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Google is the leading search engine provider. Google works by:

First indexing the web then processing a search query.

First identifying the most visited sites and raising those sites in the search rankings

Filtering out all search results that have too many keywords.

Refusing to index sites that aren’t mobile friendly.

Which of the following is NOT a part of Systems Analysis and Planning for e-commerce?:

HR Strategy

System Functionalities

Business Objectives

Information Requirements

A/B testing differs from Multivariate testing in that it:

Test consumer preferences to an online experience by age, gender and income whereas multivariate testing looks at preference relative to education

Tests two different landing pages to see which is more effective whereas multivariate looks at tweaks to different sections of one landing page.

Tests different graphic treatments over time to see how people are clicking on them whereas multivariate testing looks at the graphics if they change weekly.

A/B testing must be run several times to validate the process whereas multivariate testing needs to be run only once.

Which of the following is NOT a factor in website optimization?:

Page generation

Page advertising space.

Page content

Page delivery.

Which of the following is NOT a point of vulnerability in the e-commerce environment?

.

The communications pipeline (Internet communications channels)

The E-mail address list.

The client
D.

The server
 
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Cookies enable a company’s system to track a user’s online activities. Examples of information that a cookie can collect from a user includes the computer’s IP address; login name and password; email address; the computer’s operating system and platform; the type of and version number of the user’s browser; the date, time, and length of time the host system was accessed; and the pages visited while the user was online.

Many consumer groups and privacy advocates are taking legal action because of this collection of information. They contend that companies are not doing enough to protect the privacy of web users. As a result of several class-action lawsuits, some online retailers, such as Amazon.com, have revamped their privacy policies. (An overview of Amazon.com’s policy is contained on its website and explains what information the company gathers, why it gathers that information, and by what means it gathers that information.)

Do you think that all online companies should be required to post their policies and explain what information they collect and how it is used? Should you, as a private citizen, have the right to sue companies that collect this information for privacy invasion? Why or why not?

 
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PlastiPharm performs a process capability analysis for all processes for new products and repeats the process every six months thereafter. During the analysis, equipment is evaluated to determine if it operates within quality standards. Additionally, the production environment is evaluated to ensure that all factors affecting the process meet the same standards. Which of the following statements best explains why the analyses are conducted?

  • A process capability analysis helps determine how well a process meets the needs of a customer.
  • A process capability analysis shows the extent of improvements being made.
  • A process capability analysis compares the performance of a process to determine improvement.
  • A process capability analysis demonstrates when a process is stable and performing well.
 
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To Employ or Not to Employ?

Greater Boston Homes (GBH) is a moderately sized company that does home construction in and around Boston. Although the organization was not terribly creative when coming up with a name, it has been quite successful in developing a market niche for itself by providing a user-friendly experience in the process of design and construction for its customers. GBH is known for its distinctive style of futuristic, neocolonial homes. To maintain a brand image and consistently high quality, the company has used full-time employees to perform most of the work, contracting out only those tasks that are more peripheral to the look and feel of the finished homes. This makes it an exception in the industry.

When it comes to creating software for applicant tracking, however, GBH is behind the curve. Its systems for evaluating recruiting and selection processes are cumbersome, out of date, and not well integrated with compensation, budgeting, and accounting. GBH already has a full-time staffing manager (Sophie Wang) as part of its HR function. Ms. Wang is highly skilled in using all the major software platforms available in the market. In addition to maintaining and analyzing all records related to staffing, she also oversees the recruiting and selection process for the entire organization, so there is no spare time in her schedule to also design a new applicant tracking system.

The company is hoping to have an independent contractor perform the work. After the system is set up, the day-to-day management could be handed off to Ms. Wang. GBH prefers to have the work done in its own offices so that it can track progress on the project and change specifications as needed throughout the process. However, it has also considered having an employee do the work. Given the current growth of the organization and its demand for top-quality analytics, it could reassign Ms. Wang to a purely technology management role in designing the system. It is within her capability. If she did take over the role, GBH could hire a less skilled full-time employee to do the more administrative and direct-contact side of recruiting. Other technology management roles in the organization may open up in the future, so there might be a need for Ms. Wang’s skills in these other areas if she received sufficient development.

After costing out the process, the company believes that the costs of adding a full-time employee may be somewhat greater in the short run, but all of the other factors described above suggest there may be long-term advantages to keeping development in-house.

  1. What would be the advantage of having an independent contractor perform this job?
 
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