Larry, the Operations Manager of BIG EAST SKI RESORTS, Inc. was friendly with Wayne who worked for ASPEN SKI RESORTS Inc.. Larry and Wayne knew each other from college. A few weeks ago Larry and Wayne reconnected at a convention of resort managers. During dinner Larry said to Wayne, “it would be great if we worked together, I think we would make a great team.” Wayne responded, “I think it would be great but I think I should stay with ASPEN SKI RESORTS for another 3 months since I will get an end of quarter bonus at that point. Larry said, “whatever works for you.” Wayne did leave ASPEN SKI RESORTS after 3 months and came to work for Big East Ski Resorts. It turned out that Wayne had eight more months on his contract with ASPEN SKI RESORTS.

Does ASPEN SKI RESORTS have a legal claim against BIG EAST SKI RESORTS? What legal principle applies? Describe fully the legal principle and explain why ASPEN SKI RESORTS has OR does not have a valid legal claim.

The Imagineering theme park team at NBC Universals are interested in the park concept. They are waiting from your marketing team to provide them with the final vision and the detailed concept. Please provide a breakdown with references to a theme park being built in Vancouver, Canada.

Part I: Country Attractiveness Country attractiveness use CAGE framework (e.g. background, GDP, growth rate, religion, legislative, culture, any particular issues that might affect marketing activities of building a theme park)

Discuss other factors that may interfere or benefit in building (e.g. weather, economy, consumer culture, attitude, value, etc.)

Discuss any other foreseeable risks and challenges in the chosen country.

Part II: Local Market Attractiveness, Your Unique Value Offering (or Concept) and Target Market Estimate Assess local competitive landscape. What do they offer? What are their specific competitive advantage, if any? (e.g. other popular theme parks in the area, attendee characteristics, dominant themes of the other parks, etc.)

Assess local culture and consumer behavior (e.g. lifestyles, habits, geographic locations, aspirations, hierarchy of needs, etc.)

Assess product fit to local market. Discuss the reasons why you believe the locals might buy into your product concept. What are the specific benefits and product attributes that the locals are seeking? (e.g. consumer segments, spending habits on entertainment and vacationing, etc.)

Discuss your unique positioning and value offering (theme park concept). How will you be unique to what the local competitors offer? What are the gaps that you are attempting to fill?