Executing Strategies In A Global Environment: Examining The Case Of Federal Express By Xoon Only

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  1. Analyze Federal Express’s value creation frontier, and determine which of the four building   blocks of competitive advantage the company needs in order to continue to maintain    above-average profitability. Provide a rationale to support the response.
  2. Determine the main aspect of product differentiation and capacity control that Federal Express could use in order to maintain an edge over its rivals. Justify the response.
  3. Assess the efficiency of Federal Express’s current business model, and recommend one (1) new business-level strategy that gives the company a competitive advantage over its rivals. Provide a rationale for the recommendation.
  4. Examine the manner in which overall global competition may impact the new business strategy that you recommended in Question 3. Next, suggest one (1) significant way that Federal Express may confront its global competition.
  5. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and similar type Websites do not qualify as academic resources.

 

Your assignment must follow these formatting requirements:

 

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
 
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Perceptual Map For Sneaker Brand

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Integrated Marketing (Fontana)

Homework: Perceptual Map – Sneaker Category

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image1This week’s homework is to create a perceptual map, similar to the one we reviewed in class:

You will be creating a perceptual map for the sneaker category for the following brands:

Adidas Converse Puma New Balance Keds

Saucony K-Swiss Reebok ASICS Mizuno

Under Armor Brooks Vans Skechers Jordan

To do the map you will have to look at each brand and determine its personality, usage, users, main purpose, positioning, brand attributes and elements of the marketing mix.

You will determine what factors define the X and Y axis on your quadrant – that is up to you and how you determine to view the category.

ADDITIONALLY, you have to explain to me in a few sentences why you placed two (2) of the brands in a certain quadrant. You should do that talking about the brand and its competitors. Here are the brands each one of you has to explain further:

Keds and New Balance

This homework is due BEFORE the start of class next week.

image2.png image3.png

 
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7-3 Final Project Part II: Product Marketing Recommendations

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Running head: WINTER COATS FOR THE DOGS 1

 

WINTER COATS FOR DOGS 2

 

 

 

 

 

 

 

 

 

 

MKT 113: Final Project Part I Milestone Two

Winter Coats for the Dogs

Lashinia Payne

Southern New Hampshire University

 

 

Winter Coats for Dogs

The target market analysis was conducted on the new product that the pet supply company is selling. The pet supply company is the company which deals with the supply of the home pets like dogs and cats among other pets. The new product that the company is launching is the winter warm jacket (winter coats) that is wind proof and waterproof for the dogs. The main function of the jacket is to prevent the dog from cold and water as the jacket is in type of a coat which is waterproof and cold proof. From the inside, the coat is made of cotton to provide the warmth during winter.

The winter dogs clothes that is to be launched is targeted to the customers that are having dogs as their pets (Armstrong, G., & Kotler, P. 2015). This is because the dogs’ pets’ customers are majority customers in the pet supply company. The target market demographic for the winter coats are mostly the teenage children who are going to school. Besides, another demographic target adults who are single and have enough income to take care of the pets together with the well of families that love pets. The customers have a good sustainable income that enable them to cater for the dog’s needs. Besides, the income enables them to purchase the winter coats. Also, the person owning the pet are interested in them and have the same value of the pets as to humans because they give the company and comforts them. The target group have a good personality and a lifestyle for the pets that is, the customers are strongly identified with the dogs and takes them as part of the family hence treating them like people but treats them in a distinct way. The dogs’ customers have set a specific place in the house where the dog will stay when they are not pampering them together with their own beddings at a specific location.

The target market which is the dogs’ pet customers will fully want the winter coat due to the extreme low temperatures during the winter seasons. Because the dogs are part of the family and mostly they are treated better than the family members, they purchase will the coats for their pets for health and easy movement purposes. The winter coats will enable them to walk with the pets during the winter season as they will be well protecting them from the cold and water. Hence life will remain usual as in summer (Boya, U. O. et al. 2015). The warmth that the coat provides will protect the dog pet in this season hence the owner will have the reduced expense of talking the dog to the medication as a result of cold. This is the best protection mechanism for the dogs’ customer during winter to keep their pets’ healthy.

In conclusion, the pet supply company’s new product – winter coats for the dogs are very impressive to the dog pets’ customers. This is because the coat is warm in addition to the waterproof mechanism that it has. The new product is of value to the customers as it will enable them to maintain the health status of the pets even during the winter season as they do to other family members. Because the pets (dogs) they are valued like the other family members, the god coats will increase the love and care that they have for them.

 

 

 

 

References

Armstrong, G., & Kotler, P. (2015). Marketing: An introduction (12th ed.). Upper Saddle River, NJ: Pearson Education, Inc.

Boya, U. O., Dotson M. J. & Hyatt, E. M. (2015). A comparison of dog food choice criteria across dog owner segments: an exploratory study. Int J Consum Stud.

 
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Google Analytics Tutorial With 10 Questions

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Course Resource

Memo from Ying

Corporate logo for Maryland Creative Solutions. A lightbulb with colors of state flag inside.

Sensitive information. Do not share.

MEMO

Subject: Confidential Memo—CompanyOne From: Ying Bao

Directions: Please review and answer the following questions, which have been assigned to you in the CompanyOne case. You will need to capture screenshots to complete these questions; if necessary, review these instructions on capturing screenshots. Question 1 Find the number of active users (1-day, 7-day, 14-day, and 28-day) for December 2018. Calculate the daily average number of active users for each of the four time periods. For example, the daily average for the 28-day period will be the number of active users reported by Google Analytics divided by 28. Based on your calculations, what conclusions can you derive? (Note: Active users refers to the number of users who visited the CompanyOne website within the last 1, 7, 14 or 28 days looking back from the last day of the period, which is December 31, 2018.) The metrics in the report are relative to the last day in the date range you are using for the report. Thus, your date range is December 1 to December 31:

· 1-day active users—the number of unique users who initiated sessions on your site or app on December 31 (the last day of your date range).

· 7-day active users—the number of unique users who initiated sessions on your site or app from December 25 through December 31 (the last 7 days of your date range).

· 14-day active users—the number of unique users who initiated sessions on your site or app from December 18 through December 31 (the last 14 days of your date range).

· 28-day active users—the number of unique users who initiated sessions on your site or app from December 4 through December 31 (the entire 28 days of your date range).

Question 2 Plot graphs of 1-day active users for the 31 days in December 2017 and in December 2018. Compare the number of active users for both periods from the two plots. What do you conclude about the change in marketing effectiveness, if any, from December 2017 to December 2018? Please provide a screenshot to support your analysis.

Question 3 Plot a graph of the bounce rate for the 31 days in December 2018 and compare it with the same time period in December 2017. What do you conclude? Please provide screenshots to support your analysis.. Question 4 If you focus on the demographics of younger users (18–24 and 25–34), what do you observe? Has the number of younger users as a proportion of total users changed from 2017 to 2018? (Note: January 1 and December 31 are the start and end dates for a whole year comparison.) How about changes in the proportions of older users during the same time period? Please provide screenshots to support your answer.

Question 5 CompanyOne’s objective was to attract a larger proportion of female visitors (displayed as a percentage in the pie chart) to the online store in 2018 as compared to 2017. Was that objective met? Please provide a screenshot to support your answer.

Question 6 CompanyOne needs to analyze gender differences in more depth, especially in the new user segment. Did CompanyOne attract more or fewer new users in 2018 as compared with 2017, irrespective of gender? What about new male users? What about new female users? Please provide screenshots to support your answer.

Question 7 As you have confirmed, CompanyOne was not successful in attracting a larger number of new female visitors to its website in 2018 as compared with the previous year. When parsing the category of new female users, by age group, was CompanyOne more successful in certain age group(s) of female users in 2018 as compared with 2017? Please provide a screenshot to support your answer. Question 8 CompanyOne wishes to target high-value users in future marketing campaigns. These are user groups with the highest e-commerce conversion rate or average order value. Which age group generated the highest revenue for CompanyOne in 2018 in dollars? How much was the revenue from this age group? Which age group generated the least revenue? Which age group had the highest average order value? Which age group had the highest e-commerce conversion rate? Based on these observations, which age group or groups should be the focus of CompanyOne’s marketing efforts during 2019? In other words, which age group is likely to provide the most bang for the buck? Provide a screenshot to support your answer.

Question 9 CompanyOne wishes to understand its site visitors better in order to fine-tune its future marketing efforts. Understanding audience composition in terms of gender, age, and interests will allow CompanyOne to develop the right creative content and decide the media buys to make.

Google Analytics has the following ten default affinity categories:

· shoppers / value shoppers

· lifestyles and hobbies / business professionals

· sports and fitness / health and fitness buffs

· technology / technophiles

· banking and finance / avid investors

· travel / travel buffs

· travel / business travelers

· media and entertainment / movie lovers

· lifestyles and hobbies / art and theater aficionados

· media and entertainment / music lovers

Identify the top three affinity categories for CompanyOne among males and among females for 2018 in terms of the revenue from each affinity category. Please provide a screenshot to support your answer.

Question 10 The two groups every online business like CompanyOne cares about are users who convert (purchase a product) and users who don’t. Understanding the users who convert (converters) will help CompanyOne refine the successful aspects of their marketing and show them where they can improve their efforts to reach users who demonstrate untapped potential (non-converters). Developing insights into why certain users aren’t converting lets them address the weak spots in how they approach these users.

For the purpose of this analysis, CompanyOne wishes to focus on the back-to-school shopping season (July 15, 2018 to September 15, 2018). CompanyOne wishes to obtain statistics of users, sessions, page views, pages per session, average session duration, and bounce rate for these two segments (converters and non-converters). Provide screenshots to support your analysis.

 
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