International Finance 4 Questions

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I need to have the file Rich Allen Exam-2 .  The grading rubric is attached to the essay exam.  The text for the class is: International Marketing, 16th edition, by Cateora, Gilly and Graham.  This essay test covers chapters 12, 13, 15, 16, & 18.  I have uploaded the Instructor’s Manual for these chapters of the textbook as well.  They should help by giving you an idea of the textbook content and more of what the answers to the questions should contain.

Please contact me if you have any question or need any additional information.

 

every question’s answer must be arround 3 page or more than 3 pages.

 

and content must be from the atatched textbook and the answers must be like essay

 

please see my student activity i always pay for only for perfect work only so accept only if you can make it perfect 

Name: ______________________________

 

 

Note: Use this template to write your answers. Please delete all areas highlighted in red font before submitting your exam. The grading rubric below should give you an idea of how the write-up will be graded. Please submit the exam via email:

 

 

Instructions

 

Layout: Single spaced, please maintain the same font as this template, answer each question separately as it is laid-out in this template.

 

Total points: 100. Each question is weighted equally.

 

Due Date: Thursday, July 30 at 10:00 PM. No late submissions.

 

 

Q.1. Explain with examples, the concepts of standardization, adaptation, and global integration. List 3 advantages and 3 disadvantages for each.

 

 

 

 

Q.2. Identify and explain 5 factors that may influence product/service quality in foreign markets. You can use either B2B or B2C products/services. Please provide examples.

 

 

 

 

 

Q.3. Discuss the significance of 6Cs of channel strategy. Use examples to justify your answer.

 

 

 

 

 

Q.4. List and discuss five factors that may influence a multinational firm’s pricing strategy in a foreign market. Use 3 examples to illustrate your answer.

 

 

 

Grade Rubric for Homework Activities and Exams

 

Grading Criteria Below Standards

(Score Below 60)

 Below Average to Good

(Score between 61-89)

 Exceptional

(Score of 90 or higher)
Pursues topics of paper. Author fails to cover some topics or answer some questions or gives incomplete answers. Author covers most topics and answers most questions, mostly completely. Author covers all topics and answers all questions, completely; EXCEPTIONALLY thorough and focused.
Uses additional resources to support arguments Fails to support answers with facts or pads answers with irrelevant facts. Adequate support of answers with meaningful facts; may list some facts without explaining why they are important. Explains why facts are meaningful to the answers; convincing; EXCEPTIONAL use of evidence and resources.
Clear conclusions and/or recommendations. Lack of clear conclusion or weak recommendations; “do more research.” Wishy-washy conclusion; or compromise recommendation that fails to take a stand; or discussion that merely ends. Clear conclusions and/or recommendations; follow from analysis in the paper.
Documentation Author failed to document substantial ideas and/or text; or possible plagiarism. Some ideas may be undocumented or documented in an incomplete manner; missing in-text and/or reference section citations. All ideas reproduced in the answer are quoted and/or cited. No “red flags” to indicate plagiarism.
Creative connections Author makes no creative connections. Author makes a token reference to connections; or may not show insight into the topic. Author makes connections: for example with textbook content; Internet research; current events; etc. EXCEPTIONALLY creative synthesis of resources.
Presentation and format Multiple errors; format is distracting to the reader; or skimpy answer; or submitted late. Minor format errors; or too brief; submitted on time. Neat and attractive; follows assignment guidelines (number of words, etc.); submitted on time, as assigned.

 

 

 

 

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Toyota Prius Marketing Plan

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Hey, I think you do a good job in this project. However, there are 3 things you forget to address, and I highlight them will red color in the draft (The Second Attachment).

1. you forget to explain the  SWOT Analysis (can be do as a table or chart). Explain after the Environmental Variable.

2. you forget to explain “Where you are in Product Lifecycle and How that Affects your Marketing Mix”. Explain after the SWOT Analysis.

3. In the ”  Market Segmentation of the Product” session,  we discuss Synchographics  instead of geographical segmentation for my class. Synchographics means life event based (birth, teenager, graduation, household formation, marriage, childbirth, retirement, death)

Take a Look at the prompt be carefully, they all outline step by step.

  • Marketing Paper (30 points)- Marketing 3401 CSUEB

     

    Write a 2000-2500 word Marketing Plan.

    Choose a product or service you are familiar with. You can use a company you work for, a company you admire or any other company you are interested in. Summarize the company and the product (or service) you will be covering and cover the key aspects of the Marketing Plan as shown below.

    · Discuss the Target Market for the Product, including how you arrived at that Target Market (such as Demographics, Psychographics and Synchographics)

    · Describe the Marketing Mix (Product, Price, Place, Promotion) for the product, including a deep dive on each of the 4 Ps. Please justify how you arrived at your marketing mix. For example, don’t just describe the price, but describe your pricing strategy.

    · Describe the Environmental Variables (Competitive/Technological, Social/Cultural, Legal/Political and Economic) that affect the product and any marketing mix changes needed to adapt to the environmental variables.

    · Include a Summary/Conclusion.

    · Please use APA format.

    The paper should include all of the following:

    Company

    Product

    Executive Summary

    Target Market

    Marketing Mix

    Product

    Price

    Place

    Promotional strategy, including key messaging

    Environmental Variables

    Technological/Competitive

    Social/Cultural

    Political/Legal

    Economic

    SWOT Analysis

    Where you are in Product Lifecycle and How that Affects your Marketing Mix

    Conclusion

 
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Mkt Simulation Paper

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Marketing Simulation Performance (50 points)

There will be six required decision periods. Unfortunately with our class size, no extensions can be given to the due date of each simulation decision period.

Simulation Decision Due Dates*
Quarter 1  Thur, Sept 14, 6:00am Quarter 2  Mon, Sept 18, 6:00am Quarter 3 Thur, Sept 21, 6:00am Quarter 4  Mon, Sept 25, 6:00am Quarter 5 Thur, Sept 28, 6:00am Quarter 6  Mon, Oct 2, 6:00am

*Each late decision will automatically result in a 5 point deduction from your total; this will turn into a 10-point deduction if that quarter’s decisions are more than a week late

Your simulation performance will be graded based on your actual performance with respect to your cumulative balanced scorecard total (CBS) and your final quarter (Q6) total. I will add your CBS to your Q6 scores to determine your points. I will use the following scale – if you achieve this level of CBS+Q6 points, you will receive at least the following points:

CBS+Q6 > 175 50/50 points

CBS+Q6 > 163 48/50 points

CBS+Q6 > 151 46/50 points

CBS+Q6 > 139 44/50 points

CBS+Q6 > 127 42/50 points

CBS+Q6 > 115 40/50 points

CBS+Q6 > 103 38/50 points

CBS+Q6 > 91 36/50 points

CBS+Q6 > 80 34/50 points

CBS+Q6 > 70 32/50 points

CBS+Q6 > 65 30/50 points

CBS+Q6 > 60 28/50 points

CBS+Q6 > 55 26/50 points

CBS+Q6 > 50 24/50 points

CBS+Q6 > 45 22/50 points

CBS+Q6 > 40 20/50 points

Marketing Simulation Analysis Paper (50 points)

The paper grade will be based on your ability to describe and analyze your strategic decisions from our marketing simulation. These points are independent of your actual simulation results. The paper will be submitted AFTER you’ve completed all six quarters.

Formatting Instructions:

NONE – This paper is meant to capture your thoughts as to how you are proceeding with the simulation as well as reflecting back upon your actions so that we may learn from any mistakes. I do not care about the format, just the content (FYI, headings throughout the paper make it much easier to read). Type size, type font, margins single-/double-spaced are all irrelevant to me, as I am grading solely on the quality of your explanations of your decisions.

I don’t have any set page-length in mind but I would argue that for this assignment, if you spent a paragraph or two on every quarter, you probably wouldn’t be supplying me with an *extensive* analysis of your simulation decisions/results. For comparison, decent papers average 12 pages, double-spaced.

For each of the six quarters you need to extensively address the following:

1. Major decisions made for this quarter (what did you do?) and most importantly a thorough explanation as to why each decision was made (why did you do it?)

2. After you receive the simulation results for each quarter, describe your company’s results in depth (how did it turn out?) – I want you to analyze to find opportunities in your performance with respect to:

 

a) Brand/ad/price judgments for each product

b) Number of sales force per market per product

c) Number of ads per product per market

d) Major Competitors’ results for the above

e) Balanced scorecard results

So, reflecting upon your strategy, detail the changes you would make to your strategic decisions and explain why this would improve your strategy and results (what did you learn from these results and how can you improve your decision making strategies for next quarter?).

We will combine Q1 and Q2 since there are no results to discuss for Q1. Therefore your paper should have five sections to it (Q1+Q2, Q3, Q4, Q5, Q6). Each of these sections will constitute 10 of the 50 points.

Papers covering all six quarters are due Wednesday, October 4th, 2017 at 11:59pm.

Papers will automatically lose 10 points per hour past the deadline

(1-60 minutes late = 10 point penalty).

Papers must be turned in through our MKT 300 Blackboard site. Near the end of the class, I will post a link for the assignment on Blackboard. To turn in the assignment, go to Blackboard and then “Course Documents.”  There you’ll see a link to the Simulation Paper assignment.  Click this.  You’ll see “1. Assignment Information.”  Next is “2. Assignment Materials” – scroll down to “Attach File.”  Click “Browse My Computer” to attach your Word document.  After your file is attached, scroll down to “3. Submit.”  Then make sure you click submit.

Helpful Hints:

1. Picture yourself in front of a board of directors to explain how you’re spending their money. They want in-depth explanations of *why* you’re doing what you’re doing. SO DO I. You need to sell me on your strategic thought process. 

2. Failure to thoroughly discuss how your competitors’ actions affect your actions will kill your score.

3. Write your paper as you go! This will generate a much stronger paper…

All paper submissions will analyzed for plagiarism by the SafeAssign software through Blackboard.  FYI, my SafeAssign database has thousands of papers.  If yours is determined to be plagiarized in any way, this will not result in a 0/50 for the paper, but rather a penalty up to and including a grade of XE for the entire course, regardless of your exam performance.  Plus you will get to meet with the Dean of Academic Affairs; he will be handling all academic improprieties as this will be out of my hands.  In short, you are far better off not turning in a paper and taking a zero than turning in a paper that in any way has borrowed from a different source.  I cannot be clearer about this.

 
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MARKET SEGMENTATION, TARGETING, AND POSITIONING MCQs

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HAPTER 7

 

MARKET SEGMENTATION, TARGETING, AND POSITIONING

FOR COMPETITIVE ADVANTAGE

 

 

MULTIPLE CHOICE QUESTIONS

 

1.  At one time, firms scattered their marketing efforts (a “shotgun” approach) to reach

consumers.  Today, a firm is more likely to use:

a.  a “bazooka” approach, where special effects are used to “explode” into the buyer’s

consciousness.

b.  a “knife” approach, where the firm tries to “cut” to the most important product

advantage.

c.  a “rifle” approach, where the firm focuses on the buyers who have greater

interest in the values that the firm creates best.

d.  a “pistol” approach, where the firm realizes that it has multiple chances to gain

consumer interest.

 

2.  ________________ is the process of dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes.

a.   Mass marketing

b.   Market segmentation

c.   Target marketing

d.   Market positioning

 

3.   __________________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.

a.   Mass marketing

b.   Market segmentation

c.   Market targeting

d.   Market positioning

 

 

4.   Setting the competitive positioning for the product and creating a detailed marketing mix is called:

a.   mass marketing.

b.   target marketing.

c.   market segmentation.

d.   marketing positioning.

 

 

5.  During which step of the marketing segmentation, targeting, and positioning process

does the firm “develop a marketing mix for each segment?”

a.  market segmentation

b.  market targeting

c.  market positioning

d.  The firm does not go through the “development” during any of the above steps.

 

 

6.  During one of the steps in the marketing segmentation, targeting, and positioning

process, the marketer develops measures of segment attractiveness.  This procedure

belongs in the category of:

a.  market segmentation.

b.  market targeting.

c.  market massing.

d.  market positioning.

 

 

7.  When companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently with products and services that match their unique needs, they are conducting a ___________________ process.

a.   marketing aggregation

b.   marketing positioning

c.   marketing target

d.   marketing segmentation

 

8.  Market segmentation can be carried out at several different levels.  Which of the

following WOULD NOT BE among these levels?

a.  micromarketing

b.  segment marketing

c.  competition marketing

d.  niche marketing

 

9.  Another word for complete segmentation is:

a.  macromarketing.

b.  micromarketing.

c.  niche marketing.

d.  mass marketing.

 

10. For most of the 20th century, firms practiced which of the following forms of

marketing?

a.  mass marketing

b.  micromarketing

c.  niche marketing

d.  segment marketing

 

11. Which of the following marketers epitomized the mass marketing strategy?

a.   Henry Ford

b.   Bill Gates

c.   F.W. Woolworth

d.   Thomas A. Edison

 

12.Which of the following statements is closest to the traditional argument for mass marketing?

a.   Find a need and fill it.

b.   The largest potential market can lead to the lowest costs, which translates into either lower prices or higher margins.

c.   The rifle approach rarely hits what it is aiming at.

d.   The consumer is king.  Long live the king.

 

13.Isolating broad segments that make up a market and adapting the marketing to match the needs of one or more segments is called _________________.

a.   niche marketing

b.   mass marketing

c.   segment marketing

d.   micromarketing

 

14.When General Motors designs specific models for different income and age groups, it is practicing which of the following marketing formats?

a.   micromarketing

b.   macromarketing

c.   mass marketing

d.   segment marketing

 

15.Segment marketing offers several benefits over mass marketing.  All of the following would be among those benefits EXCEPT:

a.   the company can market more efficiently and target its programs toward only those consumers that it can serve best.

b.   the company can fine-tune its programs to meet the needs of carefully defined segments.

c.   the company can reduce costs because of the ability to sell to customers one-on-one.

d.   the company may face fewer competitors if fewer competitors are focusing on the company’s chosen market segment.

 

16.A company is practicing ________________ if it focuses on subsegments with distinctive traits that may seek a special combination of benefits.

a.   micromarketing

b.   niche marketing

c.   mass marketing

d.   segment marketing

 

17.As an example of _______________, a company could build sport utility vehicles and direct marketing efforts towards the luxury SUV market (as does Lexus).

a.   micromarketing

b.   niche marketing

c.   mass marketing

d.   segment marketing

 

18. American Express offers not only its traditional green cards but also gold cards,

corporate cards, and even a black card, called the Centurian, with a $1,000 annual

fee aimed at a small group of “superpremium customers.”  Which of the following

marketing efforts is American Express following with their credit card policies?

a.  macromarketing

b.  segment marketing

c.  niche marketing

d.  self-marketing

 

 

19._________________ is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations.

a.   Niche marketing

b.   Micromarketing

c.   Segment marketing

d.   Mass marketing

 

20. Micromarketing includes:

a.  segment marketing and niche marketing.

b.  mass marketing and demographic marketing.

c.  local marketing and individual marketing.

d.  individual marketing and self-marketing.

 

21. ______________ involves tailoring brands and promotions to the needs and wants of specific small groups such as cities, neighborhoods, and even specific stores.

a.   Niche marketing

b.   Local marketing

c.   Detail marketing

d.   Individual marketing

 

22.All of the following are considered to be drawbacks of local marketing EXCEPT:

a.   it can drive up manufacturing and marketing costs by reducing economies of scale.

b.   it can create logistical problems when the company tries to meet varied requirements.

c.   it can attract unwanted competition.

d.   it can dilute the brand’s overall image.

 

23.________________ is tailoring products and marketing programs to the needs and preferences of individual customers.

a.   Niche marketing

b.   Local marketing

c.   Self-marketing marketing

d.   Individual marketing

 

 

24. Individual marketing is known by a variety of names.  All of the following would

appropriately be called individual marketing EXCEPT:

a.  mono-marketing.

b.  one-to-one marketing.

c.  customized marketing.

d.  markets-of-one marketing.

 

 

25.______________ is the process through which firms interact one-to-one with

masses of customers to create customer-unique value by designing products and

services tailor-made to individual needs.

a.   Mass marketing

b.   Detail marketing

c.   Mass globalization

d.   Mass customization

 
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