****CASE TO BE ANALYZED LISTED BELOW THE ASSIGNMENT*****

COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit the company’s website and use http://finance.yahoo.com and/or some other financial search engine to find this data.

NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the source of information.

ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Each of the five forces should have a paragraph within this section.  Summarize your key points in a figure.
STRATEGY USED
How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter’s generic strategies identified in the textbook, THIS IS CRITICAL.

Specific STRATEGY(S)
**Important to note, this is the second required strategy section in this paper. Considering this paper is worth 150 total points I’d like to draw attention to how each of these two strategy sections totals 80 points. This is the heart of the paper!  Choose two specific strategies from the below list.  Apply them in detail to the organization. Be sure to think strategically and show the results clearly. Use the strategy as a sub-header for each section so it is clear what is being applied.
Related Diversification
Achieving Competitive Advantage
Entry Mode
Entrepreneurial Strategy
Creating Ambidextrous Organization Designs
Leadership

COURSE OF ACTION RECOMMENDED
If you were in a position to advise this company, what strategy would you recommend to sustain competitive advantage and achieve future growth? Be specific and list the steps the company should take for successful implementation of your course of action.
OPINION
What do you think of this case study? Describe what you believe are the lessons learned from this case.
REFERENCES
When you have completed the paper using the above sections, insert a page break and have a separate reference page. The references should be listed in accordance with the APA guidelines.
FORMAT
Use a title page.
Font: Use Times New Roman, 12 point.
Place your name in the upper left hand corner of the page.
Each section of your paper should be headed by the bolded, capitalized item
described above.
Indent paragraphs.
Insert page numbers bottom right.

Paper length will be four to six double-spaced pages not including title page,
references, or illustrations and tables.  If your paper is shorter it will lose 25
points per page it is short.
Use APA citations throughout the paper. If you are not familiar with APA
citation, refer to tutorial, which is contained in the last section of our course
Syllabus.

Include a separate Reference page at the end of the paper.

Please prepare reference page as follows:

References
Dess, G., Lumpkin, G., & Eisner, A. (2016). Strategic Management
(8e). Boston: McGraw-Hill Irwin.

******************* BELOW IS THE CASE THAT THIS PAPER IS ABOUT*************

JOHNSON & JOHNSON*

On January 20, 2015, Johnson & Johnson CEO Alex Gorsky proudly announced that his firm had sales of $74.3 billion during the previous year, representing an increase of 4.2 percent over 2013. Most of this growth came from the firm’s pharmaceutical division, which Gorsky pointed out was clearly generating the largest revenues and was the fastest-growing such division in the drug industry in the United States. The results of this division compensated the relatively modest increases in revenue from the firm’s medical devices and consumer health divisions, both of which were recovering from lawsuits and recalls.

Several years earlier, Johnson & Johnson (J&J) had settled with an estimated 8,000 patients over problems with its flawed all-metal artificial hip. The device had a design flaw that caused it to shed large quantities of metallic debris after implantation. It was finally recalled by the firm in 2010, after Johnson & Johnson had covered up the problems for almost five years after they began to surface. The settlement cost the firm as much as $3 billion to compensate patients who had to have the artificial hip replaced. The problems with this device would classify it as one of the largest medical failures in recent history.

The problems with the medical devices unit were compounded by serious issues that arose with the consumer products unit, leading it to recall many of its products—including the biggest children’s drug recall of all time—that were potentially contaminated with dark particles. The Food and Drug Administration also slapped a plant at one of its business units, McNeil Consumer Healthcare, with a scalding inspection report, causing the company to close down the factory to bring it up to federal standards. The publicity that arose from these problems tarnished the name of one of the nation’s most trusted firms.

Much of the blame for Johnson & Johnson’s stumbles fell on William C. Weldon, who stepped down as CEO in April 2012 after presiding over one of the most tumultuous decades in the firm’s history (see Exhibits 1 and 2). Critics said the company’s once-vaunted attention to quality had slipped under his watch. Weldon, who had started out as a sales representative at the firm, was believed to have been obsessed with meeting tough performance targets, even by cutting costs that might affect quality. Erik Gordon, who teaches business at the University of Michigan, elaborated on this philosophy: “We will make our numbers for the analysts, period.”1

Weldon was replaced by Alex Gorsky, who had headed the medical devices and diagnostics unit. Like his predecessor, Gorsky had worked his way up by meeting tough performance targets as a sales representative, and his appointment as CEO continued the firm’s 126-year tradition of hiring leaders from within. “The future of Johnson & Johnson is in very capable hands,” said Weldon.2 However, the decision to hire another insider raised concerns that the firm was not very serious about changing the corporate culture that had created so many of its recent problems. “As somebody steeped in J.&J. culture, I would be very surprised to see big changes,” said Les Funtleyder, a portfolio manager at a firm that owned J&J stock.3

EXHIBIT 1

Income Statement ($ millions)

Source: Johnson & Johnson.

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EXHIBIT 2

Balance Sheet ($ millions)

Source: Johnson & Johnson.

Cultivating Entrepreneurship

Johnson & Johnson relied heavily upon acquisitions to enter into and expand into a wide range of businesses that fell broadly under the category of health care. It purchased more than 70 different firms over the past decade. Among Johnson & Johnson’s recent moves was the $20 billion purchase of Synthes, a leading player in trauma surgery. In November 2014, J&J completed its $1.75 billion acquisition of Alios BioPharma, which produced therapeutics for viral infections.

As it grew, Johnson & Johnson developed into an astonishingly complex enterprise, made up of over 250 different subsidiaries that were divided among three different divisions. The most widely known of these was the division that made consumer products such as Johnson & Johnson baby care products, Band-Aid adhesive strips, and Visine eyedrops. The division grew substantially after J&J acquired the consumer health unit of Pfizer in 2006 for $16.6 billion, the biggest acquisition in its 120-year history. The acquisition allowed J&J to add well-known products to its lineup, such as Listerine mouthwash and Benadryl cough syrup.

But Johnson & Johnson reaped far more sales and profits from its other two divisions. Its pharmaceuticals division sold several blockbuster drugs, such as anemia drug Procrit and schizophrenia drug Risperdal. A new drug, named Zytiga, prescribed to treat prostate cancer, was selling well. The medical devices division was responsible for best-selling products such as DePuy orthopedic joint replacements and Cypher coronary stents. These two divisions generated operating profit margins of around 30 percent, almost double those generated by the consumer business.

To a large extent, however, Johnson & Johnson’s success across its three divisions and many different businesses hinged on its unique structure and culture. Most of its far-flung subsidiaries were acquired because of the potential demonstrated by some promising new products in their pipelines. Each of these units was therefore granted near-total autonomy to develop and expand upon its best-selling products (see Exhibit 3). That independence fostered an entrepreneurial attitude that kept J&J intensely competitive as others around it faltered. The relative autonomy that was accorded to the business units also provided the firm with the ability to respond swiftly to emerging opportunities.

Johnson & Johnson was actually quite proud of the considerable freedom that it gave to its different subsidiaries to develop and execute their own strategies. Besides developing their strategies, these units were also allowed to work with their own resources. Many of them even had their own finance and human resources departments. While this degree of decentralization had led to relatively high overhead costs, none of the executives who ran J&J, Weldon included, had ever thought that this was too high a price to pay. “J&J is a huge company, but you didn’t feel like you were in a big company,” recalled a scientist who used to work there.4

Pushing for More Collaboration

The entrepreneurial culture that Johnson & Johnson developed over the years clearly allowed the firm to show a consistent level of high performance. Indeed, Johnson & Johnson had top-notch products in each of the areas in which it operated. It had been spending heavily on research and development for many years, taking its position among the world’s top spenders (see Exhibit 4). In 2014, it spent about 12 percent of its sales on about 9,000 scientists working in research laboratories around the world. This allowed each of the three divisions to continually introduce promising new products.

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In spite of the benefits that Johnson & Johnson derived from giving its various enterprises considerable autonomy, there were growing concerns that these units could no longer be allowed to operate in near isolation. Shortly after Weldon had taken charge of the firm, he realized that J&J was in a strong position to exploit new opportunities by drawing on the diverse skills of its various subsidiaries across the three divisions. In particular, he was aware that his firm might be able to derive more benefits from the combination of its knowledge in drugs, devices, and diagnostics, since few companies were able to match its reach and strength in these basic areas.

EXHIBIT 3

Segment Information ($ millions)

Source: Johnson & Johnson.

This led Weldon to find ways to make J&J’s fiercely independent units work together. In his own words: “There is a convergence that will allow us to do things we haven’t done before.”5 Through pushing the various far-flung units of the firm to pool their resources, Weldon believed that the firm could become one of the few that was actually able to attain that often-promised, rarely delivered idea of synergy. To pursue this, he created a corporate office that would get business units to work together on promising new opportunities. “It’s a recognition that there’s a way to treat disease that’s not in silos,” Weldon stated, referring to the need for collaboration between J&J’s largely independent businesses.6

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For the most part, however, Weldon confined himself to taking steps to foster better communication and more frequent collaboration among Johnson & Johnson’s disparate operations. He was convinced that such a push for communication and coordination would allow the firm to develop the synergy that he was seeking. But Weldon was also aware that any effort to get the different business units to collaborate must not quash the entrepreneurial spirit that had spearheaded most of the growth of the firm to date. Jerry Cacciotti, managing director of consulting firm Strategic Decisions Group, emphasized that cultivating those alliances “would be challenging in any organization, but particularly in an organization that has been so successful because of its decentralized culture.”7

EXHIBIT 4

Research Expenditures ($ millions)

Source: Johnson & Johnson.

EXHIBIT 5

Significant Innovations

Source: Fast Company, March 2014.

These collaborative efforts did lead to the introduction of some highly successful products (see Exhibit 5). Even the company’s fabled consumer brands started to show growth as a result of increased collaboration between the consumer products and pharmaceutical divisions. The firm’s new liquid Band-Aid was based on a material used in a wound-closing product sold by one of J&J’s hospital-supply businesses. And J&J used its prescription antifungal treatment, Nizoral, to develop a dandruff shampoo. In fact, products that were developed in large part out of such cross-fertilization allowed the firm’s consumer business to experience considerable internal growth.

Confronting Quality Issues

Even as Johnson & Johnson was trying to get more involved with the efforts of its business units, it ran into quality control problems with several over-the-counter drugs made by McNeil Consumer Healthcare. Since 2008, FDA inspectors had found significant violations of manufacturing standards at two McNeil plants, leading to the temporary closure of one of them. These problems had forced the firm to make several recalls of some of its best-selling products. Weldon did admit that problems had surfaced, but he insisted that they were confined to McNeil. He responded to them in an interview: “This is one of the most difficult situations I’ve ever had to personally deal with. It hits at the core of who J&J is. Our first responsibility is to the people who use our products. We’ve let them down.”8

Quality problems had arisen before, but they were usually fixed on a regular basis. Analysts suggested that the problems at McNeil might have exacerbated in 2006 when J&J decided to combine McNeil with the newly acquired consumer health care unit from Pfizer. Johnson & Johnson believed that it could achieve $500 million to $600 million in annual savings by merging the two units. After the merger, McNeil was transferred from the heavily regulated pharmaceutical division to the marketing-driven consumer products division, headed by Colleen Goggins. Because the consumer executives lacked pharmaceutical experience, they began to demand several changes at McNeil that led to a reduced emphasis on quality control.

Weldon realized the significance of the threat faced by Johnson & Johnson as a result of its problems with quality. He was especially concerned about the FDA’s allegation that the firm had initially tried to hide the problems that it found with Motrin in 2009, hiring a contractor to quietly go from store to store buying all of the packets on the shelves. McNeil’s conduct surrounding the recalls led to an inquiry by both the House Committee on Oversight and Investigations and the FDA’s Office of Criminal Investigations.

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Various changes were subsequently made at McNeil to resolve these quality issues. Goggins was pushed out of her post as senior executive in charge of all consumer businesses. Weldon allocated more than $100 million to upgrade McNeil’s plants and equipment, appoint new manufacturing executives, and hire a third-party consulting firm to improve procedures and systems. Bonnie Jacobs, a McNeil spokeswoman, wrote in a recent email: “We will invest the necessary resources and make whatever changes are needed to do so, and we will take the time to do it right.”9

The problems at McNeil, coupled with growing problems with J&J’s artificial hips and contact lenses, also led Johnson & Johnson to make changes to its corporate oversight of its supply chain and manufacturing. In August 2010, the firm appointed Ajit Shetty, a longtime executive, to oversee a new system of companywide quality control that involved a single framework for quality across all of the operating units and a new reporting system. The need for these changes was highlighted by Erik Gordon, a professor at the Ross School of Business at the University of Michigan: “Nothing is more valuable to Johnson & Johnson than the brand bond of trust with consumers.”10

Passing the Baton

In April 2012, Johnson & Johnson appointed Gorsky to lead the health care conglomerate out of the difficulties that it had faced over the previous few years. He had been with the firm since 1988, holding positions in its pharmaceutical businesses across Europe, Africa, and the Middle East before leaving for a few years to work in Novartis. Shortly after his return to Johnson & Johnson in 2008, he took over its medical device and diagnostic group. Because of his extensive background with the firm, and with the division that was being investigated about its faulty hip replacements, Gorsky might have been regarded as the ideal person to take over the job.

When he took over, DePuy, the firm’s orthopedic unit, was already running into trouble with its newest artificial hip. The firm finally recalled the artificial hip, amid growing concerns about its failure among those who had received the implant. Until then, however, executives from the firm had repeatedly insisted that the device was safe. Andrew Ekdahl, the current president of DePuy, recently reiterated that position. “This was purely a business decision,” he said.11 In the trial in Los Angeles Superior Court regarding the defective hip replacement, however, Michael A. Kelly, the lawyer making the case against Johnson & Johnson, suggested that company executives might have concealed information out of concern for firm profits.

In spite of all these issues, Johnson & Johnson did not attempt to clarify what information Gorsky might have had about the problems associated with the artificial hip. Under the circumstances, his promotion to lead the firm surprised Dr. Robert Hauser, a cardiologist and an advocate for improved safety of medical devices. “He’s been overseeing one of the major J&J quality issues and the board of J&J sees fit to name him the new C.E.O.,” he questioned.12 These issues raised concerns about the ability of the firm to effectively deal with the quality concerns and to take steps to prevent them from recurring in the future.

Gorksy’s first job as Johnson & Johnson’s chief executive was, in fact, to reassure shareholders that the firm would move quickly to overcome its problems with manufacturing defects, product recalls, and lawsuits. “We’ve got to adapt faster than ever before, be more agile than ever before,” he stated at the firm’s annual meeting after taking over.13 He acknowledged that some of the problems could partly be attributed to the firm’s attempt to continue to meet Wall Street’s increasingly short-term demands. Gorsky announced that moving forward, J&J was committed to managing for the long term, actively soliciting feedback from all quarters and adhering to the mission that made customers the first priority.

Gorsky’s biggest challenge, however, came from a proposal that Johnson & Johnson might be better off if it was broken into smaller companies, perhaps along the lines of its different divisions. There were growing concerns about the ability of the conglomerate to provide sufficient supervision to all of its worldwide subsidiaries. Gorsky dismissed the proposal, claiming that J&J drew substantial benefits from the diversified nature of its businesses. He did concede, however, that the firm would have to be more selective, careful, and decisive about the products that it would pursue.

Is There a Cure Ahead?

Under Gorksy, Johnson & Johnson began to divest some of its lower-growth businesses and reduce annual costs by $1 billion. In 2014, the firm sold off its blood-testing unit, called Ortho-Clinical Diagnostics, for $4.15 billion to the private equity firm Carlyle Group. It was actively seeking a buyer for Cordis, which made medical devices such as stents and catheters. Johnson & Johnson, which had helped to develop the roughly $5 billion global market for cardiac stents, announced that it was shifting its focus to other medical technologies that showed more potential for growth.

To repair the damage to its reputation from the many recalls across two of its divisions, Johnson & Johnson recently announced that it would remove a host of potentially harmful chemicals, like formaldehyde, from its line of consumer products by the end of 2015. It was the first major consumer products company to make such a widespread commitment. “We’ve never really seen a major personal care product company take the kind of move that they are taking with this,” said Kenneth A. Cook, president of the Environmental Working Group.14

As he tried to plot a course for the future of Johnson & Johnson, Gorsky realized that he had to deal with a variety of issues. He was aware that much of the firm’s success to date resulted from the relative autonomy that it granted to each of its businesses. At the same time, he realized that he had to provide more direction for the businesses to collaborate with each other in order to pursue emerging opportunities. He also understood that it was critical for J&J to develop sufficient controls that could minimize future problems with quality control.

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In overall terms, it was clear that the health care giant had to rethink the process by which it managed its diversified portfolio of companies in order to ensure that it could keep growing without creating issues that could pose further threats to its reputation. “This is a company that was purer than Caesar’s wife, this was the gold standard, and all of a sudden it just seems like things are breaking down,” said William Trombetta, a professor of pharmaceutical marketing at Saint Joseph’s University in Philadephia.15

 

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MBA 5652

Unit I

Literature Review

Instructions

Within this course you will submit parts of a research paper in each unit that will come together in Unit VII as the complete project. Click  here to review the Course Project Guidance document, which outlines all of the work you will submit for the course and provides a template for the final paper. Reviewing the document will provide insight and mental preparation for the scope of the course since the assignments will build upon one another. It also introduces the scenario you will utilize for every assignment in this course. Click here to review the Sun Coast Remediation Data Files document. This document will be the source of data for your project, however, you will not begin working with the data until Unit IV. Note: The template provided is for the Unit VII Research Paper; you will submit parts of this paper in each unit. See the templates in each unit assignment.

For the Unit I assignment, you will use what you learned about research methodologies, primary and secondary sources, and reviewing literature to develop a literature review. This literature review will become part of the final course project due in Unit VII. Please click here to access and utilize a template for this assignment.

Review articles in the CSU Online Library databases and other credible resources to locate six peer-reviewed, scholarly articles that relate to the Sun Coast business problems identified in the Course Project Guidance document. The articles you use should help inform your knowledge about the issues you are trying to solve for Sun Coast. The articles should also be quantitative research articles from primary and secondary sources. Try including words like  correlation, regression, t test, and  ANOVA in your keyword search criteria.

The article discussion should include the qualifications of the authors, purpose of the studies, research methodologies and designs used, results from the studies, and explanations of how the articles relate to Sun Coast’s problem. Ensure that you also describe how you believe the research made a positive organizational impact.

The title and reference pages do not count toward the page requirement for this assignment. This assignment should be a minimum of two pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

Refer to the Course Project Guidance document for insight. For assistance in creating your literature review, reach out to the Writing Center

Unit II

Scholarly Activity

Instructions

For this assignment, you will define the research objectives and develop the research questions and hypotheses to set the stage for the Sun Coast Remediation research project.

You will utilize this template to complete the Unit II assignment.

Be sure to include the following sections in your submission, and remember to use APA-formatted section headings and subheadings.

§  Introduction

§  Research problems

§  Research objectives: Refer to the Introduction and Statement of Problems sections provided in the Unit II Assignment Template to make explicit statements as to the objectives of this study. For example, “One objective of this research study is to determine the direction (either positive or negative) and the strength of relationships between ABC Company’s various consumer promotions and sales revenue. This objective is intended to determine which promotions may be more effective and strategically important.” Research objectives should be discussed for each problem identified.

§  Research questions and hypotheses: Provide research questions and null and alternative hypotheses that align with the research objectives and problems. For example:

o  RQ1: What is the relationship between Promotion 1 and sales revenue?

§  Ho1 (null hypothesis): There is no statistically significant correlation between Promotion 1 (independent variable) and sales revenue (dependent variable).

§  Ha1 (alternative hypothesis): There is a statistically significant correlation between Promotion 1 and sales revenue.

o  RQ2: What is the relationship between Promotion 2 and sales revenue?

§  Ho2: There is no statistically significant correlation between Promotion 2 and sales revenue.

§  Ha1: There is a statistically significant correlation between Promotion 2 and sales revenue.

o  RQ3: Are there differences in return on investment (ROI) between the various promotions?

§  Ho3: There are no statistically significant differences in ROI between Promotion 1 and Promotion 2.

§  Ha3: There are statistically significant differences in ROI between Promotion 1 and Promotion 2.

The title and reference pages do not count toward the page requirement for this assignment. This assignment should be a minimum of two pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

Unit III Scholarly Activity

·  Weight: 10% of course grade

·  Grading Rubric

Instructions

Research Design

Research design refers to the specific type of study that you will conduct. Research design is normally consistent with one’s philosophical worldview and the methodological approach the researcher chooses. In this case, you are using a quantitative methodology. As we have discussed in this course, quantitative research designs can be experimental and non-experimental. You will be using a non-experimental design that can include descriptive statistics, correlational or causal-comparative research methods.

Research methods refer to specific procedures selected based on the chosen design. This is where you will provide detail on how you collected and analyzed your data. For quantitative methodologies, research methods can be quite detailed and require that attention be paid to recruitment, sampling, sampling frame, sample size, surveys, pilot tests, observations, data collection, data analysis, statistical procedures, data interpretation, coding, validity, reliability, generalizability, reporting, etc.

For this assignment, you will develop the research design for the Sun Coast project, utilizing this template to complete your assignment.

Your Unit III research design submission should include the below elements.

§  Research Methodology: Describe and justify the choice of research methodology and why it was most suitable to solve the problems. Be sure to compare and contrast this choice with the design that was not selected.

§  Research Design: Explain whether the research design is exploratory, causal, or descriptive. Provide the rationale for the choice.

§  Research Methods: Review the research questions and hypotheses you developed in Unit II, and then decide on the most appropriate research methods to test your hypotheses. They might include a combination of experimentation, descriptive statistics, correlation, and casual-comparative methods. Be sure to specify which method will be used to test which research question and hypotheses, and explain why that method was most appropriate.

§  Data Collection Methods: Specify how the data were most likely collected to test the hypotheses. Data collection methods include, but are not limited to, survey, observation, and records analysis. Be sure to specify which data collection method was used to collect the data needed for each research question and hypothesis. Please note that one data collection method could capture the data for several research questions and hypotheses.

§  Sampling Design: Briefly describe the type of sampling design that was most likely used for the data that were collected. Choices include, but are not limited to, random sample, convenience sample, etc. Explain your rationale for your sampling design selection(s).

§  Data Analysis Procedures: Specify which statistical procedures will be used to test each of your hypotheses from among correlation, regression,  t test, and ANOVA. Explain why each procedure was the most appropriate choice.

The title and reference pages do not count toward the page requirement for this assignment. This assignment should be no less than two pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

Unit IV Scholarly Activity

·  Weight: 10% of course grade

·  Grading Rubric

Instructions

Descriptive Statistics Analysis

Describe the Sun Coast data using the descriptive statistics tools discussed in the unit lesson. Establish whether assumptions are met to use parametric statistical procedures. Repeat the tasks below for each tab in the Sun Coast research study data set. Utilize the Unit IV Scholarly Activity template  here.

You will utilize Microsoft Excel ToolPak. The links to the ToolPak are  here in the Course Project Guidance document.

Here are some of the items you will cover.

§  Produce a frequency distribution table and histogram.

§  Generate descriptive statistics table, including measures of central tendency (mean, median, and mode), kurtosis, and skewness.

§  Describe the dependent variable measurement scale as nominal, ordinal, interval, or ratio.

§  Analyze, evaluate, and discuss the above descriptive statistics in relation to assumptions required for parametric testing. Confirm whether the assumptions are met or are not met.

The title and reference pages do not count toward the page requirement for this assignment. This assignment should be no less than five pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

Unit V Scholarly Activity

·  Weight: 10% of course grade

·  Grading Rubric

Instructions

Correlation and Regression Analysis Using Sun Coast Data Set

Using the Sun Coast data set, perform a correlation analysis, simple regression analysis, and multiple regression analysis, and interpret the results.

Please follow the Unit V Scholarly Activity template here to complete your assignment.

You will utilize Microsoft Excel ToolPak for this assignment.

Example:

§  Correlation Analysis

o  Restate the hypotheses.

o  Provide data output results from Excel Toolpak.

o  Interpret the correlation analysis results

§  Simple Regression Analysis

o  Restate the hypotheses.

o  Provide data output results from Excel Toolpak.

o  Interpret the simple regression analysis results

§  Multiple Regression Analysis

o  Restate the hypotheses.

o  Provide data output results from Excel Toolpak.

o  Interpret the multiple regression analysis results.

The title and reference pages do not count toward the page requirement for this assignment. This assignment should be no less than two pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

Unit VI Scholarly Activity

·  Weight: 10% of course grade

·  Grading Rubric

Instructions

Using t Test and ANOVA With Sun Coast Remediation Data Set

Using the Sun Coast Remediation data set, perform an independent samples  t Test, dependent samples t Test, and ANOVA, and interpret the results.

You will utilize Microsoft Excel Toolpak for this assignment.

Example:

§  Independent Sample t Test

o  Restate the hypotheses.

o  Provide data output results from Excel Toolpak.

o  Interpret the t Test results

§  Dependent Sample t Test

o  Restate the hypotheses.

o  Provide data output results from Excel Toolpak.

o  Interpret the t Test results

§  ANOVA

o  Restate the hypotheses.

o  Provide data output results from Excel Toolpak.

o  Interpret the ANOVA results.

Please follow the Unit VI Scholarly Activity template here to complete your assignment.

The title and reference pages do not count toward the page requirement for this assignment. This assignment should be no less than two pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

Unit VII Research Paper

·  Weight: 13% of course grade

·  Grading Rubric

Instructions

Final Project

Now that you have completed the first six assignments, it is time to complete your research project for the course. Include the following sections in your submission.

§  Title Page

§  Table of Contents

§  Executive Summary

§  Introduction

§  Statement of the Problems

§  Literature Review

§  Research Objectives

§  Research Questions and Hypotheses

§  Research Methodology, Design, and Methods

o  Research Methodology

o  Research Design

o  Research Methods

o  Data Collection Methods

o  Sampling Design

o  Data Analysis Procedures

§  Data Analysis: Descriptive Statistics and Assumption Testing

§  Data Analysis: Hypothesis Testing

§  Findings

§  Recommendations

§  References

Please follow the Unit VII project template here to complete your assignment.

Please refer to the Course Project Guidance document here for help.

The title and reference pages do not count toward the page requirement for this assignment. This assignment should be no less than three pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

Unit VIII PowerPoint Presentation

·  Weight: 12% of course grade

·  Grading Rubric

Instructions

Create a PowerPoint presentation for the Sun Coast Remediation research project to communicate the findings and suggest recommendations. Please use the following format:

§  Slide 1: Include a title slide.

§  Slide 2: Organize the agenda.

§  Slide 3: Introduce the project.

o  Statement of the Problems

o  Research Objectives

§  Slide 4: Describe information gathered from the literature review.

§  Slide 5: Include research methodology, design, and methods.

o  Research Methodology

o  Research Design

o  Research Methods

o  Data collection

§  Slide 6: Include research questions and hypotheses

§  Slides 7 and 8: Explain your data analysis.

§  Slides 9 and 10: Explain your findings.

§  Slide 11: Explain recommendations including an explanation of how research-based decision-making can directly affect organizational practices.

§  Slide 12 and 13: Reflect on your experience throughout the course. Provide some of the things you learned and some of the course’s takeaways that you can apply to your current or future job.

§  Slide 14: Include references for your sources.

Your PowerPoint must be a minimum of fourteen slides in length (including the title slide and a reference slide).

You are required to narrate your presentation. Utilize the note section to write out your transcript per slide. Ensure the presentation you create is your own authentic work. Ensure that you follow APA guidelines and cite any resources you use. For assistance with adding narration to your presentation, click here for an instructional document.

MBA 5652

Unit I

Literature Review

Instructions

Within this course you will submit parts of a research paper in each unit that will come together in Unit VII as the complete project. Click   here  to review the Course Project Guidance document, which outlines all of the work you will submit for the course and provides a template for the final paper. Reviewing the document will provide insight and mental preparation for the scope of the course since the assignments will build upon one another. It also introduces the scenario you will utilize for every assignment in this course. Click  here  to review the Sun Coast Remediation Data Files document. This document will be the source of data for your project, however, you will not begin working with the data until Unit IV. Note: The template provided is for the Unit VII Research Paper; you will submit parts of this paper in each unit. See the templates in each unit assignment.

For the Unit I assignment, you will use what you learned about research methodologies, primary and secondary sources, and reviewing literature to develop a literature review. This literature review will become part of the final course project due in Unit VII. Please click  here  to access and utilize a template for this assignment.

Review articles in the CSU Online Library databases and other credible resources to locate six peer-reviewed, scholarly articles that relate to the Sun Coast business problems identified in the Course Project Guidance document. The articles you use should help inform your knowledge about the issues you are trying to solve for Sun Coast. The articles should also be quantitative research articles from primary and secondary sources. Try including words like  correlation, regression, t test, and  ANOVA in your keyword search criteria.

The article discussion should include the qualifications of the authors, purpose of the studies, research methodologies and designs used, results from the studies, and explanations of how the articles relate to Sun Coast’s problem. Ensure that you also describe how you believe the research made a positive organizational impact.

The title and reference pages do not count toward the page requirement for this assignment. This assignment should be a minimum of two pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

Refer to the Course Project Guidance document for insight. For assistance in creating your literature review, reach out to the Writing Center

 

Unit II

Scholarly Activity

Instructions

For this assignment, you will define the research objectives and develop the research questions and hypotheses to set the stage for the Sun Coast Remediation research project.

You will utilize this  template  to complete the Unit II assignment.

Be sure to include the following sections in your submission, and remember to use APA-formatted section headings and subheadings.

· Introduction

· Research problems

· Research objectives: Refer to the Introduction and Statement of Problems sections provided in the Unit II Assignment Template to make explicit statements as to the objectives of this study. For example, “One objective of this research study is to determine the direction (either positive or negative) and the strength of relationships between ABC Company’s various consumer promotions and sales revenue. This objective is intended to determine which promotions may be more effective and strategically important.” Research objectives should be discussed for each problem identified.

· Research questions and hypotheses: Provide research questions and null and alternative hypotheses that align with the research objectives and problems. For example:

. RQ1: What is the relationship between Promotion 1 and sales revenue?

1. Ho1 (null hypothesis): There is no statistically significant correlation between Promotion 1 (independent variable) and sales revenue (dependent variable).

1. Ha1 (alternative hypothesis): There is a statistically significant correlation between Promotion 1 and sales revenue.

. RQ2: What is the relationship between Promotion 2 and sales revenue?

2. Ho2: There is no statistically significant correlation between Promotion 2 and sales revenue.

2. Ha1: There is a statistically significant correlation between Promotion 2 and sales revenue.

. RQ3: Are there differences in return on investment (ROI) between the various promotions?

3. Ho3: There are no statistically significant differences in ROI between Promotion 1 and Promotion 2.

3. Ha3: There are statistically significant differences in ROI between Promotion 1 and Promotion 2.

The title and reference pages do not count toward the page requirement for this assignment. This assignment should be a minimum of two pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

 

 

Unit III Scholarly Activity

· Weight: 10% of course grade

· Grading Rubric

Instructions

Research Design

Research design refers to the specific type of study that you will conduct. Research design is normally consistent with one’s philosophical worldview and the methodological approach the researcher chooses. In this case, you are using a quantitative methodology. As we have discussed in this course, quantitative research designs can be experimental and non-experimental. You will be using a non-experimental design that can include descriptive statistics, correlational or causal-comparative research methods.

Research methods refer to specific procedures selected based on the chosen design. This is where you will provide detail on how you collected and analyzed your data. For quantitative methodologies, research methods can be quite detailed and require that attention be paid to recruitment, sampling, sampling frame, sample size, surveys, pilot tests, observations, data collection, data analysis, statistical procedures, data interpretation, coding, validity, reliability, generalizability, reporting, etc.

For this assignment, you will develop the research design for the Sun Coast project, utilizing this  template  to complete your assignment.

Your Unit III research design submission should include the below elements.

· Research Methodology: Describe and justify the choice of research methodology and why it was most suitable to solve the problems. Be sure to compare and contrast this choice with the design that was not selected.

· Research Design: Explain whether the research design is exploratory, causal, or descriptive. Provide the rationale for the choice.

· Research Methods: Review the research questions and hypotheses you developed in Unit II, and then decide on the most appropriate research methods to test your hypotheses. They might include a combination of experimentation, descriptive statistics, correlation, and casual-comparative methods. Be sure to specify which method will be used to test which research question and hypotheses, and explain why that method was most appropriate.

· Data Collection Methods: Specify how the data were most likely collected to test the hypotheses. Data collection methods include, but are not limited to, survey, observation, and records analysis. Be sure to specify which data collection method was used to collect the data needed for each research question and hypothesis. Please note that one data collection method could capture the data for several research questions and hypotheses.

· Sampling Design: Briefly describe the type of sampling design that was most likely used for the data that were collected. Choices include, but are not limited to, random sample, convenience sample, etc. Explain your rationale for your sampling design selection(s).

· Data Analysis Procedures: Specify which statistical procedures will be used to test each of your hypotheses from among correlation, regression,  t test, and ANOVA. Explain why each procedure was the most appropriate choice.

The title and reference pages do not count toward the page requirement for this assignment. This assignment should be no less than two pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

 

Unit IV Scholarly Activity

· Weight: 10% of course grade

· Grading Rubric

Instructions

Descriptive Statistics Analysis

Describe the Sun Coast data using the descriptive statistics tools discussed in the unit lesson. Establish whether assumptions are met to use parametric statistical procedures. Repeat the tasks below for each tab in the Sun Coast research study data set. Utilize the Unit IV Scholarly Activity template   here .

You will utilize Microsoft Excel ToolPak. The links to the ToolPak are   here  in the Course Project Guidance document.

Here are some of the items you will cover.

· Produce a frequency distribution table and histogram.

· Generate descriptive statistics table, including measures of central tendency (mean, median, and mode), kurtosis, and skewness.

· Describe the dependent variable measurement scale as nominal, ordinal, interval, or ratio.

· Analyze, evaluate, and discuss the above descriptive statistics in relation to assumptions required for parametric testing. Confirm whether the assumptions are met or are not met.

The title and reference pages do not count toward the page requirement for this assignment. This assignment should be no less than five pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

 

Unit V Scholarly Activity

· Weight: 10% of course grade

· Grading Rubric

Instructions

Correlation and Regression Analysis Using Sun Coast Data Set

Using the Sun Coast data set, perform a correlation analysis, simple regression analysis, and multiple regression analysis, and interpret the results.

Please follow the Unit V Scholarly Activity template  here  to complete your assignment.

You will utilize Microsoft Excel ToolPak for this assignment.

Example:

· Correlation Analysis

. Restate the hypotheses.

. Provide data output results from Excel Toolpak.

. Interpret the correlation analysis results

· Simple Regression Analysis

. Restate the hypotheses.

. Provide data output results from Excel Toolpak.

. Interpret the simple regression analysis results

· Multiple Regression Analysis

. Restate the hypotheses.

. Provide data output results from Excel Toolpak.

. Interpret the multiple regression analysis results.

The title and reference pages do not count toward the page requirement for this assignment. This assignment should be no less than two pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

 

Unit VI Scholarly Activity

· Weight: 10% of course grade

· Grading Rubric

Instructions

Using  t  Test and ANOVA With Sun Coast Remediation Data Set

Using the Sun Coast Remediation data set, perform an independent samples  t Test, dependent samples t Test, and ANOVA, and interpret the results.

You will utilize Microsoft Excel Toolpak for this assignment.

Example:

· Independent Sample t Test

. Restate the hypotheses.

. Provide data output results from Excel Toolpak.

. Interpret the t Test results

· Dependent Sample t Test

. Restate the hypotheses.

. Provide data output results from Excel Toolpak.

. Interpret the t Test results

· ANOVA

. Restate the hypotheses.

. Provide data output results from Excel Toolpak.

. Interpret the ANOVA results.

Please follow the Unit VI Scholarly Activity template  here  to complete your assignment.

The title and reference pages do not count toward the page requirement for this assignment. This assignment should be no less than two pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

 

Unit VII Research Paper

· Weight: 13% of course grade

· Grading Rubric

Instructions

Final Project

Now that you have completed the first six assignments, it is time to complete your research project for the course. Include the following sections in your submission.

· Title Page

· Table of Contents

· Executive Summary

· Introduction

· Statement of the Problems

· Literature Review

· Research Objectives

· Research Questions and Hypotheses

· Research Methodology, Design, and Methods

. Research Methodology

. Research Design

. Research Methods

. Data Collection Methods

. Sampling Design

. Data Analysis Procedures

· Data Analysis: Descriptive Statistics and Assumption Testing

· Data Analysis: Hypothesis Testing

· Findings

· Recommendations

· References

Please follow the Unit VII project template  here  to complete your assignment.

Please refer to the Course Project Guidance document  here  for help.

The title and reference pages do not count toward the page requirement for this assignment. This assignment should be no less than three pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.

 

Unit VIII PowerPoint Presentation

· Weight: 12% of course grade

· Grading Rubric

Instructions

Create a PowerPoint presentation for the Sun Coast Remediation research project to communicate the findings and suggest recommendations. Please use the following format:

· Slide 1: Include a title slide.

· Slide 2: Organize the agenda.

· Slide 3: Introduce the project.

. Statement of the Problems

. Research Objectives

· Slide 4: Describe information gathered from the literature review.

· Slide 5: Include research methodology, design, and methods.

. Research Methodology

. Research Design

. Research Methods

. Data collection

· Slide 6: Include research questions and hypotheses

· Slides 7 and 8: Explain your data analysis.

· Slides 9 and 10: Explain your findings.

· Slide 11: Explain recommendations including an explanation of how research-based decision-making can directly affect organizational practices.

· Slide 12 and 13: Reflect on your experience throughout the course. Provide some of the things you learned and some of the course’s takeaways that you can apply to your current or future job.

· Slide 14: Include references for your sources.

Your PowerPoint must be a minimum of fourteen slides in length (including the title slide and a reference slide).

You are required to narrate your presentation. Utilize the note section to write out your transcript per slide. Ensure the presentation you create is your own authentic work. Ensure that you follow APA guidelines and cite any resources you use. For assistance with adding narration to your presentation, click  here  for an instructional document.

 

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