Computer Applications : Microsoft Word Graded Project

September 14, 2022/in Uncategorized /by admin

Computer Applications : Microsoft Word Graded Project

Lesson 2 Overview

In this lesson, you’ll create

literature for a Welcome

Package for Healthy Home

Care, Inc. to illustrate the

correct usage of Microsoft

Word 2016.

2.1 Develop the literature for a Welcome Package for Healthy Home Care, Inc. Microsoft Word 2016

READING ASSIGNMENT

Your project must be submitted as a Word document (.docx, .doc). Your project will be individually graded by your instructor and therefore may take up to five to seven days to grade. Be sure that each of your files contains the following information:

Your name Your student ID number The exam number

Your email address

Note: If you have more than 10 attachments, you’ll need to collect all of your files into a compressed folder. To do this, follow these instructions based on your operating system:

Windows: Select the files you want to compress, right-click and select Send to. . . and then Compressed (zipped) folder Mac: Select the files you want to compress, control-click and select Compress

To submit your graded project, follow these steps:

Log in to your student portal. Click on Take Exam next to the lesson you’re working on. Find the exam number for your project at the top of the Project Upload page. Follow the instructions provided to complete your exam.

Be sure to keep a backup copy of any files you submit to the school!

Overview

This project involves a case study based on a fictional company,

Healthy Home Care, Inc. You’ll assume the role of office manager, who

is responsible for creating the literature for a Welcome Package. The

promotional documents will be printed and placed in a folder to be

mailed to the director of a senior center. For this project, you’ll complete

four documents for the package:

1. A cover letter discussing your partnership with a senior center

2. A fact sheet highlighting the services and amenities you offer

3. A flier promoting the next wellness clinic

4. A pre-registration form

Instructions

Create the following documents. Your score will be based on the rubric

found in the scoring guidelines.

Create and Edit a Cover Letter

The Welcome Package includes a letter to the director of a senior

center.

1. Start Word and create a new document.

2. Change the style of the blank paragraph to No Spacing.

3. Type the text shown below, pressing Enter to place one blank line

where indicated, four blank lines in the closing, and four more

blank lines before the word Enclosures, and beginning new

paragraphs where indicated.

Date¶

Ms. Alex Davis¶

Palms Senior Center¶

577 Palm Trail¶

Any Town, FL 12345¶

Dear Ms. Davis:¶

We are excited about the opportunity to partner with Palms Senior

Center to offer your clients in-home services that complement the

services you provide. Healthy Home Care, Inc., services include visiting

nurses, personalized nutrition counseling, physical therapy, light

housekeeping and cooking, and companionship through card games,

board games, and letter writing.¶

As discussed, our partnership with Palms Senior Center will include

sponsorship of the Healthy Home Care, Inc., Club Room at your facility.

Our updated brochure includes the amenities the Club Room will offer

and we already have seen an overwhelming response to the weekly

therapy dogs.¶

Enclosed are 20 copies of the Healthy Home Care, Inc., fact sheet for

you to distribute. Also enclosed are fliers about our next wellness clinic

to take place in the Club Room. The wellness clinic is free to anyone

who completes a no-obligation pre-registration for, also enclosed.¶

Please feel free to call me at (123) 456-7890 with any questions or

concerns.¶

In good health,¶

Malik Wyatt¶

Office Manager¶

Healthy Home Care, Inc.¶

456 Olive Ave.¶

Any Town, FL 12345¶

Enclosures¶

Your document should now look similar to that shown below.

[An image of a new word document with formatted Wellness Clinic at the Palms

Senior Center cover letter text.]

4. Replace the word Date with a time stamp displaying a date that

updates automatically in the format “Month, Date, Year.”

5. Edit the first paragraph to display the Healthy Home Care, Inc.,

services as a bulleted list with each item starting with an uppercase

letter, as below.

We are excited about the opportunity to partner with Palms Senior

Center to offer your clients in-home services that complement the

services you provide. Healthy Home Care, Inc., services include:

Visiting nurses

Personalized nutrition counseling

Physical therapy

Light housekeeping and cooking

Companionship through card games, board games, and letter

writing.

6. Bold the three occurrences of Healthy Home Care, Inc., within the

body of the letter.

7. Save the document, naming it “Healthy Home Care letter.”

Create a Fact Sheet

The Fact Sheet needs to display the Healthy Home Care, Inc., services

in large print.

1. Start Word and create a new document.

2. Change the style of the blank paragraph to No Spacing.

3. Type the text shown below, pressing Enter to start new paragraphs

where shown.

Healthy Home Care, Inc.

We Provide Services with Heart

Who is Healthy Home Care, Inc.? A network of qualified personnel to

meet your in-home health care needs.

Where is Healthy Home Care, Inc., located? We are your hometown

provider with a Club Room at Palms Senior Center for group interaction.

What services does Healthy Home Care, Inc. provide?

Visiting nurses

Personalized nutrition counseling

Physical therapy

Light housekeeping and cooking

Companionship through card games, board games, and letter

writing.

Your document should now look similar to that shown below.

[An image of a new word document with formatted Wellness Clinic at the Palms

Senior Center fact sheet text. ]

4. Change the margins to 2 inches on the left and right and 1 inch on

top and bottom.

5. Replace the first two lines of text with appropriately formatted

WordArt that has a Wrap Text format of Square and is centered

above the rest of the text, similar to that shown below.

[An image of the Wellness Clinic at the Palms Senior Center fact sheet with wordart

applied to the first two lines. ]

6. Format the remaining text as Georgia 16 point.

7. Bold the three questions only.

8. Press Enter after the last question and then format the answer

paragraphs as a bulleted list, using a character other than the •

symbol.

9. Format the bulleted list with 12-point spacing after each paragraph.

10. Save the document, naming it “Healthy Home Care fact sheet.”

Create a Flier

The flier will promote the Wellness Clinic at Palms Senior Center.

1. Start Word and create a new document.

2. Change the document orientation to Landscape.

3. Type the text shown below.

Wellness Clinic*

Where: Club Room at Palms Senior Center

When: Wenesday, 10:00 A.M. – 11:30 A.M

Complimentary healthy lunch provided

*Please see Director for no-obligation Healthy Home Care, Inc., pre-

registration form, which must be turned in for admission to Wellness

Clinic.

4. Change the margins to 0.3 inch on all sides.

5. Your document should look similar to that shown below.

[An image of a new word document with formatted Wellness Clinic at the Palms

Senior Center flier text.]

6. Format the title in Comic Sans MS 72 point, bold, dark green.

7. Select the next three lines of text and apply the Heading 1 style.

8. Modify the Heading 1 style with the following formats:

a. Arial 26 point bold

b. Dark gray color

c. Center alignment

9. Format the last line of text with 2-inch right and left indents and

then change the font to Arial 9 point.

10. In the blank paragraph after Complimentary, insert an appropriate

clip art image of fruit.

11. Size the clip art so all the text is on one page, and then center the

image.

12. Save the document, naming it “Healthy Home Care flier.”

Create a Pre-Registration Form

The pre-registration form will be used to compile names of prospective

clients.

1. Start Word and create a new document.

2. Insert a 5 by 11 table.

3. Merge the cells in the top row.

4. Select only Header Row in Table Style Options and then select a

table style with blue shading in the first row.

5. Type the form title (Healthy Home Care, Inc. Pre-registration form)

as shown below and format the first line of text as Arial 20 point,

bold and the second line as Arial 16 point, regular.

[An image of new word document with Wellness Clinic at the Palms Senior Center

pre-registration form with formatted header text.]

Name

Address

City State Zip Phone

Circle services you would like to know more about:

Visiting Nurse Nutrition Counseling Shopping Cooking Light Cleaning

Organization Physical Therapy Activities Other:

Please use this space to write your questions:

6. For the remainder of the form, type text and merge cells as in the

table above. After merging cells in the last row, change the row

height to 4.5 inches. Change the row heights of the cells containing

text to 0.3 inch. Your document should look similar to the figure

below.

[An image of new word document with Wellness Clinic at the Palms Senior Center

pre-registration form with formatted cells. ]

7. Save the document, naming it “Healthy Home Care pre-registration

form.”

Scoring Guidelines

Rubric

Skill/Grading Criteria

Exemplary (4)

Proficient (3)

Fair (2)

Poor (1)

Apply a Word Style

Appropriate paragraphs are in the indicated Word style.

Most paragraphs are in the| indicated Word style.

Some paragraphs are in the indicated Word style.

Few paragraphs are in the indicated Word style.

Insert a time stamp

A time stamp set to update automatically is displayed in the format Month, Date, Year.

A time stamp set to update automatically is displayed in any format.

A time stamp not set to update is displayed in any format.

A date has been typed.

Edit Text and format

as a bulleted list

All of the indicated paragraphs have been edited and formatted as a bulleted list.

Most of the indicated paragraphs have been edited and formatted as a bulleted list.

Some of the indicated paragraphs have been edited and formatted as a bulleted list.

An attempt has been made to format the indicated text in a list style.

Apply the bold

character format

All of the indicated text has been formatted as bold.

Most of the indicated text has been formatted as bold.

Some of the indicated text has been formatted as bold.

The wrong text has been formatted as bold.

Change margins

All margins have been changed to the measurements indicated.

Most of the margins have been changed to the measurements indicated.

Some of the margins have been changed to the measurements indicated.

The margins have been changed to the wrong measurements.

Create WordArt and change wrap

Appropriate WordArt has been created, sized, formatted, and given the appropriate wrap.

Appropriate WordArt has been created, sized, and formatted.

Appropriate WordArt has been created and sized.

WordArt has been created but is neither appropriate nor formatted.

Format text in a different

font

All of the indicated text has been formatted with the correct typeface, size, and style where indicated.

Most of the indicated text has been formatted with the correct typeface, size, and style where indicated.

Some of the indicated text has been formatted with the correct typeface, size, and style where indicated.

None of the indicated text has been formatted with the correct combination of typeface, size, and style where indicated.

Change the bullet style

of a list

All of the indicated paragraphs have been edited and formatted as a bulleted list with an appropriate bullet character.

Most of the indicated paragraphs have been edited and formatted as a bulleted list with an appropriate bullet character.

Some the indicated paragraphs have been edited and formatted as a bulleted list with an appropriate bullet character.

An attempt has been made to format the indicated text in a list style.

Change paragraph spacing

All of the indicated paragraphs have the appropriate paragraph style.

Most of the indicated paragraphs have the appropriate paragraph style.

Some of the indicated paragraphs have the appropriate paragraph style.

An attempt has been made to add spacing between paragraphs without changing the paragraph style.

Change page

orientation

The document orientation is Landscape.

Create indents

The indicated paragraph has right and left indents of the appropriate measurements.

The indicated paragraph has either a right or left indent of the appropriate measurement.

The indicated paragraph has right and left indents, but of the wrong measurements.

Spaces, tabs, or some other character was used in an attempt to change indents.

Apply color to text

All of the indicated text has been formatted in the appropriate color.

Most of the indicated text has been formatted in the appropriate color.

Some of the indicated text has been formatted in the appropriate color.

The wrong text has been formatted in a color.

Modify a built-in style

All of the indicated changes have been made to the Word style.

Most of the indicated changes have been made to the Word style.

Some of the indicated changes have been made to the Word style.

Few of the indicated changes have been made to the Word style.

Insert clip art

An appropriate clip art image has been inserted, sized, and formatted.

An appropriate clip art image has been inserted and sized.

An appropriate clip art image has been inserted.

A clip art image has been inserted but is neither related to the content nor has it been formatted.

Insert a table A table of the specified size has been inserted.

A table of the wrong size has been inserted.

Tabs have been used to create rows and columns of data.

Text has been typed with no attempt to organize it.

Merge table cells

All of the indicated table cells have been merged.

Most of the indicated table cells have been merged.

Some of the indicated table cells have been merged.

Few of the indicated table cells have been merged.

Apply a table style

A Word table style with the appropriate options has been applied.

A Word table style with the appropriate options has been applied without top row shading.

A Word table style with the wrong options has been applied.

An attempt has been made to format the table by applying separate cell formats.

Format table row height

All of the indicated rows have the appropriate height.

Most of the indicated rows have the appropriate height.

Some of the indicated rows have the appropriate height.

The indicated rows have been changed to the wrong height.

Submission Checklist

Before submitting your project, make sure you’ve correctly completed

the following:

Create, save, and name a file

Type text

Edit text

Change page orientation

Character formats, including typeface, point size, bold, and color

Apply Word styles

Modify a Word style

Insert an automatically updating time stamp

Paragraph formats, including alignment, spacing, and indents

Create WordArt

Insert clip art

Change the wrap and size of an image

Use bulleted lists, including changing the default bullet

Insert a table

Change table formats using Table Styles

Change cell formats using Text and Paragraph Styles

Change table structure, including merging cells and row heights

Type data into a table

Be sure to keep a backup copy of any files you submit to the school!

Key Points

READING ASSIGNMENT

Key Points

You use Styles list located on the Home Ribbon to apply a

collection of formatting instructions to the paragraphs in your

documents.

You use the Insert Date and Time button on the Insert Ribbon to

add a time stamp, which uses the computer system’s date and time

to automatically enter the current date in your documents.

You use the Enter key to start a new paragraph or to create blank

lines between paragraphs.

You use the Margins button on the Layout Ribbon to alter the size

of the right and left, and top and bottom margins.

You use the Insert WordArt button located on the Insert Ribbon to

add decorative text to your documents.

You use the Font and Font Size drop-down lists located on the

Home Ribbon to apply a font type and size that vary from the set

Word styles.

You use the Orientation button on the Layout Ribbon to change

your page layout from Portrait to Landscape or vice-versa.

You use the Font Color button located on the Home Ribbon to

change the color of selected text in your document.

You use the Online Pictures button on the Insert Ribbon to add clip

art to your documents.

You use the Table button on the Insert Ribbon to add a table with

your selected number of columns and rows to your documents.

You use the Table Styles Options and Table Options Features on

the Table Tools|Design Ribbon to apply professional formatting to

your document tables.

You select cells in your table, then use the Merge Cells button on

the Table Tools|Layout Ribbon to combine multiple cells into one.

What You Need to Know Before Submitting Your Microsoft Word

Graded Project

VIDEO STUDY MATERIAL

Watch this video for tips on how to save the Word document, the material to be provided for the project, and what must be uploaded for grading.

Watch this video for tips on how to save the Word document, the

material to be provided for the project, and what must be uploaded for

grading.

Brightcove Video Title (players.brightcove.net/1642697353001/default_d

efault/index.html?videoId=6109272499001)

Lesson 2 Review

Self-Check

1. A charity asks you to create a document in Word to track donations.

The charity will attach this document to an email addressed to the

people on its mailing list. Donors will print the document, fill in their

personal information and donation amount, then mail the document

back to the charity. What type of document have you been asked to

create?

a. Flier

b. Cover letter

https://players.brightcove.net/1642697353001/default_default/index.html?videoId=6109272499001

c. Form

d. Fact sheet

2. You have a car for sale and want to let the local community know the

make, model, and year of the vehicle, sale price, and your phone

number. You also would like to include a photograph of the car. What

type of document would you create to post around town?

a. Flier

b. Fact sheet

c. Cover letter

d. Form

3. If you want to quickly apply formatting instructions to the paragraphs

in your document, what Word feature do you use?

a. Font Type and Size

b. Word Art

c. Styles

d. Font Color

4. Where would you find the Word settings for altering margins and

page orientation?

a. The Page Ribbon

b. The Home Ribbon

c. The Layout Ribbon

d. The Format Ribbon

5. You would like the heading of your document to be a gradient fill

decorative feature with a reflection. What feature should you use?

a. Font Style

b. Document Effects

c. Smart Art

d. Word Art

Self-Check Answer Key

1. Form

Explanation: You’ve been asked to create a form, which is a

document with blank spaces for someone to enter requested

information.

Reference: Section 2.1

2. Flier

Explanation: You want to create a flier, which is a short document

advertising an event, service, or product for sale.

Reference: Section 2.1

3. Styles

Explanation: You use the Styles list located on the Home Ribbon to

apply a collection of formatting instructions to the paragraphs in

your documents.

Reference: Section 2.1

4. The Layout Ribbon

Explanation: Margins and orientation are page setup features

available on the Layout Ribbon.

Reference: Section 2.1

5. Word Art

Explanation: Word Art is text predefined with decorative formatting

that you can add to a document.

Reference: Section 2.1

Flash Cards

1. Term: Cover Letter

Definition: A letter of introduction explaining accompanying materials

2. Term: Fact Sheet

Definition: A short document that provides details on a subject

3. Term: Form

Definition: A document with blank spaces for someone to enter

requested information

Lesson 2 Overview
Overview
Instructions
- Create and Edit a Cover Letter
- Create a Fact Sheet
- Create a Flier
- Create a Pre-Registration Form
Scoring Guidelines
- Rubric
- Submission Checklist
Key Points
- Lesson 2 Review

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PEST ANALYSIS On Economic And Social/Culture Of The Country TURKEY. 1500 Words

September 14, 2022/in Uncategorized /by admin

PEST ANALYSIS

ECONOMIC OF TURKEY
SOCIAL/CULTURAL OF TURKEY

REFERENCES

The essay MUST include;

Economic of Turkey:

mention all the statistics including GDP, employment, unemployment, etc)
opportunities of entering (trade policies)
standards of living
spending power, disposable income
consumer spending (focus on food)
gap between rich and poor
employment/unemployment rate
is the government doing anything to create more jobs?

Social/Cultural of Turkey

population statistics
how many foreigners entering turkey
talk about the country itself (what its known for, its language, religion and etc)
muslim = halal?
all food there is it Halal?
what do they eat?
where do they eat?
Do they eat at restaurants often or cook at home or buy home to eat?
are they open to asian food?
do they buy asian spices (if possible)
are they health conscious?
statistics on consumptions of caborhydrates, meat and etc.
a HOFSTEDE’s Model of turkey

The essay should incude: references, tables, charts, figures for evidence to support your findings

I have attached an essay sample, please use it as a guide. Just look at the 2.2 Economic part as well as the 2.3 Social/Cultural from the attached essay. Please look at the file first before writing to understand on what to write. Tables and charts on the evidence you find are important therefore you will need to provide them. You are able to cut and paste the figures and charts from the internet. HARVARD STYLE References must be inserted at the very last page on all information taken from the internet.

Turnitin Similarity Index

MKTG 1064 GLOBAL MARKETING

MACRO ENVIRONMENT REPORT

Lecturer: Mdm Ng Lee Cher

LF02 Group 17

CURRY TIMES

Name	Student Number
Olivia Cheng Jun Er	S3505754
Puti Ambun Suri	S3532209
Tan Chiu Yee	S3475413
Wang Jinyang	S3565852
Zou Mingzhu	S3566097

Table of Contents

11 2.3 Social/Cultural

15 2.4 Technological

18 3. Conclusion

19 4. References

Executive Summary

This report serves to provide insights using various macro-environmental factors on the possibility of Curry Times’ entry into Germany. The different methods of analysis includes PEST analysis; examining popular trends, consumption habits, as well as the spending power of people in Germany.

On top of Singapore and Germany establishing a good relationship, the government has provided opportunities for businesses to enter its market by granting new jobs for job-seekers, loans & grants incentives. Furthermore, with the growing market of Asian food and the lack of Halal food establishments, along with the increasing number of foreigners in the country, Curry Times can bring a taste of Singapore and curry spice to the German market.

Germany is a developed country that keeps up with current trends. In this digital age and time, people are often more instantaneously interconnected, with the use of mobile devices and social media. It will be wise for Curry Times to have an interactive platform so that its consumers can share and feedback on its products and services, similar to the Facebook page that the Singapore market has. Though Germany’s economy have been growing tremendously and people’s spending power has increased, the gap between the rich and poor has also increased. Foreign investments are highly encouraged by the government to provide job opportunities for the Germans. Therefore, Curry Times would face minimal to no difficulty to enter the market.

Upon conducting the PEST analysis on German market, we have gathered better insights on the favourability of Curry Times entering the market and have found out that it is indeed an ideal venture that bears promising prospects for the company.

1. Introduction

Curry Times is a Halal dine-in restaurant by Old Chang Kee. Old Chang Kee was founded in 1956 by Chang Chuan Boo. Selling at 700 pieces a day, they are well-known for their trademark curry puffs.

In 1986, Old Chang Kee was purchased by Han Kee Juan for S$30,000 who invested a further S$40,000 as working capital. Han decided to revamp the business structure and marketing mix with a new logo and tagline “Old Chang Kee – It’s a better puff” (Old Chang Kee Ltd Group, 2012).

Old Chang Kee re-entered the Asia-Pacific market in 2005 and was listed on the Singapore Exchange’s Catalist board with an Initial Public Offering of 25 million new shares at 20 cents each. Raising approximately S$5 million, they expanded to Australia and China and increased and refurbished outlets in Singapore (Chua, 2010). Currently, there are 71 outlets in Singapore and 13 overseas.

In 2012, Curry Times launched in Singapore with aims to return to their origins and provide healthier, yet tasty Singapore local food options for food-lovers.

Figure 1.2 shows that Old Chang Kee is a profitable company with return on equity of 13-19% for five years. (Old Chang Kee Ltd, 2015) With a growing Asian and Muslim population in Germany, paired with strong positioning and brand image of Curry Times, Germany would be a suitable country for Curry Times to expand to.

2. Pest Analysis

2.1 Political

For the past decade, bilateral relations between Germany and Singapore have been excellent. Prime Minister Lee Hsien Loong and President Tony Tan visited Germany often in the past five years to discuss ways to strengthen the economic, political ties and cultural understanding between the two countries (Federal Foreign Office, 2015).

After the EU-Singapore Free Trade Agreement was initialled in 2013, Germany has been cooperating with Singapore in many industries, especially in R&D. With reduced trade barrier between Singapore and Germany, new market development can be achieved. Partnering with Singapore is a lucrative business tactic for Germany as Singapore is strategically located, have superior infrastructure and a huge talent-pool (Singaporean-German Chamber of Industry and Commerce (SGC), 2012/2013). Singapore is also the bridge for political relationships in Europe and Asia due to her crucial role in ASEAN with economic and political stability. (Federal Foreign Office, 2015).

With Angela Merkel as German Chancellor, there has been great political changes as she led the country in building new relationships with the United States and European Union. Merkel has been listed the most powerful woman in Forbes for five years (Forbes, 2015). With more insightful domestic and foreign policies created, Germany is top among her European neighbours (Taylor & Francis Group, 2007).

As the German government encourages foreign investments to provide new opportunities for job-seekers, the legal risk for entering their market is low. Banking and finance systems in Germany also support loans and mortgage for finance foreign investors. New foreign businesses do not have serious limitation. Process to procure licenses, permits and approvals is the same as German investors. It would be beneficial for Curry Times to expand its business in Germany as incentives such as grants, reduced-interest loans, direct subsidies, public guarantees or silent participations encourages business expansion, new investment and career opportunities (Deilotte Touche Tohmatsu Limited, 2015).

For foreign corporations like Curry Times, additional permits to establish more branches in the country are not required as long as they are not independent branches. The tax rate for foreign businesses and domestic companies in Germany is the same, making investments more attractive.

With relation to the food and beverage industry, many European countries have banned the cultivation of Genetically Modified Organisms (GMO) due to health reasons. Germany practices cooperative GMO-free zones, whereby farmers sign a contract to refrain from using genetically modified seeds (Consmuller, Beckmann and Petrick, 2011). Due to these restrictions, Curry Times would have to re-evaluate the ingredients contained in their products and where possible, use German-farmers cultivated produces. Figure 2.1 shows that 72% do not want GM products. (Kurzer and Cooper, 2007).

Political challenge that Germany faces currently is the elevation of tension between the locals and refugees (The Economist, 2016). Many are concerned that the high influx would contribute to the rising number of crimes. In fact, 800 criminal complaints were filed on New Year’s Eve, accusing the immigrants of harassment (Bittner, 2016).

Merkel has since made some restrictions on the open-door policy with deportation as punishment for immigrants who committed crimes. Germany is also shutting the open-door policy for refugees in 2016 (Brinded, 2015). New laws were introduced to reduce supports to refugees. (Pautz, 2015). However, 1.1 million refugees who crossed the German border in 2015 remains. With aggressive integration efforts for refugees in Germany, political stability is expected to return in 2016. This will mean that Germany experiences low political risk and provides an ideal business setting for Curry Times.

2.2 Economic

Globalization has helped Germany emerge with the largest national economy in Europe and the 4th largest by Nominal Gross Domestic Product (GDP) in the world (Statistics Times, 2016). In 2015, their GDP increased by 1.7% to 3.0 trillion Euro with imports rising from 0.15 to 1.3 trillion Euro in a year (Bloomberg Business, 2016). The consumer price index (CPI) of Germany in 2016 reached 107 points, measuring the changes in prices for goods and services. The inflation rate according to CPI in 2015 is 0.23%. (Federal Statistical Office, 2016). Hence, it can be concluded that Germany’s economy is progressing positively, increasing the feasibility for foreign investments in the market.

Germany has an open economy and a free trade policy (Horst Siebert, 2005), allowing many foreign investors to develop their businesses and bring their technology to the country. With greater international exposure that comes with foreign investments, the standard of living will increase. Curry Times would create more job opportunities for the locals upon their expansion to Germany which plays a part in reducing unemployment rate which was 4.5% in 2015 (Expansion/CountryEconomy, 2016).

Although Germany’s GDP is high, the GDP per capita is 37,200 Euros (Statista, 2015). This illustrates a wide gap between the rich and the poor. Local de news shared that the top 10% earners make 6.6 times more than the bottom 10%, widening the ratio gap from 5:1 to 6:1 (The Local, 2015).

The OECD better life index shows that the average household income per capita in 2015 is US$50,394, while the disposable income within the net wealth is US$300,000 (The Local, 2015). This indicates that Germans have high spending power and disposable income to achieve a higher living standard. Imports are rising in Germany showing that Germans’ positive attitude towards foreign products. Increased demand for foreign goods would create an opportunity for Curry Times to enter Germany.

2.3 Social/Cultural

In Germany, there has been an increasing number in the net migration with total of 391,838 people arriving in 2012. Foreign citizens are forecasted to comprise 11.6% of the population by 2030 — an increase of 9.1% in 2012. Germany is a multinational country accommodating many foreigners with the largest group being Turkish at 13.1% followed by Polish at 11.6% and Romanians at 5.5%.

Germany was ranked the best country (Bender, 2016), which was determined based on the citizenship, quality of life and power. (McPhillips, 2016). The most widely spoken language is German, followed by Turkish. (Euromonitor International, 2015)

Religion wise, majority practices Christianity. Due to a large Turkish population, there is an increase in the population who practices Muslim as well. (Euromonitor International 2015) In recent years, Germany created many integration policies for its growing Muslim population to encourage better coexistence in the society. This suggest a growing market in the Halal industry. (Kakoyiannis A. 2014) As Curry Times is a halal establishment, this works as an attractive factor to reach out to muslim consumers. (Kaynak & Kara, 2002) (Think Ethnic, 2012)

In Germany, Millennials aged 25 — 34 forms a larger population make up. These consumers spend more dining in restaurants. This suggests that the dining out scene is growing.

Germans have been more health conscious as more are battling with the issue of rising obesity. More Millenial consumers are looking to adopt healthier lifestyles to address their weight issues. Curry Times can come up with healthier options to address this. Menus offer dishes with lower calorie intake. (Euromonitor International, 2015) Also, with several cases of products being incorrectly labeled, it is important for Curry Times to clarify nutritional/health claims about their food to their customers (Fey, 2011).

Typically, a German’s meal staples include carbohydrates and meats. Due to time constraints, many Germans eat at fast food restaurants because it is convenient and cheap. For those who cook at home, it is common for them to cook ethnic dishes. Having been exposed to international culture, ethnicities and foods, more Germans are purchasing Asian spices and ingredients to recreate spicy and exotic tasting Chinese dishes. Popular dishes that Germans enjoy include sushi and curries. When dining out, Germans like eating at street food style restaurants and have a preference for brunch. This suggests opportunities for Curry Times which is famous for their curries. To appeal to consumers who place affordability as a factor to dining out, brunch sets at a value for money price can be introduced. (Euromonitor International, 2015)

Under the Hofstede’s classification system, Germany scored 35 points for power distance. This suggests that Germans embraces equality amongst their people, a factor that provides them the opportunity to rise in society. This can also suggest better acceptance towards foreign ventures such as an international Singaporean food joint. (The Hofstede Centre n.d.)

Germans strongly believe in the concept of self-actualization. In a working environment, loyalty is based on preferences for people, a sense of duty and responsibility, often between an employer and an employee. Germans are honest allowing for effective communication. Hence, employees learn and understand from their mistakes better. Scoring 66 points in masculinity, individuals are observed to be more performance oriented. Many “live in order to work” and seek self-esteem from their tasks. Managerial roles require for leaders to be decisive. This suggests that Curry Times should implement good training for staff to create an environment to grow and work in. The working performance of their staff should constantly be assessed and outstanding workers should be rewarded with incentives.

2.4 Technological

The Internet has increased opportunities for low-cost, high impact marketing across industries. Increasingly, firms are being criticized more on their online presence as it can harm a business image if they are seen as out of touch with the modern technological world (Chaffey, 2009).

In developed countries like Germany, technology permeates nearly every part of the consumer’s daily lives — checking social media platforms for updates, online shopping to reading e-book on-the-go. In emerging markets, Internet and Smartphone access is growing exponentially every year along with online retail sales (Euromonitor International 2015).

The main drivers of e-commerce growth have been the search for value and convenience; increased access to websites; faster download speeds; improved online payment methods/ delivery, and the shift towards mobile devices like smartphones and tablets. Hence, online marketing opportunities are many ranging from intricate, involved, multi-layered viral campaigns, through website design and functionality to a simple social media presence.

Figure 2.4.1: Europe’s Tech Credentials: By The Numbers

According to Forbes, Figure 4.1 shows the output of each nation’s IT services, the population online, availability of servers and R&D spending. From 2009 to 2013, social media advertising in Germany rose at a compound annual growth rate (CAGR) of 49.3%. Over the forecast period to 2018, social media advertisements will grow at a CAGR of 21.8% to reach US$2.8 billion in 2018, accounting for 20.4% of the online advertising (Vertical News, 2014). Hence, Curry Times can market rigorously on social media platforms.

The greatest impact social media has had on communication is that it created two-way communication between companies and consumers, enhancing relationships with the consumers (Johan, Oskar and Petter, 2012). According to Vargo and Lusch, (2004), it is important to make the consumers a part of the marketing process. This allows companies to show their human side in social media, which is in line with what (Weinberg and Pehlivan, 2011) state, that companies should tone down their self-approach and be more ‘human’.

Curry Times has taken the first step of establishing a social media presence with Facebook and their company website, allowing for promotional events and information to reach out to a wider target audience. Their Facebook page serves as an avenue for the company to interact with the consumers, and for them to share their reviews.

However, the Internet has its cons. There were occasions where displeased customers wrote negative reviews on their Facebook page which spread easily due to little information regulation. Firms can also be at the mercy of false accusations and Internet pranks. Hence, it is important to ensure that there is careful monitoring of the company’s online presence and the ability to deploy swift response to incidents in order to maintain a company’s good reputation.

3. Conclusion

Germany is a market that is proven to be ideal for Curry Times to expand into, especially since there is a growing population of foreigners, in particular Muslims. Given that the country has limited sources for halal food and that asian spices are growing to be more popular, it will be a great opportunity for Curry Times to be introduced in Germany.

However, it is inevitable that there will be risks following the business venture, especially when it concerns entering a global market in Germany. As the country now faces issues with locals and immigrants, there may be a slight concern with political stability. However with effective measures and actions taken by the government, Germany continues to prove itself as a country that is quick to resolve problems and continue to provide ideal prospects for foreign businesses.

4. References

2001/18/EC: Directive 2001/18/EC of the European Parliament and of the Council of 12 March 2001 on the deliberate release into the environment of genetically modified organisms and repealing Council Directive 90/220/EEC.

Bender, A., 2016. The World’s 20 Best Nations Announced: Germany Is No. 1, U.S. No. 4. Forbes.com, 27 February.

Bittner, J., 2016. Can Germany Be Honest About Its Refugee Problems?. The New York Times, 15 January.

Bloomberg Business 2015, ‘German Economy Defied 2015 Global Slowdown as Growth Accelerated’, viewed on 25 February. <http://www.bloomberg.com/news/articles/2016-01-14/german-economy-defied-2015-global-slowdown-as-growth-accelerated>

Bloomberg Business 2015, ‘German Investment Picks Up as Trade Drags on Economic Growth’, viewed on 25 February. <http://www.bloomberg.com/news/articles/2016-02-23/public-spending-investment-drove-german-growth-at-end-of-2015>

Brinded, L., 2015. Merkel is shutting the door on Germany’s ‘open-door’ refugee policy. Business Insider, 14 December.

Chaffey, D (2009), Internet Marketing: Strategy, Implementation and Practice, Harlow: Pearson Education

Chua, A., 2010. Singapore National Library: Old Chang Kee. Viewed 1 March 2016, <http://eresources.nlb.gov.sg/infopedia/articles/SIP_1671_2010-06-16.html>

Consmuller, N, Beckmann, V & Petrick, M (2011). Towards GMO-free landscapes? identifying driving factors for the establishment of cooperative GMO-free zones in germany. St. Louis: Federal Reserve Bank of St Louis. Retrieved from http://search.proquest.com/docview/1697476750?accountid=13552

Lenkeit, D., 2015, ‘Germany Continues to Shine as a Business Location’, Germany Trade & Investment, viewed on 25 February, <http://www.gtai.de/GTAI/Content/EN/Invest/_SharedDocs/Downloads/GTAI/Articles/blg–article-lenkeit–germany-continues-to-shine>

Deilotte Touche Tohmatsu Limited, 2015. Taxation and Investment in Germany 2015, Berlin: Deilotte Touche Tohmatsu Limited.

Kaynak, E & Kara, A (2002) ‘Consumer perceptions of foreign products: An analysis of product‐country images and ethnocentrism’, European Journal of Marketing, vol. 36 Iss: 7/8, pp. 928 – 949, viewed 28 February 2016

Euromonitor International 2012 , Germany Home to Europe’s Largest Population of Foreign Citizens, viewed 20 February 2016, <http://www.portal.euromonitor.com.ezproxy.lib.rmit.edu.au/portal/analysis/tab>.

Euromonitor International 2014 , Germany in 2030 The Future Demographic , viewed 20 February 2016, <http://www.portal.euromonitor.com.ezproxy.lib.rmit.edu.au/portal/analysis/tab>.

Euromonitor International 2015 , Singapore: Millennials: Impact of their Behaviour on Global Consumer Markets, viewed 20 February 2016, <http://www.portal.euromonitor.com.ezproxy.lib.rmit.edu.au/portal/analysis/tab>.

Euromonitor International 2015 , Consumer Lifestyles in Germany 2015, viewed 20 February 2016, <http://www.portal.euromonitor.com.ezproxy.lib.rmit.edu.au/portal/analysis/tab>.

Euromonitor International 2015, Consumers in the Digital World: Hyperconnectivity and Technology Trends, Global Survey Report, viewed 20 February 2016, <http://www.portal.euromonitor.com.ezproxy.lib.rmit.edu.au/portal/analysis/tab>.

Expansion/Country Economy 2015, Germany Unemployment rate, viewed 25 February. <http://countryeconomy.com/unemployment/germany>.

Federal Foreign Office 2015. Singapore Bilateral Relations, viewed 20 February 2016, <http://www.auswaertiges-amt.de/EN/Aussenpolitik/Laender/Laenderinfos/01-Laender/Singapur.html>.

Fey, K (2011), “Germany”, European Food and Feed Law Review : EFFL, vol. 6, no. 6, pp. 361-363.

Forbes/Entrepreneur, 2014. ‘And Europe’s Top Tech Hub Is…’ Viewed 26 February, <http://www.forbes.com/sites/karstenstrauss/2014/04/27/and-europes-top-tech-hub-is/#2618a622746c.>

Forbes/Entrepreneur, 2014. ‘Europe And Tech: Who’s Hot?’ Viewed 26 February, <http://www.forbes.com/sites/karstenstrauss/2015/02/19/europe-tech-whos-hot/#68b449571544.>

Forbes 2015, The World’s 100 Most Powerful Women, viewed 25 February 2016, <http://www.forbes.com/profile/angela-merkel/?list=power-women>.

Gatestone Institute International Policy Council 2015, Germany:” 20 Million Muslims by 2020.”, viewed 25 February, < http://www.gatestoneinstitute.org/6793/germany-20-million-muslims>.

Goldberg, A (2011). BRIEF: Angela merkel tops list of world’s most powerful women. McClatchy – Tribune Business News Retrieved from http://search.proquest.com/docview/885104149?accountid=13552

Kakoyiannis, A (2014), Here’s What Halal Really Means — Business Insider Singapore, viewed 29 February 2016. <http://www.businessinsider.sg/halal-ritual-explained-2014-1/?r=US&IR=T#.Vs6KUJN95Zo>

Kurzer, P & Cooper, A (2007). Consumer activism, EU institutions and global markets: The struggle over biotech foods. Journal of Public Policy, 27(2), 103-128. doi:http://dx.doi.org/10.1017/S0143814X07000657

McPhillips, Deidre. “Methodology: How The 2016 Best Countries Were Ranked”. US News & World Report. N.p., 2016. Web. 27 Feb. 2016.

Old Chang Kee Ltd. (2015). Annual Report 2015. Singapore: Old Chang Kee Ltd.

Old Chang Kee Ltd Group 2012. About Us – Our Heritage. Viewed 1 March, 2016, <http://www.oldchangkee.com/our-heritage.htm>

Pautz, Hartwig. “Germany”. Political Insight 6.3 (2015): 32-35. Web. 27 Feb. 2016.

Princeton University Press 2015, The German Economy: Beyond the Social Market, viewed 24 February, <http://press.princeton.edu/chapters/s7948.html>.

Singaporean-German Chamber of Industry and Commerce (SGC), 2012/2013. Singapore and Germany: SGC Business Magazine. Singapore: Singaporean-German Chamber of Industry and Commerce (SGC).

Taylor & Francis Group, 2007. German foreign policy: Merkel’s delicate touch. Strategic Comments, 2007, Vol.13(4), p.1-2, pp. 1-2.

The Economist 2016, Is The Welcome Culture Legal, viewed 25 February 2016, <http://www.economist.com/news/europe/21692916-under-pressure-reverse-her-refugee-policy-angela-merkel-faces-court-case-welcome?zid=307&ah=5e80419d1bc9821ebe173f4f0f060a07>

The Hofstede Centre n.d., What About Germany? iTIM International, viewed 29 February 2016 <http://geert-hofstede.com/germany.html>

The Local de 2015, Wage Disparity Drives Up Inequality in Germany, viewed 25 February, <http://www.thelocal.de/20150521/wage-disparity-drives-up-inequality-in-germany>.

Think Ethnic 2012, Germany’s Halal Market Creates Opportunities For Food Companies, Think Ethnic, viewed 28 February 2016. <http://www.thinkethnic.com/portfolio/germanys-halal-market-creates-opportunities-for-food-companies/>

Vargo, S and Lusch, R (2004a), ‘Evolving to a New Dominant Logic for Marketing’, Journal Of Marketing, 68, 1, pp. 1-17.

Weinberg, B and Pehlivan, E (2011), ‘Social spending: Managing the social media mix’, Business Horizons, 54, 3, pp. 275-282.

Figure 2.1.1

Figure 2.1.2

Figure 2.3.1

Figure 2.3.2

Figure 2.3.3

Figure 2.3.4

Figure 2.3.5

23 | Macro Research Report

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International Marketing Group Assignment

September 14, 2022/in Uncategorized /by admin

MKW3444 INTERNATIONAL MARKETING

Assignment 2 (International Market Entry Plan)

Weight: 25% of assessment Group or Individual: Group Assignment Length: 3000 – 3500 words (excluding references, title page and executive summary) Due date: A week after the presentation in Tutorial Class.

Suppose you are a Manager in charge of marketing your company products. For further expansion of its

market the company intends to expand its business in foreign markets through export mode of market entry.

The Company president has advised you to prepare an international marketing plan for the company to

enter into a foreign market including a review of its competitive advantage that can be exploited in an

overseas market and selection of a potential country market in a region to expand its business. Take note

that the company has no plan to expand its manufacturing operation in the near future.

For this task in your hand, follow the steps below and prepare a draft proposal for consideration of the

Company President and CEO (to be presented as per schedule in the Tutorial class):

1. Select a local company that may have export potential for the first time or expand its current

international marketing activities within the region or in a psychically distant regional market.

2. Evaluate its competitive advantages and challenges for the intended possible expansion in the

context of an overseas market.

3. Select a potential country market for first time entry or further expansion of business. Briefly justify

your selection using appropriate theory(ies) of internationalization

4. Conduct an environmental analysis on the selected market with an objective of assessing the

nature of international marketing activities of the company in the market. This analysis should have

significant implications on your entry strategy and marketing program strategies.

5. Evaluate market entry strategies and select one of the alternatives with justification.

6. Prepare a marketing strategic plan to enter into the market highlighting on product, pricing,

promotion, and distribution strategies.

7. Identify any environmental challenges the company may face in next 3 to 5 years’ time and their

implication on doing business in the market.

Marking Criteria:

1. Brief description of the company’s current product-market and competitive capability analysis of

the company for international marketing activity (approx. 250 words excluding any table and figure)

2. Selection and Environmental assessment of the foreign market. This is one of the main tasks of

this assignment (approx. 1000 words excluding any table and figure)

3. Market entry strategy (approx. 250 words)

4. Marketing strategies. This is one of the main tasks of this assignment (approx. 1250 words)

5. Future challenges in the market and their impact (approx. 2500 words)

6. References (use APA citation rules in the body and reference list – in alphabetical order).

Provide full citation details for all sources. No word count will apply.

Follow other instructions provided for the assessment task in the Unit Guide

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IBM-Promotional Strategies Exam

September 14, 2022/in Uncategorized /by admin

IBM 3072 PROMOTIONAL STRATEGIES STUDY GUIDE FOR EXAM 2

1 Which of the following is NOT an example of a biometric research technique? Eye-tracking Galvanized skin response River interviews fMRI

2 Which of the following is an example of a primary research finding? Results of experiments on two groups Collection of government reports Census Bureau statistics Nielsen ratings report

3 Which of the following is a likely reason for companies to direct advertising efforts on sponsorships? Sponsorships are cheaper Decreasing trend in the cost of mass media advertising Increasing trend in the cost of mass media advertising Loose regulations on advertising

4 Target grocery store creates a new interior design that is light, stylish and relaxed for its customers. This is an example of _______ . Sales promotion Ambient marketing native advertising sponsorship

5 When a brand creates a kiosk with an interactive displays that shows brand’s advertisements and even allows for sale. Ambient marketing Public relations Point of sale Direct marketing

6 On KitchenAid recipe blog, a post paid by Silk Coconut Milk shows the milk box and the recipe calls for the specific brand. This is an example of ___________. Packaging Ambient marketing Native advertising on-demand promotion

7 Which of the following is a secondary research type? Experimental data ethnography Survey data Panel data

8 Trade conferences are exhibitions are an example of _______. Advertising promotions content marketing Guerilla marketing non-advertising promotions

9 Which of the following is not a disadvantage of trade conferences and exhibitions? Generating massive actual and potential customers cost time and effort rivals in the same hallway

10 Which of the following is not among main the difficulties of global advertising? Miscommunication of intend Currency conversions and increased cost Packaging Competition tracking

11 Dove conducted a series of qualititave studies for CfRB advertising campaign. Which of the following was among their findings? Traditional cosmetic advertising helped increase self-esteem in female category Some women resented conventional cosmetic advertisements because they did not represent women “like them” Presented research in the advertisements covered all sizes advertising creatives that played on female insecurities were not profitable.

12 Advertising strategy that adapts promotional materials to fit in foreign market is classified as: Joint advertising product adaptations Glocal Hybrid advertisement

13 Dolce Gabbana advertisement that featured an Asian woman struggling to canoli with chopsticks was heavily critised and company had to apologize. What was the main criticism towards the ad? Racial stereotyping Deceiving advertisement Inappropriate obscenity Inapproriate language

14 In _________ test, subjects are presented with the publications and after a while they are given a set of logo decks to choose the logos of the branded advertisements they saw in the publications. psycho-galvonometer A/B copy test promted recall test nueropsychological MRI test

15 which of the following is a problem when running a global advertisement campaign? Time differences Finding an advertising objective Findign a creative team finding basic information about countries

16 Which of the following companies failed global advertising campaign strategies repeatedly and forced out of USA market eventually? (discussed in class) Samsung Benetton Dolce Gabbana Wendy’s

17 Sue wanted to research parental attitudes to toy advertising and she invited six mothers to get together, watch some carefully selected adverts and then discuss them. She asked them some questions but mainly just encouraged them to talk. Which research technique was she using? Survey Case study In depth interviews Survey

18 A global brand is unlikely to have a completely standardized advertising campain but it will have the same brand _______ all over the world and this will be expressed through a brand identity that is standardised as far as possible. Marketing mix personality market share equity

19 ____________ is a 1×1 pixel that is embedded to the websites to allow tracking http calls. Web beacon cookie unique sign in transient cookie

20 When advertising in a foreign country, a company should utilize standardized international advertising if __________ Homogeneous customer neeeds & similar competitors across market Heterogenous customer needs & similar competitors across market Heteregenous customer needs & differing local competitors Heteregenous customer needs & Similar set of competitors across markets

21 When advertising in a foreign country, a company should utilize localized international advertising if __________ Homogeneous customer neeeds & similar competitors across market Heterogenous customer needs & similar competitors across market Heteregenous customer needs & differing local competitors Heteregenous customer needs & Similar set of competitors across markets

22 Which of the following is not an advisable strategy for cross-cultural communication? Research about the local culture Use non verbal communication Address human condition and basic needs Rely on racial stereotypes

23 Which of the following is not an example of digital tracking methodologies that advertisers use? Repeat visits to website circulation reports conversion rate revenue per customer

24 ____________ is a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing Web beacon CRM CPM Cookie

25 Product placementis a method of non advertising promotion that are limited to TV series and movies.

26 ______________ is the appearance of being true or real Native Serendipitous verisilimiltude Natural

Computer Applications : Microsoft Word Graded Project

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PEST ANALYSIS On Economic And Social/Culture Of The Country TURKEY. 1500 Words

Executive Summary

1. Introduction

2. Pest Analysis

2.1 Political

2.2 Economic

2.3 Social/Cultural

2.4 Technological

3. Conclusion

4. References

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International Marketing Group Assignment

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IBM-Promotional Strategies Exam

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Executive Summary

1. Introduction

2. Pest Analysis

2.1 Political

2.2 Economic

2.3 Social/Cultural

2.4 Technological

3. Conclusion

4. References

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