Assignment 1: Individual Research and Short Paper—Multinational Versus Multidomestic Issues

Using the MNC you selected for individual research in M1: Assignment 2, (TOYOTA) discuss some of the issues a company faces when it tries to use a multidomestic or multinational strategy.

1. What legal or cultural requirements do companies need to consider when adopting a multidomestic strategy?
2. Who are the major stakeholders of a company using a multidomestic strategy? Do the rules change or does the company always need to ensure they are complying both with local laws and the laws of the parent company? What role does the Foreign Corrupt Practices Act (FCPA) play for U.S. companies operating in foreign markets?

Write a 4-pages report in Word format. Apply current APA standards for writing to your work.
Use the following file naming convention: LastnameFirstInitial_M6_A1.doc.

By Monday, June 10, 2013, submit your assignment to the M6: Assignment 1 

Assignment 2: Course Project Task 6—Current Financial Status and Future Growth (IKEA)

Both multidomestic and multinational companies have to consider legal and cultural requirements when expanding in international markets.

Consider how each of the following impacts your chosen MNC (IKEA)

1. Comparable financial statements (balance sheet and income statement)
   1. Versus competitors
   2. Last three years
   3. Noticeable trends
2. Investments in the specific country or regional area
   1. Past
   2. Present
   3. Future
3. Recommendations and insights on the company

Express the client company’s current financial state and potential future growth opportunities. BY DISCUSSING the MNC’s current financial status and prospects for future growth and post your

 

By Monday, June 10, 2013.

Module 6 Readings

Early in the week, complete the following:

· Read the overview for Module 6

· From the textbook, International business law and its environment, read the following chapters:

· Bank Collections, Trade Finance, and Letters of Credit

· From the Argosy University online library resources, read:

· Brown, J. S. (2002). Research that reinvents the corporation. Harvard Business Review, 80(8), 105–115.

· Magee, S. (1970). Multinational business. California Management Review, 13(1), 89–94.

· Moreau, R. (2008). Aldi and Lidl’s global expansion strategies. Retail Digest, 46–51. Retrieved fromhttp://www.thefreelibrary.com/Aldi+and+Lidl’s+global+expansion+strategies.-a0205910738

· From the Internet, read:

· Stone, A., Levy, B., & Paredes, R. (1996). Public institutions and private transactions: A comparative analysis of the legal and regulatory environment for business transactions in Brazil and Chile. In L. J. Alston, T. Eggertsson, & D. Cecil (Eds.), Empirical studies in institutional change (pp. 95–132). Cambridge University Press. Retrieved from http://books.google.com/books?id=A29BVt1my9IC& printsec=frontcover#PPA95,M1

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Module 6 Overview (1 of 2)

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Does a multidomestic strategy, versus a multinational strategy, improve the chances of a company being accepted in an international market? When consumer companies advertise in the local market place, whether on TV or in print, they usually take on the “look and feel” of the local community.

For instance, in 1991, when McDonald’s opened its first restaurant in India, it faced an issue with its signature product, the Big Mac. The product, made with beef, was unsuitable for India where beef sales are very limited due to local customs and religious practices. Today, McDonald’s Big Mac is sold in India as the Maharaja Mac, and is made with chicken. It operates with a local national in a joint venture arrangement and sources its raw materials from local companies. The strategy McDonald’s used aided its expansion to 123 restaurants by the end of 2008.

Multidomestic organizations are known to be more autonomous across countries and use separate marketing strategies based on the market. The multidomestic company tries to present the appearance of a domestic company. Examples of companies that operate as multidomestic organizations include Nestle Foods, LG (the Korean-based manufacturer of electronics and major appliances), and Toyota.

Multinational companies tend to keep technology and decision making concentrated and tend to rely on the hired locals or nationals to understand the regional cultures. Examples of multinational companies include General Electric, HSBC, and Nokia.

Both multidomestic and multinational strategies require compliance with regulatory and local laws and customs, but with different ways of complying. The multidomestic complies as a local citizen, while the multinational complies as if it were operating within both the host country laws and its own country laws.

 

Module 6 Overview (2 of 2)

 

 

 

 

Multidomestic or Multinational Strategy This module discusses some of the issues companies need to consider when choosing a multidomestic or multinational strategy. Both multidomestic and multinational companies have to consider legal andcultural requirements when expanding in international markets. In your assignment, you will explore the regulatory issues and stakeholder interests associated with each type of strategy. As part of the course project you will assess your chosen MNC’s current financial status and future financial growth opportunities.

 

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The purpose of this assignment is to conduct research related to how a specific company utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing strategies that have been employed based upon the consumer and market research, and to communicate these findings to organizational stakeholders.

Review:

Review the following topic materials.

Topic 6: “Types of Distribution Channels”

Topic 7: “Advertising, Sales Promotion, and Public Relations” and “Planning a Promotional Campaign”

Part 1:

Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research and the Topic 5 Part 2: Product or Service and Price assignments. Conduct additional research related to place and promotion and use it to complete the “Marketing Plan Analysis and Presentation: Part 3 – Research Template.”

Part 2:

Add to the PowerPoint presentation you created in the Topic 5 assignment by creating five to eight additional slides that summarize your marketing plan analysis based on the research you have conducted about place and promotion. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company’s marketing objectives and business needs. When creating the presentation, provide links to specific YouTube and social media site examples that illustrate the current company messaging and promotional techniques. The final presentation should provide a comprehensive look at how the brand promotes their products to customers.

Based upon what you learned from your research and strategy assessment, recommend a strategy the company could employ to increase profits and sales to the target market. Include two or three final slides that summarize and justify your strategy recommendation. For the presentation of your PowerPoint, use Loom to create a video. Include an additional slide for the Loom link at the beginning of the presentation, and an additional slide for references at the end of the presentation.

Place:

1. Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels).
2. Discuss possible channel conflicts.

Promotion:

1. What forms of advertising and promotion does the company use?
2. What forms of media does the company use? Describe the media mix.
3. Illustrate the messages the company currently uses.

Strategy Recommendation:

1. Based upon your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market.
2. Cite your specific research findings to justify your strategy assessment and recommendations.

Part 3:

Part of being a successful marketer is being able to develop marketing strategies based on consumer and market research and then communicate those ideas to stakeholders. Imagine that you have been asked to present your research findings and recommendation to your peers. Practice presenting the PowerPoint presentation you have created. Using Loom, record yourself giving the presentation. There is a 10-minute time limit for sharing your presentation. Your Loom presentation will be graded on the following elements. (I will do the loom presentation)

1. Professional physical appearance, including business casual attire.
2. Eye contract with audience (not reading slides or speaker notes) and clear articulation.
3. Evidence of practice (not reading slides or speaker notes, but using them as a guide to explain presentation content).
4. Adherence to 10-minute time limit.

General Requirements:

Submit the “Marketing Plan Analysis and Presentation: Part 3 – Research Template” and the PowerPoint presentation that includes speaker notes and an introductory slide that includes a link to your Loom video.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting

View “Types of Distribution Channels,” located on the YouTube website.

URL:https://www.youtube.com/playlist?list=PLg_v7K-G8mejSbfHsYZhdkxMsNjW5T844

View “Advertising, Sales Promotion, and Public Relations,” located on the YouTube website.

URL:https://www.youtube.com/playlist?list=PLg_v7K-G8megH77NldaD65didePpghOvd

.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

Marketing Plan Analysis and Presentation: Part 1 – Research Template

 

Directions: Visit the website for the company you have selected and obtain a copy of the annual report. Locate three to five additional resources that will provide data and information related to the brand story; the company vision, mission, and marketing objectives; and strategies and tactics the company is currently using to meet the marketing objectives. You will also use this information to complete a SWOT analysis. Apply your research findings when completing each item below.

 

Company Name: Tesla Inc

 

Brand Story: In 250 words, provide a thorough description of the company and brand. Reference and cite your research sources within the summary.

Tesla Inc Company was named after Nikola Tesla, who was a famous scientist. Elon Musk found Tesala Inc. Elon Musk was born in South Africa and migrated to America. He was successful in creating pay pal. Which he reinvested his own money to start up Tesla Inc in 2003. Many people doubt the company would not be successful due to another electric car company Karma, which Karma was unsuccessful and was bankrupt. Tesla first introduced its first electric car in 2008, which was the Roadster. It has the same body frame as the Lotus, but the Roadster was run by electric. In 2011 they released the Model S, which was the game-changer for the company. It was the first electric car that went over the 200-mile range and went 0-60. Tesla also introduces supercharging, which made charging the vehicle in under an hour. Tesla has been a success because of the vision of Elon Musk, which makes the car safer and cleaner.

 

 

 

Company Vision: Create the most compelling car company of the 21st Century

 

Company Mission: To accelerate the advent of sustainable transport by bring compelling mass market electric care to market as soon as possible.

 

Company Marketing Objectives: Focus of word of mouth

 

Company Marketing Strategies and Tactics: In 250 words, provide a high-level summary of the strategies and tactics the company is currently using to meet its marketing objectives. Include discussion about the market and consumer data that was used in formulating the strategies and tactics. Reference and cite your research sources within the summary.

Tesla’s marketing strategy is from word of mouth, which is not hard because of Elon Musk’s personality. He incorporates his character into his cars, like the model of his vehicles. When planning his model cars, they spelled out S3XY. That included model S, 3, X, and Y. Also, they have the roadster, which spelled out S3xyR. That had people talking. The most recent marketing they had was their Cyber truck. When Elon introduces the car, he talks about how the glass is unbreakable, and the glass would not break. But during the demo, it broke and had people talking about it, which was all over social media and the news outlet. Telsa is known to $0 on their marketing plans because they use people to talk about them.

 

 

 

SWOT Analysis: Using the data and information from your research, complete a SWOT analysis for the company. Reference and cite the topic materials for details on conducting SWOT analysis.

 

Strengths · A Top Employer Company   · The Leading Automotive Company   · Best in Class Electric	Weaknesses · Manufacturing Complications   · Unable to meet demands   · Shortage of Batteries
Opportunities · Sales Expansion in untapped Market   · Less Expensive Cars   · Bring the battery production Technology in house	Threats · Product Liability claims   · Product Defects   · Long Term Confidence

 

 

Citation of Sources: Provide APA citations for the company’s annual report and the other research sources utilized in completing the assignment.

Works Cited Ian. (2019, September 2019). Marketing Strategy . Retrieved from https://www.marketingstrategy.com/marketing-strategy-studies/how-tesla-used-a-0-marketing-strategy-to-dominate-a-market/. Rowland, C. (2018, August 27). Panmore. Retrieved from Tesla, Inc.’s Mission Statement & Vision Statement: http://panmore.com/tesla-motors-inc-vision-statement-mission-statement-analysis Tesla.com. (n.d.). Tesla. Retrieved from https://www.tesla.com/about#:~:text=Tesla’s%20mission%20is%20to%20accelerate,to%20drive%20than%20gasoline%20cars.

 

 

 

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