Marketing Plan Analysis And Presentation Product Or Service And Price

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The purpose of this assignment is to conduct research related to how a specific company utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing strategies that have been employed based upon the consumer and market research, and to communicate these findings to organizational stakeholders.

Review:

Review the following topic materials.

Topic 6: “Types of Distribution Channels”

Topic 7: “Advertising, Sales Promotion, and Public Relations” and “Planning a Promotional Campaign”

Part 1:

Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research and the Topic 5 Part 2: Product or Service and Price assignments. Conduct additional research related to place and promotion and use it to complete the “Marketing Plan Analysis and Presentation: Part 3 – Research Template.”

Part 2:

Add to the PowerPoint presentation you created in the Topic 5 assignment by creating five to eight additional slides that summarize your marketing plan analysis based on the research you have conducted about place and promotion. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company’s marketing objectives and business needs. When creating the presentation, provide links to specific YouTube and social media site examples that illustrate the current company messaging and promotional techniques. The final presentation should provide a comprehensive look at how the brand promotes their products to customers.

Based upon what you learned from your research and strategy assessment, recommend a strategy the company could employ to increase profits and sales to the target market. Include two or three final slides that summarize and justify your strategy recommendation. For the presentation of your PowerPoint, use Loom to create a video. Include an additional slide for the Loom link at the beginning of the presentation, and an additional slide for references at the end of the presentation.

Place:

  1. Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels).
  2. Discuss possible channel conflicts.

Promotion:

  1. What forms of advertising and promotion does the company use?
  2. What forms of media does the company use? Describe the media mix.
  3. Illustrate the messages the company currently uses.

Strategy Recommendation:

  1. Based upon your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market.
  2. Cite your specific research findings to justify your strategy assessment and recommendations.

Part 3:

Part of being a successful marketer is being able to develop marketing strategies based on consumer and market research and then communicate those ideas to stakeholders. Imagine that you have been asked to present your research findings and recommendation to your peers. Practice presenting the PowerPoint presentation you have created. Using Loom, record yourself giving the presentation. There is a 10-minute time limit for sharing your presentation. Your Loom presentation will be graded on the following elements. (I will do the loom presentation)

  1. Professional physical appearance, including business casual attire.
  2. Eye contract with audience (not reading slides or speaker notes) and clear articulation.
  3. Evidence of practice (not reading slides or speaker notes, but using them as a guide to explain presentation content).
  4. Adherence to 10-minute time limit.

General Requirements:

Submit the “Marketing Plan Analysis and Presentation: Part 3 – Research Template” and the PowerPoint presentation that includes speaker notes and an introductory slide that includes a link to your Loom video.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting

View “Types of Distribution Channels,” located on the YouTube website.

URL:https://www.youtube.com/playlist?list=PLg_v7K-G8mejSbfHsYZhdkxMsNjW5T844

View “Advertising, Sales Promotion, and Public Relations,” located on the YouTube website.

URL:https://www.youtube.com/playlist?list=PLg_v7K-G8megH77NldaD65didePpghOvd

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This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

Marketing Plan Analysis and Presentation: Part 1 – Research Template

 

Directions: Visit the website for the company you have selected and obtain a copy of the annual report. Locate three to five additional resources that will provide data and information related to the brand story; the company vision, mission, and marketing objectives; and strategies and tactics the company is currently using to meet the marketing objectives. You will also use this information to complete a SWOT analysis. Apply your research findings when completing each item below.

 

Company Name: Tesla Inc

 

Brand Story: In 250 words, provide a thorough description of the company and brand. Reference and cite your research sources within the summary.

Tesla Inc Company was named after Nikola Tesla, who was a famous scientist. Elon Musk found Tesala Inc. Elon Musk was born in South Africa and migrated to America. He was successful in creating pay pal. Which he reinvested his own money to start up Tesla Inc in 2003. Many people doubt the company would not be successful due to another electric car company Karma, which Karma was unsuccessful and was bankrupt. Tesla first introduced its first electric car in 2008, which was the Roadster. It has the same body frame as the Lotus, but the Roadster was run by electric. In 2011 they released the Model S, which was the game-changer for the company. It was the first electric car that went over the 200-mile range and went 0-60. Tesla also introduces supercharging, which made charging the vehicle in under an hour. Tesla has been a success because of the vision of Elon Musk, which makes the car safer and cleaner.

 

 

 

Company Vision: Create the most compelling car company of the 21st Century

 

Company Mission: To accelerate the advent of sustainable transport by bring compelling mass market electric care to market as soon as possible.

 

Company Marketing Objectives: Focus of word of mouth

 

Company Marketing Strategies and Tactics: In 250 words, provide a high-level summary of the strategies and tactics the company is currently using to meet its marketing objectives. Include discussion about the market and consumer data that was used in formulating the strategies and tactics. Reference and cite your research sources within the summary.

Tesla’s marketing strategy is from word of mouth, which is not hard because of Elon Musk’s personality. He incorporates his character into his cars, like the model of his vehicles. When planning his model cars, they spelled out S3XY. That included model S, 3, X, and Y. Also, they have the roadster, which spelled out S3xyR. That had people talking. The most recent marketing they had was their Cyber truck. When Elon introduces the car, he talks about how the glass is unbreakable, and the glass would not break. But during the demo, it broke and had people talking about it, which was all over social media and the news outlet. Telsa is known to $0 on their marketing plans because they use people to talk about them.

 

 

 

SWOT Analysis: Using the data and information from your research, complete a SWOT analysis for the company. Reference and cite the topic materials for details on conducting SWOT analysis.

 

Strengths

· A Top Employer Company

 

· The Leading Automotive Company

 

· Best in Class Electric

 Weaknesses

· Manufacturing Complications

 

· Unable to meet demands

 

· Shortage of Batteries
Opportunities

· Sales Expansion in untapped Market

 

· Less Expensive Cars

 

· Bring the battery production Technology in house

 Threats

· Product Liability claims

 

· Product Defects

 

· Long Term Confidence

 

 

Citation of Sources: Provide APA citations for the company’s annual report and the other research sources utilized in completing the assignment.

Works Cited Ian. (2019, September 2019). Marketing Strategy . Retrieved from https://www.marketingstrategy.com/marketing-strategy-studies/how-tesla-used-a-0-marketing-strategy-to-dominate-a-market/. Rowland, C. (2018, August 27). Panmore. Retrieved from Tesla, Inc.’s Mission Statement & Vision Statement: http://panmore.com/tesla-motors-inc-vision-statement-mission-statement-analysis Tesla.com. (n.d.). Tesla. Retrieved from https://www.tesla.com/about#:~:text=Tesla’s%20mission%20is%20to%20accelerate,to%20drive%20than%20gasoline%20cars.

 

 

 

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Cases In Financial Decision-Marking

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complete the Q3 and Q4 and i have presentation for this case，  do the PowerPoint use key words, and Briefly summarize these two questions and attach a brief speech

case Study:

Dividend Policy at FPL Group, Inc.

Suggested Assignment Questions:

1.

Why do firms pay dividends?  What, in general, are the advantages and disadvantages

of paying cash dividends?

2.

What are the most important issues confronting the FPL Group in May 1994?

3.

From FPL’s perspective, is the current payout ratio appropriate?  Would a higher payout

ratio be more appropriate?  A lower payout ratio?

4.

From an investor’s perspective, is FPL’s payout ratio appropriate?

5.

As Kate Stark, what would you recommend regarding investment in FPL’s stock – buy,

sell, or hold?

6.

As a member of FPL’s executive board, would you recommend cutting the dividend,

suspending the dividend, raising the dividend, or leaving the dividend as is?

7.

How vulnerable is FPL to power industry regulation changes?

8.

What factors other than cash flow affect a firm’s decision regarding dividend payments?

9.

Are there agency conflicts that could impact management’s dividend decision?  If so,

might management be less inclined to maximize shareholder value?  Or could management

have an ulterior motive?

 
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Financial Accounting

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Student ID: 21993408

Exam: 061580RR – Accounting for Merchandising

When you have completed your exam and reviewed your answers, click Submit Exam. Answers will not be recorded until you hit Submit Exam. If you need to exit before completing the exam, click Cancel Exam.

Questions 1 to 20: Select the best answer to each question. Note that a question and its answers may be split across a page break, so be sure that you have seen the entire question and all the answers before choosing an answer.

 

1. If ending inventory in Period 1 is overstated, gross profit in Period 2 is A. not affected.

B. overstated.

C. understated.

D. the same as in Period 1.

 

2. The major difference in the statement of retained earnings between a service business and a merchandising business is A. that the retained earnings statement of a merchandising business includes Dividends.

B. nothing. There are no differences between the two.

C. that the retained earnings statement of a service business includes Dividends.

D. that the retained earnings statement of a merchandising business shows the Cost of Goods Sold.

 

3. The cost of goods sold equals A. beginning inventory minus net purchases plus ending inventory.

B. beginning inventory plus net purchases minus ending inventory.

C. ending inventory plus net purchases minus beginning inventory.

D. beginning inventory plus net sales minus ending inventory.

 

4. If an employee overbills a company for travel, this would be considered a/an A. check tampering scheme.

B. cash register scheme.

C. disbursement scheme.

D. expense scheme.

 

5. A/An _______ is used to determine the amount of inventory actually on hand at the end of the accounting period. A. inventory layer

B. footnote

C. physical inventory count

D. inventory shrinkage

 

 

 

6. A method of valuing inventory based on the average of units is called the A. FIFO method.

B. LIFO method.

C. specific cost method.

D. average cost method.

 

7. Beginning inventory plus net purchases equals A. gross profit.

B. cost of goods sold.

C. ending inventory.

D. cost of goods available for sale.

 

8. If there is a difference between the physical count and the perpetual record, the account in which the difference is recorded is the A. Sales.

B. Revenue.

C. Cost of Goods Sold.

D. Inventory Expense.

 

9. Under the average cost method, the flow of costs through the accounting records will _______ to the physical flow of goods through the business. A. exactly match

B. match closely

C. be nearly opposite

D. have no relationship

 

10. Olympic Enterprises has the following inventory data:

Assuming FIFO, what is the cost of goods sold for June 14?

Date Quantity Unit Cost

June 1 Beginning inventory 5 $52

June 4 Purchase 10 $55

June 7 Sale 12

June 11 Purchase 9 $58

June 14 Sale 8

A. $456

B. $455

C. $464

D. $440

 

11. If net sales decrease and cost of goods sold increases, the gross profit percentage A. increases.

 

 

B. decreases.

C. will change based upon the change in total assets.

D. remains the same.

 

12. In a FOB destination agreement, when will ownership transfer to the buyer? A. When the goods arrive at the delivery location

B. When the buyer physically touches the goods

C. When the goods leave the seller’s location

D. When the buyer has paid for the goods in full

 

13. An audit opinion in which the auditors are taking exception to a specific treatment of accounting information is the A. qualified opinion.

B. adverse opinion.

C. disclaimer of opinion.

D. unqualified opinion.

 

14. A new car lot would probably cost its inventory using the _______ method of inventory costing. A. moving average

B. specific-identification

C. LIFO

D. FIFO

 

15. Which of the following is not part of the fraud triangle? A. Realization

B. Rationalization

C. Perceived opportunity

D. Perceived pressure

 

16. Gordon the CPA says, “I am unable to give an opinion about the validity of this accounting information.” What kind of opinion is this? A. Adverse

B. Disclaimer

C. Unqualified

D. Qualified

 

17. What does GAAS stand for? A. Goals, assessment activities, and statuses

B. Generally accepted auditing standards

C. Goals, accruals, audits, and standards

D. General accounts and statuses

 

18. Which of the following would probably not need to be disclosed in a footnote?

 

 

End of exam

A. Change of inventory methods

B. A material change in estimated shrinkage

C. A change in depreciation method

D. A 10% increase in sales

 

19. Goods available for sale are $350,000; beginning inventory is $24,000; ending inventory is $32,000; and cost of goods sold is $275,000. What is the inventory turnover? A. 8.59

B. 9.82

C. 12.50

D. 11.46

 

20. _______ occurs if a disgruntled employee convinces another to steal from the company. A. Monitoring

B. The control environment

C. A control activity

D. Collusion

 
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Value Line Publishing

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In addition to the written memo, please provide your calculated historical 1997-2001 financial ratios for Lowe’s as well as a forecast for Lowe’s for 2002-2006. 

 

 

 

Within the written memo, be sure to well address the following questions:

 

 

 

  1. What do the financial ratios in case Exhibit 7 tell you about the operating performance of Home Depot? What additional information do the different ratios provide?  Complete and compare a similar analysis for Lowe’s using the Excel Template provided – Lowe’s Financial Ratios.
  2. Who deserves the “management of the year” award in the retail-building-supply industry?  Provide a detailed explanation including support for your position.

 

 

 

  1. Assumptions drive the financial forecasting models like that of Home Depot in Exhibit 8.  By putting the assumptions all at the top of the model, the analyst can also easily alter the assumptions and measure the impact.  What do you think of Galeotafiore’s forecast for Home Depot? Are there any “red flags” in Galeotafiore’s work?

 

4.  Prepare a forecast for Lowe’s using the Excel Template provided – Lowe’s Forecast. Articulate and explain your choice of key assumptions within the memo. Draw upon the case dialogue about future growth opportunities and financial forecast for Lowes, as well as overall economic, demographic or sector/industry trends evidenced in the exhibits.

Lowe’s Ratio Analysis

Ratio Analysis for Lowes
Fiscal Year
1997 1998 1999 2000 2001
Working capital (CA – NIBCL*)
Fixed assets
Total capital
Tax rate
NOPAT (EBIT x (1-tax rate))
PROFITABILITY
Return on capital (NOPAT/total capital)
Return on equity (net earnings/equity)
MARGINS
Gross margin (gross profit/sales)
Cash operating expenses/sales
Depreciation/sales
Depreciation/P&E
Operating margin (EBIT/sales)
NOPAT margin (NOPAT/sales)
TURNOVER
Total capital turnover (sales/total capital)
P&E turnover (sales/P&E)
Working capital turnover (sales/WC)
Receivable turnover (sales/AR)
Inventory turnover (COGS/inventory)
Sales per store ($ millions)
Sales per sq. foot ($)
Sales per transaction ($)
GROWTH
Total sales growth
Sales growth for existing stores
Growth in new stores
Growth in sq. footage per store
LEVERAGE
Total capital/equity
* The author has altered the Working capital (Net Working Capital as its identified in the text) equation from CA – CL to that of Current Assets – Non-interest Bearing Current Liabilities. This is not uncommon.

Lowe’s Forecast

Financial Forecast for Lowes
Fiscal Year
2001 2002E 2003E 2004E 2005E 2006E
ASSUMPTIONS
Growth in new stores
Sales growth for existing stores
Total sales growth
Gross margin
Cash operating expenses/sales
Depreciation/sales
Income-tax rate
Cash & ST Inv. / sales
Receivable turnover
Inventory turnover
P&E turnover
Payables/COGS
Other curr. Liab./sales
FORECAST
Number of stores
Net sales
Cost of sales
Gross profit
Cash opertating expenses
Depreciation & amortization
EBIT
NOPAT
Cash and ST investments
Accounts receivable
Merchandise inventory
Other current assets
Total current assets
Accounts payable
Accrued salaries & wages
Other current liabilities
Non-int.-bearing current liab.
Working capital
Net property and equipment
Other assets
Total capital
Return on capital
 
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