Project Management Assignment 2

Please, find the instructions in the attached “instructions” documet.

Read the instructions before offering to do the work.

APA Style.

Original Work Only.

No Plagirism.

Reference the textbook (attached).

The template mentioned in the instructions is attached. Download it and use it as per the instructions.

The answers to the first 4 questions are directly in the textbo

Initiating Projects

Based on the knowledge you have gained through the readings in this module, answer the review questions listed below. These questions were chosen to demonstrate your understanding and help you assess your progress.

1. Explain what happens within the five project management process groups. Which process groups typically take the least amount of time?  Which takes the longest?

2. What is the value of using a project management methodology?

3. Explain the reasoning for a business case and the importance of the main contents.

4. Idenitfy the role(s) of key stakeholders during a project kick-off meeting and the important agenda topics.

5. After reading the Just-In-Time case study in Chapter 3 choose at least two key topics that need further explanation and at least one item that you feel should be added. Create a second version of the project charter using the template( attached) and incorporate your updates (in boldface).

Use terminology from your readings and cite related references using current APA format, where applicable

Readings:

Textbook: An Introduction to Project Management (5th Edition): (Attached).

· Chapter 3 – Initiating Projects

 

Initiating Projects

 

Based on the knowledge you have gained through the readings in this module, answer

the review questions listed below. These questions were chosen to demonstrate your

understanding and help you assess your

progress.

 

1.

 

Explain what happens within the five project management process groups.

Which process groups typically take the least amount of time?

 

Which takes

the longest?

 

 

2.

 

What is the value of using a project management methodolo

gy?

 

3.

 

Explain the reasoning for a business case and the importance of the main

contents.

 

4.

 

Idenitfy the role(s) of key stakeholders during a project kick

off meeting and

the important agenda topics.

 

 

5.

 

After reading the

 

Just

In

Time

 

case study in Chapter 3 choose at least two key

topics that need further explanation and at least one item that you feel should

be added. Create a second version of the project charter using the

 

template

(

attached)

and incorporate your updates (

in boldface

).

 

Use terminology from your readings and cite related references using current APA

format, where applicable

 

Readings:

 

Textbook:

An Introduction

to Project Management (5th Edition)

:

 

(Attached).

 

·

 

Chapter 3

 

Initiating Projects

 

 

Initiating Projects

Based on the knowledge you have gained through the readings in this module, answer

the review questions listed below. These questions were chosen to demonstrate your

understanding and help you assess your progress.

1. Explain what happens within the five project management process groups.

Which process groups typically take the least amount of time? Which takes

the longest?

2. What is the value of using a project management methodology?

3. Explain the reasoning for a business case and the importance of the main

contents.

4. Idenitfy the role(s) of key stakeholders during a project kick-off meeting and

the important agenda topics.

5. After reading the Just-In-Time case study in Chapter 3 choose at least two key

topics that need further explanation and at least one item that you feel should

be added. Create a second version of the project charter using the template(

attached) and incorporate your updates (in boldface).

Use terminology from your readings and cite related references using current APA

format, where applicable

Readings:

Textbook: An Introduction to Project Management (5th Edition): (Attached).

ď‚· Chapter 3 – Initiating Projects

 
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Negotiation Paper

Read the attached information

Assume the first role, that of Samantha (Sam) Pinder, Executive V.P. of Finance, a mediator/facilitator. Two other roles are also printed out to assist you in understanding how the parties view the dispute.

Resolve this dispute using the Steps in the Mediation Process and the Mediator’s guide which follows the role information.

Detail what takes place at each step. In the end, describe the outcome for all parties.
10 pages, 11-12pts, double space, at least 5 references, and please follow the reading material, because it is a negotiation subject paper

Exercise 29 – Third-Party Conflict Resolution

821

EXERCISE 32 THIRD-PARTY CONFLICT RESOLUTION

Objectives

To understand the criteria that third parties use when they intervene into a dispute and help others resolve it.

To illustrate how these different criteria result from different assumptions about strategies that the third party needs to pursue to resolve the dispute.

To practice mediation as a third party resolution strategy.

 

Exercise 32: Third Party Conflict Resolution

ROLE FOR SAMANTHA (“SAM”) PINDER EXECUTIVE VICE PRESIDENT OF FINANCE

You are Samantha (Sam) Pinder, Executive Vice-President Finance and head of the main office staff for Levver Corporation. Brenda Bennett (Director of Human Resources) and Harold Stokes (Vice-President Engineering) are about to arrive in your office. Brenda phoned you this morning saying that she had to speak with you about Harold’s violation of the procedure for hiring summer interns. Apparently, the Engineering Department (at Harold’s request) has been hiring interns directly into the Department without going through Human Resources. You asked if she had tried to discuss the problem with Stokes, and she said that she had.

Neither Bennett nor Stokes works for you directly. Bennett reports to the Senior Vice President for Human Resources (who works in another office); Bennett has an indirect (“dotted line”) reporting relationship to you because she works in the main office. Stokes reports to the Senior VP for Research and Development in a different part of the organization. Nevertheless, you are the most logical one to try to solve this problem. Both Stokes and Bennett are tough, but reasonable, people. You feel that if you can bring the two of them together, the problem can probably be settled. You called Harold to set up this meeting.

BRENDA BENNETT

DIRECTOR OF HUMAN RESOURCES You are Brenda Bennett, Director of Human Resources for the Levver Corporation. You have just taken over the position of Director of Human Resources, and have inherited a lot of ill- will and dead weight. Past human resources practices have been less than perfect. However, the people running the summer intern program this year are some of the best that you have. Several weeks ago, the Engineering Department requested two summer interns. Jim Lexington, your subordinate and head of the intern program, informed Engineering that they

 

 

Exercise 29 – Third-Party Conflict Resolution

822

would have to wait because the hiring would not begin for at least two weeks. Then, without further consultation, Engineering went and hired two students on their own initiative without permission. You are concerned for several reasons. First, the intern program comes out of your budget, and you will be damned if you will pay for two students not hired through your staff. Second, both students are white males, sons of friends of Joe Barnes. You are concerned about the E.E.O. implications. Third, the intern program involves some general overall orientation and development work before students are assigned to projects, and these students will be out of phase. Fourth, from your view there seem to be better applicants. Finally, you feel it is necessary to begin establishing Human Resources’ “territorial rights,” and this is as good a time as any. You have a good case. With these thoughts in mind you called Stokes, and he put you off before you had a chance to explain your concerns. Thus, you called your boss, Samantha (Sam) Pinder to discuss the problem. You report primarily to the Senior Vice President of Human Resources of Levver, who works at another location and only have an indirect (“dotted line”) reporting relationship to Pinder. Nevertheless, since Pinder manages the office you work in, he/she has the responsibility to try to handle this problem. You only had a chance to tell Pinder the basic problem on the telephone, but not any of the details. You know Pinder will expect some compromise from you, and you are willing to seek common ground, provided most of all of your five concerns are somehow alleviated.

HAROLD STOKES

VICE PRESIDENT OF ENGINEERING You are Harold Stokes, Vice President of Engineering for the Levver Corporation. Your electrical engineering group is far behind on a major power station project. Much of the work on this project involves relatively simple drafting; it requires minimal engineering competence if supervised properly. However, it must be started right away. You and your staff decided that a few summer interns would be perfect for the job. Joe Barnes, your manager of Electrical Engineering, tried to hire interns through the Human Resources Intern program; however, he was told that hiring could not begin for at least another two weeks. Remembering your past skirmishes with the former Director of Human Resources (Brenda Bennett’s predecessor), you just told Barnes to go and hire two students (friends of Barnes’ son in college) whom he knew, so he could get the job started. You are aware that this action probably caused some trouble for the Human Resources Department. As a matter of fact, you are sure of this because Bennett called Samantha (Sam) Pinder, the Executive Vice President, to complain about your actions. Bennett is not necessarily like her predecessor and probably deserves a chance to prove herself. However, the two students are here now, and they appear to be working out well; when Bennett called in a real huff, you told her the students were here now, and “that’s that!” Moreover, some of the interns that Human Resources have sent in the past have been complete “duds.” You feel that the placement officers in Human Resources do not consult well enough with the host departments when making placement decisions. Bennett’s call to Pinder has prompted Pinder to get involved to try to resolve this conflict. Your reporting relationship at Levver is directly to the Senior Vice President for R & D, who

 

 

Exercise 29 – Third-Party Conflict Resolution

823

works at another location. You don’t report directly to Pinder and Bennett only reports to Pinder indirectly; nevertheless, Pinder has the most direct responsibility for trying to resolve this conflict. You know that Pinder is going to expect some compromise, and you and your department will accept anything reasonable—provided the two students stay—acquires more control over intern hiring decisions.

COMMENTARY When managers consider and evaluate ways to intervene, they typically borrow models from the legal system or labor arbitration. Similarly, theorists themselves have borrowed the language and models of the legal system to describe what managers do. Thus, students often describe their actions as follows:

When discussing the case, students traditionally seek to achieve one (or more) of four primary objectives: efficiency, effectiveness, participant satisfaction, and fairness.

Efficiency. To solve the problem with a minimum expenditure of resources—third party time, disputant time, capital outlay, and so forth. Solving the problem quickly would be an example of procedural efficiency. Effectiveness. To solve the problem so that it is solved well and stays solved. Making sure that the third party listens to all parties who have a relevant perspective on the conflict is an example of procedural effectiveness (brainstorming) to invent the best possible solution and one that will “work” (i.e., one that will not bring the parties back in the next few weeks) are examples of outcome effectiveness. Participant Satisfaction. To solve the problem so that the parties are satisfied with the solution. Giving all sides an opportunity to “present their case” is an example of participant satisfaction for procedures. Fairness. To solve the problem so that the parties believe the outcome is fair (by some standard of fairness-equality, equity, and so forth). Again, giving each party an opportunity to present their case is traditionally equated with procedural fairness. When intervening into conflict, third parties tend to use one of several styles. These styles have been described and classified by Sheppard (1983, 1984) according to the degree of control that the third party is exerting over the outcome of the dispute and the process by which it is resolved . Judges exert high degrees of control over the outcome of the conflict but not the process by which it is resolved. A judge typically acts like a judge in an American courtroom—he/she allows both sides to present whatever facts, evidence, or arguments each desires; and then the third party decides the outcome of the conflict and, if he/she has the power, enforces it on the disputants. Inquisitors exert high degrees of control over both the outcome and the process of conflict resolution. An inquisitor is more typical of a judge in a European courtroom, or a Magistrate in

 

 

Exercise 29 – Third-Party Conflict Resolution

824

an American court. He/she directs the presentation of evidence by the disputants, may ask questions or act as a referee, call for evidence that was not willingly presented, and then decides the outcome of the conflict. Mediators exert high degrees of control over the process of conflict resolution but not the outcome. A mediator may initially separate the parties to interview each and determine their “side;” he/she may then bring the parties together or separate them and ferry proposals back and forth in order to help the disputants forge their own solution to the conflict. Avoiders, Delegators, and “Impetus Providers” exert low degrees of control over both the process and the outcome. Avoiders prefer to find ways to either ignore the conflict or minimize its importance. Delegators recognize that the conflict exists, but try to delegate it back to the disputing parties to get them to handle it or to give it to someone else to attempt resolution. Finally, the Providing Impetus style (often called “Kick in the Pants”) delegates it back to the parties with a threat—either they resolve it themselves or the third party will resolve it for them, and “nobody will like the solution.” Research by Sheppard (1983) and Lewicki and Sheppard (1985) indicate that managers in organizations tend to use the inquisitorial style most frequently, followed by the judge and providing impetus styles. Managers believe that they use the mediation style frequently, but in fact seldom give the disputing parties real control over the outcome. Managers are more likely to use strategies that exert control over the outcome when they are operating under time pressures, when they think disputants will not be likely to work together in the future, and when the settlement has broad Implications for the resolution of other disputes.

Commentary: Mediation appears to have many advantages as a conflict-resolution strategy, but has been used less frequently than it might be compared to judicial and inquisitorial styles. The clear advantages of mediation, as described earlier, is that it helps disputing parties invent their own solutions to problems, thereby increasing the “ownership” of solutions, willingness to subsequent disputes. There are many different stylistic approaches to mediation. The approach presented here is one of the two most common, and can be described as the “orchestration” approach. In this approach, the mediator attempts to work with both parties in the same room at the same time. In contrast, a number of mediators prefer the “shuttle diplomacy” approach, whereby the third party carries proposals back and forth between the separated disputants and tries to forge a common agreement from the efforts. Mediation is enjoying increasing popularity as a mechanism for resolving disputes traditionally handled by the courts. In the past 8-10 years, mediation has become a popular and viable way of handling labor disputes, divorce, community conflicts, insurance claims, environmental and land disputes, and many small legal cases. Communities throughout the country are setting up mediation centers annexed to the court system to relive the significant backlog of trials awaiting courtroom dates. Mediation is preferred because it is frequently quicker implement them and live by them, and hopefully showing them a process they can use in than the courts, less costly in attorney and court fees, and, again, gives the disputing parties considerable control in shaping the actual settlement. In mediation, both parties can be winners; in adjudication, only one party wins, and sometimes, neither one wins. .

 

 

Exercise 29 – Third-Party Conflict Resolution

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References Bush, R.A.B. and Folger, J. (1994). The promise of mediation. San Francisco, CA: Jossey Bass. Cloke ,K. & Goldsmith, J. (2005) Resolving Conflict at Work. Revised Edition. San Francisco: Jossey Bass. Folberg, J. and Taylor, A. (1984) Mediation. San Francisco: Jossey Bass. Goldberg, S., Green, E. and Sander, F. (1985) Dispute Resolution. Boston: Little Brown. Kolb, D.M. (1984) The Mediators. Cambridge, MA: MIT Press. Kolb, D.M. (1994). When talk works: Profiles of mediators. San Francisco, CA: Jossey Bass. Kressel, K. and Pruitt, D. G. (1985) “The Mediation of Social Conflict,” Journal of Social Issues. 41(2). Lewicki, R. J. and Sheppard, B. (1985) “Choosing How to Intervene: Factors Affecting the Use of Process and Outcome Control in Third Party Dispute Resolution,” Journal of Occupational Behavior 6, pp. 49-64. Merry, S. E. and Silbey, S. (1982) Mediator Settlement Strategies: Authority and Manipulation in Alternative Dispute Resolution. Paper presented at the American Anthropological Association meetings. Moore, C.W. (1996). The mediation process: Practical strategies for resolving conflict. Second Edition. San Francisco, CA: Jossey Bass. Sheppard, B. (1983) “Managers as Inquisitors: Some Lessons from the Law,” In M. Bazerman and R. J. Lewicki (eds.) Negotiation in Organizations. Beverly Hills: Sage Publications. Sheppard, B. (1984) “Third Party Conflict Intervention: A Procedural Frame-work,” In B. Staw and L. L. Cummings (eds.) Research in Organizational Behavior. Greenwich, CT: JAI Publishing Co.

 

 

 

Exercise 29 – Third-Party Conflict Resolution

834

STEPS IN A MEDIATION PROCESS

 

Step 1

 

 

 

 

 

Step 2

 

 

Step 3

 

 

 

Step 4

 

 

 

 

 

 

 

INTRODUCTION AND

EXPLANATION OF MEDIATION

 

 

PROBLEM DETERMINATION STATEMENT FROM PARTIES

 

PRELIMINARY

CALMING MAY BE REQUIRED

PROBLEM

IDENTIFICATION (EMPHASIZE POSITIVES)

 

 

FACT FINDING: WHAT DO YOU WANT?

 

GENERATION AND EVALUATION OF ALTERNATIVES

 

RESOLUTION

RECONCILIATION SUMMARIZE RESOLUTION ESTABLISH FOLLOW-UP

MEETING

 

NO RESOLUTION

SELECTION OF ALTERNATIVE

 

 

Exercise 29 – Third-Party Conflict Resolution

835

THE MEDIATION GUIDE The Steps: Step 1: Stabilize the Setting. Step 2: Help the Parties Communicate. Step 3: Help the Parties Negotiate. Step 4: Clarify the Parties’ Agreement.

Step 1: Stabilize the Setting Parties often bring strong feelings of anger and frustration into mediation. These feelings can prevent them from talking productively about their dispute. You, as mediator, will try to gain their trust for you and for the mediation process. Stabilize the setting by being polite; show that you are in control and that you are neutral. This step helps the parties feel comfortable, so they can speak freely about their complaints, and safe, so they can air their feelings. 1. Greet the parties.

2. Indicate where each of them is to sit.

3. Identify yourself and each party, by name.

4. Offer water, paper and pencil, and patience.

5. State the purpose of mediation.

6. Confirm your neutrality.

7. Get their commitment to proceed.

8. Get their commitment that only one party at a time will speak

9. Get their commitment to speak directly to you.

10. Use calming techniques as needed.

Step 2: Help the Parties Communicate Once the setting is stable, and the parties seem to trust you and the mediation process, you can begin to carefully build trust between them. Both must make statements about what has happened. Each will use these statements to air negative feelings. They may express anger, make accusations, and show frustration in other ways. But, with your help, this mutual ventilation lets them hear each other’s side of the story, perhaps for the first time. It can help calm their emotions, and can build a basis for trust between them.

 

 

Exercise 29 – Third-Party Conflict Resolution

836

1. Explain the rationale for who speaks first.

2. Reassure them that both will speak without interruption, for as long as is needed.

3. Ask the first speaker to tell what has happened.

a) Take notes.

b) Respond actively; restate and echo what is said.

c) Calm the parties as needed.

d) Clarify, with open or closed questions, or with restatements.

e) Focus the narration on the issues in the dispute.

f) Summarize, eliminating all disparaging references.

g) Check to see that you understand the story.

h) Thank this party for speaking, the other for listening quietly.

4. Ask the second speaker to tell what has happened.

a) Take notes.

b) Respond actively, restate and echo what is said.

c) Calm the parties as needed.

d) Clarify, with open or closed questions, or with restatements.

e) Focus the narration on the issues in the dispute.

f) Summarize, eliminating all disparaging references.

g) Check to see that you understand the story.

h) Thank this party for speaking, the other for listening quietly.

5. Ask each party, in turn, to help clarify the major issues to be resolved.

6. Inquire into basic issues, probing to see if something, instead, may be at the root of

the complaints.

7. Define the problem by restating and summarizing.

8. Conduct private meetings, if needed (explain what will happen during and after the

private meetings).

9. Summarize areas of agreement and disagreement.

10. Help the parties set priorities on the issues and demands.

 

Step 3: Help the Parties Negotiate Cooperation is needed for negotiations that lead to agreement. Cooperation requires a stable setting, to control disruptions, and exchanges of information, to develop mutual trust. With these conditions, the parties may be willing to cooperate, but still feel

 

 

Exercise 29 – Third-Party Conflict Resolution

837

driven to compete. You can press for cooperative initiatives by patiently helping them to explore alternative solutions, and by directing attention to their progress.

1. Ask each party to list alternative possibilities for a settlement.

2. Restate and summarize each alternative.

3. Check with each party on the workability of each alternative.

4. Restate whether the alternative is workable.

5. In an impasse, suggest the general form of other alternatives.

6. Note the amount of progress already made, to show that success is likely.

7. If the impasse continues, suggest a break or a second mediation session.

8. Encourage them to select the alternative that appears to both to be workable.

9. Increase their understanding by rephrasing the alternative.

10. Help them plan a course of action to implement the alternative.

Step 4: Clarify Their Agreement Mediation should change each party’s attitude toward the other. When both have shown their commitment, through a joint declaration of agreement, each will support the agreement more strongly. For a settlement that lasts, each component of the attitudes toward each other—their thinking, feeling, and acting—will have changed. Not only will they now act differently toward each other, they are likely to feel differently, more positively, about each other, and think of their relationship in new ways.

1. Summarize the agreement terms.

2. Recheck with each party their understanding of the agreement.

3. Ask whether other issues need to be discussed.

4. Help them specify the terms of their agreement.

5. State each person’s role in the agreement.

6. Recheck with each party when they are to do certain things, where, and how.

7. Explain the process of follow-up.

8. Establish a time for follow-up with each party.

9. Emphasize that the agreement is theirs, not yours.

10. Congratulate the parties on their reasonableness, and on the workability of their

resolution.

 

 

 

 

 

Exercise 29 – Third-Party Conflict Resolution

838

CONFLICT MANAGEMENT CONCERNS

Procedural Attributes 1. Fairness Perceived fairness Degree of neutrality

Degree of disputant control Protection of individual rights

2. Participant Satisfaction Degree of privacy Degree of involvement Degree of injury 3 Effectiveness Implementability Quantity/quality of facts, ideas, arguments Degree to which dispute surfaces 4. Efficiency Cost of hassle

Timeliness and time involved

Disruptiveness

 

 

 

 

 

 

Outcome Attributes

1. Fairness Equity Consistency Need Consistency with norms Perceived fairness 2. Participant Satisfaction Commitment to solution Benefit to participants Level of animosity 3. Effectiveness Level of resolution Performance of solution

Likelihood of similar future outcomes

Impact on participants 4. Efficiency

Resolves the problem at hand

 

 

Exercise 29 – Third-Party Conflict Resolution

839

CONFLICT INTERVENTION STYLES

Judge

Inquisitor

Mediator

Delegator

Avoider

Impetus Provider

 

 

Exercise 29 – Third-Party Conflict Resolution

840

TYPES OF INTERVENTION STRATEGIES I

Third Party Controls the Decision YES NO YES Third Party Controls the Process

NO

 

 

 

 

INQUISITION

 

 

 

 

MEDIATION

 

 

 

 

ARBITRATION

 

PROVIDING IMPETUS

 

 

 

 

BARGAINING

 

 

Exercise 29 – Third-Party Conflict Resolution

841

STRENGTHS OF INTERVENTION STRATEGIES II

Third Party Controls the Decisions YES NO YES Third Party Controls the Process

NO

 

 

EFFICIENCY

 

 

EFFECTIVENESS

 

 

SATISFACTION

 

 

FAIRNESS

 

 

FAIRNESS

 

 

EFFECTIVENESS

 

 

 

 

EFFICIENCY

 

 

Exercise 29 – Third-Party Conflict Resolution

842

 
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Technology BYOD: A Security Nightmare?

Case study 4 chapter 8

1.

2. Answer the Case Study Questions (found at the end of each case study) in 500-750 words total (not including reference list).

3. Include at least one additional, external reference to sources such as an article or video. Cite the reference(s) in your study.

Your case study will be graded on the following:

Grading: 20 points

Content 80% (how thoroughly and logically you answer the questions, how well you incorporate your reference(s), how well you make arguments and state facts to support your answers).

Spelling/Grammar/Punctuation 20%

 

Interactive Session: Technology BYOD: A Security Nightmare?

Bring your own device has become a huge trend, with half of employees with mobile computing tools at workplaces worldwide using their own devices. This figure is expected to increase even more in the years to come. But while use of the iPhone, iPad, and other mobile computing devices in the workplace is growing, so are security problems. Quite a few security experts believe that smartphones and other mobile devices now pose one of the most serious security threats for organizations today.

Whether mobile devices are company-assigned or employee-owned, they are opening up new avenues for accessing corporate data that need to be closely monitored and protected. Sensitive data on mobile devices travel, both physically and electronically, from the office to home and possibly other off-site locations. According to a February 2016 Ponemon Institute study of 588 U.S. IT and security professionals, 67 percent of those surveyed reported that it was certain or likely that an employee’s mobile access to confidential corporate data had resulted in a data breach. Unfortunately, only 41 percent of respondents said their companies had policies for accessing corporate data from mobile devices.

More than half of security breaches occur when devices are lost or stolen. That puts all of the personal and corporate data stored on the device, as well as access to corporate data on remote servers, at risk. Physical access to mobile devices may be a greater threat than hacking into a network because less effort is required to gain entry. Experienced attackers can easily circumvent passwords or locks on mobile devices or access encrypted data. Moreover, many smartphone users leave their phones totally unprotected to begin with or fail to keep the security features of their devices up-to-date. In the Websense and the Ponemon Institute’s Global Study on Mobility Risks, 59 percent of respondents reported that employees circumvented or disabled security features such as passwords and key locks.

Another worry today is large-scale data leakage caused by use of cloud computing services. Employees are increasingly using public cloud services such as Google Drive or Dropbox for file sharing and collaboration. Valiant Entertainment, Cenoric Projects, Vita Coco, and BCBGMAXAZRIAGROUP are among the companies allowing employees and freelance contractors to use Dropbox for Business to post and share files. There are also many instances where employees are using Dropbox to store and exchange files without their employers’ approval. In early 2015 Dropbox had to patch a security flaw that allowed cyberattackers to steal new information uploaded to accounts through compromised third-party apps that work with Dropbox services on Android devices. There’s very little a company can do to prevent employees who are allowed to use their smartphones from downloading corporate data so they can work on those data remotely.

Text messaging and other mobile messaging technologies are being used to deliver all kinds of scam campaigns, such as adult content and rogue pharmacy, phishing, and banking scams, and text messages have been a propagation medium for Trojan horses and worms. A malicious source is now able to send a text message that will open in a mobile browser by default, which can be readily utilized to exploit the recipient.

To date, deliberate hacker attacks on mobile devices have been limited in scope and impact, but this situation is worsening. Android is now the world’s most popular operating system for mobile devices with 81 percent of the global market, and most mobile malware is targeted at the Android platform. When corporate and personal data are stored on the same device, mobile malware unknowingly installed by the user could find its way onto the corporate network.

Apple uses a closed “walled garden” model for managing its apps and reviews each one before releasing it on its App Store. Android application security has been weaker than that for Apple devices, but it is improving. Android application security uses sandboxing, which confines apps, minimizing their ability to affect one another or manipulate device features without user permission. Google removes any apps that break its rules against malicious activity from Google Play, its digital distribution platform that serves as the official app store for the Android operating system. Google also vets the backgrounds of developers. Recent Android security enhancements include assigning varying levels of trust to each app, dictating what kind of data an app can access inside its confined domain, and providing a more robust way to store cryptographic credentials used to access sensitive information and resources.

Google Play now provides security scanning of all applications before they are available to download, ongoing security checks for as long as the application is available, and a Verify Apps service for mobile device protection for apps installed outside of Google Play. However, these Android improvements are largely only for people who use a phone or tablet running a newer version of Android and restrict their app downloads to Google’s own Play store.

Companies need to develop mobile security strategies that strike the right balance between improving worker productivity and effective information security. Aetna’s Chief Security Officer (CSO) Jim Routh says there is a certain minimum level of mobile security he requires regardless of whether a device is company- or personally owned. Aetna has about 6,000 users equipped with mobile devices that are either personally owned or issued by the company. Each device has mandatory protection that provides an encrypted channel to use in unsecured Wi-Fi networks and alerts the user and the company if a malicious app is about to be installed on the device.

Colin Minihan, director of security and best practices at VMWare AirWatch, believes that understanding users and their needs helps a mobile security strategy progress further. VmAirWatch categorizes similar groups of users and devises a specific plan of action for each group, choosing the right tools for the job.

According to Patrick Hevesi, Nordstrom’s former director of security, if users need access to critical corporate data that must be protected, the firm should probably allow only fully managed, fully controlled, approved types of devices. Users who only want mobile tools for e-mail and contacts can more easily bring their own devices. The key questions to ask are called the “three Ws”: Who needs access? What do they need to access? What is the security posture of the device?

Sources: Michael Heller, “Mobile Security Strategy Matures with BYOD,” and Kathleen Richards, “CISOs Battle to Control Mobile Risk in the Workplace,” Information Security Magazine, June 1, 2016; Nathan Olivarez-Giles, “Android’s Security Improves—for the Few,” Wall Street Journal, April 21, 2016; Ponemon Institute, “The Economic Risk of Confidential Data on Mobile Devices in the Workplace,” February, 2016; McAfee Inc., “Mobile Threat Report: What’s on the Horizon for 2016,” 2016; Charlie Osborne, “Dropbox Patches Android Security Flaw,” Zero Day, March 11, 2015; Edel Creely, “5 BYOD Security Implications and How to Overcome Them,” Trilogy Technologies, May 26, 2015; Tony Kontzer, “Most of Your Mobile Apps Have Been Hacked,” Baseline, January 16, 2015; and Ponemon Institute, Global Study on Mobility Risks (February 2012).

Case Study Questions

1. It has been said that a smartphone is a computer in your hand. Discuss the security implications of this statement.

2. What kinds of security problems do mobile computing devices pose?

3. What management, organizational, and technology issues must be addressed by smartphone security?

4. What steps can individuals and businesses take to make their smartphones more secure?

 
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Panera Bread Company Case Study Finance Analysis

Title Page

This spreadsheet supports STUDENT analysis of the case “Panera Bread Company” (UVA-F-1575).
This spreadsheet was prepared by Marc Lipson, Associate Professor of Business Administration. Copyright © 2009 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved. For customer service inquiries, send an e-mail [email protected]. No part of this publication may be reproduced, stored in a retrieval system, posted to the Internet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation.
Rev. Jun. 21, 2012

Exhibit 1 – Income Statement

Exhibit 1
PANERA BREAD COMPANY
Historic Income Statements
(n thousands of dollars)
2003 2004 2005 2006
Number of Bakery Cafés(a) 602 741 877 1,027
Revenue 363,702 479,139 640,275 828,971
Costs of Goods Sold
Bakery Café 210,822 288,706 399,760 542,916
Dough Sold to Franchisees 54,967 65,627 75,036 85,618
Depreciation 18,304 25,298 33,011 44,166
General and Administrative (b) 31,502 38,735 50,240 63,502
315,595 418,366 558,047 736,202
Operating Profit (EBIT) 48,107 60,773 82,228 92,769
Interest Expense 48 18 50 92
Pretax Profit 48,059 60,755 82,178 92,677
Tax 17,629 22,175 29,995 33,827
Net Income 30,430 38,580 52,183 58,850
(a) Including both company-owned and franchised bakery cafés
(b) Includes pre-opening expenses and other expenses
Data source: Panera Bread Company annual reports, 2003–06.

Exhibit 2 – Balance Sheet

Exhibit 2
PANERA BREAD COMPANY
Historic Balance Sheets
(in thousands of dollars)
Historic Balance Sheets:
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Cash and Short Term Investments 51,421 58,054 60,651 72,122 90152.5 90153 75728 75728 75728 75728
Accounts Receivable 12,394 17,256 25,158 30,919 38648.75 38649 32465 32465 32465 32465
Inventory 4,350 5,398 7,358 8,714 10892.5 10893 9150 9150 9150 9150
Prepaid Expenses and Deferred Taxes 3,887 3,905 9,607 15,863 19828.75 19829 16656 16656 16656 16656
Current Assets 72,052 84,613 102,774 127,618 159522.5 159522.5 133999 133999 133999 133999
Property, Plant and Equipment 146,362 201,725 268,809 345,977 432471.25
Goodwill and Other Assets 38,421 38,334 66,084 69,014
Total Assets 256,835 324,672 437,667 542,609
Accounts Payable 8,072 5,840 4,422 5,800
Acrued Expenses and Deferred Revenue 37,571 49,865 82,443 103,810
Current Liabilities 45,643 55,705 86,865 109,610
Deferred Rent and Other Liabilities 13,616 27,604 33,824 35,333
Total Liabilities 59,259 83,309 120,689 144,943
Equity 197,576 241,363 316,978 397,666
256,835 324,672 437,667 542,609
Data source: Panera Bread Company annual reports, 2003–06.

Exhibit 3 – 2007 Forecast

Exhibit 1
PANERA BREAD COMPANY
2007 Operating Forecast(a)
(in thousands of dollars)
Number of Bakery-Cafes(b) 1,230
Revenue 1,050,000
Costs of Goods Sold
Bakery Café 738,000
Dough Sold to Franchisees 86,000
Depreciation 60,000
General and Administrative (c) 78,000
962,000
Operating Profit (EBIT) 88,000
Interest Expense 150
Pretax Profit 87,850
Tax 31,500
Net Income 56,350
Current Assets 150,000
Property, Plant, and Equipment 430,000
Goodwill and Other Assets 110,000
Total Assets 690,000
Current Liabilities 130,000
Deferred Rent and Other Liabilities 45,000
Total Liabilities 175,000
(a) Case writer estimate based on history and third-quarter results.
(b) Including both company-owned and franchised bakery cafés
(c) Includes pre-opening expenses and other expenses

Exhibit 4 – Stock Price

Panera Stock Price and Volume
Panera Stock Price Volume
6/1/06 65.53 277.1
6/2/06 65.95 358.8
6/5/06 64.62 432.6
6/6/06 64.62 745.8
6/7/06 62.47 1373.1
6/8/06 62.62 794.2
6/9/06 63.04 549
6/12/06 63.18 714.9
6/13/06 62.14 584.1
6/14/06 61.7 427.5
6/15/06 63.83 428.8
6/16/06 63.99 264.9
6/19/06 63.41 555.2
6/20/06 63.42 192.4
6/21/06 64.29 369.2
6/22/06 66.57 1245.8
6/23/06 66.73 396.9
6/26/06 67.5 491.9
6/27/06 67.03 509.5
6/28/06 65.58 748.5
6/29/06 66.87 382.8
6/30/06 67.24 351.7
7/3/06 66.94 86.2
7/4/06 66.94 0
7/5/06 66.37 328.3
7/6/06 65.5 417.9
7/7/06 64.15 359.6
7/10/06 64.83 312.2
7/11/06 64.44 529.1
7/12/06 63.83 476.9
7/13/06 61.25 938.2
7/14/06 62.1 924.9
7/17/06 60.71 1229.8
7/18/06 59.41 861.3
7/19/06 60.01 729.7
7/20/06 58.25 1124.5
7/21/06 57.69 770.5
7/24/06 59.56 906
7/25/06 59.27 754.8
7/26/06 51.93 6267.6
7/27/06 51.53 1469
7/28/06 52.59 1053.8
7/31/06 52.31 660.6
8/1/06 51.45 630.9
8/2/06 51.54 684.5
8/3/06 51.56 673.5
8/4/06 51.5 659.8
8/7/06 50.61 465.2
8/8/06 50.1 467
8/9/06 46.85 1755.4
8/10/06 48.08 1258.8
8/11/06 47.95 426.1
8/14/06 48.26 413.2
8/15/06 49.81 962.2
8/16/06 51.96 890.7
8/17/06 53.46 916.1
8/18/06 52.4 641.8
8/21/06 51.39 572.7
8/22/06 51.62 532.9
8/23/06 51.15 531.5
8/24/06 50.12 856.1
8/25/06 49.16 578.7
8/28/06 50.29 701
8/29/06 51.9 862.2
8/30/06 53.6 901.5
8/31/06 51.9 1038.7
9/1/06 52.88 491.3
9/4/06 52.88 0
9/5/06 54.75 1403.2
9/6/06 52.03 1591.5
9/7/06 51.52 1200.3
9/8/06 52.72 573.6
9/11/06 53.35 748.2
9/12/06 57.67 2127.9
9/13/06 56.89 857.3
9/14/06 57.46 690.3
9/15/06 58.9 724
9/18/06 58.22 926.8
9/19/06 58.09 651.8
9/20/06 60.6 946
9/21/06 60.08 887
9/22/06 59.03 633.9
9/25/06 60.11 757.9
9/26/06 60.11 504
9/27/06 59.57 508.9
9/28/06 59.1 655.7
9/29/06 58.25 407.7
10/2/06 58.17 642.5
10/3/06 58.35 774.9
10/4/06 64.75 3400.1
10/5/06 65.68 1166
10/6/06 64.41 730.9
10/9/06 66.02 595.9
10/10/06 65.19 941.8
10/11/06 64.22 813.9
10/12/06 67.2 1398.8
10/13/06 66.8 849.3
10/16/06 67.03 769
10/17/06 66.47 571.3
10/18/06 66.9 651.1
10/19/06 65.58 725.5
10/20/06 64.79 620
10/23/06 66.01 801.8
10/24/06 68.7 1196
10/25/06 64.41 4101.2
10/26/06 64.33 874.8
10/27/06 62.03 1089.2
10/30/06 61.98 1411.6
10/31/06 61.8 923.5
11/1/06 61.27 1157.2
11/2/06 60.66 974.1
11/3/06 59.15 1138.8
11/6/06 60.83 813.7
11/7/06 60.64 435.4
11/8/06 61.47 584.9
11/9/06 59.99 529
11/10/06 60.47 499.4
11/13/06 59.52 758.6
11/14/06 60.58 581.3
11/15/06 61.97 649.2
11/16/06 61.82 508.5
11/17/06 61.58 576.1
11/20/06 61.26 453.1
11/21/06 60.25 1248
11/22/06 60.87 568.3
11/23/06 60.87 0
11/24/06 60.97 115.9
11/27/06 59 661.7
11/28/06 58.08 968.6
11/29/06 57.6 1158.9
11/30/06 57.45 685.2
12/1/06 56.9 1330.7
12/4/06 58.68 632.9
12/5/06 58.79 786
12/6/06 56.94 3162
12/7/06 56.7 1556.3
12/8/06 56.89 1074.5
12/11/06 56.74 689
12/12/06 55.63 870
12/13/06 55.7 777.1
12/14/06 55.68 487.4
12/15/06 55.97 682
12/18/06 55.9 518.6
12/19/06 55.52 505.9
12/20/06 56.08 452.9
12/21/06 55.77 602.9
12/22/06 55.82 272.7
12/25/06 55.82 0
12/26/06 55.47 370.7
12/27/06 56.1 365.2
12/28/06 56.47 682.4
12/29/06 55.91 429.4
1/1/07 55.91 0
1/2/07 55.91 0
1/3/07 56.01 842.6
1/4/07 56.75 847.9
1/5/07 55.95 658.2
1/8/07 56.15 554.8
1/9/07 57.27 818.5
1/10/07 56.79 585.9
1/11/07 58.4 732.9
1/12/07 57.92 567.5
1/15/07 57.92 0
1/16/07 58.54 394.6
1/17/07 57.63 637.1
1/18/07 56.38 604.4
1/19/07 55.67 613
1/22/07 55.2 622.9
1/23/07 54.87 376.8
1/24/07 55.11 446.8
1/25/07 54.5 620.6
1/26/07 53.85 935.5
1/29/07 53.15 1184.3
1/30/07 54.58 1146.6
1/31/07 58.96 2966.4
2/1/07 57.93 1180.9
2/2/07 58.34 443.3
2/5/07 57.93 359.5
2/6/07 58.55 340.6
2/7/07 58.57 839.6
2/8/07 58.12 752.1
2/9/07 57.4101 1294
2/12/07 57.2 1149.1
2/13/07 58.4 845.5
2/14/07 58.92 512.4
2/15/07 59.47 592.2
2/16/07 59.91 1113.5
2/19/07 59.91 0
2/20/07 61.11 1330.1
2/21/07 61.97 980.9
2/22/07 62.2 919.3
2/23/07 62.63 667.7
2/26/07 62.23 705.1
2/27/07 60 1076.3
2/28/07 61.23 1187.7
3/1/07 60.07 693.9
3/2/07 59.1 533.8
3/5/07 58.13 746.4
3/6/07 57.84 1021.5
3/7/07 58.48 1541.1
3/8/07 59.29 1123.8
3/9/07 59.95 728.5
3/12/07 60.57 444.8
3/13/07 59.46 493.1
3/14/07 59.84 1008.3
3/15/07 59.74 381.1
3/16/07 59.1 430.4
3/19/07 59.32 425.3
3/20/07 59.35 378.9
3/21/07 60.42 464.3
3/22/07 61.16 404.4
3/23/07 61.02 231.1
3/26/07 60.77 231.1
3/27/07 59.95 340.6
3/28/07 58.78 710.6
3/29/07 58.76 392.8
3/30/07 59.06 336.2
4/2/07 59.09 438.7
4/3/07 60.22 842.8
4/4/07 57.75 2747.4
4/5/07 57.34 985
4/6/07 57.34 0
4/9/07 56.39 927.3
4/10/07 56.38 920.8
4/11/07 55.73 894.7
4/12/07 55.64 826.1
4/13/07 56.03 724.8
4/16/07 56.23 835.3
4/17/07 55.79 594.9
4/18/07 56.05 469.8
4/19/07 55.83 299.7
4/20/07 56.14 614
4/23/07 56.25 590.9
4/24/07 55.7 933.9
4/25/07 59.13 2897.3
4/26/07 57.45 1478
4/27/07 56.8 820.8
4/30/07 55.69 510.7
5/1/07 56.1 787.1
5/2/07 56.94 903.4
5/3/07 56.24 448.8
5/4/07 56.24 389.1
5/7/07 55.95 554.8
5/8/07 56.24 429.9
5/9/07 56.3 379.6
5/10/07 55.52 338.9
5/11/07 56.05 292.6
5/14/07 55.65 466.7
5/15/07 54.94 648.5
5/16/07 55.43 484
5/17/07 54.99 348.8
5/18/07 55.15 842.2
5/21/07 55.59 505.8
5/22/07 56.62 522.5
5/23/07 56.92 590.4
5/24/07 56.97 597.8
5/25/07 56.67 417.9
5/28/07 56.67 0
5/29/07 56 555.9
5/30/07 56.6 260.7
5/31/07 56.37 256.6
6/1/07 56.73 380
6/4/07 57.59 445.2
6/5/07 58.32 849.5
6/6/07 50.28 5000
6/7/07 48.78 2703.2
6/8/07 49.01 1847.2
6/11/07 47.85 1554.6
6/12/07 47.64 858.8
6/13/07 48.33 864.5
6/14/07 48.29 715.7
6/15/07 47.98 626.5
6/18/07 47.82 708
6/19/07 47.15 677.2
6/20/07 47.04 719.2
6/21/07 46.41 1347.1
6/22/07 46.69 1218.7
6/25/07 46.35 963.3
6/26/07 46.29 751.2
6/27/07 46.65 755.5
6/28/07 46.02 469.8
6/29/07 46.06 570.8
7/2/07 46.02 686.5
7/3/07 47.55 825.5
7/4/07 47.55 0
7/5/07 47.68 1537.5
7/6/07 47.9 632.7
7/9/07 47.23 828.6
7/10/07 47.48 663.7
7/11/07 46.7 689.7
7/12/07 46.87 648.6
7/13/07 46.49 553.2
7/16/07 47.26 819.1
7/17/07 46.83 451
7/18/07 46.37 396.1
7/19/07 46.45 395.7
7/20/07 46.1 542.2
7/23/07 46.9 769.4
7/24/07 45.9799 1043.5
7/25/07 41.81 2989.1
7/26/07 40.58 1740.8
7/27/07 39.79 1365.4
7/30/07 41.38 1548.2
7/31/07 40.64 605.6
8/1/07 39.8 1508.9
8/2/07 41 807.8
8/3/07 41.58 1170.3
8/6/07 43.04 1069.2
8/7/07 45.56 1362.2
8/8/07 47.19 2828
8/9/07 46.37 2177
8/10/07 43.31 1881.6
8/13/07 44.1 910.5
8/14/07 44.36 1162.6
8/15/07 43.54 844.6
8/16/07 43.91 1158.9
8/17/07 45.23 1219.8
8/20/07 45 764.9
8/21/07 44.65 363.8
8/22/07 45.04 473.6
8/23/07 44.39 567.7
8/24/07 44.59 518
8/27/07 43.69 420.3
8/28/07 42.8 639.9
8/29/07 43.21 400
8/30/07 42.96 591.5
8/31/07 43.74 447.8
9/3/07 43.74 0
9/4/07 43.59 677.5
9/5/07 43.24 627.6
9/6/07 44.46 650.5
9/7/07 44.13 607.4
9/10/07 43.1 548.6
9/11/07 43.4 302.6
9/12/07 43.08 373.9
9/13/07 43.93 334.8
9/14/07 44.53 262.7
9/17/07 43.87 308.8
9/18/07 44.39 639.4
9/19/07 44.48 733.3
9/20/07 43.26 437.1
9/21/07 43.28 339.4
9/24/07 43 410.9
9/25/07 40.59 1049.7
9/26/07 41.36 845.1
9/27/07 41.56 428
9/28/07 40.8 537.6
10/1/07 42.19 1079.8
10/2/07 43.12 786.2
10/3/07 46.57 2384
10/4/07 47.27 1306.2
10/5/07 48.11 657.1
10/8/07 47.62 410.4
10/9/07 48.19 378.5
10/10/07 48.95 1009.4
10/11/07 48.66 904.5
10/12/07 47.77 536.2
10/15/07 47.57 714.3
10/16/07 48.12 483.7
10/17/07 48.57 620.7
10/18/07 47.82 710.9
10/19/07 46.85 947.1
10/22/07 47.2 770.6
10/23/07 48.81 910.7
10/24/07 43.61 2796.6
10/25/07 41.66 1437
10/26/07 41.05 955.7
10/29/07 41.01 951.2
10/30/07 40.73 1011.1
10/31/07 40.99 809.6
11/1/07 39.28 840.5
11/2/07 38.21 1001.6
11/5/07 37.89 752.5
11/6/07 37.25 939.9
11/7/07 37.19 675.2
11/8/07 37.4799 637
11/9/07 36.62 527
11/12/07 36.96 599.4
11/13/07 37.85 486.1
11/14/07 37.14 532.6
11/15/07 37.11 388.3
11/16/07 37.01 617.6
11/19/07 35.91 494
11/20/07 34.64 681.3
11/21/07 34.27 857.5
11/22/07 34.27 0
11/23/07 35.09 505.7
11/26/07 35.29 795.8
11/27/07 35.51 664.2
11/28/07 38.01 1259.9
11/29/07 39.47 784.8
11/30/07 40.07 1270.7

Panera Stock Price 38869 38870 38873 38874 38875 38876 38877 38880 38881 38882 38883 38884 38887 38888 38889 38890 38891 38894 38895 38896 38897 38898 38901 38902 38903 38904 38905 38908 38909 38910 38911 38912 38915 38916 38917 38918 38919 38922 38923 38924 38925 38926 38929 38930 38931 38932 38933 38936 38937 38938 38939 38940 38943 38944 38945 38946 38947 38950 38951 38952 38953 38954 38957 38958 38959 38960 38961 38964 38965 38966 38967 38968 38971 38972 38973 38974 38975 38978 38979 38980 38981 38982 38985 38986 38987 38988 38989 38992 38993 38994 38995 38996 38999 39000 39001 39002 39003 39006 39007 39008 39009 39010 39013 39014 39015 39016 39017 39020 39021 39022 39023 39024 39027 39028 39029 39030 39031 39034 39035 39036 39037 39038 39041 39042 39043 39044 39045 39048 39049 39050 39051 39052 39055 39056 39057 39058 39059 39062 39063 39064 39065 39066 39069 39070 39071 39072 39073 39076 39077 39078 39079 39080 39083 39084 39085 39086 39087 39090 39091 39092 39093 39094 39097 39098 39099 39100 39101 39104 39105 39106 39107 39108 39111 39112 39113 39114 39115 39118 39119 39120 39121 39122 39125 39126 39127 39128 39129 39132 39133 39134 39135 39136 39139 39140 39141 39142 39143 39146 39147 39148 39149 39150 39153 39154 39155 39156 39157 39160 39161 39162 39163 39164 39167 39168 39169 39170 39171 39174 39175 39176 39177 39178 39181 39182 39183 39184 39185 39188 39189 39190 39191 39192 39195 39196 39197 39198 39199 39202 39203 39204 39205 39206 39209 39210 39211 39212 39213 39216 39217 39218 39219 39220 39223 39224 39225 39226 39227 39230 39231 39232 39233 39234 39237 39238 39239 39240 39241 39244 39245 39246 39247 39248 39251 39252 39253 39254 39255 39258 39259 39260 39261 39262 39265 39266 39267 39268 39269 39272 39273 39274 39275 39276 39279 39280 39281 39282 39283 39286 39287 39288 39289 39290 39293 39294 39295 39296 39297 39300 39301 39302 39303 39304 39307 39308 39309 39310 39311 39314 39315 39316 39317 39318 39321 39322 39323 39324 39325 39328 39329 39330 39331 39332 39335 39336 39337 39338 39339 39342 39343 39344 39345 39346 39349 39350 39351 39352 39353 39356 39357 39358 39359 39360 39363 39364 39365 39366 39367 39370 39371 39372 39373 39374 39377 39378 39379 39380 39381 39384 39385 39386 39387 39388 39391 39392 39393 39394 39395 39398 39399 39400 39401 39402 39405 39406 39407 39408 39409 39412 39413 39414 39415 39416 65.53 65.95 64.62 64.62 62.47 62.62 63.04 63.18 62.14 61.7 63.83 63.99 63.41 63.42 64.290000000000006 66.569999999999993 66.73 67.5 67.03 65.58 66.87 67.239999999999995 66.94 66.94 66.37 65.5 64.150000000000006 64.83 64.44 63.83 61.25 62.1 60.71 59.41 60.01 58.25 57.69 59.56 59.27 51.93 51.53 52.59 52.31 51.45 51.54 51.56 51.5 50.61 50.1 46.85 48.08 47.95 48.26 49.81 51.96 53.46 52.4 51.39 51.62 51.15 50.12 49.16 50.29 51.9 53.6 51.9 52.88 52.88 54.75 52.03 51.52 52.72 53.35 57.67 56.89 57.46 58.9 58.22 58.09 60.6 60.08 59.03 60.11 60.11 59.57 59.1 58.25 58.17 58.35 64.75 65.680000000000007 64.41 66.02 65.19 64.22 67.2 66.8 67.03 66.47 66.900000000000006 65.58 64.790000000000006 66.010000000000005 68.7 64.41 64.33 62.03 61.98 61.8 61.27 60.66 59.15 60.83 60.64 61.47 59.99 60.47 59.52 60.58 61.97 61.82 61.58 61.26 60.25 60.87 60.87 60.97 59 58.08 57.6 57.45 56.9 58.68 58.79 56.94 56.7 56.89 56.74 55.63 55.7 55.68 55.97 55.9 55.52 56.08 55.77 55.82 55.82 55.47 56.1 56.47 55.91 55.91 55.91 56.01 56.75 55.95 56.15 57.27 56.79 58.4 57.92 57.92 58.54 57.63 56.38 55.67 55.2 54.87 55.11 54.5 53.85 53.15 54.58 58.96 57.93 58.34 57.93 58.55 58.57 58.12 57.4101 57.2 58.4 58.92 59.47 59.91 59.91 61.11 61.97 62.2 62.63 62.23 60 61.23 60.07 59.1 58.13 57.84 58.48 59.29 59.95 60.57 59.46 59.84 59.74 59.1 59.32 59.35 60.42 61.16 61.02 60.77 59.95 58.78 58.76 59.06 59.09 60.22 57.75 57.34 57.34 56.39 56.38 55.73 55.64 56.03 56.23 55.79 56.05 55.83 56.14 56.25 55.7 59.13 57.45 56.8 55.69 56.1 56.94 56.24 56.24 55.95 56.24 56.3 55.52 56.05 55.65 54.94 55.43 54.99 55.15 55.59 56.62 56.92 56.97 56.67 56.67 56 56.6 56.37 56.73 57.59 58.32 50.28 48.78 49.01 47.85 47.64 48.33 48.29 47.98 47.82 47.15 47.04 46.41 46.69 46.35 46.29 46.65 46.02 46.06 46.02 47.55 47.55 47.68 47.9 47.23 47.48 46.7 46.87 46.49 47.26 46.83 46.37 46.45 46.1 46.9 45.979900000000001 41.81 40.58 39.79 41.38 40.64 39.799999999999997 41 41.58 43.04 45.56 47.19 46.37 43.31 44.1 44.36 43.54 43.91 45.23 45 44.65 45.04 44.39 44.59 43.69 42.8 43.21 42.96 43.74 43.74 43.59 43.24 44.46 44.13 43.1 43.4 43.08 43.93 44.53 43.87 44.39 44.48 43.26 43.28 43 40.590000000000003 41.36 41.56 40.799999999999997 42.19 43.12 46.57 47.27 48.11 47.62 48.19 48.95 48.66 47.77 47.57 48.12 48.57 47.82 46.85 47.2 48.81 43.61 41.66 41.05 41.01 40.729999999999997 40.99 39.28 38.21 37.89 37.25 37.19 37.479900000000001 36.619999999999997 36.96 37.85 37.14 37.11 37.01 35.909999999999997 34.64 34.270000000000003 34.270000000000003 35.090000000000003 35.29 35.51 38.01 39.47 40.07 

Exhibit 5 – Comparables

Exhibit 4
PANERA BREAD COMPANY
Data on Comparable Firm Capital Structure
(numbers in thousands except for prices)
Estimates for Year-End 2007 11/30/2007
Revenue EBIT LT Debt Price Shares
Quick Service Restaurants
McDonald’s Corp 22,786,600 3,879,000 8,174,500 56.32 1,165,300
Wendy’s Group Inc. 1,263,717 19,900 739,333 8.10 28,884
Burger King Holdings Inc. 2,234,000 290,000 943,000 25.90 135,000
Domino’s Pizza, Inc. 1,462,870 193,910 1,720,083 13.86 59,665
Jack in the box Inc. 2,513,431 216,996 433,303 29.95 59,736
Casual Dining
Darden Restaurants Inc. 5,567,100 574,400 491,600 38.25 141,400
Ruby Tuesday Inc. 1,410,227 154,855 514,338 13.11 53,240
PF Chang’s China Bistro Inc. 1,084,193 53,312 191,195 25.59 24,152
The Cheesecake Factory Inc. 1,511,577 110,803 175,000 23.29 69,152
California Pizza Kitchen Inc. 632,884 21,517 0 15.91 28,358
Fast Casual
Chipotle Mexican Grill, Inc. 1,085,782 113,706 0 133.15 32,805
Starbucks Corp. 9,411,497 1,053,945 550,000 23.39 727,600
Buffalo Wild Wings Inc. 329,652 28,518 12,585 28.91 17,657
Data sources: Investex, Onesource, Yahoo! Finance, and individual firm 10-K filings.

Worksheet

Multiperiod Forecast
Historic Forecast
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Revenue 363,702 479,139 640,275 828,971 1,050,000 1,312,500 1,312,500 1,102,500 1,102,500 1,102,500
Costs of Goods Sold
Bakery Café 210,822 288,706 399,760 542,916 738,000 922,500 922,500 774,900 968,625 968,625
Dough Sold to Franchisees 54,967 65,627 75,036 85,618 86,000 107,500 107,500 90,300 112,875 112,875
Depreciation 18,304 25,298 33,011 44,166 60,000 75,000 75,000 63,000 78,750 78,750
General and Administrative 31,502 38,735 50,240 63,502 78,000 97,500 97,500 81,900 102,375 102,375
315,595 418,366 558,047 736,202 962,000 1,202,500 1,202,500 1,010,100 1,262,625 1,262,625
Operating Profit 48,107 60,773 82,228 92,769 88,000 110,000 110,000 92,400 -160,125 -160,125
Interest Expense 48 18 50 92 150
Pretax Profit 48,059 60,755 82,178 92,677 87,850
Tax 17,629 22,175 29,995 33,827 31,500
Net Income 30,430 38,580 52,183 58,850 56,350
Current Assets 72,052 84,613 102,774 127,618 150,000
Property, Plant, and Equipment 146,362 201,725 268,809 345,977 430,000
Goodwill and Other Assets 38,421 38,334 66,084 69,014 110,000
Total Assets 256,835 324,672 437,667 542,609 690,000
Current Liabilities 45,643 55,705 86,865 109,610 130,000
Deferred Rent and Other Liabilities 13,616 27,604 33,824 35,333 45,000
Total Liabilities 59,259 83,309 120,689 144,943 175,000
Debt
Equity 197,576 241,363 316,978 397,666
Total Liabilities and Equity 256,835 324,672 437,667 542,609
Historic Percentage of Sales 2003 2004 2005 2006 2007 Average
Bakery Café 57.97% 60.26% 62.44% 65.49% 70.29% 63.29%
Dough Sold to Franchisees 15.11% 13.70% 11.72% 10.33% 8.19% 11.81%
Depreciation 5.03% 5.28% 5.16% 5.33% 5.71% 5.30%
General and Administrative (b) 8.66% 8.08% 7.85% 7.66% 7.43% 7.94%
87% 87% 87% 89% 92% 88%
Current Assets 19.81% 17.66% 16.05% 15.39% 14.29% 16.64%
Property, Plant, and Equipment 40.24% 42.10% 41.98% 41.74% 40.95% 41.40%
Goodwill and Other 10.56% 8.00% 10.32% 8.33% 10.48% 9.54%
Current Liabilities 12.55% 11.63% 13.57% 13.22% 12.38% 12.67%
Deferred Rent and Other 3.74% 5.76% 5.28% 4.26% 4.29% 4.67%
Tax Rate 36.68% 36.50% 36.50% 36.50% 35.86% 36.41%
 
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