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Which one of the followings is NOT true about marketing?

Question 1 options:

Marketing is about satisfying customer needs and wants

Marketing always entails an exchange

Marketing requires product, price, place, and promotion decisions

Marketing is always performed by an organization

Marketing can help create value

Question 2 (1 point)

The fundamental purpose of marketing is to create value by:

Question 2 options:

hiring the right people for the promotion of the products being manufactured.

educating employees about sales and customer preferences.

delivering a product on offer to a customer.

developing a variety of offerings, including goods, services, and ideas, to satisfy customer needs.

fixing the measure of sacrifice that a customer is willing to make in order to acquire a specific product.

Question 3 (1 point)

Since women constitute 90 percent of Karen’s—a pharmacy chain’s—customers, the chain decided to implement changes that would make the shopping experience more pleasant for them. Karen introduced a system for shorter waiting time at the check-out counters, wider and better-lit passageways, and more beauty products. Women constitute Karen’s:

Question 3 options:

target market.

secondary target market.

niche market.

commodity market.

currency market.

Question 4 (1 point)

The four different marketing orientations are:

Question 4 options:

price, customer, location, and segment based

production, sales, market, and value based

innovation, strategy, cost, and customer based

competition, service, resource, and team based

promotion, operations, technology, and profit based

 
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Explain the concept of “stakeholder management.” Why shouldn’t managers be solely interested in stockholder management, that is, maximizing the returns for owners of the firm—its shareholders?

Question 2:

Read chapter 1 “Insights from Executives: The Strategic Management Process” by Usman Ghani.

For your organization (or the organization that you would like to work with) what do you feel are the most important points that he makes that can enhance its strategy and operational effectiveness? Explain why.

(You might address such concepts as leveraging both success and failure for active learning, attitudinal and behavioral pitfalls, experimenting with inclusive ideas, developing self-awareness, the role of ethics and values, etc.)

Question 3:

Select a company that competes in an industry in which you are interested. What are some of the recent demands that stakeholders have placed on this company? Can you find examples of how the company is trying to develop “symbiosis” (interdependence and mutual benefit) among its stakeholders? (Use the Internet and library resources)

 
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Preamble:An information systems project will cost $45,000 to develop (Year 0). When the system becomes operational after a one-year development period, operational costs will be $14,000 during each year of the system’s five-year useful life. The system will produce benefits of $30,000 in the first year of operation and increasing benefits of $400 a year for the next four years. The discount rate for the company is 11 percent.

(Round off all values to two decimal places)

Year 0

Year 1

Year 2

Year 3

Year 4

Year 5

TOTALS

Net Benefit

$0

$30,000

$30,400

$30,800

$31,200

$31,600

Discount Rate Factor

Present Value of Benefits

a(i) NPV of all BENEFITS

One-time COSTS

Recurring Costs

Discount Rate Factor

Present Value of Recurring Costs

a(ii) NPV of all COSTS

Overall NPV

b Overall ROI

 
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MGT 422

Business Ethics and Organizational Social Responsibility

Course Learning Outcomes-Covered

Aligned

PLOs

Course Learning Outcomes (CLOs)

MGT.P.2.2

Justify their rationale for decisions related to acceptable and unacceptable business conduct based on the business ethics principles.

MGT.M.3.2

The capacity to write coherent project about a case study or an actual research about ethics

Critical Thinking – CASES FROM THE REAL WORLD

Samsung in the fall of 2016, Samsung Electronics experienced a massive public relations disaster when its Galaxy Note 7 smartphones started exploding due to faulty batteries and casings. Initially, the company denied there were any technical problems. Then, when it became obvious the exploding phones posed a safety and health threat (they were banned from airplanes), Samsung accused its suppliers of creating the problem. In reality, the rush to beat Apple’s iPhone 7 release date was the most likely reason corners were cut in production. Samsung finally owned up to the problem, recalled more than two million phones worldwide, and replaced them with new, improved Galaxy Note 7s. The company’s response and its replacement of the phones went a long way toward defusing the disaster and even boosting the company’s share price. Whether management knew it, its response was Kantian. Samsung focused on the end (i.e., customer safety and satisfaction) with the motive of doing the ethically responsible thing. Although some might argue the company could have done far more and much more quickly, perhaps it still acted in accordance with the categorical imperative. What do you think?

Critical Thinking Questions: (Marks 05)

Read the above case and answer the following Questions:

  1. How might the categorical imperative become a part of organizational culture? (Not less than 600 words) 2.5-Marks
  2. Could it ever work in business? Do you see the categorical imperative as applicable to your own interests and hope for a career? (Not less than 600 words) 2.5-Marks

 
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