The Imagineering theme park team at NBC Universals are interested in the park concept. They are waiting from your marketing team to provide them with the final vision and the detailed concept. Please provide a breakdown with references to a theme park being built in Vancouver, Canada.

Part I: Country Attractiveness Country attractiveness use CAGE framework (e.g. background, GDP, growth rate, religion, legislative, culture, any particular issues that might affect marketing activities of building a theme park)

Discuss other factors that may interfere or benefit in building (e.g. weather, economy, consumer culture, attitude, value, etc.)

Discuss any other foreseeable risks and challenges in the chosen country.

Part II: Local Market Attractiveness, Your Unique Value Offering (or Concept) and Target Market Estimate Assess local competitive landscape. What do they offer? What are their specific competitive advantage, if any? (e.g. other popular theme parks in the area, attendee characteristics, dominant themes of the other parks, etc.)

Assess local culture and consumer behavior (e.g. lifestyles, habits, geographic locations, aspirations, hierarchy of needs, etc.)

Assess product fit to local market. Discuss the reasons why you believe the locals might buy into your product concept. What are the specific benefits and product attributes that the locals are seeking? (e.g. consumer segments, spending habits on entertainment and vacationing, etc.)

Discuss your unique positioning and value offering (theme park concept). How will you be unique to what the local competitors offer? What are the gaps that you are attempting to fill?

Write and complete the following 10 sentence stems:

A. A specific situation when someone assisted me was . . .
B. A specific situation when I assisted someone else was . . .
C. A specific situation when I made assisting someone else more important than my own success and happiness was . . .
D. When someone asks me for assistance, I usually feel . . .
E. When I think of asking someone else for assistance, I usually feel . . .
F. What usually gets in the way of my asking for help is . . .
G. If I often asked other people for assistance, . . .
H. If I joyfully gave assistance to others, . . .
I. If I gratefully accepted assistance from others, . . .
J. One goal that I could use assistance with today is . . .

2. Write about two (or more) choices you could make to create a stronger support system for yourself in college. Consider the choices you could make to overcome the challenges and obstacles to your success. Consider also any resistance you may have about taking steps to create a support system. Dive deep as you explore each choice fully.