Social Media Marketing-FOR TOM MUTUNGA

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2 page single space same format as the last one you wrote

 

This assignment requires you to locate, and read a current  article (no more then one year old), which addresses a social media marketing topic which is related to a class lesture or the textbook.  This article needs to be from the Wall Street Journal, Fortune, Newsweek, Business Week, Harvard Business Review or other reputable publications that are applicable to this course.  You will then write and post a blog entry on Ilearn using the following format:

1. A brief summary of the key point(s) of the article.

2. A discussion of how this article relates to a key concept examined in this course and the implications for a social media marketing practitioner.

3. The student’s personal reaction and recommendation to the article based upon the social media marketing perspective gained during the course.

In doing this assignment, you look beyond the textbook to find “real-life” examples of the concepts discussed in class.

Name:  

 
 Class:  

 
 Date:  

 

Chapter 08—Video Marketing

 

True / False

 

 

1. An increasing amount of time is spent viewing videos.​

  a. True
  b. False

 

ANSWER:   True

 

 

 

 

2. Mobile and time-shifted video are the trends marketers must accommodate. ​

  a. True
  b. False

 

ANSWER:   True

 

 

 

 

3. Online video can act like an infomercial by showcasing a product’s features and benefits.​

  a. True
  b. False

 

ANSWER:   True

 

 

 

 

4. It is easy to create a video that accomplishes marketing objectives and goes viral.​

  a. True
  b. False

 

ANSWER:   False

 

 

 

 

5. One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates.

  a. True
  b. False

 

ANSWER:   True

 

 

 

 

6. One way to make video sharing easier is to ensure each video has descriptive keywords, tags and a title.​

  a. True
  b. False

 

ANSWER:   True

 

 

 

 

7. Tertiary sharing is the easiest step in sharing videos online.​

  a. True
  b. False

 

ANSWER:   False

 

 

 

 

Multiple Choice

 

 

8. Regarding smartphone use, which of the following is false? ​

  a. ​U.S. consumers who view branded video content on smartphones are more likely to feel personally connected to ads than those who watch on a desktop or tv.
  b. ​Shoppers use smartphones for information while shopping.
  c. ​Some shoppers prefer to use smartphones for information rather than ask a store employee.
  d. ​Consumers are more likely to purchase a product if they see the ad on tv instead of their smartphones.
  e. ​The smartphone viewing completion rate of videos was 10%.

 

ANSWER:   d

 

 

 

 

9. Creating a video to demonstrate how to use the product is called: ​

  a. ​building brand awareness.
  b. ​appealing to large audiences.
  c. ​showcasing the product.
  d. ​engaging a wide variety of viewers.
  e. ​generating business leads.

 

ANSWER:   c

 

 

 

 

10. One reason that video creates a stronger connection with consumers is​:

  a. ​because it tells a story.
  b. ​that it is seen as a diversion or quick break.
  c. ​because viewers are more vested in content when there is a human face attached.
  d. ​it creates community.
  e. ​people don’t like to read.

 

ANSWER:   c

 

 

 

 

11. A marketer can encourage users to share its video by doing all of these except:​

  a. ​creating an entertaining video.
  b. ​interacting with other content creators.
  c. ​having contests or incentives to encourage sharing.
  d. ​offering something for free advertising.
  e. ​all of these would encourage users to share a video.

 

ANSWER:   a

 

 

 

 

12. Using real people in actual locations when creating a video is an example of​:

  a. ​authenticity.
  b. ​professionalism.
  c. ​intimacy.
  d. ​being entertaining.
  e. ​human drama.

 

ANSWER:   a

 

 

 

 

13. Brevity is important when creating videos because​:

  a. ​most videos on sharing sites are short.
  b. ​longer videos take longer to load.
  c. ​people have short attention spans.
  d. ​shorter videos are more popular.
  e. ​research shows that 76% of viral videos are under two minutes.

 

ANSWER:   c

 

 

 

 

14. ​Which of the following is a true statement?

  a. ​The majority of online videos that fail to spread within the first 24 hours never become popular.
  b. ​Secondary sharing describes when content is shared by people who do not have connections with the content creator.
  c. ​YouTube’s opinion leaders are those more likely to have posted an online video.
  d. ​Secondary sharing is the most important stage to establishing a video’s audience.
  e. ​Primary sharing explains when fans and friends begin spreading a video.

 

ANSWER:   d

 

 

 

 

15. Most sharing of information online is done with​:

  a. YouTube​.
  b. ​Facebook.
  c. ​Twitter.
  d. ​instant message.
  e. ​email.

 

ANSWER:   a

 

 

 

 

16. ​View completion of videos is greatest on which device?

  a. ​Television.
  b. ​Gaming console.
  c. ​Desktop computer.
  d. ​Tablet.
  e. ​Smartphone.

 

ANSWER:   c

 

 

 

 

17. Which of the following is not a best practice for video marketing? ​

  a. ​Make a creative sales video.
  b. ​Design and produce videos for mobile.
  c. ​Design and produce videos for the platforms on which they are to appear.
  d. ​Optimize your videos to be found in search.
  e. ​Post your videos on multiple platforms.

 

ANSWER:   a

 

 

 

 

18. ​What was the main challenge facing the creators of the Old Spice Guy video?

  a. ​Convincing men to buy Old Spice
  b. ​Illustrating that the Old Spice brand was not old and out of date
  c. ​Promoting the videos on other social channels while still reaching YouTube influencers
  d. ​Positioning the body wash as masculine while marketing to women
  e. ​Creating the video content quickly enough for the social media responses to appear timely

 

ANSWER:   d

 

 

 

 

19. The medium on which people spend most time viewing is: ​

  a. ​television.
  b. ​smartphone.
  c. ​desktop computer.
  d. ​tablet.
  e. ​smartphone and tablet combined.

 

ANSWER:   a

 

 

 

 

Subjective Short Answer

 

 

20. What is the AEIOU rule for developing video content?​

ANSWER:   Video should be authentic, entertaining, intimate, offbeat, and unusual.​

 

 

 

21. What are the advantages of marketing with online videos?​

ANSWER:  
1. Video can engage viewers as it provides more stimuli than other forms of communication.
2. Video can reach larger audiences, especially since more people choose to consume online information visually.
3. Video is an effective way to showcase a product by demonstrating its features and benefits.​

 

 

 

 

 

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Capsim Test

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I need help with answering question

 

According to information found on the production analysis page of the Inquirer, Chester sold 1129 units of Coat in the current year. Assuming that Coat maintains a constant market share, all the units of Coat are sold in the Nano market segment and the growth rate remains constant, how many years will it be before Coat will not be able to meet future demand unless the company adds production capacity? Exclude any existing inventory.
Select: 1[removed]
[removed] 3 year(s)
[removed] 2 year(s)
[removed] 4 year(s)
[removed] 1 year(s)

 

 

Which description best fits Andrews? For clarity:

– A differentiator competes through good designs, high awareness, and easy accessibility.
– A cost leader competes on price by reducing costs and passing the savings to customers.
– A broad player competes in all parts of the market.
– A niche player competes in selected parts of the market.

Which of these four statements best describes your company’s current strategy?
Select: 1[removed]
[removed] Andrews is a niche differentiator
[removed] Andrews is a niche cost leader
[removed] Andrews is a broad cost leader
[removed] Andrews is a broad differentiator

 

 

Demand is created through meeting customer buying criteria, credit terms, awareness (promotion) and accessibility (distribution). According to the Thrift segment’s customers, which of these products was the most competitive at the end of last year?
Select: 1[removed]
[removed] Dot
[removed] Dune
[removed] Agape
[removed] Buddy

 

 

 

 
Bat is a product of the Baldwin company which is primarily in the Nano segment, but is also sold in another segment. Baldwin starts to create their sales forecast by assuming all policies (R&D, Marketing, and Production) for all competitors are equal this year over last. For this question assume that all 700 of units of Bat are sold in the Nano segment. If the competitive environment remains unchanged what will be the Bat product’s demand next year (in 000’s)?
Select: 1[removed]
[removed] 749
[removed] 700
[removed] 798
[removed] 1596

 

 

 

Investing $2,000,000 in TQM’s Channel Support Systems initiative will at a minimum increase demand for your products 1.7% in this and in all future rounds. (Refer to the TQM Initiative worksheet in the CompXM.xls Decisions menu.) Looking at the Round 0 Inquirer for Andrews, last year’s sales were $163,608,638. Assuming similar sales next year, the 1.7% increase in demand will provide $2,781,347 of additional revenue.   With the overall contribution margin of 34.2%, after direct costs this revenue will add $951,221 to the bottom line. For simplicity, assume that the demand increase and margins will remain at last year’s levels. How long will it take to achieve payback on the initial $2,000,000 TQM investment, rounded to the nearest month?
Select: 1[removed]
[removed] 9 months
[removed] TQM investment will not have a significant financial impact
[removed] 25 months
[removed] 17 months

 

 

In order to sell a product at a profit the product must be priced higher than the total of what it costs you to build the unit, plus period expenses, and plus overhead.

At the end of last year the broad cost leader Baldwin had an Elite product Beetle. Use the Inquirer’s Production Analysis to find Beetle’s production cost, (labor+materials). Exclude possible inventory carrying costs. Assume period expenses and overhead total 1/2 of their production cost. What is the minimum price the product could have been sold for to cover the unit cost, period expenses, and overhead?
Select: 1[removed]
[removed] $32.17
[removed] $21.45
[removed] $35.00
[removed] $10.72

 

 

Looking forward to next year, if Chester’s current cash amount is $17,478 (000) and cash flows from operations next period are unchanged from this period and Chester takes ONLY the following actions relating to cash flows from investing and financing activities:

Issues $2,000 (000) of long-term debt
Pays $4,000 (000) in dividends
Retires $10,000 (000) in debt

Which of the following activities will expose Chester to the most risk of needing an emergency loan?
Select: 1[removed]
[removed] Repurchases $10,000 (000) of stock
[removed] Issues 100 (000) shares of common stock
[removed] Purchases assets at a cost of $15,000 (000)
[removed] Sells $7,000 (000) of long-term assets

 

A productivity index of 110% means that a company’s labor costs would have been 10% higher if it had not made production improvements. Assume that Digby had a productivity index of 112% and that Baldwin had a productivity index of 103%. Now refer to the Income Statements in the Annual Report for Digby and Baldwin. Using the labor costs shown in the Income Statements, how much more did Digby save in direct labor costs compared to Baldwin by having a higher productivity index?
Select: 1[removed]
[removed] $3,516
[removed] $2,877
[removed] $3,197
[removed] $3,357
 
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International Finance 4 Questions

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I need to have the file Rich Allen Exam-2 .  The grading rubric is attached to the essay exam.  The text for the class is: International Marketing, 16th edition, by Cateora, Gilly and Graham.  This essay test covers chapters 12, 13, 15, 16, & 18.  I have uploaded the Instructor’s Manual for these chapters of the textbook as well.  They should help by giving you an idea of the textbook content and more of what the answers to the questions should contain.

Please contact me if you have any question or need any additional information.

 

every question’s answer must be arround 3 page or more than 3 pages.

 

and content must be from the atatched textbook and the answers must be like essay

 

please see my student activity i always pay for only for perfect work only so accept only if you can make it perfect 

Name: ______________________________

 

 

Note: Use this template to write your answers. Please delete all areas highlighted in red font before submitting your exam. The grading rubric below should give you an idea of how the write-up will be graded. Please submit the exam via email:

 

 

Instructions

 

Layout: Single spaced, please maintain the same font as this template, answer each question separately as it is laid-out in this template.

 

Total points: 100. Each question is weighted equally.

 

Due Date: Thursday, July 30 at 10:00 PM. No late submissions.

 

 

Q.1. Explain with examples, the concepts of standardization, adaptation, and global integration. List 3 advantages and 3 disadvantages for each.

 

 

 

 

Q.2. Identify and explain 5 factors that may influence product/service quality in foreign markets. You can use either B2B or B2C products/services. Please provide examples.

 

 

 

 

 

Q.3. Discuss the significance of 6Cs of channel strategy. Use examples to justify your answer.

 

 

 

 

 

Q.4. List and discuss five factors that may influence a multinational firm’s pricing strategy in a foreign market. Use 3 examples to illustrate your answer.

 

 

 

Grade Rubric for Homework Activities and Exams

 

Grading Criteria Below Standards

(Score Below 60)

 Below Average to Good

(Score between 61-89)

 Exceptional

(Score of 90 or higher)
Pursues topics of paper. Author fails to cover some topics or answer some questions or gives incomplete answers. Author covers most topics and answers most questions, mostly completely. Author covers all topics and answers all questions, completely; EXCEPTIONALLY thorough and focused.
Uses additional resources to support arguments Fails to support answers with facts or pads answers with irrelevant facts. Adequate support of answers with meaningful facts; may list some facts without explaining why they are important. Explains why facts are meaningful to the answers; convincing; EXCEPTIONAL use of evidence and resources.
Clear conclusions and/or recommendations. Lack of clear conclusion or weak recommendations; “do more research.” Wishy-washy conclusion; or compromise recommendation that fails to take a stand; or discussion that merely ends. Clear conclusions and/or recommendations; follow from analysis in the paper.
Documentation Author failed to document substantial ideas and/or text; or possible plagiarism. Some ideas may be undocumented or documented in an incomplete manner; missing in-text and/or reference section citations. All ideas reproduced in the answer are quoted and/or cited. No “red flags” to indicate plagiarism.
Creative connections Author makes no creative connections. Author makes a token reference to connections; or may not show insight into the topic. Author makes connections: for example with textbook content; Internet research; current events; etc. EXCEPTIONALLY creative synthesis of resources.
Presentation and format Multiple errors; format is distracting to the reader; or skimpy answer; or submitted late. Minor format errors; or too brief; submitted on time. Neat and attractive; follows assignment guidelines (number of words, etc.); submitted on time, as assigned.

 

 

 

 

______________________________________________________________________________________ 1

 
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Toyota Prius Marketing Plan

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Hey, I think you do a good job in this project. However, there are 3 things you forget to address, and I highlight them will red color in the draft (The Second Attachment).

1. you forget to explain the  SWOT Analysis (can be do as a table or chart). Explain after the Environmental Variable.

2. you forget to explain “Where you are in Product Lifecycle and How that Affects your Marketing Mix”. Explain after the SWOT Analysis.

3. In the ”  Market Segmentation of the Product” session,  we discuss Synchographics  instead of geographical segmentation for my class. Synchographics means life event based (birth, teenager, graduation, household formation, marriage, childbirth, retirement, death)

Take a Look at the prompt be carefully, they all outline step by step.

  • Marketing Paper (30 points)- Marketing 3401 CSUEB

     

    Write a 2000-2500 word Marketing Plan.

    Choose a product or service you are familiar with. You can use a company you work for, a company you admire or any other company you are interested in. Summarize the company and the product (or service) you will be covering and cover the key aspects of the Marketing Plan as shown below.

    · Discuss the Target Market for the Product, including how you arrived at that Target Market (such as Demographics, Psychographics and Synchographics)

    · Describe the Marketing Mix (Product, Price, Place, Promotion) for the product, including a deep dive on each of the 4 Ps. Please justify how you arrived at your marketing mix. For example, don’t just describe the price, but describe your pricing strategy.

    · Describe the Environmental Variables (Competitive/Technological, Social/Cultural, Legal/Political and Economic) that affect the product and any marketing mix changes needed to adapt to the environmental variables.

    · Include a Summary/Conclusion.

    · Please use APA format.

    The paper should include all of the following:

    Company

    Product

    Executive Summary

    Target Market

    Marketing Mix

    Product

    Price

    Place

    Promotional strategy, including key messaging

    Environmental Variables

    Technological/Competitive

    Social/Cultural

    Political/Legal

    Economic

    SWOT Analysis

    Where you are in Product Lifecycle and How that Affects your Marketing Mix

    Conclusion

 
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