Management Since

DISCUSSION QUESTIONS AND PROBLEMS 381

8. In solving a facility location problem in which there are two possible locations being considered, the transportation algorithm may be used. In doing this, a. two rows (sources) would be added to the existing

rows and the enlarged problem would be solved. b. two separate transportation problems would be solved. c. costs of zero would be used for each of the new facilities. d. the problem would be a transshipment problem.

9. The Hungarian method is a. a way to develop an initial solution to a transportation

problem. b. used to solve assignment problems. c. also called Vogel’s approximation method. d. only used for problems in which the objective is to

maximize profit.

10. In an assignment problem, it may be necessary to add more than one row to the table. a. True b. False

11. When using the Hungarian method, an optimal assignment can always be made when every row and every column has at least one zero. a. True b. False

12. An assignment problem can be viewed as a special type of transportation problem with which of the following features? a. the capacity for each source and the demand for each

destination is equal to one b. the number of rows is equal to the number of columns c. the cost for each shipping route is equal to one d. all of the above

Discussion Questions and Problems

Discussion Questions 9-1 Is the transportation model an example of decision

making under certainty or decision making under uncertainty? Why?

9-2 Explain how to determine the number of variables and constraints that would be in a transportation problem simply by knowing the number of sources and the number of destinations.

9-3 What is a balanced transportation problem? Describe the approach you would use to solve an unbalanced problem.

9-4 The stepping-stone method is being used to solve a transportation problem. The smallest quantity in a cell with a minus sign is 35, but two different cells with minus signs have 35 units in them. What prob- lem will this cause, and how should this difficulty be resolved?

9-5 The stepping-stone method is being used to solve a transportation problem. There is only one empty cell having a negative improvement index, and this index is The stepping-stone path for this cell indicates that the smallest quantity for the cells with minus signs is 80 units. If the total cost for the current solution is $900, what will the total cost be for the im- proved solution? What can you conclude about how much the total cost will decrease when developing each new solution for any transportation problem?

9-6 Explain what happens when the solution to a trans- portation problem does not have occu- pied squares (where number of rows in the table and number of columns in the table).

9-7 What is the enumeration approach to solving assign- ment problems? Is it a practical way to solve a 5 row 5 column problem? a problem? Why?7 * 7

*

n = m =

m + n – 1

-2.

9-8 How could an assignment problem be solved using the transportation approach? What condition will make the solution of this problem difficult?

9-9 You are the plant supervisor and are responsible for scheduling workers to jobs on hand. After estimat- ing the cost of assigning each of five available work- ers in your plant to five projects that must be completed immediately, you solve the problem us- ing the Hungarian method. The following solution is reached and you post these job assignments:

Jones to project A

Smith to project B

Thomas to project C

Gibbs to project D

Heldman to project E

The optimal cost was found to be $492 for these as- signments. The plant general manager inspects your original cost estimates and informs you that in- creased employee benefits mean that each of the 25 numbers in your cost table is too low by $5. He suggests that you immediately rework the problem and post the new assignments. Is this necessary? Why? What will the new optimal cost be?

9-10 Sue Simmons’s marketing research firm has local representatives in all but five states. She decides to expand to cover the whole United States by transfer- ring five experienced volunteers from their current locations to new offices in each of the five states. Simmons’s goal is to relocate the five representa- tives at the least total cost. Consequently, she sets up a relocation cost table and prepares to solve it for the best assignments by use of the Hungarian

5 * 5

 

 

382 CHAPTER 9 • TRANSPORTATION AND ASSIGNMENT MODELS

method. At the last moment, Simmons recalls that although the first four volunteers did not pose any objections to being placed in any of the five new cities, the fifth volunteer did make one restriction. That person absolutely refused to be assigned to the new office in Tallahassee, Florida—fear of southern roaches, the representative claimed! How should Sue alter the cost matrix to ensure that this assign- ment is not included in the optimal solution?

Problems* 9-11 The management of the Executive Furniture Corpo-

ration decided to expand the production capacity at its Des Moines factory and to cut back production at its other factories. It also recognizes a shifting mar- ket for its desks and revises the requirements at its three warehouses. (a) Use the northwest corner rule to establish an ini-

tial feasible shipping schedule and calculate its cost.

(b) Use the stepping-stone method to test whether an improved solution is possible.

(c) Explain the meaning and implications of an improvement index that is equal to 0. What deci- sions might management make with this informa- tion? Exactly how is the final solution affected?

9-12 Formulate the transportation problem in Problem 9-11 as a linear program and solve using computer soft- ware.

9-13 The Hardrock Concrete Company has plants in three locations and is currently working on three major construction projects, each located at a different site. The shipping cost per truckload of concrete, daily plant capacities, and daily project requirements are provided in the table below. (a) Formulate an initial feasible solution to Hard-

rock’s transportation problem using the north- west corner rule. Then evaluate each unused shipping route by computing all improvement indices. Is this solution optimal? Why?

(b) Is there more than one optimal solution to this problem? Why?

NEW WAREHOUSE REQUIREMENTS NEW FACTORY CAPACITIES

Albuquerque (A) 200 desks Des Moines (D) 300 desks

Boston (B) 200 desks Evansville (E) 150 desks

Cleveland (C) 300 desks Fort Lauderdale (F) 250 desks

Data for Problem 9-11

TO FROM ALBUQUERQUE BOSTON CLEVELAND

DES MOINES 5 4 3

EVANSVILLE 8 4 3

FORT LAUDERDALE 9 7 5

Table for Problem 9-11

TO FROM PROJECT A PROJECT B PROJECT C PLANT CAPACITIES

PLANT 1 $10 $4 $11 70

PLANT 2 12 5 8 50

PLANT 3 9 7 6 30

PROJECT REQUIREMENTS 40 50 60 150

Data for Problem 9-13

Note: means the problem may be solved with QM for Windows; means the problem may be

solved with Excel QM; and means the problem may be solved with QM for Windows and/or Excel QM.

 

 

DISCUSSION QUESTIONS AND PROBLEMS 383

9-14 Hardrock Concrete’s owner has decided to increase the capacity at his smallest plant (see Problem 9-13). In- stead of producing 30 loads of concrete per day at plant 3, that plant’s capacity is doubled to 60 loads. Find the new optimal solution using the northwest corner rule and stepping-stone method. How has changing the third plant’s capacity altered the optimal shipping as- signment? Discuss the concepts of degeneracy and multiple optimal solutions with regard to this problem.

9-15 Formulate the Hardrock Concrete Company trans- portation problem in Problem 9-13 as a linear pro- gram and solve using computer software. What would change in the linear program if the change in Problem 9-14 were implemented?

9-16 The Saussy Lumber Company ships pine flooring to three building supply houses from its mills in Pineville, Oak Ridge, and Mapletown. Determine the best transportation schedule for the data given in the table. Use the northwest corner rule and the step- ping-stone method.

9-17 The Krampf Lines Railway Company specializes in coal handling. On Friday, April 13, Krampf had empty cars at the following towns in the quantities indicated:

TOWN SUPPLY OF CARS

Morgantown 35

Youngstown 60

Pittsburgh 25

TO SUPPLY SUPPLY SUPPLY MILL FROM HOUSE 1 HOUSE 2 HOUSE 3 CAPACITY (TONS)

PINEVILLE $3 $3 $2

25

OAK RIDGE 4 2 3

40

MAPLETOWN 3 2 3

30

SUPPLY HOUSE DEMAND (TONS) 30 30 35 95

Table for Problem 9-16

TOWN DEMAND FOR CARS

Coal Valley 30

Coaltown 45

Coal Junction 25

Coalsburg 20

By Monday, April 16, the following towns will need coal cars as follows:

TO FROM COAL VALLEY COALTOWN COAL JUNCTION COALSBURG

MORGANTOWN 50 30 60 70

YOUNGSTOWN 20 80 10 90

PITTSBURGH 100 40 80 30

Table for Problem 9-17

Using a railway city-to-city distance chart, the dis- patcher constructs a mileage table for the preceding towns. The result is shown in the table below. Mini- mizing total miles over which cars are moved to new locations, compute the best shipment of coal cars.

9-18 Formulate the Krampf Lines Railway Company sit- uation (Problem 9-17) as a linear program and solve using computer software.

9-19 An air conditioning manufacturer produces room air conditioners at plants in Houston, Phoenix, and Memphis. These are sent to regional distributors in Dallas, Atlanta, and Denver. The shipping costs vary, and the company would like to find the least-cost way to meet the demands at each of the distribution centers. Dallas needs to receive 800 air conditioners per month, Atlanta needs 600, and Denver needs 200. Houston has 850 air conditioners available each month, Phoenix has 650, and Memphis has 300. The shipping cost per unit from Houston to Dallas is $8,

 

 

384 CHAPTER 9 • TRANSPORTATION AND ASSIGNMENT MODELS

to Atlanta is $12, and to Denver is $10. The cost per unit from Phoenix to Dallas is $10, to Atlanta is $14, and to Denver is $9. The cost per unit from Memphis to Dallas is $11, to Atlanta is $8, and to Denver is $12. How many units should be shipped from each plant to each regional distribution center? What is the total cost for this?

9-20 Formulate the air conditioning situation present in Problem 9-18 as a linear program and solve using computer software.

9-21 Finnish Furniture manufactures tables in facilities located in three cities—Reno, Denver, and Pitts- burgh. The tables are then shipped to three retail stores located in Phoenix, Cleveland, and Chicago. Management wishes to develop a distribution sched- ule that will meet the demands at the lowest possible cost. The shipping cost per unit from each of the sources to each of the destinations is shown in the following table:

TO FROM PHOENIX CLEVELAND CHICAGO

RENO 10 16 19

DENVER 12 14 13

PITTSBURGH 18 12 12

The available supplies are 120 units from Reno, 200 from Denver, and 160 from Pittsburgh. Phoenix has a demand of 140 units, Cleveland has a demand of 160 units, and Chicago has a demand of 180 units. How many units should be shipped from each man- ufacturing facility to each of the retail stores if cost is to be minimized? What is the total cost?

9-22 Finnish Furniture has experienced a decrease in the demand for tables in Chicago; the demand has fallen

TO EXCESS FROM W X Y Z SUPPLY

A 12¢ 4¢ 9¢ 5¢ 55

B 8¢ 1¢ 6¢ 6¢ 45

C 1¢ 12¢ 4¢ 7¢ 30

UNFILLED POWER DEMAND 40 20 50 20

Find an initial transmission assignment of the excess power supply. Then find the least-cost distribution system.

9-25 Consider the transportation table given below. Find an initial solution using the northwest corner rule. What special condition exists? Explain how you will proceed to solve the problem.

TO DESTINATION DESTINATION DESTINATION FROM A B C SUPPLY

SOURCE 1 $8 $9 $4

72

SOURCE 2 5 6 8

38

SOURCE 3 7 9 6

46

SOURCE 4 5 3 7

19

DEMAND 110 34 31 175

Table for Problem 9-25

to 150 units (see Problem 9-21). What special condition would exist? What is the minimum-cost solution? Will there be any units remaining at any of the manufacturing facilities?

9-23 Formulate the Finnish Furniture situation (Problem 9-21) as a linear program and solve using computer software.

9-24 The state of Missouri has three major power-generating companies (A, B, and C). During the months of peak demand, the Missouri Power Authority authorizes these companies to pool their excess supply and to distribute it to smaller independent power companies that do not have generators large enough to handle the demand. Excess supply is distributed on the ba- sis of cost per kilowatt hour transmitted. The follow- ing table shows the demand and supply in millions of kilowatt hours and the cost per kilowatt hour of transmitting electric power to four small companies in cities W, X, Y, and Z:

 

 

DISCUSSION QUESTIONS AND PROBLEMS 385

TO HOSPITAL HOSPITAL HOSPITAL HOSPITAL FROM 1 2 3 4 SUPPLY

BANK 1 $8 $9 $11 $16

50

BANK 2 12 7 5 8

80

BANK 3 14 10 6 7

120

DEMAND 90 70 40 50 250

Table for Problem 9-26

DEMAND FOR MONTH STAINLESS STEEL SINKS

1 120

2 160

3 240

4 100

PROPERTY (INTEREST RATES) (%)

SAVINGS AND DRURY MAXIMUM LOAN COMPANY HILL ST. BANKS ST. PARK AVE. LANE CREDIT LINE ($)

FIRST HOMESTEAD 8 8 10 11 80,000

COMMONWEALTH 9 10 12 10 100,000

WASHINGTON FEDERAL 9 11 10 9 120,000

LOAN REQUIRED TO PURCHASE BUILDING $60,000 $40,000 $130,000 $70,000

Table for Problem 9-28

9-26 The three blood banks in Franklin County are coordi- nated through a central office that facilitates blood de- livery to four hospitals in the region. The cost to ship a standard container of blood from each bank to each hospital is shown in the table below. Also given are the biweekly number of containers available at each bank and the biweekly number of containers of blood needed at each hospital. How many shipments should be made biweekly from each blood bank to each hos- pital so that total shipment costs are minimized?

9-27 Formulate the Franklin County Blood Bank situation (Problem 9-26) as a linear program and solve using computer software.

9-28 The B. Hall Real Estate Investment Corporation has identified four small apartment buildings in which it would like to invest. Mrs. Hall has approached three savings and loan companies regarding financing. Because Hall has been a good client in the past and has maintained a high credit rating in the commu- nity, each savings and loan company is willing to consider providing all or part of the mortgage loan needed on each property. Each loan officer has set differing interest rates on each property (rates are af- fected by the neighborhood of the apartment build- ing, condition of the property, and desire by the individual savings and loan to finance various-size buildings), and each loan company has placed a

maximum credit ceiling on how much it will lend Hall in total. This information is summarized in the table on this page.

Each apartment building is equally attractive as an investment to Hall, so she has decided to pur- chase all buildings possible at the lowest total pay- ment of interest. From which savings and loan companies should she borrow to purchase which buildings? More than one savings and loan can fi- nance the same property.

9-29 Formulate the B. Hall Real Estate Investment Cor- poration problem (Problem 9-28) as a linear pro- gram and solve using computer software.

9-30 The J. Mehta Company’s production manager is planning for a series of 1-month production periods for stainless steel sinks. The demand for the next 4 months is as follows:

 

 

386 CHAPTER 9 • TRANSPORTATION AND ASSIGNMENT MODELS

The Mehta firm can normally produce 100 stainless steel sinks in a month. This is done during regular production hours at a cost of $100 per sink. If de- mand in any 1 month cannot be satisfied by regular production, the production manager has three other choices: (1) He can produce up to 50 more sinks per month in overtime but at a cost of $130 per sink; (2) he can purchase a limited number of sinks from a friendly competitor for resale (the maximum num- ber of outside purchases over the 4-month period is 450 sinks, at a cost of $150 each); or (3) he can fill the demand from his on-hand inventory. The inven- tory carrying cost is $10 per sink per month. Back orders are not permitted. Inventory on hand at the beginning of month 1 is 40 sinks. Set up this “pro- duction smoothing” problem as a transportation problem to minimize cost. Use the northwest corner rule to find an initial level for production and outside purchases over the 4-month period.

9-31 Formulate the J. Mehta production problem (See Problem 9-30) as a linear program and solve using computer software.

9-32 Ashley’s Auto Top Carriers currently maintains plants in Atlanta and Tulsa that supply major distri- bution centers in Los Angeles and New York. Be- cause of an expanding demand, Ashley has decided to open a third plant and has narrowed the choice to one of two cities—New Orleans or Houston. The pertinent production and distribution costs, as well as the plant capacities and distribution demands, are shown in the table below.

Which of the new possible plants should be opened?

9-33 Formulate and solve linear programs to help Ashley’s Auto Top Carriers (See Problem 9-32) determine

where to open the new plant. How much difference in the costs for the two locations?

9-34 Marc Smith, vice president for operations of HHN, Inc., a manufacturer of cabinets for telephone switches, is constrained from meeting the 5-year forecast by limited capacity at the existing three plants. These three plants are Waterloo, Pusan, and Bogota. You, as his able assistant, have been told that because of existing capacity constraints and the expanding world market for HHN cabinets, a new plant is to be added to the existing three plants. The real estate department has advised Marc that two sites seem particularly good because of a stable po- litical situation and tolerable exchange rate: Dublin, Ireland, and Fontainebleau, France. Marc suggests that you should be able to take the data on the next page and determine where the fourth plant should be located on the basis of production costs and trans- portation costs. Which location is better?

9-35 Don Levine Corporation is considering adding an additional plant to its three existing facilities in Decatur, Minneapolis, and Carbondale. Both St. Louis and East St. Louis are being considered. Evaluating only the transportation costs per unit as shown in the tables below and on the next page, which site is best?

Indicates distribution cost (shipping, handling, storage) will be $6 per carrier if sent from Houston to New York

TO DISTRIBUTION CENTERS

FROM PLANTS

ATLANTA

TULSA

NEW ORLEANS

HOUSTON

FORECAST DEMAND

LOS ANGELES

NEW YORK

NORMAL PRODUCTION

UNIT PRODUCTION

COST ($)

800

$4

$5

$4

$8

1,200

$6

$6

$7

$5

2,000

500

500

900

600 6

5

4

3

Existing plants

Proposed locations

(anticipated)

(anticipated)

Data for Problem 9-32

FROM EXISTING PLANTS

TO DECATUR MINNEAPOLIS CARBONDALE DEMAND

Blue Earth $20 $17 $21 250

Ciro 25 27 20 200

Des Moines 22 25 22 350

Capacity 300 200 150

 

 

DISCUSSION QUESTIONS AND PROBLEMS 387

9-36 Using the data from Problem 9-35 plus the unit pro- duction costs shown in the following table, which lo- cations yield the lowest cost?

9-38 Four automobiles have entered Bubba’s Repair Shop for various types of work, ranging from a transmis- sion overhaul to a brake job. The experience level of the mechanics is quite varied, and Bubba would like to minimize the time required to complete all of the jobs. He has estimated the time in minutes for each mechanic to complete each job. Billy can complete job 1 in 400 minutes, job 2 in 90 minutes, job 3 in 60 minutes, and job 4 in 120 minutes. Taylor will finish job 1 in 650 minutes, job 2 in 120 minutes, job 3 in 90 minutes, and job 4 in 180 minutes. Mark will finish job 1 in 480 minutes, job 2 in 120 minutes, job 3 in 80 minutes, and job 4 in 180 minutes. John will complete job 1 in 500 minutes, job 2 in 110 minutes, job 3 in 90 minutes, and job 4 in 150 minutes. Each mechanic should be assigned to just one of these jobs. What is the minimum total time required to finish the four jobs? Who should be assigned to each job?

PLANT LOCATION

MARKET AREA WATERLOO PUSAN BOGOTA FONTAINEBLEAU DUBLIN

Canada

Demand 4,000

Production cost $50 $30 $40 $50 $45

Transportation cost 10 25 20 25 25

South America

Demand 5,000

Production cost 50 30 40 50 45

Transportation cost 20 25 10 30 30

Pacific Rim

Demand 10,000

Production cost 50 30 40 50 45

Transportation cost 25 10 25 40 40

Europe

Demand 5,000

Production cost 50 30 40 50 45

Transportation cost 25 40 30 10 20

Capacity 8,000 2,000 5,000 9,000 9,000

Data for Problem 9-34

FROM PROPOSED PLANTS

TO EAST ST. LOUIS ST. LOUIS

Blue Earth $29 $27

Ciro 30 28

Des Moines 30 31

Capacity 150 150

LOCATION PRODUCTION COSTS

Decatur $50

Minneapolis 60

Carbondale 70

East St. Louis 40

St. Louis 50

9-37 In a job shop operation, four jobs may be performed on any of four machines. The hours required for each job on each machine are presented in the fol- lowing table. The plant supervisor would like to as- sign jobs so that total time is minimized. Find the best solution.

MACHINE

JOB W X Y Z

A12 10 14 16 13

A15 12 13 15 12

B2 9 12 12 11

B9 14 16 18 16

 

 

388 CHAPTER 9 • TRANSPORTATION AND ASSIGNMENT MODELS

9-39 Baseball umpiring crews are currently in four cities where three-game series are beginning. When these are finished, the crews are needed to work games in four different cities. The distances (miles) from each of the cities where the crews are currently working to the cities where the new games will begin are shown in the following table:

Bardot, and Hoolihan. Believing in the quantitative analysis approach to problem solving, the adminis- trator has interviewed each nurse, considered his or her background, personality, and talents, and devel- oped a cost scale ranging from 0 to 100 to be used in the assignment. A 0 for Nurse Bardot being assigned to the cardiology unit implies that she would be per- fectly suited to that task. A value close to 100, on the other hand, would imply that she is not at all suited to head that unit. The accompanying table gives the complete set of cost figures that the hospital admin- istrator felt represented all possible assignments. Which nurse should be assigned to which unit?

9-43 The Gleaming Company has just developed a new dishwashing liquid and is preparing for a national tel- evision promotional campaign. The firm has decided to schedule a series of 1-minute commercials during the peak homemaker audience viewing hours of 1 to 5 p.m. To reach the widest possible audience, Gleam- ing wants to schedule one commercial on each of four networks and to have one commercial appear during each of the four 1-hour time blocks. The exposure rat- ings for each hour, which represent the number of viewers per $1,000 spent, are presented in the follow- ing table. Which network should be scheduled each hour to provide the maximum audience exposure?

TO

FROM KANSAS CITY CHICAGO DETROIT TORONTO

Seattle 1,500 1,730 1,940 2,070

Arlington 460 810 1,020 1,270

Oakland 1,500 1,850 2,080 X

Baltimore 960 610 400 330

COURSE

PROFESSOR STATISTICS MANAGEMENT FINANCE ECONOMICS

Anderson 90 65 95 40

Sweeney 70 60 80 75

Williams 85 40 80 60

McKinney 55 80 65 55

DEPARTMENT

NURSE UROLOGY CARDIOLOGY ORTHOPEDICS OBSTETRICS

Hawkins 28 18 15 75

Condriac 32 48 23 38

Bardot 51 36 24 36

Hoolihan 25 38 55 12

The X indicates that the crew in Oakland cannot be sent to Toronto. Determine which crew should be sent to each city to minimize the total distance traveled. How many miles will be traveled if these assignments are made?

9-40 In Problem 9-39, the minimum travel distance was found. To see how much better this solution is than the assignments that might have been made, find the assignments that would give the maximum distance traveled. Compare this total distance with the dis- tance found in Problem 9-39.

9-41 Roscoe Davis, chairman of a college’s business department, has decided to apply a new method in assigning professors to courses next semester. As a criterion for judging who should teach each course, Professor Davis reviews the past two years’ teaching evaluations (which were filled out by students). Since each of the four professors taught each of the four courses at one time or another during the two- year period, Davis is able to record a course rating for each instructor. These ratings are shown in the table. Find the best assignment of professors to courses to maximize the overall teaching rating.

9-42 The hospital administrator at St. Charles General must appoint head nurses to four newly established departments: urology, cardiology, orthopedics, and obstetrics. In anticipation of this staffing problem, she had hired four nurses: Hawkins, Condriac,

NETWORK

VIEWING HOURS A B C INDEPENDENT

1–2 P.M. 27.1 18.1 11.3 9.5

2–3 P.M. 18.9 15.5 17.1 10.6

3–4 P.M. 19.2 18.5 9.9 7.7

4–5 P.M. 11.5 21.4 16.8 12.8

PROJECT

WORKER 1 2 3

Adams $11 $14 $6

Brown 8 10 11

Cooper 9 12 7

Davis 10 13 8

9-44 The Fix-It Shop (see Section 9.8) has added a fourth repairman, Davis. Solve the accompanying cost table for the new optimal assignment of workers to projects. Why did this solution occur?

 

 

DISCUSSION QUESTIONS AND PROBLEMS 389

9-45 The Patricia Garcia Company is producing seven new medical products. Each of Garcia’s eight plants can add one more product to its current line of med- ical devices. The unit manufacturing costs for pro- ducing the different parts at the eight plants are shown in the table above. How should Garcia assign the new products to the plants to minimize manufac- turing costs?

9-46 Haifa Instruments, an Israeli producer of portable kidney dialysis units and other medical products, develops an 8-month aggregate plan. Demand and capacity (in units) are forecast as shown in the table below.

The cost of producing each dialysis unit is $1,000 on regular time, $1,300 on overtime, and $1,500 on a subcontract. Inventory carrying cost is $100 per unit per month. There is no beginning or ending in- ventory in stock. (a) Set up a production plan, using the transporta-

tion model, that minimizes cost. What is this plan’s cost?

(b) Through better planning, regular time produc- tion can be set at exactly the same value, 275 per month. Does this alter the solution?

(c) If overtime costs rise from $1,300 to $1,400, does this change your answer to part (a)? What if they fall to $1,200?

9-47 NASA’s astronaut crew currently includes 10 mis- sion specialists who hold a doctoral degree in either astrophysics or astromedicine. One of these special- ists will be assigned to each of the 10 flights sched- uled for the upcoming nine months. Mission specialists are responsible for carrying out scientific and medical experiments in space or for launching, retrieving, or repairing satellites. The chief of astro- naut personnel, himself a former crew member with three missions under his belt, must decide who should be assigned and trained for each of the very different missions. Clearly, astronauts with medical educations are more suited to missions involving bi- ological or medical experiments, whereas those with engineering- or physics-oriented degrees are best suited to other types of missions. The chief assigns each astronaut a rating on a scale of 1 to 10 for each possible mission, with a 10 being a perfect match for the task at hand and a 1 being a mismatch. Only one specialist is assigned to each flight, and none is reas- signed until all others have flown at least once. (a) Who should be assigned to which flight? (b) NASA has just been notified that Anderson is

getting married in February and has been granted a highly sought publicity tour in Europe that month. (He intends to take his wife and let

CAPACITY SOURCE JAN. FEB. MAR. APR. MAY JUNE JULY AUG.

Labor

Regular time 235 255 290 300 300 290 300 290

Overtime 20 24 26 24 30 28 30 30

Subcontract 12 15 15 17 17 19 19 20

Demand 255 294 321 301 330 320 345 340

Data for Problem 9-46

ELECTRONIC PLANT

COMPONENT 1 2 3 4 5 6 7 8

C53 $0.10 $0.12 $0.13 $0.11 $0.10 $0.06 $0.16 $0.12

C81 0.05 0.06 0.04 0.08 0.04 0.09 0.06 0.06

D5 0.32 0.40 0.31 0.30 0.42 0.35 0.36 0.49

D44 0.17 0.14 0.19 0.15 0.10 0.16 0.19 0.12

E2 0.06 0.07 0.10 0.05 0.08 0.10 0.11 0.05

E35 0.08 0.10 0.12 0.08 0.09 0.10 0.09 0.06

G99 0.55 0.62 0.61 0.70 0.62 0.63 0.65 0.59

Data for Problem 9-45

 

 

390 CHAPTER 9 • TRANSPORTATION AND ASSIGNMENT MODELS

the trip double as a honeymoon.) How does this change the final schedule?

(c) Certo has complained that he was misrated on his January missions. Both ratings should be 10s, he claims to the chief, who agrees and re- computes the schedule. Do any changes occur over the schedule set in part (b)?

(d) What are the strengths and weaknesses of this approach to scheduling?

9-48 The XYZ Corporation is expanding its market to include Texas. Each salesperson is assigned to

potential distributors in one of five different areas. It is anticipated that the salesperson will spend about three to four weeks in each area. A statewide mar- keting campaign will begin once the product has been delivered to the distributors. The five sales peo- ple who will be assigned to these areas (one person for each area) have rated the areas on the desirability of the assignment as shown in the following table. The scale is 1 (least desirable) to 5 (most desirable). Which assignments should be made if the total of the ratings is to be maximized?

MISSION

JAN. JAN. FEB. FEB. MAR. APR. MAY JUN. AUG. SEP. ASTRONAUT 12 27 5 26 26 12 1 9 20 19

Vincze 9 7 2 1 10 9 8 9 2 6

Veit 8 8 3 4 7 9 7 7 4 4

Anderson 2 1 10 10 1 4 7 6 6 7

Herbert 4 4 10 9 9 9 1 2 3 4

Schatz 10 10 9 9 8 9 1 1 1 1

Plane 1 3 5 7 9 7 10 10 9 2

Certo 9 9 8 8 9 1 1 2 2 9

Moses 3 2 7 6 4 3 9 7 7 9

Brandon 5 4 5 9 10 10 5 4 9 8

Drtina 10 10 9 7 6 7 5 4 8 8

Data for Problem 9-47

AUSTIN/SAN ANTONIO

DALLAS/FT. WORTH

EL PASO/WEST TEXAS

HOUSTON/ GALVESTON

CORPUS CHRISTI/RIO GRANDE VALLEY

Erica 5 3 2 3 4

Louis 3 4 4 2 2

Maria 4 5 4 3 3

Paul 2 4 3 4 3

Orlando 4 5 3 5 4

See our Internet home page, at www.pearsonhighered.com/render, for additional problems, Problems 9-49 through 9-55.

Internet Homework Problems

 

 

CASE STUDY 391

Case Study

Andrew–Carter, Inc.

Andrew–Carter, Inc. (A–C), is a major Canadian producer and distributor of outdoor lighting fixtures. Its fixture is distributed throughout North America and has been in high demand for several years. The company operates three plants that manufac- ture the fixture and distribute it to five distribution centers (warehouses).

During the present recession, A–C has seen a major drop in demand for its fixture as the housing market has declined. Based on the forecast of interest rates, the head of operations feels that demand for housing and thus for its product will re- main depressed for the foreseeable future. A–C is considering closing one of its plants, as it is now operating with a forecasted excess capacity of 34,000 units per week. The forecasted weekly demands for the coming year are

Warehouse 1 9,000 units

Warehouse 2 13,000 units

Warehouse 3 11,000 units

Warehouse 4 15,000 units

Warehouse 5 8,000 units

The plant capacities in units per week are

Plant 1, regular time 27,000 units

Plant 1, on overtime 7,000 units

Plant 2, regular time 20,000 units

Plant 2, on overtime 5,000 units

Plant 3, regular time 25,000 units

Plant 3, on overtime 6,000 units

If A–C shuts down any plants, its weekly costs will change, as fixed costs are lower for a nonoperating plant. Table 9.34 shows production costs at each plant, both variable at regular time and overtime, and fixed when operating and shut down. Table 9.35 shows distribution costs from each plant to each warehouse (distribution center).

Discussion Questions 1. Evaluate the various configurations of operating and

closed plants that will meet weekly demand. Determine which configuration minimizes total costs.

2. Discuss the implications of closing a plant.

Source: Professor Michael Ballot, University of the Pacific.

FIXED COST PER WEEK

PLANT VARIABLE COST OPERATING NOT OPERATING

No. 1, regular time $2.80/unit $14,000 $6,000

No. 1, overtime 3.52

No. 2, regular time 2.78 12,000 5,000

No. 2, overtime 3.48

No. 3, regular time 2.72 15,000 7,500

No. 3, overtime 3.42

TABLE 9.34 Andrew–Carter, Inc., Variable Costs and Fixed Production Costs per Week

TO DISTRIBUTION CENTER

FROM PLANT W1 W2 W3 W4 W5

No. 1 $0.50 $0.44 $0.49 $0.46 $0.56

No. 2 0.40 0.52 0.50 0.56 0.57

No. 3 0.56 0.53 0.51 0.54 0.35

TABLE 9.35 Andrew–Carter, Inc., Distribution Costs per Unit

 

 

392 CHAPTER 9 • TRANSPORTATION AND ASSIGNMENT MODELS

Case Study

Old Oregon Wood Store

In 1992, George Brown started the Old Oregon Wood Store to manufacture Old Oregon tables. Each table is carefully con- structed by hand using the highest-quality oak. Old Oregon tables can support more than 500 pounds, and since the start of the Old Oregon Wood Store, not one table has been returned because of faulty workmanship or structural problems. In addi- tion to being rugged, each table is beautifully finished using a urethane varnish that George developed over 20 years of work- ing with wood-finishing materials.

The manufacturing process consists of four steps: prepara- tion, assembly, finishing, and packaging. Each step is per- formed by one person. In addition to overseeing the entire operation, George does all of the finishing. Tom Surowski per- forms the preparation step, which involves cutting and forming the basic components of the tables. Leon Davis is in charge of the assembly, and Cathy Stark performs the packaging.

Although each person is responsible for only one step in the manufacturing process, everyone can perform any one of the steps. It is George’s policy that occasionally everyone should complete several tables on his or her own without any help or assistance. A small competition is used to see who can complete an entire table in the least amount of time. George maintains average total and intermediate completion times. The data are shown in Figure 9.5.

It takes Cathy longer than the other employees to construct an Old Oregon table. In addition to being slower than the other employees, Cathy is also unhappy about her current responsi- bility of packaging, which leaves her idle most of the day. Her first preference is finishing, and her second preference is preparation.

In addition to quality, George is concerned with costs and efficiency. When one of the employees misses a day, it causes major scheduling problems. In some cases, George assigns an- other employee overtime to complete the necessary work. At other times, George simply waits until the employee returns to work to complete his or her step in the manufacturing process. Both solutions cause problems. Overtime is expensive, and waiting causes delays and sometimes stops the entire manufac- turing process.

To overcome some of these problems, Randy Lane was hired. Randy’s major duties are to perform miscellaneous jobs and to help out if one of the employees is absent. George has given Randy training in all phases of the manufacturing process, and he is pleased with the speed at which Randy has been able to learn how to completely assemble Old Oregon tables. Total and intermediate completion times are given in Figure 9.6.

Preparation Assembly Finishing Packaging

100 160 250 275

(Tom)

Preparation Assembly Finishing Packaging

80 160 220 230

(George)

Preparation Assembly Finishing Packaging

110 200 290

(Leon)

Preparation Assembly Finishing Packaging

120 190 290 315

(Cathy)

FIGURE 9.5 Manufacturing Time in Minutes

Preparation Assembly Finishing Packaging

110 190 290 300 FIGURE 9.6 Randy’s Completion Times in Minutes

 

 

APPENDIX 9.1: USING QM FOR WINDOWS 393

Discussion Questions 1. What is the fastest way to manufacture Old Oregon tables

using the original crew? How many could be made per day? 2. Would production rates and quantities change signifi-

cantly if George would allow Randy to perform one of the four functions and make one of the original crew the backup person?

3. What is the fastest time to manufacture a table with the original crew if Cathy is moved to either preparation or finishing?

4. Whoever performs the packaging function is severely un- derutilized. Can you find a better way of utilizing the four- or five-person crew than either giving each a single job or allowing each to manufacture an entire table? How many tables could be manufactured per day with this scheme?

See our Internet home page, at www.pearsonhighered.com/render, for these additional case studies: (1) Northwest General Hospital: This case involves improving the food distribution system in

a hospital to reduce the chances of food getting cold before it is delivered to the patients.

(2) Custom Vans, Inc: This case involves finding the best location for a plant that will manu- facture showers used in customized vans.

Internet Case Studies

Bibliography

Adlakha, V., and K. Kowalski. “Simple Algorithm for the Source-Induced Fixed-Charge Transportation Problem,” Journal of the Operational Research Society 55, 12 (2004): 1275–1280.

Awad, Rania M., and John W. Chinneck. “Proctor Assignment at Carleton University,” Interfaces 28, 2 (March–April 1998): 58–71.

Bowman, E. “Production Scheduling by the Transportation Method of Linear Programming,” Operations Research 4 (1956).

Dawid, Herbert, Johannes Konig, and Christine Strauss. “An Enhanced Ros- tering Model for Airline Crews,” Computers and Operations Research 28, 7 (June 2001): 671–688.

Domich, P. D., K. L. Hoffman, R. H. F. Jackson, and M. A. McClain. “Locat- ing Tax Facilities: A Graphics-Based Microcomputer Optimization Model,” Management Science 37 (August 1991): 960–979.

Hezarkhani, Behzad, and Wieslaw Kubiak. “A Coordinating Contract for Transshipment In a Two-Company Supply Chain,” European Journal of Operational Research 207, 1 (2010): 232–237.

Koksalan, Murat, and Haldun Sural. “Efes Beverage Group Makes Location and Distribution Decisions for Its Malt Plants,” Interfaces 29, 2 (March–April, 1999): 89–103.

Liu, Shiang-Tai. “The Total Cost Bounds of the Transportation Problem with Varying Demand and Supply,” Omega 31, 4 (2003): 247–251.

Martello, Silvano. “Jeno Egervary: From the Origins of the Hungarian Algo- rithm to Satellite Communication,” Central European Journal of Opera- tions Research 18, 1 (2010): 47–58.

McKeown, P., and B. Workman. “A Study in Using Linear Programming to Assign Students to Schools,” Interfaces 6, 4 (August 1976).

Pooley, J. “Integrated Production and Distribution Facility Planning at Ault Foods,” Interfaces 24, 4 (July–August 1994): 113–121.

Render, B., and R. M. Stair. Introduction to Management Science. Boston: Allyn & Bacon, Inc., 1992.

Appendix 9.1: Using QM for Windows

QM for Windows has both a transportation module and an as- signment module in its menu. Both are easy to use in terms of data entry and easy to interpret in terms of output. Program 9.6A shows the input screen for the Executive Furniture transportation example. The starting solution technique may be specified. The

results are shown in Figure 9.6B. By clicking Window, you have the option of seeing the iterations that are performed to reach the final solution. Program 9.7A provides the input screen for the Fix-It Shop assignment example. Simply enter the costs and then click Solve. Program 9.7B gives the solution to this.

 
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BSBADM506- MANAGE BUSINESS DOCUMENT DESIGN AND DEVELOPMENT- 3 Ass

Assessment Task 1 BSBADM506 Manage business document design and development

© 2015 Innovation and Business Industry Skills Council Ltd 1st edition version: 1

Page 1 of 7

Identify and establish documentation

standards

Submission details

Candidate’s name Phone no.

Assessor’s name Phone no.

Assessment site

Assessment date/s Time/s

The assessment task is due on the date specified by your assessor. Any variations to this

arrangement must be approved in writing by your assessor.

Submit this document with any required evidence attached. See specifications below for

details.

Performance objective

You will need to demonstrate skills and knowledge required to identify and establish

document standards in an organisational context.

Assessment description

In response to a simulated business case study and a scenario, you will answer and

submit written answers to four questions.

Procedure

1. Read the scenario in Appendix 1 and make sure you have received the Adept Owl

simulated business documentation provided by you assessor.

2. Read through the questions provided in Appendix 2 of this task.

3. Respond to the questions by referring to the Adept Owl simulated business

documentation provided by your assessor and the scenario in Appendix 1.

4. Submit written answers to your assessor within an agreed timeframe and in an

agreed format. Ensure your answers reflect specifications as outlined below. Keep

copies of all submitted materials for your records.

 

 

Assessment Task 1 BSBADM506 Manage business document design and development

© 2015 Innovation and Business Industry Skills Council Ltd 1st edition version: 1

Page 2 of 7

Specifications

You must provide:

â—Ź written answers to four questions (provided in Appendix 2).

Your assessor will be looking for responses to questions that demonstrate:

â—Ź literacy skills to read and interpret policies and procedures

â—Ź research and analysis skills to evaluate content, structure and purpose of technical

texts, and to adapt task instructions to suit changes in technology

â—Ź knowledge of cost constraints

â—Ź knowledge of document production processes

â—Ź knowledge of key provisions of relevant legislation and regulations, codes and

standards that may affect aspects of business operations, such as:

â—‹ anti-discrimination legislation

â—‹ ethical principles

â—‹ codes of practice

â—‹ privacy laws

â—Ź knowledge of sources of expertise that are external to the organisation or

workgroup.

Adjustment for distance-based learners

â—Ź No changes are required to the assessment procedures or specifications.

â—Ź Submitted answers to questions may be in electronic or paper-based format.

 

 

Assessment Task 1 BSBADM506 Manage business document design and development

© 2015 Innovation and Business Industry Skills Council Ltd 1st edition version: 1

Page 3 of 7

Appendix 1: Adept Owl scenario

Background

Adept Owl produces high-quality, entertaining board, card and puzzle games for the

enjoyment of all ages. According to the company’s vision, Adept Owl intends to establish

its reputation within five years, â€as one of the finest, most innovative and entertaining

board game developers in Australia’. To achieve this goal, the company will need to

engage in several strategic directions:

â—Ź engaging with customers

â—Ź developing and improving products and production

â—Ź supporting innovative thinking, management and leadership skills

â—Ź creating a high-performing organisation

â—Ź ensuring sustainable materials and processes are used in manufacture and

distribution.

On the level of creating, maintaining and storing company documentation, these strategic

directions are supported by specific activities, for example:

â—Ź creating standards for documents, in the form of a style guide, to improve

readability (for internal and external customers) and to promote a consistent look-

and-feel

â—Ź creating procedures for document production that ensure consistent, high-quality

outcomes and efficiency

● designing templates and standard text – in conformity with the style guide and

production procedures – to improve workflow further

● developing people-focused implementation strategies – for example delivering

training on documentation – to ensure the cooperation of all staff in the

maintenance of document quality, sustainability, and legal and ethical compliance.

As a new member of the administration team, with a responsibility for team leadership

and document design and development, your first order of business is to identify the

existing documentation standards at Adept Owl.

In order to plan for meeting current and future organisational needs, you will need to

consider current performance and administration team capability.

 

 

Assessment Task 1 BSBADM506 Manage business document design and development

© 2015 Innovation and Business Industry Skills Council Ltd 1st edition version: 1

Page 4 of 7

Administration team performance

The administration team at Adept Owl performs a range of documentation tasks. These

tasks are grouped into several main areas of activity, which provide the basis for

measuring performance that drives organisational outcomes.

The administration team at Adept Owl uses the following performance scorecard, which

includes various targets for documentation output and quality.

Performance area Performance metric (KPI) Target Outcomes

Customer focus Per cent of documents

conforming to the style

guide

100% ?

Productivity Average time (per mail-out)

to edit the letter being sent

30 minutes ?

Average time per mail merge 5 minutes ?

Data entry error rate 3% ?

Employee development Number of training hours

per employee

20hrs per

employee per

quarter

?

Expense Average cost per mail-out

(excluding postage)

$100 ?

Average labour cost per

page of edited text

$50 ?

Sustainability Average sheets of paper

used per letter

3 sheets ?

Average toner use per

quarter

10 cartridges ?

Compliance Identified breaches of

legislation, including

WHS/OHS, anti-

discrimination, privacy

0 incidents ?

Privacy related complaints 0 incidents ?

 

 

Assessment Task 1 BSBADM506 Manage business document design and development

© 2015 Innovation and Business Industry Skills Council Ltd 1st edition version: 1

Page 5 of 7

Administration team capability

The administration team has identified six key skills that each team member will need to

perform at a practitioner level (see the legend for clarification of levels) or above:

Work task

Team member and current capability

You (team

leader) Pat Sam Kim

Creating and using templates in

Word and Excel.

Creating and using macros in

Word and Excel.

Creating and using mail merge

features in Word.

Creating and using form fields in

Word.

Creating and using drop down lists

in Excel.

Creating and using formulae in

Excel.

Legend:

Untrained – Team member has no training.

Learner – Team member cannot perform task independently.

Practitioner – Team member can perform task independently with supervision.

Operator – Team member can perform task independently.

Coach – Team member can train others to perform task.

 

 

Assessment Task 1 BSBADM506 Manage business document design and development

© 2015 Innovation and Business Industry Skills Council Ltd 1st edition version: 1

Page 6 of 7

Current business needs

In attempting to achieve its wider business goals, Adept Owl has a number of current

specific business needs relating to the skills capability and performance of the

administration team in designing and using documentation.

Letter mail-outs

One of the most common tasks undertaken by the team is writing letters to both internal

and external customers. In all cases such letters need to conform to Adept Owl house

styles. Currently letters are created from scratch. Mass mail-outs present a problem for

efficiency as letters are created individually. This practice presents a problem with respect

to consistency and wastage of resources. A standard procedure for completing a mass

letter mail-out including a mail merge that is consistent with existing letter standards is

required. In the interest of budgetary control, only existing organisational software should

be required. The entire mail merge process should take no more than 5 minutes to

perform.

Expense reporting

One type of document the organisation currently lacks standard processes for is expense

reporting. Staff use a range of methods to report expenses. There are several problems

associated with this arrangement. Staff complain about the time needed to input

expenses. Administration staff complain about the lack of consistency, including incorrect

or incomplete coding of expenses. Allowable expenses codes are:

â—Ź Food

â—Ź Transportation

â—Ź Communication

â—Ź Training

â—Ź Other.

A standard procedure for creating expense reports that encourages the use of time-saving

macros is required. In the interest of budgetary control, only existing organisational

software should be required. The entire procedure should take no more than 5 minutes to

perform.

Future business needs and capability

At this point it is unclear whether the organisation’s software list will be sufficient to take

the organisation through the next five years. The advent of social media platforms (Web

2.0) and their use in both internal and external business communications/marketing and

digital publishing technologies present both challenges and opportunities for Adept Owl.

Unfortunately, current software capability within the administration team means that the

team is barely proficient to use Microsoft Office and they will likely struggle with complex

document tasks without further training or recruitment to bolster capability.

 

 

Assessment Task 1 BSBADM506 Manage business document design and development

© 2015 Innovation and Business Industry Skills Council Ltd 1st edition version: 1

Page 7 of 7

Appendix 2: Test questions

Question 1

As a new member of the team you will need to identify organisational requirements.

Referring to the Adept Owl scenario in Appendix 1, the Adept Owl style guide and

procedures, identify:

â—Ź one requirement for information entry

â—Ź two requirements for file naming and storage

â—Ź two requirements for output or quality of document design and production

● two compliance requirements – explain how the existing Adept Owl processes help

ensure compliance with one piece of legislation and identify and explain one

possible code of practice or standard relevant to document production for possible

improvement of processes.

Question 2

Evaluate Adept Owl’s present and future information technology capability to satisfy

document design and production needs.

â—Ź With respect to human resource capability, where are the skills gaps that exist

currently within the administration team?

â—Ź How could the skills gaps be closed in keeping with organisational practices?

â—Ź What future IT capability needs (both physical and human) could the organisation

have with respect to document design and production within the next 2–5 years?

Identify at least one source of external advice or information you have used to help

you make this evaluation.

â—Ź What changes might be required to the Adept Owl style guide and procedures to

take account of anticipated technological changes?

Question 3

Referring to the Adept Owl style guide and procedures, identify three types of documents

used and required by the organisation.

Question 4

Develop a short procedure for either (a) a mass letter mail-out or (b) the creation of an

expense report. Ensure your procedures:

â—Ź follow general style requirements of the Adept Owl style guide; include at least two

references to the style guide or procedures, for example, storage or use of fonts or

headings

â—Ź adhere to information, budget and technology requirements outlined in the

scenario in Appendix 1.

 
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Tesla-Organizational Change Project – (Management)

Running head: TESLA ORGANIZATIONAL CHANGE

1

 

TESLA ORGANIZATIONAL CHANGE 2

SECTIONS:

Change————- 1 page = Sean Nov 4 ✓

Implementation— 2 page = Cindy Nov 12 ✓

Jessica Nov 12

Outcomes———- 1 page = Hooman Nov 19

 

 

 

 

 

Tesla Organizational Change

 

California State University, Northridge

Management 450

 

Students will work in teams to identify and design a change initiative for a designated organization. The project has four steps:

1)  Review: Review the Organizational Analysis report

Teams will be provided with a copy of a research report that analyzes the organization’s culture and identifies current forces impacting the organization.

Teams will have an opportunity to interview the researchers (authors of the analysis report).

 

2) Research: Propose an organizational change

Based upon the Organizational Analysis report, teams will identify a proposed future change that they recommend.

Purpose: The change should be related to a specific currentchallenge facing the organization

Future Orientation: The change should be a future initiative that is not yet underway

Goal Orientation: The change should be directed towards a specific organizational outcome (goal)

Benefit: The change should produce tangible (measurable) and intangible benefits for the organization

Course Learning: The change should provide an opportunity to apply course concepts

 

3)  Design: Design the organizational change (due Dec. 8)

Teams will draft a five-page summary that describes a design for the organizational change.

 

Answer

 

Introduction – Jessica A brief introduction (1 paragraph) should directly establish the purpose and focus of the executive summary report that follows.

Tesla was founded in 2003 by Elon Musk. His company has been very successful throughout the years. Tesla is well known for their electric vehicles and mission towards sustainable energy. Although Tesla has been a very successful company there is some problems that happen within the company. Throughout the analysis we will focus on the change that must be made to Tesla, the challenges it will face when implementing the change , and the outcome.

Organizational Analysis Report Summary (Executive Summary) – Cindy The paper will first summarize the key findings from the review of the Organizational Analysis report. Change with the Workforce – Sean

Tesla is a very well-known company that produces high-end electric cars. People are willing to wait months to get their hands on their own Tesla. So you would think that Tesla treats their workforce like they would their cars, wrong. There are a couple of issues going on within Tesla and their workplace. One issue that had come up, was employees being treated unfairly in the workplace and the company not taking actions to fix the problem. Another issue was not making employee injuries and worker health the number one priority. The last issue, about the workforce treatment, is on job security and assurance on positions working at Tesla. The most important change that Tesla needs to make is treating their workforce better.

The first issue that Tesla needs to focus on is unfair treatment in the workplace. Several Tesla workers stated that they have been mocked for being homosexual, threatened with violence, and had racist insults thrown their way (Houser, 2018). It is Tesla’s duty to make sure that workers feel comfortable at the job and to minimize encounter stressors. By enforcing this will make for a work culture that focuses more on the wellbeing of their employees making for higher moral. Another issue that Tesla needs to address, is making sure workforce health and safety is their number one concern. A lot of their workers have been experiencing time stressors, that have been placed upon them by Elon Musk’s aggressive production projections. Some of the employees have even stated, that the stress and long hours inhibited having a family life. One of the workers said, “They were trying to drive home that if you want to go work for a company that will give you enough time to do your job, then this isn’t the place” (Wong, 2018). Tesla needs to hire more workers to meet these aggressive quotas, which may help with environmental stressors. The final issue that Tesla needs to figure out, is how to improve workforce culture and ensuring job security. In June of this year, 2018, Tesla laid off a large portion of their workforce. They laid off about 9 percent of its workforce, which was about 4,100 jobs, and they were mostly salaried positions (Kolodny & Ferris , 2018). Therefore, Tesla needs to implement changes by focusing on its workforce. Treating their employees badly causes low morale, high stress, and unhappy workers. Implementation – Cindy & Jessica

There are driving forces that can help to support the needed change. Driving forces are forces that put pressure on the organization to change. There is an obvious pressure to change how injuries are managed in the workplace. There were high injury rates shown within the company, and it warranted a statement from Elon Musk. He said that future injuries will be taken seriously, and that he will personally account to each of them. In the end, workers said that Musk never followed through with his statement and that it was all just PR (Wong, 2018). The fact that Musk had to release a statement on this situation, shows that the public is a driving force putting pressure on him to change how injuries are handled. Other driving forces for change include the inevitable lawsuits and the major investigation the Center for Investigative Reporting’s Reveal did. Their findings found that Musk has not written out all the injuries that occurred within Tesla, which evoked the government opening its own investigation. Avoiding future lawsuits and investigation should be a driving force for the company to change its ways.

Tesla also has some restraining forces that represent obstacles for the change and how they can be managed. Restraining forces put pressure on the organization not to change. Elon Musk has his own supporters, who claim that even if Musk were to perform the jobs of those injured, he would not truly understand the dangerous conditions they entail. This is a pressure that does not support the changes Tesla must make. Another restraining force, is when Musk sent out an email about the harassments writing, “In fairness, if someone is a jerk to you, but sincerely apologizes, it is important to be thick-skinned and accept that apology.” (Wong, 2018). Many described this as a green light for continued harassment and discrimination. This green light is a pressure put on the organization, where the harassment and discrimination may not get fixed by the company. The company continues to believe that the only thing necessary to fix this problem, is a simple apology that must be accepted.

Resistance to change is anticipated when changing a company’s organization. A form of resistance is the management’s motivation to change. As previously mentioned, Elon Musk has been hiding some of the reported injuries from statements and releasing statements that he does not follow through. When Musk’s words do not mean much to the workers, they will have no impact on the management team to implement any changes. Musk has shown that he does not sincerely care about the work conditions, therefore the management team will reflect the same attitude. A way to respond to this change, is for Elon Musk to create a clear articulate vision and enforce it. By doing this, “This will help to give direction to a change program and to provide a benchmark to evaluate the success of the change. Without a well-understood vision, the change is likely to go haphazardly in many unintended directions,” (Brown, 2011). The vision must be communicated throughout the company, otherwise no one will believe in the vision and the change will not occur.

What are the possible risks or unintended consequences of this change? How can these risks be managed? With new ideas of changes to implement to the company comes possible risk factors that Tesla can encounter. A risk that Tesla will go through by making a change to the work environment will be receiving backlash from the people. Although the change is good, people will probably question why did it take so long for them to resolve the issue. Not only that but the company will have to recreate their image in order to create a more positive environment.

This means changing guidelines that the company has been following for years. People will see this as a poor management from part of Elon Musk for barely resolving an issue that has been out in the open for the past year back in 2017. Elon Musk had mentioned back in 2017 that he “believes in doing right and that extends to caring about the health and safety of everyone at the company.”(add citation) People will probably see it as a false claim made by Tesla once again.

Having new changes to the work environment for Tesla can create the risk of increasing or lowering the reputation of the company. One way that Tesla can be affected negatively by these new changes is that it will be viewed as a company that provided poor working conditions to their employees. The other risk that Tesla can face is that these new implementations can create a positive image and show Tesla as a company that has listened to their employees and cares for them. Furthermore, Tesla can be viewed positively as a company that wants to retain their employees and create an enjoyable work environment for them. By creating these changes to the work environment, Tesla runs the risk that consumers will see them in a negative way as the company that did not care about the working conditions of their employees or in a positive way as the company that cares and values their employee. Although if these changes aren’t implemented Tesla has the risk of facing lawsuits from people have been injured in the job and ignore. They will also face lower productivity because of the health of the employees which can drive them to not want to work as efficiently and feeling stressed out.

Supporting elements incremental change

In order to implement a change in Tesla we will need to have a plan and a process. First we will need to come up with a vision which is improving the work environment and safety of the employees in Tesla. We need to figure out what concerns are the people voicing about the working conditions in Tesla. For example, employees are saying “superiors put the production numbers ahead of the safety and wellbeing of the employees”(add citation). This will provide us some feedback about how exactly they feel and what actions need to be taken in order improve the company. Next, we implement a process on what steps need to be taken to have improvement. Management will need to be aware of how important it is to have a positive work environment and that the safety of the employees is valuable and shouldn’t be ignored. Once that’s established, this will allow workers to feel more comfortable and won’t feel like they have to work through their injuries just to complete productions. Having a positive work environment in which the safety of the employees isn’t ignored can lead to higher productivity and less stress.

 

 

What are the supporting elements (plan, process and people) that are required for the change to be successful?

(Make a plan and process to solve the situation )

· protocols/guidelines/sexual harassment

· Verbal warnings write up, suspended leave and firing ,work safety ,injury

 

https://www.theguardian.com/technology/2017/may/18/tesla-workers-factory-conditions-elon-musk

Desired Outcome – Hooman The paper will describe the desired outcome (goal) for the change and the criteria by which the success of the change can be evaluated (1 page). Consider the following: How will the organization be different as a result of the change? How can the organization evaluate the success of the change? How can the organization sustain and build upon the results of the change (next steps)? Call to Action (Conclusion) – Hooman The paper will conclude with a call to action for the organizational change (1 paragraph). For this project, you are attempting to persuade the audience (the reader or the organization) to agree with your approach and to take action.

References

Brown, Donald R. (2011) “Chapter 6 – Overcoming Resistance to Change.” An Experiential Approach to Organization Development, by Donald R. Brown, Prentice Hall, 2011, p. 154.

Houser, K. (2018, February 14). Three Problems Tesla Has to Face Down Before Becoming the Company of the Future. Retrieved from Futurism: https://futurism.com/three-problems-tesla-company-future

Kolodny, L., & Ferris , R. (2018, June 12). Tesla to cut 9% of jobs in ‘difficult but necessary’ reorganization. Retrieved from CNBC: https://www.cnbc.com/2018/06/12/tesla-to-cut-about-9-percent-of-jobs-across-company-report.html

Wong, Julia. (2018, June 14). Tesla Workers Say They Pay the Price for Elon Musk’s Big Promises. Retrieved from The Guardian: https://www.theguardian.com/technology/2018/jun/13/tesla-workers-pay-price-elon-musk-failed-promises

 
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Mystic Monk Coffee Case Executive Summary

Your written analysis must be completed, including a financial analysis of the financial data presented in the case. Please read and follow the case information and requirement carefully, before writing the executive summary.

three pages summary

  1. Case information file is called ‘Mystic Monk Coffee case’.
  2. Case requirement file is called ‘Case Study Slides’.
  3. Executive summary format file is called ‘executive summary guide’.
  4. Textbook is called ‘Crafting & executing…..’.
  5. Some case information in PPT called ‘MYSTIC MONK COFFEE’.

    tho32789_case01_C1-C5.indd 2 11/24/16 07:40 PM

    CASE 01

    Mystic Monk Coffee

    David L. Turnipseed University of South Alabama

    As Father Daniel Mary, the prior of the Car-melite Order of monks in Clark, Wyoming, walked to chapel to preside over Mass, he noticed the sun glistening across the four-inch snow- fall from the previous evening. Snow in June was not unheard of in Wyoming, but the late snowfall and the bright glow of the rising sun made him consider the opposing forces accompanying change and how he might best prepare his monastery to achieve his vision of creating a new Mount Carmel in the Rocky Mountains. His vision of transforming the small brotherhood of 13 monks living in a small home used as makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage pre- sented a formidable challenge. However, as a former high school football player, boxer, bull rider, and man of great faith, Father Prior Daniel Mary was unaccustomed to shrinking from a challenge.

    Father Prior had identified a nearby ranch for sale that met the requirements of his vision per- fectly, but its current listing price of $8.9 million presented a financial obstacle to creating a place of prayer, worship, and solitude in the Rockies. The Carmelites had received a $250,000 donation that could be used toward the purchase, and the monas- tery had earned nearly $75,000 during the first year of its Mystic Monk coffee-roasting operations, but more money would be needed. The coffee roaster used to produce packaged coffee sold to Catholic consumers at the Mystic Monk Coffee website was reaching its capacity, but a larger roaster could be purchased for $35,000. Also, local Cody, Wyoming, business owners had begun a foundation for those

    wishing to donate to the monks’ cause. Father Prior Daniel Mary did not have a great deal of experience in business matters but considered to what extent the monastery could rely on its Mystic Monk Coffee operations to fund the purchase of the ranch. If Mys- tic Monk Coffee was capable of making the vision a reality, what were the next steps in turning the coffee into land?

    THE CARMELITE MONKS OF WYOMING Carmelites are a religious order of the Catholic Church that was formed by men who traveled to the Holy Land as pilgrims and crusaders and had chosen to remain near Jerusalem to seek God. The men established their hermitage at Mount Carmel because of its beauty, seclusion, and biblical impor- tance as the site where Elijah stood against King Ahab and the false prophets of Jezebel to prove Jehovah to be the one true God. The Carmelites led a life of solitude, silence, and prayer at Mount Carmel before eventually returning to Europe and becoming a recognized order of the Catholic Church. The size of the Carmelite Order varied widely throughout the centuries with its peak in the 1600s and stood at approximately 2,200 friars living on all inhabited continents at the beginning of the 21st century.

    The Wyoming Carmelite monastery was founded by Father Daniel Mary, who lived as a Carmelite hermit in Minnesota before moving to Clark, Wyo- ming, to establish the new monastery. The Wyoming Carmelites were a cloistered order and were allowed Copyright © 2011 by David L. Turnipseed. All rights reserved.

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    CASE 01 Mystic Monk Coffee C-3

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    again for prayer and worship. The monks then returned to work until the bell was rung for Vespers (evening prayer). After Vespers, the monks had an hour of silent contemplation, an evening meal, and more prayers before bedtime.

    The New Mount Carmel Soon after arriving in Wyoming, Father Daniel Mary had formed the vision of acquiring a large parcel of land—a new Mount Carmel—and building a mon- astery with accommodations for 30 monks, a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns, and a hermitage. In a letter to sup- porters posted on the monastery’s website, Father Daniel Mary succinctly stated his vision: “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be refounded in Wyoming’s Rockies for the glory of God.”

    The brothers located a 496-acre ranch for sale that would satisfy all of the requirements to create a new Mount Carmel. The Irma Lake Ranch was located about 21 miles outside Cody, Wyoming, and included a remodeled 17,800-square-foot residence, a 1,700-square-foot caretaker house, a 2,950-square- foot guesthouse, a hunting cabin, a dairy and horse barn, and forested land. The ranch was at the end of a seven-mile-long private gravel road and was bordered on one side by the private Hoodoo Ranch (100,000 acres) and on the other by the Shoshone National Park (2.4 million acres). Although the ask- ing price was $8.9 million, the monks believed they would be able to acquire the property through dona- tions and the profits generated by the monastery’s Mystic Monk Coffee operations. The $250,000 dona- tion they had received from an individual wishing to support the Carmelites could be applied toward whatever purpose the monks chose. Additionally, a group of Cody business owners had formed the New Mount Carmel Foundation to help the monks raise funds.

    OVERVIEW OF THE COFFEE INDUSTRY About 150 million consumers in the United States drank coffee, with 89 percent of U.S. coffee drink- ers brewing their own coffee at home rather than purchasing ready-to-drink coffee at coffee shops

    to leave the monastery only by permission of the bishop for medical needs or the death of a family member. The Wyoming monastery’s abbey bore little resemblance to the great stone cathedrals and monasteries of Europe and was confined to a rec- tory that had once been a four- bedroom ranch-style home and an adjoining 42 acres of land that had been donated to the monastery.

    There were 13 monks dedicated to a life of prayer and worship in the Wyoming Carmelite monastery. Since the founding of the monastery six years ago, there had been more than 500 inquiries from young men considering becoming a Wyoming Carmelite. Father Prior Daniel Mary wished to eventually have 30 monks who would join the brotherhood at ages 19 to 30 and live out their lives in the monastery. However, the selection criteria for acceptance into the monastery were rigorous, with the monks mak- ing certain that applicants understood the reality of the vows of obedience, chastity, and poverty and the sacrifices associated with living a cloistered reli- gious life.

    The Daily Activities of a Carmelite Monk The Carmelite monks’ day began at 4:10 a.m., when they arose and went to chapel for worship wearing traditional brown habits and handmade sandals. At about 6:00 a.m., the monks rested and contemplated in silence for one hour before Father Prior began morning Mass. After Mass, the monks went about their manual labors. In performing their labors, each brother had a special set of skills that enabled the monastery to independently maintain its operations. Brother Joseph Marie was an excellent mechanic, Brother Paul was a carpenter, Brother Peter Joseph (Brother Cook) worked in the kitchen, and five-foot, four-inch Brother Simon Mary (Little Monk) was the secretary to Father Daniel Mary. Brother Elias, affectionately known as Brother Java, was Mystic Monk Coffee’s master roaster, although he was not a coffee drinker.

    Each monk worked up to six hours per day; how- ever, the monks’ primary focus was spiritual, with eight hours of each day spent in prayer. At 11:40 a.m., the monks stopped work and went to Chapel. After- ward they had lunch, cleaned the dishes, and went back to work. At 3:00 p.m., the hour that Jesus was believed to have died on the cross, work stopped

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    C-4 PART 2 Cases in Crafting and Executing Strategy

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    it easier for farmers in developing countries to pay workers a living wage. The specialty coffee segment of the retail coffee industry had grown dramatically in the United States, with retail sales increasing from $8.3 billion to $13.5  billion during the last seven years. The retail sales of organic coffee accounted for about $1 billion of industry sales and had grown at an annual rate of 32 percent for each of the last seven years.

    MYSTIC MONK COFFEE Mystic Monk Coffee was produced using high- quality fair trade Arabica and fair trade/organic Arabica beans. The monks produced whole-bean and ground caffeinated and decaffeinated variet- ies in dark, medium, and light roasts and in differ- ent flavors. The most popular Mystic Monk flavors were Mystical Chants of Carmel, Cowboy Blend, Royal Rum Pecan, and Mystic Monk Blend. With the exception of sample bags, which carried a retail price of $2.99, all varieties of Mystic Monk Cof- fee were sold via the monastery’s website (www. mysticmonkcoffee.com) in 12-ounce bags at a price of $9.95. All purchases from the website were delivered by United Parcel Service (UPS) or the U.S. Postal Service. Frequent customers were given the option of joining a “coffee club,” which offered monthly delivery of one to six bags of preselected coffee. Purchases of three or more bags qualified for free shipping. The Mystic Monk Coffee website also featured T-shirts, gift cards, CDs featuring the mon- astery’s Gregorian chants, and coffee mugs.

    Mystic Monk Coffee’s target market was the segment of the U.S. Catholic population who drank coffee and wished to support the monastery’s mis- sion. More than 69 million Americans were mem- bers of the Catholic Church—making it four times larger than the second-largest Christian denomina- tion in the United States. An appeal to Catholics to “use their Catholic coffee dollar for Christ and his Catholic church” was published on the Mystic Monk Coffee website.

    Mystic Monk Coffee- Roasting Operations After the morning religious services and breakfast, Brother Java roasted the green coffee beans deliv- ered each week from a coffee broker in Seattle,

    and restaurants such as Starbucks, Dunkin’ Donuts, or McDonald’s. Packaged coffee for home brewing was easy to find in any grocery store and typically carried a retail price of $4 to $6 for a 12-ounce pack- age. About 30 million coffee drinkers in the United States preferred premium-quality specialty coffees that sold for $7 to $10 per 12-ounce package. Spe- cialty coffees were made from high-quality Arabica beans instead of the mix of low-quality Arabica beans and bitter, less flavorful Robusta beans that makers of value brands used. The wholesale price of Robusta coffee beans averaged $1.15 per pound, while mild Columbian Arabica wholesale prices averaged $1.43 per pound.

    Prior to the 1990s, the market for premium- quality specialty coffees barely existed in the United States, but Howard Schultz’s vision for Starbucks of bringing the Italian espresso bar experience to America helped specialty coffees become a large and thriving segment of the industry. The compa- ny’s pursuit of its mission, “To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time,” had allowed Starbucks to become an iconic brand in most parts of the world. The company’s success had given rise to a number of competing specialty coffee shops and premium brands of packaged specialty coffee, including Seattle’s Best, Millstone, Green Mountain Coffee Roasters, and First Colony Coffee and Tea. Some producers such as First Colony had difficulty gain- ing shelf space in supermarkets and concentrated on private-label roasting and packaging for fine depart- ment stores and other retailers wishing to have a pro- prietary brand of coffee.

    Specialty coffees sold under premium brands might have been made from shade-grown or organi- cally grown coffee beans, or have been purchased from a grower belonging to a World Fair Trade Orga- nization (WFTO) cooperative. WFTO cooperative growers were paid above-market prices to better sup- port the cost of operating their farms—for example, WFTO-certified organic wholesale prices averaged $1.55 per pound. Many consumers who purchased specialty coffees were willing to pay a higher price for organic, shade-grown, or fair trade coffee because of their personal health or social concerns— organic coffees were grown without the use of syn- thetic fertilizers or pesticides, shade-grown coffee plants were allowed to grow beneath the canopies of larger indigenous trees, and fair trade pricing made

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    CASE 01 Mystic Monk Coffee C-5

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    Mystic Monk’s Financial Performance At the conclusion of Mystic Monk Coffee’s first year in operation, its sales of coffee and coffee accesso- ries averaged about $56,500 per month. Its cost of sales averaged about 30 percent of revenues, inbound shipping costs accounted for 19 percent of revenues, and broker fees were 3  percent of revenues—for a total cost of goods sold of 52  percent. Operating expenses such as utilities, supplies, telephone, and website maintenance averaged 37 percent of rev- enues. Thus, Mystic Monk’s net profit margin aver- aged 11 percent of revenues.

    REALIZING THE VISION During a welcome period of solitude before his evening meal, Father Prior Daniel Mary again con- templated the purchase of the Irma Lake Ranch. He realized that his vision of purchasing the ranch would require careful planning and execution. For the Wyoming Carmelites, coffee sales were a means of support from the outside world that might pro- vide the financial resources to purchase the land. Father Prior understood that the cloistered monastic environment offered unique challenges to operating a business enterprise, but it also provided opportu- nities that were not available to secular businesses. He resolved to develop an execution plan that would enable Mystic Monk Coffee to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and realize his vision of buying the Irma Lake Ranch.

    Washington. The monks paid the Seattle broker the prevailing wholesale price per pound, which fluc- tuated daily with global supply and demand. The capacity of Mystic Monk Coffee’s roaster limited production to 540 pounds per day; production was also limited by time devoted to prayer, silent medita- tion, and worship. Demand for Mystic Monk Coffee had not yet exceeded the roaster’s capacity, but the monastery planned to purchase a larger, 130-pound- per-hour roaster when demand further approached the current roaster’s capacity. The monks had received a quote of $35,000 for the new larger roaster.

    Marketing and Website Operations Mystic Monk Coffee was promoted primarily by word of mouth among loyal customers in Catholic parishes across the United States. The majority of Mystic Monk’s sales were made through its web- site, but on occasion telephone orders were placed with the monks’ secretary, who worked outside the cloistered part of the monastery. Mystic Monk also offered secular website operators commissions on its sales through its Mystic Monk Coffee Affili- ate Program, which placed banner ads and text ads on participating websites. Affiliate sites earned an 18 percent commission on sales made to customers who were directed to the Mystic Monk site from their site. The affiliate program’s Share A Sale participa- tion level allowed affiliates to refer new affiliates to Mystic Monk and earn 56 percent of the new affili- ate’s commission. The monks had also just recently expanded Mystic Monk’s business model to include wholesale sales to churches and local coffee shops.

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