Marketing Plan Social Media Marketing

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You are required to write a comprehensive social media marketing plan for a chosen company.

You will prepare a social media marketing plan for the ACC Company that is working on introducing a healthy drink called Blendo to the college students. The company is looking for a marketing plan that can be implemented in social media.

You can use your creativity for this project to make it unique.

The purpose of this project is to demonstrate the depth of your understanding of this course.

Please use the following outline:

1. Executive Summary

2. Situational Analysis

SWOT

Target market

Pertinent environmental factors/forces/trends

Past performance, trends, projections

Current strategies

3. Marketing objectives

4. Marketing strategies

5. Marketing tactics (how to implement strategies)

6. Control/Evaluation/Budget

7. Summary

You are required to write a comprehensive social media marketing plan for a chosen company.

You will prepare a social media marketing plan for the ACC Company that is working on introducing a healthy drink called Blendo to the college students. The company is looking for a marketing plan that can be implemented in social media.

You can use your creativity for this project to make it unique.

The purpose of this project is to demonstrate the depth of your understanding of this course.

Please use the following outline:

1. Executive Summary

2. Situational Analysis

SWOT

Target market

Pertinent environmental factors/forces/trends

Past performance, trends, projections

Current strategies

3. Marketing objectives

4. Marketing strategies

5. Marketing tactics (how to implement strategies)

6. Control/Evaluation/Budget

7. Summary

 
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Commercial Bank Management 4

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FIN 4324 Assignment 4

Name:

1. The balance sheet of XYZ Bank appears below. All figures in millions of US Dollars.

a. Calculate total one-year rate-sensitive assets.

 

b. Calculate total one-year rate-sensitive liabilities.

 

c. Calculate one-year repricing GAP for the bank.

 

d. Suppose that interest rates rise by 2 percent on both RSAs and RSLs. What would be the

expected annual change in net interest income of the bank?

 

 

2. A government bond currently carries a yield to maturity of 6 percent and a market price of

$1,168.49. If the bond promises to pay $100 in interest annually for five years, what is its current

duration?

 

 

3. Suppose that you purchase a bond that matures in five years and pays a 13.76% coupon rate

annually. The bond is priced to yield 10%. What’s the duration?

 

 

4. A $1,000 par value bond with five years left to maturity pays an interest payment semiannually

with a 6% coupon rate and is priced to have a 5% yield to maturity. If interest rates surprisingly

increase by 0.5%, by how much would the bond’s price change?

 

 

5. Suppose that a savings institution has an average asset duration of 2.5 years and an average

liability duration of 3.0 years. If the savings institution holds total assets of $560 million and total

 

 

liabilities of $467 million, does it have a significant leverage-adjusted duration gap? If interest

rates rise, what will happen to the value of its net worth?

 

 

6. Why do we need to make a convexity adjustment to estimate a bond’s percentage price change

with respect to a given change in interest rates?

 

 

7. Blue Moon National Bank holds assets and liabilities whose average durations and dollar

amounts are as shown in this table:

Asset and Liability Items

Avg. Duration

(years)

Dollar Amount

(millions)

 

Investment Grade Bonds 15.00 $65.00

Commercial Loans 3.00 $400.00

Consumer Loan 7.00 $250.00

Deposits 1.25 $600.00

Nondeposit Borrowings 0.50 $50.00

a. What is the weighted average duration of Blue Moon’s asset portfolio and liability portfolio,

respectively?

 

b. What is the leverage-adjusted duration gap?

 
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International Banking

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nstructions

Please read the data definitions in the spreadsheet.  You may want to compute means, medians,and  standard  deviations  of  the  data  you  produce.   For  this  exercise,  we  will  mainly  work  in logged  rates.(https://goo.gl/Dso1ix)

Answer  the  following  questions  in  5  pages  or  less,  plus  supporting  exhibits  if

necessary/desired.

2  Case Study Questions

1.  What is the quoted currency?

2.  What does one learn from the data in column I about the JPY vs.  the USD over this time period?

3.  In  column  K,  Compute  an  estimate  of  the  real  90  Day  Euro  Yen  Rate.   In  column  L, Compute an estimate of the real 90 Day Euro Dollar Rate.  In column M, compute the difference in these real rate estimates (Japan minus US). Describe what you learn from these data, and what they imply for the borrowing program at BID.

4.  Discuss the relationship between inflation and interest rates in each currency.

5.  In column N, compute  the natural logarithm of the spot exchange rate.  In column  O, compute  the  natural  logarithm  of  the  3  month  forward  exchange  rate.   In  Column  P, compute the difference between the natural logarithm of the 3 month forward exchange rate and the natural logarithm of the realized spot exchange rate ln(Et+3), where Et+3 refers to the spot rate 3 months ahead.  What do you learn from these data?

6.  In column Q, compute the difference between the 3 month nominal interest rates in Japan and the US (Japan minus US). In column R, compute the difference between column Q, and the quarterly forward premium in column I. This is (R JPY−RUSD)−ln(F/E).  What do you learn from these data?

7.  In column S, compute the difference between (Japanese quarterly inflation  US quarterly inflation) and (ln(Et+3)−ln(Et)).  What do you learn from these data?

8.  Compute the following: 3 month JPY interest rate−3 month dollar interest rate+ln(Et)−ln(Et+3).  This is equivalent to (RJPY−RUSD)−ln(Et+3/Et).  What do you learn from these data?

9.  How should BID analyze its effective borrowing costs?  Under what circumstances should BID expect to prefer borrowing in one currency rather than the other?  If it were issuing the note now (at the end of the data update), what would you recommend it to do?

 
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Revenue And Accounts Receviable

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Perpetrators of improper revenue recognition schemes often attempt to  offer the defense that recognizing future periods’ revenue in the  current period is only a “timing” error. Discuss whether the fact the  over stated revenue will likely be earned in later periods reduces the  impact of the overstatement or reduces the responsibility of the  perpetrator to report revenue accurately in the current period. Why is  an “increase in accounts receivable as a percentage of sales” a signal  of improper revenue recognition?

Support your answer using both the required text and external  resources, addressing the key points (concerns). Responses should be  unique and incorporate your personal perspectives that are supported by  reading and research. Initial comments should be 1-2 paragraphs in  length for each point. Follow-up postings should not exceed a paragraph  and should add additional information or perspective to the original  author’s comments.

Perpetrators of improper revenue recognition schemes often attempt to  offer the defense that recognizing future periods’ revenue in the  current period is only a “timing” error. Discuss whether the fact the  over stated revenue will likely be earned in later periods reduces the  impact of the overstatement or reduces the responsibility of the  perpetrator to report revenue accurately in the current period. Why is  an “increase in accounts receivable as a percentage of sales” a signal  of improper revenue recognition?

Support your answer using both the required text and external  resources, addressing the key points (concerns). Responses should be  unique and incorporate your personal perspectives that are supported by  reading and research. Initial comments should be 1-2 paragraphs in  length for each point. Follow-up postings should not exceed a paragraph  and should add additional information or perspective to the original  author’s comments.

 
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