ETH321 Week 1 Apply Exercise SCORE 78 PERCENT

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  1. Clara is suing David because of a property dispute.      Clara and David are from different states, so it is not readily clear      which state has jurisdiction over this case. Which of the following is      true?

 

o Jurisdiction   falls in David’s state of residence, since he is the one being summoned to   court.

o Jurisdiction   falls in Clara’s state of residence, since she is the plaintiff.

Jurisdiction depends solely on where the property – the   focus of the dispute – is located.

o Jurisdiction   can fall in whichever state has subject matter or personal jurisdiction,   likely depending on which state Clara feels will give her a more favorable   outcome for her case.

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  1. Federico is in a financial dispute. He is trying to      collect money for services rendered, but the debtor does not want to pay      the money owed to Federico. Which court that would most likely      address this situation?

 

State Small Claims Court

o U.S.   Bankruptcy Court

o U.S. Tax   Court

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  1. Dixonville has had fundamentally the same demographics,      economic system, and social structure for decades. In recent years these      factors have begun to shift, causing many to call for new legislation and      legal practices. Shifting the legal structure of Dixonville in order to      account for the changes that are occurring would be in accordance with the      __________ school of jurisprudential thought.

 

Legal Realism

o Irrational   Forces

o Natural   Law

o Sociological

o Historical

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  1. A law which promotes the opportunity for foreign      workers to obtain employment, housing, and medical care regardless of      their citizenship status would likely fall under which school of      jurisprudential thought?Which school of jurisprudential thought is most      clearly exhibited in this scenario?

 

o Legal   Realism

o Irrational   Forces

Natural Law

o Historical

o Sociological

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  1. A law was recently passed in the city of Birmingdon      that specifies a long list of restrictions on disposing of different kinds      of waste material. The law is long, meticulous, and complicated, and many      citizens do not understand all the points of the law or the purpose it is      meant to fulfill. Citizens are commonly caught breaking the      ordinance. Which law or principle of law which is most relevant to      this situation?

 

o Procedural   Due Process

o First   Amendment

o Equal   Protection Laws

Substantive Due Process

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  1. Claudia feels strongly against a law that was recently      passed in her hometown. She proceeds to write letters to the local      newspaper criticizing the effect of the law. She also marches up and down      the sidewalk in front of city hall loudly publicizing her contradictory      point of view. Which law or principle of law which is most relevant      to this situation?

 

o Substantive   Due Process

First Amendment

o Procedural   Due Process

o Equal   Protection Laws

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  1. After a tragic event in which an armed intruder storms      into a mall and fatally shoots several people, the city of Belmonte      institutes a law that prohibits any form of weapon in public retail      establishments. This reaction would be an example of following which school      of jurisprudential thought?

 

o Natural   Law

Irrational Forces

o Sociological

o Historical

o Legal   Realism

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  1. Annie is an observer to a legal dispute between two of      the tenants in a building she manages. She has documented information      relevant to the case but prefers not to get involved in the dispute. Which      of the following is true?

 

o Annie is   required by Good Samaritan laws to put forth any information she has relevant   to the case.

o Annie   cannot provide any information since her position as a manager precludes her   ability to be unbiased.

o Annie   can refuse any attempt to involve her in the dispute between her tenants.

Annie can be required via subpoena to provide the information   she has.

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  1. Which legal school of thought is illustrated in      this dialogue?

DONUT DAY AT THE OFFICE

Part 2 

Bob: Listen, donuts are made to bring joy into our lives and to wake up our glazed faculties. Just let them be distributed according to unchanging moral principles of justice. The donuts will distribute themselves according to natural principles.  We just take what we want and the leftovers will be appreciated by those who enjoy them most. Don’t over complicate this. Where’s the chocolate milk?

End Part 2

 

o Critical   legal studies school of thought.

o Historical   perspective school of thought.

Natural law school of thought.

o Irrational   forces perspective.

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  1. Sally and Kirk are at odds over the details of a      business contract. Neither of them wants to go to court, but they both      refuse to make a compromise on the terms they expect from one another.      Which of the following would most easily force them to a resolution?

 

o Negotiation

Legally-binding arbitration

o Non-binding   arbitration

o Legally-binding   mediation

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  1. A television producer/director receives the following      script designed to celebrate National Donut Day.  As she reads it, it      brings to her mind some principles of jurisprudence she learned in her      college business law class.

Help her out: Which legal school of thought is illustrated in this dialogue?

DONUT DAY AT THE OFFICE

Part 1

(The scene is a lunchroom or break room. There are at least three round tables visible and perhaps a vending machine, microwave, or refrigerator in the background. Of the three tables, no one is sitting at the center table as the scene opens.)

Karen: (She walks in carrying two big boxes of donuts and places them on the center table.) Allied Chemical just dropped these off to thank us for our work on the “Expressly Hair” project. Have fun. (She says unenthusiastically. She shows absolutely no interest in the donuts and quickly leaves. Everyone else, except Alison, immediately stands. Alison is still showing an interest in the goodies but not moving toward them. Joyce immediately positions herself between the donuts and Bob.)

Bob: It’s a donut festival!

Joyce: (She moves to block and slow him, as if checking him in basketball.) Just wait a second! We have to first establish the rules.

Bob: Rules, in a donut festival?

Joyce: Yes rules. Last time donuts like these were brought in, Winfred got a broken nose and, once again, Alison didn’t get any. We aren’t animals. If we don’t slow down, someone is going to accidentally eat the cardboard again.

Bob: Oh, no. Here we go. Where’s the PowerPoint?

Joyce: There are guidelines in the employee handbook that have been developed over many years that detail out exactly what is to be done with these kind of employee gifts. (She opens a thick binder.) Nearly any scenario you can imagine has been detailed out in section 34 (b), including pastries from chemical companies. Practices and procedures have been set and we would be smart to follow them.

End Part 1

 

o Irrational   forces perspective.

Historical perspective school of thought.

o Natural   law school of thought.

o Critical   legal studies school of thought.

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  1. Which legal school of thought is illustrated in      this dialogue?

DONUT DAY AT THE OFFICE

Part 5 

Derek: We need someone we can trust who can divide up the donuts. One set of rules can’t always be applied here. If we had an impartial judge or two in the mix, someone who doesn’t like donuts perhaps, they could take into account all of the changing factors impacting our donut sphere and make up rules that will bring glazed-happiness to all who seek it.

End Part 5

 

o Irrational   forces perspective.

o Sociological   school of thought.

Legal realism school of thought.

o Critical   legal studies school of thought.

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  1. A new law is established in the town of Avery that      promotes affirmative action employment for people trans-gender and      homosexual individuals. This law would be in pursuance of the tenets of      the __________ school of jurisprudential thought.

 

o Law and   Economics

Sociological

o Command

o Irrational   Forces

o Legal   Realism

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  1. The federal government passes a law which a company,      JuneCorp, feels unjustifiably discriminates against the company and harms      its ability to operate. Which law or principle of law which is most      relevant to this situation?

 

o Procedural   Due Process

o Substantive   Due Process

o First   Amendment

Equal Protection Laws

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  1. The government of Sharonville is deep in debt, and      consequently enacts a city ordinance that requires citizens to do      volunteer work for the city once per week. Such and act would be in      accordance with the __________ school of jurisprudential thought.

 

o Sociological

o Legal   Realism

o Law and   Economics

o Irrational   Forces

Command

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  1. Which legal school of thought is illustrated in      this dialogue?

DONUT DAY AT THE OFFICE

Part 4 

Lee: Right. Inflexible rules, applied the same way every time and in every situation, are just a sign of corporate insanity. This is a company that knows how to adapt and make smart decisions based on the circumstances at hand. Remember when we found out that Allied Chemical hair gel accelerated hair growth at twice the industry standard . . . just before the hair would fall out? Remember what happened to Winfred after he tested out the stuff for us? Remember how happy Allied Chemical was with us when we figured how to market their goop anyway? Dogmatic rules are made to be broken by the enlightened and that’s what we are now. We are officially “the enlightened” of the break room.

End Part 4 

 

o Sociological   school of thought.

Irrational forces perspective.

o Legal   realism school of thought.

o Critical   legal studies school of thought.

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  1. Which legal theory is illustrated in this      dialogue?

DONUT DAY AT THE OFFICE

Part 3 

Joyce: We had a lawsuit filed about this after the pastry rumble of 2017 and there was . . . oh yeah, I remember there were some specific rules that are detailed out in 34 (b), section 4.

Bob: Those stupid rules were made after Winfred face-planted in the donuts when he slipped trying to get past Alison. They don’t apply here. There wouldn’t even be donut rules if he’d paid attention to his own big feet.

End Part 3 

 

o Irrational   forces perspective.

o Natural   law school of thought.

o Critical   legal studies school of thought.

Historical perspective school of thought.

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  1. An appeals court feels that a lower court has made an      incorrect judgment concerning a civil law case. Which of the following      would be the mostly reason to remand the case back to the lower court?

 

The appellate court found a mistake of law that occurred   during the initial trial.

o The   appellate court wants the lower court to handle the case, since it is a civil   rather than criminal case.

o The   appellate court wants to see more evidence before it can make an informed   decision.

o The   appellate court found a mistake of fact that occurred during the initial   trial.

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  1. Charlie is summoned for jury duty. While still in the      selection process, it is discovered that one of the parties to the case used      to be an old friend and neighbor of Charlie’s. Which of the following      would most likely happen?

 

Charlie would be excluded through preemptory challenge.

o Charlie   would be excluded for cause.

o Charlie   can refuse to serve on the jury.

o Charlie   would be preserved on the jury since he would have inside information about   one of the parties.

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A relationship with one of the parties is substantial cause to remove a person from a jury.

  1. Which jurisprudential school of thought relies the most      upon precedent in establishing law?

 

Historical

o Irrational   Forces

o Natural   Law

o Sociological

o Legal   Realism

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  1. The federal government passes a law which a company,      JuneCorp, feels unjustifiably discriminates against the company and harms      its ability to operate. Which of the following statements is true?

 

JuneCorp can contest the legality of the law if   it passes all three scrutiny tests employed by the courts.

o JuneCorp   can contest the legality of the law if there is no evident state interest   which substantiates the enforcement of the law.

o JuneCorp   cannot contest the legality of the law if there is anything but a financial   impact on the company because of the law.

o JuneCorp   cannot contest the legality of the law, since the Equal Protection Clause   applies to people rather than corporations.

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A court would need to determine that the law does not pass whichever scrutiny level applies to this situation. The key to overturning biased laws is proving that they do not further important state interests.

  1. Which legal school of thought is illustrated in      this dialogue?

DONUT DAY AT THE OFFICE

Part 8 

(Just then Calvin, the fit CEO, comes jogging into the room with a water bottle in hand. He spots the donuts and shows his disgust.) Calvin: Why do people inflict such nasty, sugar-coated poison on all of us?! A healthy workplace is a happy workplace. (He takes both boxes of donuts, puts them in a small, dirty, battered trash can and steps on them to squash them down, making them suddenly inedible. He smiles at everyone as if they all agree that he has done them a great service.) That’s my job as CEO, to help everyone realize a long and happy life! Cheers! (He runs from the room as everyone looks on in stunned silence. After a couple of seconds Bob collapses on the floor next to the garbage can, looking at the destroyed donuts as if they were a long-lost love.)

End Part 8 

 

o Sociological   school of thought.

Command school of thought.

o Law and   economics school of thought.

o Legal   realism school of thought.

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  1. Which of the following situations would not      substantiate proper standing to sue?

 

o TreesForDays,   an environmental activist group, wants to sue a company dumping chemicals   into a river in a different state.

Aniesha wants to sue her neighbor Robert after seeing   him engage in criminal animal cruelty.

o Calvin   wants to sue his sister after finding out she has been taking cash from the   cash register at the family business.

o Tyler   wants to sue Kevin after Kevin harms Tyler’s sister in a car crash which   leaves her sister in a coma.

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  1. Which of the following situations would most likely      receive a change of venue?

 

A local teacher is taken to court after a video of him   beating his students goes viral.

o A woman   wants a change of venue when it appears that all jurors to the case will be   male.

o An   employer who is accused of racially-discriminatory practices wants a change   of venue when it finds out that the local venue judge is African-American.

o A   defendant in a case requests a change of venue because the location of the   trial is inconveniently far away from the state where he lives.

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  1. Sage files a complaint against Isabel, alleging that      Isabel is responsible for damages to Sage’s property. Isabel thinks the      allegations are ridiculous and doesn’t bother to respond to the complaint      which she has been served. Which of the following is likely true?

 

o A court   will not open a case or post a judgment until Isabel chooses to respond.

A court can judge in Sage’s favor because Isabel seems to be   constructively admitting to Sage’s allegations.

o A court   can judge in Isabel’s favor even if she doesn’t respond if it appears Sages   allegations are frivolous.

o A court   can judge in Sage favor because Isabel is not bargaining in good faith.

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  1. Casey is on trial under criminal allegations that she      engaged in fraudulent behavior at the company she manages. She is worried      when the plaintiff alleges that it has “unambiguous proof” that      Casey is guilty. Which of the following is most likely true?

 

o Casey   need not worry about the plaintiff’s evidence, since parties tend to boast   about the level of proof they can establish anyway.

If the plaintiff provides proof only up to the level of   “clear and convincing,” Casey can still be acquitted.

o The   plaintiff will most likely prove Casey is guilty, since criminal charges only   need to meet a prima facie burden of proof.

o If the   plaintiff does have unambiguous evidence that meets a “clear and   convincing” burden of proof, Casey will most likely be found guilty.

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  1. Adelyn is in a financial dispute with her creditor. She      wants to declare bankruptcy because she is finding herself unable to meet      the requirements of paying off her debt. Which court that would most      likely address this situation?

 

U.S. Bankruptcy Court

o U.S. Tax   Court

o State   Small Claims Court

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  1. Radcliffe is a college business professor with little      education but extensive experience in business. A treaty negotiating the      free trade of educational opportunities was just passed between Canada and      the U.S., and it includes a condition that all university professors must      have at least a master’s degree in order to teach. Which of the following      is true?

 

Radcliffe no longer meets the qualifications to teach.

o The   treaty is only enforceable if it doesn’t conflict with state law in   Radcliffe’s state.

o Radcliffe   may still teach as long as he only teaches in the U.S.

o Radcliffe   may not be restricted from teaching if his university has no rule concerning   the need for a master’s degree.

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  1. Nation A is neighbors with Nation B. When an      international crime lord who operates in both countries is captured by      Nation A, it sentences him to a lifetime of heavy labor. Nation B wants to      have the criminal executed, but it defers to Nation A’s      judgment. Which principle of International Law is at play?

 

o Sovereign   Immunity

Act of State Doctrine

o Comity   of Nations

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  1. Determine which moral standard of social responsibility      the business is observing.

Meg’s company decided to build an additional factory in a small community. When the community started a protest because of the negative impact it feels a factory will have on the community, Meg’s company promises to prevent and pay for any negative impact to the community. It also offers to build a community park to balance out the negative impact the factory will have.

 

o Stakeholder   Theory Moral Standard

o Moral   Minimum Standard

o Profit-Maximizing   Moral Standard

o Indeterminable

Corporate Citizenship Moral Standard

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  1. Anthony votes in favor of a bill which would prevent      people above a certain level of income from being able to purchase      subsidized housing. Which philosophy of ethics is applies here?

 

Social Justice Theory

o Utilitarianism

o Virtue   Ethics

o Kantianism

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  1. Nation A makes is illegal for its citizens to own more      than one vehicle in order to reduce emissions. Nation A’s neighbor Nation      B disagrees with the decision and refuses to enforce it in its own borders      but refrains from contesting the decision in court. Which principle      of International Law is at play?

 

o Sovereign   Immunity

Comity of Nations

o Act of   State Doctrine

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  1. Lula thinks that people who discipline their children      by spanking should be sent to jail and says she would be glad to go to      jail if she was caught spanking her child. Which philosophy of ethics      is applicable?

 

o Virtue   Ethics

Kantianism

o Social   Justice Theory

o Utilitarianism

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  1. Silvia and her brother Clyde make a code of rules they      have to follow together. The rules are as follows:

I) If Silvia bakes a cake, then Clyde can eat as much of it as he wants.

II) Silvia and Clyde can only go to movies they are both interested in seeing.

III) Every time Clyde borrows Silvia’s car, he must put some gas in it. Silvia must do the same when she borrows Clyde’s motorcycle.

IV) If Clyde makes a cobbler, Silvia can eat as much of it as she wants.

Which ethical philosophies are represented in these rules?

 

o Social   justice theory only

o Social   justice theory and Kantian ethics

o Kantian   ethics and utilitarianism

Social justice theory and Kantian ethics

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Items I and IV balance out, reflecting Kantian ethics. Item III reflects Kantian ethics as well. Item II reflects utilitarianism.

  1. Determine which moral standard of social responsibility      the business is observing.

Vivian’s company is considering building a huge new department store in a small town. The community argues that the store will disrupt local commerce and harm local business owners. Vivian argues that the store will save money for customers and bring more jobs to the community. Assume both arguments are true.

 

o Stakeholder   Theory Moral Standard

o Profit-Maximizing   Moral Standard

o Moral   Minimum Standard

Indeterminable

o Corporate   Citizenship Moral Standard

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  1. NoraCorp wants to meet a moral minimum of ethical      behavior in its operations. It is planning a merger with another company      which would cause any or all of the following:

I) Stock price will go up, positively impacting shareholders

II) The company could build a new central headquarters, negatively impacting landowners and community members by decreasing property values

III) The company could fire 200 employees

IV) The company could afford a new production facility, which would negatively impact the environment and landowners’ property

V) The company could offer more, higher-quality products to customers for lower cost, positively impacting them.

NoreCorp decides to move forward with the merger. All of the above events occur, but NoraCorp offers severance packages to the employees it fires and plans to compensate landowners for damages caused by the new production facility. Which of the following is true?

 

NoraCorp has not met its moral minimum requirements.

o NoraCorp   has met its moral minimum requirements.

o NoraCorp   has exceeded its moral minimum requirements, meeting g a corporate   citizenship standard.

o It is   impossible to determine whether the company has met a moral minimum standard   of ethical behavior.

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The company is compensating for some of its negative impacts (severance packages, compensation to landowners near the production facility). It is also not perfectly addressing some shareholders’ interests (community members at the new headquarters, fired employees have no job, and environmental damage is paid for rather then prevented.) The company is “in the middle” of meeting ethical standards and strongly pursuing social responsibilities.

  1. Determine which moral standard of social responsibility      the business is observing.

Brad’s company has a smokestack that pollutes the air in a nearby community. When people begin complaining about the pollution, the company pays to have a stack scrubber installed on the smokestack to limit the pollution but does not respond to the community’s complaints.

 

o Profit-Maximizing   Moral Standard

o Stakeholder   Theory Moral Standard

o Corporate   Citizenship Moral Standard

o Indeterminable

Moral Minimum Standard

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  1. Nation A builds a new highway next to citizens’      properties. In the months following, littering as well as several highway accidents      result in damage to the properties. The property owners want to sue the      government for damages, but are restrained by:

 

Sovereign Immunity

o Act of   State Doctrine

o Comity   of Nations

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  1. Finley steals from a greedy CEO in order to give money      to a large number of poor people. Which philosophy of ethics is      applicable?

 

Virtue Ethics

o Social   Justice Theory

o Kantianism

o Utilitarianism

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  1. Determine which moral standard of social responsibility      the business is observing.

Genie’s company is considering building an annex to its main factory. While deciding on the project, the board of directors discusses the impact the the annex would have on the local community, shareholders, company profits, and nearby landowners.

 

o Moral   Minimum Standard

o Indeterminable

o Corporate   Citizenship Moral Standard

o Profit-Maximizing   Moral Standard

Stakeholder Theory Moral Standard

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Penn Foster Graded Project 40242100

I need help with the  Penn Foster FINAL GRADED PROJECT 40242100: Now that you’ve completed the exercises and the examinations for Introduction to Internet Multimedia, you’re ready to complete the graded project. For the graded project, you’ll consider some ideas for your Web site and determine which media you’ll use. Next, you’ll use a flowchart to organize your ideas for the site and spot any possible problems. You’ll then create the storyboards showing the design of your Web site. YOUR TASK You’re going to plan the steps in designing and developing a Web site for a fictional company, sports team, or organization. Think of your interests and come up with a topic you’d like to use for this project. OBJECTIVE The objective of this project is to show how you’ve learned the concepts in this course to plan what’s needed to create a multimedia project from start to finish. It will also give you practice in understanding and responding to clients’ needs. PROJECT GUIDELINES Analyze Ideas By now, you’ve learned the importance of planning a Web site before you begin to create it. It helps you focus on what your Web site is about and who it’s for, and may save you countless hours of tweaking. G r a d e d P r o j ec t G r a d e d P r o j ec t 66 Introduction to Internet Multimedia For this project, you’re going to envision a Web site you’d like to create. You’ll begin with idea analysis. Turn to page 248 for a list of questions you can think about for this project. Write the Executive Statement Make sure you can answer the following: ■ How will people use this Web site? ■ What will users gain from this Web site? ■ What types of features will be most useful to the users of this Web site? Once you’ve answered these questions, write your answers in an executive statement of at least 250 words. Write the Creative Strategy Think about the look and feel of the Web site. Consider the multimedia elements you want to include on your site, such as text, images, and video. Write a description of your creative strategy of at least 250 words. Create Your Team Think about your strengths and weaknesses for the resources you need to develop your project. Perhaps you’d like to work on graphics or writing, or maybe you’re more project-oriented and would rather handle the overall management. Think about the other talents you need to pull together a strong team for your project. Write a description of your multimedia team in at least 250 words.  Final Graded Project 67 Create Your Storyboards Now it’s time to think about how you’re going to design your Web site and what elements you’re going to use. Create storyboards for each page of your Web site, keeping the following guidelines in mind: ■ Create your storyboard using whatever program you like (e.g., Microsoft Word or PowerPoint, scanned drawings, a wireframing tool) ■ Ensure your site is a minimum of five pages. ■ Include a minimum of two forms of media on each page (e.g., graphics, sound, video, and animation) in whichever way you choose (e.g., embedded or linked). ■ Include at least one of each of the following types of media (not all necessarily on the same page): ➢ Graphics ➢ Sound ➢ Video ➢ Animation ■ Save your files and note the filenames to give to your instructor (e.g., yournamestoryboard.doc or yournamestoryboard.ppt). ■ Make sure you answer the following questions in your storyboards: ➢ Have I created a clear navigational structure? ➢ Have I chosen appropriate typography? ➢ Have I chosen appropriate colors? ➢ Have I chosen appealing media that matches the tone of the site? ➢ Do my media have acceptable download times? 68 Introduction to Internet Multimedia WRITING GUIDELINES  1. Type your submission, double-spaced, in a standard print font, size 12. Use a standard document format with 1-inch margins.  2. Read the instructions carefully and address the topics and issues that are suggested.  3. Carefully proofread your project, making sure that you use correct spelling and grammar and appropriate sentence structure. GRADING CRITERIA The grade you’ll receive for this research project will be based on the following criteria: The executive statement clearly states what the Web site is about. 15 points The creative strategy clearly states the Web site’s design strategy. 15 points The roles of each team member needed are indicated. 15 points The storyboards depict the layout of each page of the Web site. 10 points The site contains a minimum of five pages. 10 points Each page has at least two forms of media. 10 points The pages are well-planned using guidelines learned throughout the course. 15 points All four required types of media are included on the Web pages. 10 points Final Graded Project 69

I need help with the  Penn Foster FINAL GRADED PROJECT 40242100: Now that you’ve completed the exercises and the examinations for Introduction to Internet Multimedia, you’re ready to complete the graded project. For the graded project, you’ll consider some ideas for your Web site and determine which media you’ll use. Next, you’ll use a flowchart to organize your ideas for the site and spot any possible problems. You’ll then create the storyboards showing the design of your Web site. YOUR TASK You’re going to plan the steps in designing and developing a Web site for a fictional company, sports team, or organization. Think of your interests and come up with a topic you’d like to use for this project. OBJECTIVE The objective of this project is to show how you’ve learned the concepts in this course to plan what’s needed to create a multimedia project from start to finish. It will also give you practice in understanding and responding to clients’ needs. PROJECT GUIDELINES Analyze Ideas By now, you’ve learned the importance of planning a Web site before you begin to create it. It helps you focus on what your Web site is about and who it’s for, and may save you countless hours of tweaking. G r a d e d P r o j ec t G r a d e d P r o j ec t 66 Introduction to Internet Multimedia For this project, you’re going to envision a Web site you’d like to create. You’ll begin with idea analysis. Turn to page 248 for a list of questions you can think about for this project. Write the Executive Statement Make sure you can answer the following: ■ How will people use this Web site? ■ What will users gain from this Web site? ■ What types of features will be most useful to the users of this Web site? Once you’ve answered these questions, write your answers in an executive statement of at least 250 words. Write the Creative Strategy Think about the look and feel of the Web site. Consider the multimedia elements you want to include on your site, such as text, images, and video. Write a description of your creative strategy of at least 250 words. Create Your Team Think about your strengths and weaknesses for the resources you need to develop your project. Perhaps you’d like to work on graphics or writing, or maybe you’re more project-oriented and would rather handle the overall management. Think about the other talents you need to pull together a strong team for your project. Write a description of your multimedia team in at least 250 words.  Final Graded Project 67 Create Your Storyboards Now it’s time to think about how you’re going to design your Web site and what elements you’re going to use. Create storyboards for each page of your Web site, keeping the following guidelines in mind: ■ Create your storyboard using whatever program you like (e.g., Microsoft Word or PowerPoint, scanned drawings, a wireframing tool) ■ Ensure your site is a minimum of five pages. ■ Include a minimum of two forms of media on each page (e.g., graphics, sound, video, and animation) in whichever way you choose (e.g., embedded or linked). ■ Include at least one of each of the following types of media (not all necessarily on the same page): ➢ Graphics ➢ Sound ➢ Video ➢ Animation ■ Save your files and note the filenames to give to your instructor (e.g., yournamestoryboard.doc or yournamestoryboard.ppt). ■ Make sure you answer the following questions in your storyboards: ➢ Have I created a clear navigational structure? ➢ Have I chosen appropriate typography? ➢ Have I chosen appropriate colors? ➢ Have I chosen appealing media that matches the tone of the site? ➢ Do my media have acceptable download times? 68 Introduction to Internet Multimedia WRITING GUIDELINES  1. Type your submission, double-spaced, in a standard print font, size 12. Use a standard document format with 1-inch margins.  2. Read the instructions carefully and address the topics and issues that are suggested.  3. Carefully proofread your project, making sure that you use correct spelling and grammar and appropriate sentence structure. GRADING CRITERIA The grade you’ll receive for this research project will be based on the following criteria: The executive statement clearly states what the Web site is about. 15 points The creative strategy clearly states the Web site’s design strategy. 15 points The roles of each team member needed are indicated. 15 points The storyboards depict the layout of each page of the Web site. 10 points The site contains a minimum of five pages. 10 points Each page has at least two forms of media. 10 points The pages are well-planned using guidelines learned throughout the course. 15 points All four required types of media are included on the Web pages. 10 points Final Graded Project 69

Study Guide

Introduction to Internet Multimedia By

Lisa T. Cordeiro

 

 

About the Author

Lisa Cordeiro served in the Marine Corps in Okinawa, Japan, and later received dual bachelor degrees from the University of Massachusetts and a master’s degree from Harvard University’s Extension School. Ms. Cordeiro cur- rently works as a Web manager and technical communicator, writing and distributing online press releases and other Web content. She has written for numerous publications and books and created many courses for Penn Foster. For more information, visit www.lisacordeiro.com.

Copyright © 2015 by Penn Foster, Inc.

All rights reserved. No part of the material protected by this copyright may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the copyright owner.

Requests for permission to make copies of any part of the work should be mailed to Copyright Permissions, Penn Foster, 925 Oak Street, Scranton, Pennsylvania 18515.

Printed in the United States of America

All terms mentioned in this text that are known to be trademarks or service marks have been appropriately capitalized. Use of a term in this text should not be regarded as affecting the validity of any trademark or service mark.

 

 

INSTRUCTIONS TO STUDENTS 1

LESSON ASSIGNMENTS 5

LESSON 1: INTRODUCTION TO MULTIMEDIA 7

LESSON 2: ANIMATION, VIDEO, AND MULTIMEDIA SKILLS 25

LESSON 3: FROM PLANNING TO PRODUCING 39

LESSON 4: INTERNET AND MOBILE PROJECTS AND DELIVERY 53

FINAL GRADED PROJECT 65

ANSWERS 71

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INTRODUCTION Welcome to the world of Internet multimedia!

Though you may think that you’re new to multimedia, you’ve been exposed to it your entire life. In its most basic form, multimedia includes the combination of more than one medium, such as photos, music, animation, movies, and so on. With the explosion of the Internet in recent years, there has been a growing interest in multimedia, especially for the Web. Digitized media is a way of capturing media in a code that computers can read and transmit easily over computer net- works. Interactive multimedia is a way of letting users change and work with media, such as customizing the view of a Web page.

The benefit of using multimedia in your Web pages is that you’re able to reach more users than with a static text Web page. People learn differently—one person may learn better by listening, while another learns better by reading—but most people respond to a variety of styles in order to retain what they’ve learned. And with the millions of Web pages out there today, you need to make your Web pages both user-friendly and attractive enough so that users will return.

This course will build on information that you already know about the Web, but assumes that you have little or no infor- mation about the various types of multimedia you can include for Internet projects. So maybe you’ve experimented with using graphics on your Web pages, but never tried adding video. This course provides the basics for multimedia that you can use on the Web, including graphics, sound, video, and ani- mation.

Begin this course with the understanding that Web develop- ment is valuable knowledge in today’s world. People around the world use the Web to communicate, and if you know how to make your Web pages stand out from the rest, then you’re ahead of the game. Therefore, success in this course will give you invaluable knowledge that you’ll be able to apply at work and in your studies.

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OBJECTIVES When you complete this course, you’ll be able to

� Discuss the various forms of multimedia, such as text, graphics, sound, video, and animation

� Describe best practices to incorporate multimedia into your projects

� Describe the stages of a multimedia project

� Identify several tools to aid you in multimedia projects

� Define different team roles in multimedia projects

� List where to find the talent you may need for your projects

� Identify testing types and delivery options before launching your project

� Plan and design an attractive Web site using multimedia

COURSE MATERIALS This course includes the following materials:

1. This study guide, which contains an introduction to your course, plus

� A lesson assignments page with a schedule of study assignments

� Introductions to lessons and assignments that emphasize the main points in the textbook

� Additional information and illustrations that pertain to the topics in your lessons

� Self-checks and answers to help you assess your understanding of the material

� Exercises and project suggestions to help you apply the knowledge you’ve gained in practical ways

2. Your course textbook, Multimedia: Making It Work, which contains the assigned reading materials

Instructions to Students2

 

 

Instructions to Students

YOUR TEXTBOOK Your textbook, Multimedia: Making It Work, Ninth Edition, by Tay Vaughan, contains the material on which you’ll be tested, so it’s important that you read it carefully and completely. It contains many features that make your study easy, including the following:

� The table of contents, on pages viii–x, which indicates the breakdown of topics. You can determine what’s covered in each section of the chapters from these pages.

� A glossary that starts on page 450 that you can use to use to easily look up any unfamiliar terms

� The index beginning on page 468, which you can use to easily find information on any topic in your textbook

You’ll want to begin by reading the About This Book section on the pages preceding the table of contents, followed by the Introduction on pages xv–xvi. You’ll find that the author’s goal is to provide you with a solid introduction to multimedia. It also tells you about the features of the textbook.

YOUR STUDY GUIDE This study guide is a companion to your textbook and provides a lesson plan that will help you in your studies of Internet multimedia. The course and the study guide are divided into four lessons. Each lesson in the study guide provides a prac- tical overview of the areas covered, as well as several reading assignments, additional information and illustrations that pertain to the topics in your lessons, and highlights of important points from your textbook.

After you finish each reading assignment in the study guide, complete a short self-check to help measure your progress. You’re also strongly encouraged to try the projects and exer- cises suggested within the study guide for a chance to apply the knowledge you’ve gained in a practical way.

For every lesson, you must complete a multiple-choice examination. To finish the course, you’ll also complete a final graded project.

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Instructions to Students

YOUR STUDY PLAN Think of this study guide as a blueprint for your course. You should read it carefully. The study guide divides the course material into four lessons, which are further divided into assignments. Each assignment includes reading from your textbook and exercises that will help you practice what you’ve learned.

Each lesson ends with a self-check exercise to check your understanding of what you’ve learned. You should use the following procedure to help you receive the maximum benefit from your studies:

1. Read the lesson introduction in the study guide to introduce you to concepts discussed in the textbook. The lesson introduction provides an overview of what you’ll learn, as well as objectives.

2. Read the assignment in the study guide to get an idea of what you’ll learn. Then, follow along in your study guide as you read the assigned pages in your textbook. To grasp the content in your textbook, pay close attention to all of the details.

3. After you’ve finished each lesson, try the suggested exercises and projects.

4. Answer the questions provided in the self-check exercise and check your answers with those given in the back of the study guide. If you miss any questions, review the material covering those questions. The self-checks are designed to reveal weak points that you need to review. Do not send your answers to the school; they’re for only you to evaluate your understanding of the material.

5. After you’ve completed the self-checks for a lesson, take the lesson examination.

6. Once you’ve completed all the lessons, complete the final graded project.

Feel free to e-mail your instructor for assistance at any point during your studies.

Now you’re ready to begin Lesson 1.

Good luck!

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Lesson 1: Introduction to Multimedia For: Read in the Read in the study guide: textbook:

Assignment 1 Assignment 1 Chapter 1

Assignment 2 Assignment 2 Chapter 2

Assignment 3 Assignment 3 Chapter 3

Assignment 4 Assignment 4 Chapter 4

Examination 402417RR Material in Lesson 1

Lesson 2: Animation, Video, and Multimedia Skills For: Read in the Read in the study guide: textbook:

Assignment 5 Assignment 5 Chapter 5

Assignment 6 Assignment 6 Chapter 6

Assignment 7 Assignment 7 Chapter 7

Examination 402418RR Material in Lesson 2

Lesson 3: From Planning to Producing For: Read in the Read in the study guide: textbook:

Assignment 8 Assignment 8 Chapter 8

Assignment 9 Assignment 9 Chapter 9

Assignment 10 Assignment 10 Chapter 10

Examination 402419RR Material in Lesson 3

Lesson 4: Internet and Mobile Projects and Delivery For: Read in the Read in the study guide: textbook:

Assignment 11 Assignment 11 Chapter 11

Assignment 12 Assignment 12 Chapter 12

Assignment 13 Assignment 13 Chapter 13

Examination 402420RR Material in Lesson 4

Final Graded Project 40242100

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Lesson Assignments6

Note: To access and complete any of the examinations for this study

guide, click on the appropriate Take Exam icon on your student portal.

You should not have to enter the examination numbers. These numbers

are for reference only if you have reason to contact Student CARE.

Remember to check your student portal regularly. Your instructor may

post additional resources that you can access to enhance your learn-

ing experience.

 

 

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Lesson 1: Introduction to Multimedia In Lesson 1, you’ll be introduced to multimedia. You’ll begin by learning what multimedia is and defining many terms you may encounter before studying individual aspects of multimedia. First, you’ll read about text, and then, you’ll move on to images. Lastly, you’ll go over how sound is used in multimedia.

The material is broken into easy-to-understand chunks, so as long as you follow the instructions in the course, you’ll stay right on track. To get the most from this course, follow the outlined directions, and read and complete the assignments.

OBJECTIVES When you complete this lesson, you’ll be able to

� Define basic multimedia terms

� Point out examples of multimedia in today’s world

� Identify tools and best practices for text, images, and sound

ASSIGNMENT 1: WHAT IS MULTIMEDIA? Read the following assignment in your study guide, and then read Chapter 1 in your textbook. Read the Chapter Summary and Key Terms at the end of the chapter to make sure you understand the content.

In Chapter 1, you’ll be introduced to multimedia with several examples of how you can see it in daily life. In its essence, multimedia is a combination of more than one type of media, such as text, art, sound, video, and animation. Multimedia is presented to the viewer in a digital or electronic format.

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Introduction to Internet Multimedia8

Definitions Pay close attention to this section; you’ll be introduced to a variety of common multimedia terms you’ll hear throughout the course, such as authoring tools, integration, and interactive. Multimedia elements are typically sewn together into a proj- ect using authoring software tools designed to manage individual multimedia elements and provide user interaction. The project becomes truly integrated when source documents such as montages, graphics, video cuts, and sound merge into a final presentation.

When you create an experience that allows the user to control elements of the project, you’re creating interactive multimedia. Essentially, the user is interacting with the multimedia project to create an experience the way he or she wants. For instance, the user can click on elements to move to another location in the project. These clickable links are called hypermedia.

You’ll also gain information on how to qualify the characteris- tics of multimedia. One such characteristic is if a project has nonlinear and linear content. Linear projects start at the beginning and run through to the end, like a movie, while nonlinear projects allow the user to wander through the content at will, like a Web site.

Where to Use Multimedia After reading basic definitions and examples of multimedia, you’ll read about where multimedia is used. Web-based multimedia has extended to all purposes of the Internet, from credit card purchasing to Web-based training. Newspapers and magazines include multimedia in their Web pages, so they differ greatly from their printed counterparts. Games and entertainment have also included the latest advances in mul- timedia (Figure 1).

 

 

Lesson 1 9

When it comes to business, you’ll learn about the many applications of presentations, training, marketing, and adver- tising that businesses use to communicate. Regarding schools, you’ll read the radical advances in education with the advent of technology, such as through e-learning, instructional videos, and Interactive TV. Finally, you’ll read how multimedia has changed our lives, from home hobbies and home repair to computers and video games.

Multimedia has reached almost every aspect of public life. Looking around hotels, supermarkets, train stations, and more, you’re bound to see terminals or kiosks with interactive multimedia. You can purchase plane and train tickets through interactive kiosks. You can check out of a hotel without waiting to speak to a customer service representative by interacting with a kiosk. You can visit a museum and navigate through a multimedia exhibit to enhance your experience.

FIGURE 1—Nick.com includes a variety of multimedia, such as text, graphics, and video, on its Web site.

 

 

Introduction to Internet Multimedia10

Meanwhile, virtual reality is a multimedia experience designed with technology to give you a lifelike experience. You may use goggles, helmets, gloves, or other devices to navigate through the virtual world, changing your perception through each maneuver. Be sure to take a moment to con- sider why the author states how virtual reality is multimedia at its fullest extension on page 9 of your textbook. How do you see the elements of multimedia used to create a virtual world?

Be sure to also read Takis Metaxis’s statement on people who work in virtual reality on page 9 of your textbook. Why do you think those in the field consider themselves outside of multimedia?

Delivering Multimedia The last part of Chapter 1 deals with the technology needed to provide these multimedia experiences. Large amounts of digital memory, or bandwidth, are required to deliver the data. CD-ROMs and DVDs that are currently used are being replaced by flash drives or other technology. The broadband Internet is another way information is shared online. As you’ll read, this is an industry that’s rapidly changing and has many exciting developments and possible setbacks to come.

Review and Application When you finish reading the chapter

� Take the Key Term Quiz and Multiple-Choice Quiz at the back of the chapter and compare your answers to the key at the end of this study guide. If you’re not sure of an answer, go back to the chapter to check. These quizzes will not be scored so don’t send them to the school; they’re for you to gauge your progress. If there are any questions you don’t understand, refer back to the textbook and reread the assignment.

� Try Project 1.1 on pages 15–16, as it will greatly improve your understanding of multimedia on the Web. Remember: Don’t send the project into the school; this is for your use only.

 

 

Lesson 1 11

� Take a moment to complete Self-Check 1. You can check your answers by turning to the back of this study guide. If you have trouble with any of the material, review those sections in your text.

Self-Check 1 At the end of each section of Introduction to Internet Multimedia, you’ll be asked to pause

and check your understanding of what you’ve just read by completing a “self-check” exercise.

Answering these questions will help you review what you’ve studied so far. Please complete

Self-Check 1 now.

Indicate whether each of the following statements is true or false.

 
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Case Study Sales Management

[INSERT TITLE HERE] 2

Running head: [INSERT TITLE HERE]

[INSERT TITLE HERE]

Student Name

Author Note

This paper was prepared for [INSERT COURSE NAME], [INSERT COURSE ASSIGNMENT] taught by [INSERT INSTRUCTOR’S NAME].

Exam Case: Applying Selling Skills

In this project, you are to apply the 7 steps and skills in personal selling to a case study.

1. Read the Case, “Mordex Photocopier Company,” on page 296. The case presents the background information as a set-up for you to practice the sales knowledge you have acquired from this course.

2. After reading the case, develop, plan, and write your script for the following:

a. The opening – How would you present your case?

b. Need and problem identification – Summarize the problems that have been raised and needs that have been identified.

c. Presentation and demonstration – Explain how your product will solve these problems and meet these needs.

d. Dealing with objections – Select an objection from the list under Discussion Questions accompanying the case (p. 296), and describe how you would deal with the objection. An actual script would be best.

e. Negotiation – Employ the best technique for the situation.

f. Closing the Sale – How would you ask for the order?

g. Follow-up – What would you do for a follow-up?

3. Submit no less than a three-page paper. You are required to read and research other reference materials, such as books, articles, and journals in sales and sales management.

4. Cite your references in APA style.

 
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Case Discussion– Marketing Tag Heuer

Please read the case and analyze it by answering these case analysis questions.

  • You may answer each case discussion question in each paragraph and separate different paragraphs for different questions. You don’t have to copy the discussion questions in your answer.
  • Although quantity is not quality, however I do not accept 1-2 sentence answers to each question. Please make a thorough case analysis, post 300 to 500 words’ case analysis (roughly 1.5-3 pages double spaced with12-font), and post it in the text entry format online.

 

Case Discussion questions

  1. What is the SWOT of TAG? What does a Swiss luxury watch brand stand for?
  2. What was the situation at TAG Heuer when Biver took over as CEO? Which of Biver’s actions do you agree/disagree with? Why?
  3. How has Biver been able to turn around so many companies? What does he do for a marketing perspective?
  4. Was GAT Heuer right to go after the digital watch market? Why?

    GRADING RUBRIC for REFLECTION PAPER

    Page 1 of 4

     

    CRITERIA FAILS TO MEET EXPECTATIONS

    0

    NEEDS IMPROVEMENT

    5

    MEETS EXPECTATIONS

    8

    EXCEEDS EXPECTATIONS

    10

    YOUR SCORE

    ORGANIZATION

    Clearly organized

    introduction, body,

    conclusion

    Fails to meet this criteria by obvious

    disregard for the

    expectations stated in

    the criteria;

    Disorganized and the

    reader can not follow

    the paper at any

    length

    Disorganized, leaves reader wondering

    what is being said;

    abrupt ending

    Paper has intro, body, and conclusion

    but may take a re-

    reading to understand

    Easy to read, topic introduced, organization

    clearly evident with

    proper introduction,

    body, conclusion

     

    Does this paper address the prompt

    or the topic?

    The topic of the paper is not addressed at all;

    Fails to stick to the

    topic therefore fails to

    meet the criteria

    Student does not clearly identify his/her

    reflections about the

    topic; may veer from

    topic

    The entire paper’s content relates to the

    prompt or topic; the

    student explains his/her

    reflections about the

    topic but may take a re-

    reading to

    understand

    The student’s reflection about the topic is

    explained in clear

    language; immediately

    interesting and supported

    with detail

     

    Paragraph Organization and

    Writing Style: Ideas

    are clearly

    connected and

    make sense

    Fails to meet this criteria by obvious

    disregard for the

    expectations stated in

    the criteria

    Paragraphs are disorganized; ideas are

    included which do not

    relate to the main idea;

    ideas are not connected

    and have little or no

    supporting details; one

    sentence paragraphs

    Each paragraph has a central idea that is

    supported with details;

    ideas are connected and

    important points make

    sense

    Each paragraph has a central idea; ideas are

    connected and

    paragraphs are

    developed with details;

    paper is easy to read and

    “flows” naturally in an

    organized pattern

     

     

     

    GRADING RUBRIC for REFLECTION PAPER

    Page 2 of 4

    CRITERIA FAILS TO MEET EXPECTATIONS

    0

    NEEDS IMPROVEMENT

    5

    MEETS EXPECTATIONS

    8

    EXCEEDS EXPECTATIONS

    10

    YOUR SCORE

    ORGANIZATION

    Fails to meet this criteria by obvious

    disregard for the

    expectations stated in

    the criteria

    Paper is shallow and does not present

    detailed evaluation of

    reflection about the

    topic; little use of

    business literature to

    support thought

    The paper shows that the student has

    thought about the topic

    although the written

    presentation may

    appear weak or lack

    clarity; use of business

    literature to support

    thought

    Paper provides evidence (through the use of

    description, details, and

    use of business

    literature) that the

    student has examined

    his/her own belief

    systems and related this

    to their current views

    about the topic; use of

    business literature to

    support thought

     

     

     

    GRADING RUBRIC for REFLECTION PAPER

    Page 3 of 4

     

    CRITERIA

    FAILS TO MEET EXPECTATIONS

    0

    NEEDS IMPROVEMENT

    5

    MEETS EXPECTATIONS

    8

    EXCEEDS EXPECTATIONS

    10

    YOUR SCORE

    GRAMMAR

    Basic writing expectations:

    mechanics,

    spelling,

    grammar, or

    punctuation

    errors

    More than 8 grammatical ,

    punctuation, or BWE

    errors

    4-7 grammatical, punctuation , or

    BWE errors

    Between 1-4 grammatical,

    punctuation, or

    BWE errors, but

    they are minor and

    do not detract from

    the paper

    No errors whatsoever!

    Use of transitions to connect

    sentences and

    ideas

    Fails to meet this criteria by obvious

    disregard for the

    expectations stated in

    the criteria

    Choppy; sentences do not connect or

    transition well; ideas

    do not connect

    Paper expresses the ideas of the author;

    sentences relate to

    one another; may

    take a re-reading to

    understand

    Paper is easy to read and makes sense the first

    time it is read. It is

    interesting and well

    written; sentences

    connect and flow.

     

    Correct choice of verb tenses, words, Avoidance of wordy phrases, correct use of pronouns

    Fails to meet this criteria by obvious

    disregard for the

    expectations stated in

    the criteria

    Improper use of language or slang;

    wrong word choice;

    appears “padded”

    Occasional wrong word choice;

    somewhat wordy

    but not enough to

    detract from the

    summary; May

    occasionally use the

    wrong tense.

     

     

    No wrong word choice or slang; uses correct

    verb tense and pronouns.

    Well written and use of

    words convey meaning

     

     

     

     

     

     

    GRADING RUBRIC for REFLECTION PAPER

    Page 4 of 4

     

    CRITERIA

    FAILS TO MEET EXPECTATIONS

    0

    NEEDS IMPROVEMENT

    5

    MEETS EXPECTATIONS

    8

    EXCEEDS EXPECTATIONS

    10

    YOUR SCORE

    FORMATTING

    Follows APA professional

    writing style of

    using 12 point

    Times New

    Roman font,

    1inch margins all

    around, correct

    APA headings

    Fails to meet this criteria by obvious

    disregard for the

    expectations stated in

    the criteria; 3 or more

    errors

    Meets the criteria with 2 errors

    Meets the criteria with 1 error

    Exceeds this by completely meeting all

    of these requirements

    with NO exception!

     

    Correct format of title page

    including

    running head,

    page numbers,

    correct page

    justification

    Fails to meet this criteria by obvious

    disregard for the

    expectations stated in

    the criteria; 3 or more

    errors

    Meets the criteria with 2 errors

    Meets the criteria with 1 error

    Perfect title page, running head, page

    numbers, and page

    justification!

     

    Correct use of citations within

    paper according

    to APA; Correct

    APA reference

    page

    Fails to meet this criteria by obvious

    disregard for the

    expectations stated in

    the criteria; 3 or more

    errors

    Meets the criteria with 2 errors

    Meets the criteria with 1 error

    Perfect use of citations within paper per APA

    format; Correct reference

    page!

 
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