had recorded a $16 billion bad-debt loss in 2008. The loss was from an acquisition that initially cost the bank $14.8 billion. HSBC also had an additional $10 billion write-down on goodwill from its acquisition. The decision was primarily influenced by the eroding U.S. real estate market and a decline in the lending portfolio value of Household Financial, a six-year-old acquisition. Federal policies and regulations such as reduced interest rates, increased money supply, and Troubled Assets Relief Program (TARP) funds were contributing factors.

 

Raising capital, finding labor, and leveraging existing distribution channels all play a part in the decision to grow further. However, growth in international markets continues to be a challenge despite any circumstances.

http://myeclassonline.com/ec/courses/AUO_files/AU_img.gifModule 4 Overview (2 of 2)

 

http://myeclassonline.com/ec/courses/AUO_files/AU_spacer.gif

 

 

Growth in International Markets

This module will cover the risks associated with growth in international markets.

You will compare the risks of further expansion in an existing market with the risks of expanding into a new market. In your assignment, you will also investigate economic incentives offered to companies that plan on investing. You will also look at the various regulatory issues companies need to take into account prior to further expansion.

 
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Finance Homework

1

Homework #3. (Due: Oct 5) Name: (ID: ) Note: Hand-write your answer in the blank, then upload your (scanned or photo-copied) work in Canvas. 1) You run a regression of a stock’s returns versus a market index and find the following: Please interpret the above results in the context of CAPM. 2) What is the expected return on the market? If a stock is 100% more risky than the market, what is the expected return of this stock? In this economy, what is the risk free rate?

 

 

 

 

 

2

3) If the simple CAPM is valid and all portfolios are priced correctly, which of the situations below is possible? Consider each situation independently, and assume the risk-free rate is 5%. (Hint: compute expected return for the below four case, using CAPM)

 

 

 

 

 

 

4) The risk premium for exposure to aluminum commodity prices is 4%, and the firm has a beta relative to aluminum commodity prices of .6. The risk premium for exposure to GDP changes is 6%, and the firm has a beta relative to GDP of 1.2. If the risk-free rate is 4%, what is the expected return on this stock? (Hint: Use APT) 5) There are two independent economic factors, M1 and M2. The risk-free rate is 5%, and all stocks have independent firm-specific components with a standard deviation of 25%. Portfolios A and B are well diversified. Given the data below, write a proper pricing model?

 

 

3

6) Consider the single factor APT. Portfolio A has a beta of 1.3 and an expected return of 21%. Portfolio B has a beta of 0.7 and an expected return of 17%. The risk-free rate of return is 8%. If you wanted to take advantage of an arbitrage opportunity, you should sell (take a short position in) portfolio __(A or B)__ and buy (take a long position in) portfolio __(A or B)_. Write your reasoning. 7) Florida Enterprise has bonds on the market making annual payments, with the eight-year maturity, a par value of $1,000, and selling for $948. At this price, the bonds yield 5.9%. What must the coupon rate be on the bond? (a coupon rate is coupon payments over the face value)

 

 

4

8) A coupon bond that pays interest (coupon) semiannually has a par value of $1,000, matures in 5 years, and has a yield to maturity of 6%. If the coupon rate is 8%, the intrinsic value of the bond today will be __________. 9) Suppose that you are converting a well-diversified portfolio (Portfolio P) into an arbitrage portfolio.

The excess returns of Portfolio P can be explained by two factor APT model (i.e., = + ( ) +

( )

+ , where < 0 ( ) = 0, represent the two factors and the excess returns of Benchmark 1 and Benchmark 2). In this economy, there is a risk-free asset, the rate of which

is zero. Suppose α = −3%, ( ) = 1.2, ( ) = 0.8. To construct the arbitrage portfolio by using Portfolio P, do you need to sell or buy the portfolio? Show your arbitrage portfolio (i.e., you need to provide the weights of required assets). For this question, assume that your amount of buying or selling Portfolio P is one unit. What is your arbitrage profits (in percentage)?

 

 

5

10) Compute the covariance and correlation between asset 1 and asset 2 and the covariance and correlation between asset 2 and asset 3.

 

State Probability Asset 1 Asset 2 Asset 3

Bad 0.3 0.03 -0.02 0.02

Normal 0.5 0.07 0.04 0.01

Good 0.2 0.11 0.05 -0.01

 
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