Marketing Task

Inlämningsuppgift – marknadsföring kap 11-14

 

1. Vilket P?

De fyra P:na är fyra grupper av konkurrensmedel, som vart och ett innehåller flera olika enskilda konkurrensmedel. Till vilket P hör följande konkurrensmedel?

 

 

2. Lyfta fram konkurrensmedel

Studera följande två annonser och ange vilka konkurrensmedel som framhävs i respektive annons.

 

 

3. Marknad för resebrandvarnare

Studera produkten på tv. Det är en brandvarnare som man kan ta med sig när man reser. Du kan få köpa brandvarnaren för 50 kr per styck direkt från tillverkaren. Din uppgift är att sälja brandvarnaren vidare.

A. Vilka är dina marknadssegment? Ange två olika.

B. Sätt samman en lämplig marknadsmix för vardera marknaden.

 

 

 

4. Rabattkort till salu

Studera kortet tv som kan köpas på Wettergrens Bokhandel för 70 kr. Kortet ger kunden 20 % rabatt på ordinarie bokpriser vid kontantköp.

A. Av vilka anledningar säljer bokhandeln ett rabattkort?

B. Av vilka anledningar köper en kund ett rabattkort?

 

 

5. Varor och tjänster runt omkring

Tänk dig att du köper en blus/skjorta på H&M. Butiken erbjuder dessutom ett flertal andra produkter som är kringprodukter till din blus/skjorta.

A. Ange två tänkbara varor som kan vara kringprodukter till ditt köp.

B. Ange två tänkbara tjänster som kan vara kringprodukter till ditt köp.

C. Varför tror du att H&M säljer/tillhandahåller kringprodukter?

 

6. H&M kundklubb

2009 gjordes en undersökning som visade att kunder som var med i en klädkedjas kundklubb handlade för 23 % mer inom kedjan än de som inte var medlemmar. H&M visade bäst resultat med 39 %. I undersökningen ingick H&M, Kappahl, Lindex, MQ, JC, Brothers, Sisters, Twilfit, Intersport, Stadium och Åhléns kundklubbar. Året efter utsågs H&M av tidningen Habit till årets kundklubb. Tydligen sköter H&M sin kundklubb på ett bra sätt.

A. Gör en jämförelse med förmånerna man får som medlem i H&Ms respektive Lindex kundklubb (se nedan).

B. Ange tänkbara förklaringar till varför H&Ms kundklubb fungerar bättre än t ex Lindex kundklubb?

 

 

7. Restaurang för olika målgrupper

Christel och Mitras funderar på att starta en ny spännande kvällsrestaurang. Christel vill ha inriktning mot asiatisk mat med mycket wokade grönsaker, vilket hon själv tycker är nyttigt. Mitras å sin sida vill skapa en sportbar som är en mötesplats för unga människor, med en avdelning med bubbelpool och visning av musik- och sportvideos. Sportbaren ska också ha en egen Facebookgrupp.

A. Vilka behov uppfyller deras respektive idé? Förklara.

B. Vilken av dessa restaurangidéer är mest kundinriktad? Motivera svaret.

C. Christels bror Martin vill kunna hyra restaurangen vissa kvällar för att ordna s k speed-dating-träffar för singlar. Vilket kundbehov uppfyller denna affärsidé? Förklara.

D. Christel nappar på Martins idé, men vill utveckla den ytterligare till att ordna mingelträffar för företagare. Vad kallas denna typ av försäljning med en förkortning?

 

 

8. Snygga taxibilar

Jonna arbetar på bilföretaget BestAuto. Nu har hon fått i uppdrag att jobba med ett projekt som ska specialutrusta en ny taxibil för kvinnliga chaufförer, s k tjejtaxi. Taxibilen ska samtidigt vara reklamplats för BestAuto gentemot kvinnliga kunder. Bilen ska dekoreras med en bild på snygga skinnhandskar på en ratt, vilket också ingår i BestAutos varumärke. Den ska också presenteras som ett ”tjejprojekt” på BestAutos Facebooksida.

A. Vilket (vilka) behov uppfyller en taxi med kvinnliga chaufförer? Förklara.

B. Vilken nytta kan BestAuto ha av satsningen på taxibilar med kvinnliga chaufförer? Motivera.

C. Taxin ska ingå i en första provserie av bilar i självlysande färg och kundernas synpunkter ska löpande publiceras på Twitter. Vad kan detta tillföra BestAutos verksamhet? Förklara.

D. På vilka sätt kan BestAuto skapa uppmärksamhet kring den kommande introduktionen av tjejtaxin? Ge förslag.

 

9. Vad är rätt och vad är fel?

A. Samarbete mellan företag är aldrig tillåtet.

B. Ett företag har alltid rätt att vägra att leverera varor till ett annat företag.

C. Med hjälp av konkurrenslagen kan man i vissa fall förhindra att ett företag köper upp ett annat.

D. Enligt marknadsföringslagen får ett företag i sin marknadsföring inte tala illa om konkurrenter eller deras varor.

E. Marknadsföringslagen övervakas av Konsumentombudsmannen (KO).

F. En utförsäljning p g a brandskada kan helt lagligt pågå tills varorna har sålts slut, oavsett hur lång tid det tar.

G. Distans- och hemförsäljningslagen gäller inte vid telefonförsäljning.

 

10. Vad säger lagen?

A. En butik har köpt in ett parti byxor enbart för rean.

B. Spadar för 150 kr säljs vid hemförsäljning och kunderna har ingen ångerrätt.

C. Kunder som köper en kostym före 1 april får en teaterbiljett på köpet.

 

 

 

 

11. Analysera resultatet?

Ismo har genomfört en marknadsundersökning åt ett företag som säljer en återhämtningsdryck som ska tas efter långa och hårda träningspass. Han har besökt fem gym och fått 200 personer att besvara enkätfrågorna.

Ismo har fått fram följande information:

– antalet kvinnor är 50 och män 150

– av de tillfrågade känner 100 till drycken (varav10 kvinnor)

– 50 använder drycken (varav 2 kvinnor)

– 70 tränar pass som är längre än 2 timmar (varav 20 kvinnor)

 

A. Är det någon information som du saknar i undersökningen?

B. Går det att dra några slutsatser av undersökningen och i så fall vilka?

12. Produktlivscykeln

Ge exempel på produkter som passar in i respektive stadium i produktlivscykeln. Motivera dina val.

 

 

 

 

 

13. Marknadsföring i olika stadier

Välj en produkt som befinner sig i tillväxtstadiet och en annan som befinner sig i nedgångsstadiet och beskriv hur de olika konkurrensmedlen produkt, pris, plats, påverkan och personal används tillsammans för att marknadsföra produkterna. Motivera varför konkurrensmedlen används som de gör och förklara eventuella skillnader.

 
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Mkt 307:Sales Management

Week 1

Answer the following questions:

1.     Jackson (2012) even-numbered Chapter Exercises (p. 244).

2.     What is the purpose of conducting an experiment? How does an experimental design accomplish its purpose?

3.     What are the advantages and disadvantages of an experimental design in an educational study?

4.     What is more important in an experimental study, designing the study in order to make strong internal validity claims or strong external validity claims? Why?

5.     In an experiment, what is a control? What is the purpose of a control group? Of single or multiple comparison groups?

6.     What are confounds? Give an example of a design that has three confounds. Describe three ways to alter the design to address these confounds and explain the advantages and disadvantages of each.

7.     What does “cause” mean and why is it an important concept in research? How are correlation and causation related?

8.     You are a researcher interested in addressing the question: does smiling cause mood to rise (i.e., become more positive)? Sketch between-participants, within-participants, and matched-participants designs that address this question and discuss the advantages and disadvantages of each to yielding data that help you answer the question. Describe and discuss each design in 4-5 sentences.

 

Week 2

This is a two part assignment that will be submitted within one document.

Part I
Part I checks your understanding of key concepts from Jackson and Trochim & Donnelly.

Answer the following questions:

1.     Jackson even-numbered Chapter exercises (pp. 220-221; 273-275)

2.     What are degrees of freedom? How are the calculated?

3.     What do inferential statistics allow you to infer?

4.     What is the General Linear Model (GLM)? Why does it matter?

5.     Compare and contrast parametric and nonparametric statistics. Why and in what types of cases would you use one over the other?

6.     Why is it important to pay attention to the assumptions of the statistical test? What are your options if your dependent variable scores are not normally distributed?

Part II
Part II introduces you to a debate in the field of education between those who support Null Hypothesis Significance Testing (NHST) and those who argue that NHST is poorly suited to most of the questions educators are interested in. Jackson (2012) and Trochim and Donnelly (2006) pretty much follow this model. Northcentral follows it. But, as the authors of the readings for Part II argue, using statistical analyses based on this model may yield very misleading results. You may or may not propose a study that uses alternative models of data analysis and presentation of findings (e.g., confidence intervals and effect sizes) or supplements NHST with another model. In any case, by learning about alternatives to NHST, you will better understand it and the culture of the field of education.

Answer the following questions:

1.     What does p = .05 mean? What are some misconceptions about the meaning of p =.05? Why are they wrong? Should all research adhere to the p = .05 standard for significance? Why or why not?

2.     Compare and contrast the concepts of effect size and statistical significance.

3.     What is the difference between a statistically significant result and a clinically or “real world” significant result? Give examples of both.

4.     What is NHST? Describe the assumptions of the model.

5.     Describe and explain three criticisms of NHST.

6.     Describe and explain two alternatives to NHST. What do their proponents consider to be their advantages?

7.     Which type of analysis would best answer the research question you stated in Activity 1? Justify your answer.

 

 

Week 3

Answer the Following Questions

1.     Jackson, even-numbered Chapter Exercises, pp. 308-310.

2.     What is an F-ratio? Define all the technical terms in your answer.

3.     What is error variance and how is it calculated?

4.     Why would anyone ever want more than two (2) levels of an independent variable?

5.     If you were doing a study to see if a treatment causes a significant effect, what would it mean if within groups, variance was higher than between groups variance? If between groups variance was higher than within groups variance? Explain your answer

6.     What is the purpose of a post-hoc test with analysis of variance?

7.     What is probabilistic equivalence? Why is it important?

 

 

Week 4

Answer the Following Questions:

1.     Jackson, even-numbered Chapter Exercises, pp. 335-337.

2.     Explain the difference between multiple independent variables and multiple levels of independent variables. Which is better?

3.     What is blocking and how does it reduce “noise”? What is a disadvantage of blocking?

4.     What is a factor? How can the use of factors benefit a design?

5.     Explain main effects and interaction effects.

6.     How does a covariate reduce noise?

7.     Describe and explain three trade-offs present in experiments.

 

Week 5

Quasi-Experimental Designs

Part I – Answer the following questions:

1.     Jackson (2012), even-numbered chapter exercises, p 360.

2.     Describe the advantages and disadvantages of quasi-experiments? What is the fundamental weakness of a quasi-experimental design? Why is it a weakness? Does its weakness always matter?

3.     If you randomly assign participants to groups, can you assume the groups are equivalent at the beginning of the study? At the end? Why or why not? If you cannot assume equivalence at either end, what can you do? Please explain.

4.     Explain and give examples of how the particular outcomes of a study can suggest if a particular threat is likely to have been present.

5.     Describe each of the following types of designs, explain its logic, and why the design does or does not address the selection threats discussed in Chapter 7 of Trochim and Donnelly (2006):

a.     Non-equivalent control group pretest only

b.     Non-equivalent control group pretest/posttest

c.      Cross-sectional

d.     Regression-Discontinuity

6.     Why are quasi-experimental designs used more often than experimental designs?

7.     One conclusion you might reach (hint) after completing the readings for this assignment is that there are no bad designs, only bad design choices (and implementations). State a research question for which a single-group post-test only design can yield relatively unambiguous findings.

Part II – Answer the following questions:

1.     What research question(s) does the study address?

2.     What is Goldberg’s rationale for the study? Was the study designed to contribute to theory? Do the results of the study contribute to theory? For both questions: If so, how? If not, why not?

3.     What constructs does the study address? How are they operationalized?

4.     What are the independent and dependent variables in the study?

5.     Name the type of design the researchers used.

6.     What internal and external validity threats did the researchers address in their design? How did they address them? Are there threats they did not address? If so how does the failure to address the threats affect the researchers’ interpretations of their findings? Are Goldberg’s conclusions convincing? Why or why not?

 

Week 7

Samples, Power Analysis, and Design Sensitivity

Warm-up Activity
Download G*Power and play around with it. See how changes in assumptions and parameters affect sample size estimates.
Part 1

1.     Compare and contrast internal and external validity. Describe and give examples of research questions for which external validity is a primary concern. Describe and give examples of research questions in which internal validity is a primary concern. Discuss strategies researchers use in order to make strong claims about the applicability of their findings to a target population.

2.     Compare and contrast random selection and random assignment. Be sure to include a discussion of when you would want to do one or the other and the possible consequences of failing to do random selection or random assignment in particular situations.

3.     Explain the relationship between sample size and the likelihood of a statistically significant difference between measured values of two groups. In other words, explain why, all else being equal, as sample size increases the likelihood of finding a statistically significant relationship increases.

4.     Compare and contrast probability and non-probability sampling. What are the advantages and disadvantages of each?

Part 2
If you do a quantitative study for your dissertation, you must estimate the sample size you will need in order to have a reasonable chance of finding a relationship among the variables stated in your research hypotheses (should one exist), given your statistical analysis(es) and assumptions/calculations of factors 2-4 above. You must do this, even if you plan to use a convenience sample (see below). There are a number of sample size calculators available. Northcentral uses G*Power, which is required in this Activity. You will use G*Power’s “a priori power analysis” function to calculate a sample size. If it yields an unrealistically large size sample, you will rethink your design and assumptions and, perhaps, use G*Power’s “compromise power analysis” to estimate a workable sample size that makes sense. If you plan on using a convenience sample, you would use both analyses as part of your argument that your convenience sample is large enough.

Submit the Following
1. Calculate the sample size needed given these factors:

·  one-tailed t-test with two independent groups of equal size

·  small effect size (see Piasta, S.B., & Justice, L.M., 2010)

·  alpha =.05

·  beta = .2

·  Assume that the result is a sample size beyond what you can obtain. Use the compromise function to compute alpha and beta for a sample half the size. Indicate the resulting alpha and beta. Present an argument that your study is worth doing with the smaller sample.

2. Calculate the sample size needed given these factors:

·  ANOVA (fixed effects, omnibus, one-way)

·  small effect size

·  alpha =.05

·  beta = .2

·  3 groups

·  Assume that the result is a sample size beyond what you can obtain. Use the compromise function to compute alpha and beta for a sample approximately half the size. Give your rationale for your selected beta/alpha ratio. Indicate the resulting alpha and beta. Give an argument that your study is worth doing with the smaller sample.

3. In a few sentences, describe two designs that can address your research question. The designs must involve two different statistical analyses. For each design, specify and justify each of the four factors and calculate the estimated sample size you’ll need. Give reasons for any parameters you need to specify for G*Power.

 

Week 8

Write your mock Concept Paper using the Concept Paper template found in the Dissertation Center. Follow the template guidelines for each section.

1.     Write an Introduction describing your topic.

2.     Write the Statement of the Problem section.

3.     Describe the Purpose of the Study. Include the results of your power analysis.

4.     State your Research Question and your null and alternative hypotheses. Be sure that your question aligns with your purpose.

5.     Write a Brief Review of the Literature.

6.     Complete the Research Methods section (including the Operational Definition of Variables, Constructs, and Measurement sub sections). Follow the instructions in the CP template. Be sure to:

a.     Identify the strengths and weaknesses of your envisioned design and methods.

b.     Identify threats to validity and how your design will address them.

c.      Justify why your chosen design and methods are more appropriate for your research question than alternatives you have considered.

d.     Define the constructs you will measure and what you will do in order to determine how to operationalize them.

e.      Describe the sample you propose to study and its characteristics; this should include, but is not limited, to: 1) age; 2) gender; 3) ethnicity; 4) additional cultural factors; and 5) education level. Justify your choice of sample.

f.       Describe your method of sampling.

g.     Describe the type of data you need to collect and how you will collect it.

h.     Briefly describe any ethical issues you foresee with your study. Make a preliminary assessment of the level of risk associated with participation in your study that might need to be raised with the Institutional Review Board.

i.       Describe and justify how you will analyze your data and the descriptive statistics will you present.

j.       Explain how you conducted your power analysis.

k.     Describe how you will handle your data, check for accuracy etc.

l.       What problems do you foresee in implementing the design? How might you prevent them?

 

1.Jackson (2012) even-numbered Chapter Exercises (p. 244). You read in a health magazine about a study in which a new therapy technique for depression was examined. A group of depressed individuals volunteered to participate in the study, which lasted 9 months. There were 50 participants at the beginning of the study and 29 at the end of the 9 months. The researchers claimed that of those who completed the program, 85% improved. What possible confounds can you identify in this study? What are internal validity and external validity, and why are they so important to researcher?

Research has a bias since they are not taking into account the total number of participants. They are not considering the complete sample. It is important to have a complete validity of data for better analysis. Complete analysis of sample needs to be taken into account. Integrity in the field of academics is crucial not only inside the university but also for maintaining the level of trust in the minds of the people. It is upto the researchers to maintain the integrity and the brand image of the university.

 

 

2.What is the purpose of conducting an experiment? How does an experimental design accomplish its purpose?

Kant in 1793 proposes something that went on rampage and is now known worldwide. The saying was

“Some things are fine in theory, but do not work in practice”

This rule is applicable even after centuries. Now people understand that theory and then application of the same in real like is not very easy. Identifying something in theory is somewhat easy. It just needs some logic and nothing else whereas, application of the same in theory is very different. When a person starts applying a theory into actual practice, the real test starts and it is not very easy to pass through. There will be many hurdles that a person needs to pass.

 

3.What are the advantages and disadvantages of an experimental design in an educational study?

Biggest advantage is related to the fact that the experimental design helps in analysing the difference between fact and the theory and the practical implementation of the same.

· To describe the characteristics of relevant groups, such as consumers, salespeople, organizations, or market areas.

· To estimate the percentage of units in a specified population exhibiting a certain behavior.

· To determine the perceptions of product characteristics.

· To determine the degree to which marketing variables are associated.

· To make specific predictions.

 

4.What is more important in an experimental study, designing the study in order to make strong internal validity claims or strong external validity claims? Why?

It is important to balance the two. According to stats direct:

Internal validity

This is about the validity of results within, or internal to, a study. It usually concerns causality, i.e. the strength of assigning causes to outcomes. For laboratory experiments with tightly controlled conditions, it is usually easy to achieve high internal validity. For studies in difficult to control environments, e.g. health services research, it can be difficult to claim high internal validity. When you claim high internal validity you are saying that in your study, you can assign causes to effects unambiguously. Randomisation is a powerful tool for increasing internal validity – see confounding.

 

In the context of questionnaires the term criterion validity is used to mean the extent to which items on a questionnaire are actually measuring the real-world states or events that they are intended to measure. This type of internal validity could be assessed by comparing questionnaire responses with objective measures of the states or events to which they refer; for example comparing the self-reported amount of cigarette smoking with some objective measure such as cotinine levels in breath.

 

External validity

This is about the validity of applying your study conclusions outside, or external to, the setting of your study. Another term for this is generalisability. Sometimes this is obvious, for example a public opinion poll taken at the entrance to a football match would not be properly representative of the general population. Often it is less obvious, for example a study in medical settings on a Monday morning will not be representative of the pattern of illnesses seen at other times of the week. A key to improving external validity is to understand the setting thoroughly before you embark upon the study.

 

5.In an experiment, what is a control? What is the purpose of a control group? Of single or multiple comparison groups?

Control means the level of significance an experiment.

Control group helps in comparing various groups in the experiment. A single hypothesis is tried for rejecting or acceptance in the experiment.

6.What are confounds? Give an example of a design that has three confounds. Describe three ways to alter the design to address these confounds and explain the advantages and disadvantages of each. Confounds means creating confusion in the experiment. When irrelevant data is added into the relevant data, confusion creeps into the experiment.

In the words of South Alabama university:

Potential confounding variables can be controlled for by using of one or more of a variety of techniques that eliminate the differential influence an extraneous variable may have for the comparison groups in a research study.

· Differential influence occurs when the influence of an extraneous variable is different for the various comparison groups.

· For example, if one group is mostly females and the other group is mostly males, then the gender may have a differentially effect on the outcome. As a result, you will not know whether the outcome is due to the treatment or due to the effect of gender.

· If the comparison groups are the same on all extraneous variables at the start of the experiment, then differential influence is unlikely to occur.

· In experiments, we want our groups to be the same (or “equivalent” on all potentially confounding extraneous variables). The control techniques are essentially attempts to make the groups similar or equivalent.

 

 

7.What does “cause” mean and why is it an important concept in research? How are correlation and causation related? A good hypothesis is a question(s) that would be answered with the data to be collected. The goal is to develop a hypothesis that is practical and testable. This the cause and the research try to prove it right or wrong.

 

 

8.You are a researcher interested in addressing the question: does smiling cause mood to rise (i.e., become more positive)? Sketch between-participants, within-participants, and matched-participants designs that address this question and discuss the advantages and disadvantages of each to yielding data that help you answer the question.

In between participants all the participants are researched and data is then compared.

In within subject, repeated research and use of statistical tools is the norm.

In matched participants, different participant in each group are researched.

Reference: http://www.ablongman.com/graziano6e/text_site/MATERIAL/sg/sg11su.htm

 
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Operations Management

Question 1

a. Give two examples each of a functional product and an innovative product.

b. Characterize functional/innovative products by choosing the appropriate adjective from the last column.

Product Characteristic Functional Product Innovative Product Choose From
Lifecycle length

 

    Long/Short

 

Contribution margin

 

    High/Low

 

Product variety

 

    Lot/Little

 

Forecast errors

 

    Large/Small
Stockout rates

 

    High/Low
Forced end-of-season markdowns

 

    Frequent/Rare
Order lead time

 

    Long/Short

c. It is claimed that a supply chain has two functions: a physical function, and a market mediation function. Explain what these terms mean.

d. Supply chains are generally of two types: physically efficient supply chains, and market responsive supply chains. What type of supply chain would be suitable for a functional product? Why?

Question 2

a. How do demand variability and lead time impact a firm’s inventory levels?

b. Consider a firm redesigning its logistics network. What are the advantages to having a small number of centrally located (large) warehouses as opposed to a large number of decentralized (small) warehouses closer to the end customers?

c. “Combining two warehouses into one is most beneficial when the demands at the two warehouses are negatively correlated.” True or False? Explain your reasoning.

d. A firm operates both a large national DC and numerous smaller regional warehouses. Which types of products should be stored centrally and which ones regionally?

Question 3

The boardwalk on the Paradise City beach is 4 miles long with mile markers at 0, 1, 2, 3, and 4 miles, There are 100 customers at each mile marker and each customer’s demand for ice cream is given by the function: D = 24 – 4d, where d = distance between customer and nearest ice cream vendor.

 

 

0 1 2 3 4

A B

There are two ice cream vendors (A and B) and they are currently located at mile markers 1 and 2 as shown above.

a. Find out the demand at each vendor and total demand for the system.

b. Are these the best locations of the vendors from the system’s point of view? If not, suggest better locations for the vendors. What is the total system demand now?

c. Compute how much and to whom an incentive should be offered so that the vendors relocate to the optimal locations from the system’s point of view? (Assume one unit of ice cream generates $1.50 in profit.)

Question 4

RFC Bearings has just entered the U.S .market. It has three major DCs in the Atlanta, Boston, and Chicago areas.

Annual demand served by each DC is estimated to be:

Atlanta 10,000 Boston 20,000 Chicago 15,000

Four plants (Memphis, Philadelphia, Toledo) supply the DCs. Per-unit transportation costs and plant capacities are given in the following table:

Plant Location Distribution Center Plant

Capacity

  Atlanta Boston Chicago  

Memphis $3 9 7 30,000
Philadelphia 5 2 4 35,000
Toledo 6 6 2 35,000

Using the notation:

XMA = Qty shipped from Memphis to Atlanta

XMB = Qty shipped from Memphis to Boston, etc.,

write down a model that will determine the optimal demand allocation (i.e. minimize transportation costs.)

Suppose now that the three locations (Memphis, Philadelphia, Toledo) are potential locations, i.e., each plant

would only be constructed if it improves overall cost (i.e., transportation plus plant fixed costs). The data is

repeated here with the (annualized) plant fixed costs shown additionally.

Plant Location Distribution Center Plant

Capacity

Annualized

Fixed Costs

  Atlanta Boston Chicago  

 

Memphis $3 9 7 30,000 $50,000
Philadelphia 5 2 4 35,000 45,000
Toledo 6 6 2 35,000 48,000

What changes would you make to the model in part (a) so that we can determine the optimal locations of the plants as well as the optimal demand allocation (i.e. minimize both transportation as well as fixed costs).

[Do not attempt to solve this model—you are only asked to write down the model, i.e. objective function and constraints.]

Question 5

Consider the following data pertaining to a distribution center.

Parameter Value
Mean Weekly Demand 100
Standard Deviation of Weekly Demand 30
Lead Time 2 Weeks
# of weeks in year 50

Ordering cost: $50 /order

Holding cost: $4 /unit /week (This is H, not hc – eq. (11.2) on p. 273 of text.)

Cycle service level: 97%

Measure Computation
order quantity

 

 
cycle inventory

 

 
safety inventory

 

 
reorder level

 

 
annual inventory holding cost

 

 
number of orders per year

 

 
annual ordering cost

 

 

Question 6

Suppose the 100 retail stores of a supermarket chain have identical weekly demand for a product (mean 200, standard deviation 120). There is zero correlation between the retailers’ demands. The lead time to replenish each retail store is 4 weeks. A cycle service level of 95% is desired.

a. If each retail store maintains its own dedicated warehouse, how much safety stock is needed at each store?

b. What is the total safety stock across all stores?

c. It is now proposed to have a central DC servicing all 100 retailers. The lead time to replenish the DC is the same (4 weeks). How much safety stock is needed at the DC to maintain the same cycle service level?

d. If annual inventory holding cost is $50/unit/year, how much money was saved as a result of the decrease in the safety stock?

Question 7

AspenWear, a retailer of ski wear needs to place an order for the Mirabelle, a designer ski jacket for the high-end market. The jacket retails for $600 and costs AspenWear $250 from a source in China. Due to fickle customer tastes, any surplus jackets at the end of the ski season cannot be carried over to the next season but must be disposed of. A bargain discounter has offered to buy these jackets at $150 each (and plans to mark them up to $300). Also, because of the long lead times involved in sourcing from China, there is realistically only one opportunity to place an order during each season (in November of each year so that the jackets will be ready by the following August). From past history, AspenWear believes that demand for the Mirabelle can be represented by a normal distribution with mean 6000 and standard deviation 3600. Their current ordering rule is as follows: Order Quantity = Mean Demand + (1/3)*(Standard Deviation)

a. Compute the order quantity that will maximize AspenWear’s expected profit.

b. Compare the two quantities (the one computed above plus the current rule) in terms of the following performance measures: expected salesexpected profitexpected overstock, and fill rate. (It would be helpful if you display your results in a 2 x 4 table—2 quantities, 4 performance measures.)

Question 8

A movie studio sells the latest movie on DVD to Blockbuster at $10 per DVD. The marginal production cost for the movie studio is $2 per DVD. Blockbuster prices each DVD at $25 to its customers. DVD s are kept on the regular rack for a one-month period, after which they are discounted down to $3. Blockbuster places a single order for DVDs. Their current forecast is that sales will be normally distributed, with a mean of 50,000 and a standard deviation of 30,000.

a. How many DVDs should Blockbuster order? What is its expected profit?

b. What is the profit that the studio makes given Blockbuster’s actions?

c. The studio is offering Blockbuster a deal: They will sell the DVD to blockbuster at $5 each in return for a 65-35 split of the revenue (65% to Blockbuster). Should Blockbuster agree to this deal?

 
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FINANCIAL INSTITUTIONS FINAL EXAM

University of Miami Financial Institutions

Professor Indraneel Chakraborty Fall 2020

Final Exam

 

Please read the exam instructions carefully. After you read the instructions please print your name and student ID and sign the exam at the bottom and on the answer booklet.

1. Please do not discuss the examination with anyone else.

2. This exam book has 7 short answer questions (15 points each for 6 questions and 25 points for one question) worth a total of 115 points.

3. The exam is administered under the University’s rules of academic conduct; the Code of Academic Integrity applies. Discussing the questions with anyone who has not taken the test will violate the Code of Academic Integrity, and such cases will be dealt with extremely stringently.

 

First 3 Letters of Last Name: QUI

Name (Print): Erick Quinones Perez

E-mail ID: [email protected]

 

 

Best of luck!

 

 

 

 

1. (Monetary Economics and Finance)

a) What is the velocity of money?

b) What is the reason behind the decline in the velocity of money in recent years? (15 points)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2. (MBS/ABS) a. You have a client who is interested in purchasing fixed income securities with high interest rate risk. Unfortunately, all you have available on your balance sheet to sell is an MBS which does not have sufficient duration risk according to him. Can you tranche the MBS somehow to meet his demand? Please explain in some detail.

b. You want to bet that the default rates on mortgages are going to increase. How can you place such a bet in the mortgage markets? Explain your strategy in some detail. (15 points)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3. (MBS/ABS) a. Does high volatility in long term interest rates increase prepayment risk? Explain, why or why not.

b. If the long term interest rates come down, would the value of an MBS security increase or decrease? Please explain. (15 points)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4. (MBS/ABS) Consider a bank that has a pool of current fixed rate mortgages that are worth $100 million, yield a WAC of 3.8%, and have a WAM of 360 months with 125 PSA. What are the cash flows for the first two months? Estimate the beginning balance for month 3. (25 points)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5. Separated by over 3,000 nautical miles and five time zones, money and foreign exchange markets in both London and New York are very efficient. The following information has been collected from the respective areas:

 

Assumptions   London   New York
Spot exchange rate ($ per £)   1.2914   1.2914
One-year Treasury bill rate (respective countries)   0.100%   1.090%
Expected inflation rate   Unknown   2.400%

 

 

a. What do the financial markets suggest for inflation in U.K. next year?

b. Estimate today’s one-year forward exchange rate between the dollar and the pound. (15 points)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

6. How does blockchain technology work? Please explain. (15 points)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

7. (Monetary Policy) Explain the “Taylor Rule.’’ (15 points)

 
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